Chapter1st

INTRODUCTION

MDH masala is the popular of masala as the household among the millions of
people today. It is doing masala trading in the field of pour spice powders like
turmeric powder,coriander powder, powder etc. This curiosity leads to enter into
masala word with boldness
There are many companies involved in manufacturing masala product all over
the country. As of now many varieties of masala products are available in the
market which we use for preparing vegetarian as well as non vegetarian items.
The masala food items usually give the same test as like traditional cooking. As
it is always available in the near by shop, people can get the masala product at
their door steps too. Hence the masala product becomes an essential in
everybody’s is life in fast running word

This MDH masala encountered a lot of hurdles, since, selling, masala powder
during those days to the Oriental women who are traditionally conservative. It is
not easy to sell. It was concept of sealing on easy cooking rather than marketing
food products with self determination and persistent attempts it was able to get
into the kitchen of our country and the just of the word. The store may look like
miracle, but the hard work, the pot holes and the bumps on the way and the
stormy inclement weather are known only to producer.. The main objectives of
the Study is to identify the preference to purchase of Masala powders among
women consumers and to know the Consumers level of preference towards
masala powders. The data for the study has been collected in primary Through
issue of structured questionnaire.
Masala refers to a mixture of many contiments which gives a pleasant odour.
Gone were the Days, the housewives used many contiments such as pattai,
Lavangam, crampu, Kasa Kasa, Sompu,Coriander, Pepper, Turmeric, Curry
leaf, Cardamom, mace, anised, Staranise, etc., for the Purposeof preparing
masala and in turn the preferred masala is mixed with food items at the time Of
cooking.. Masala mixture is very difficult to prepare manually, though the
formula is knownBecause the various items are to be grained so nicely. Better
the masala is prepared more pleasantOdour and taste will be resul
After the innovations of grinders and mixes, masala is prepared by using these
devices. However, masala cannot be prepared in large quantities and be kept in
storage. In recent days many, small firms with brand names came forward to
supply masala powder in Sachets in dry form in different quantities. Virtually a
severe competition prevails in the market among masala powder manufactures,
Distributors, and retail vendors.
Each brand of masala has its own product line as curry masala, Mutton masala,
chicken masala, chilly chicken masala, fish masala, vatha kolampu masala etc.
The Different manufactures name the purpose of masala powder uniformly.
Among the manufactures, Sizes are also uniform. In spite of, it there is an
advertisement war among the manufactures in high Lighting the features of
masala powder. Masala powder market is buyers market. As such, the Buyers
can choose their brand of masala at their preference. What makes then to buy a
brand of Masala is to be known in the larger interest of manufactures, uses of
masala and the on lookers.
India has traditionally been known for its spice and culinary herb production
andIt is one of the largest Spice producing and consuming countries. Spices are
essential ingredients adding taste and flavouring in food Preparations. India is
the largest producer and consumer of spices with a production of around 36.68
lakh tones. Indian spices are of the finest quality and its excellent cuisine, it’s
unique regions of cooking, and a pleasant Dining experience
The use of Ready Mix Masala plays an important role in the modern day-to-day
life. Most of The people prefer using Masala Products in order to save their time
and energy to cook a variety of food easily. There are many companies involved
in manufacturing Masala Products all over the country. As of now, many
Varieties of Masala Products are available in the market which we use for
preparing Vegetarian as well as Non-Vegetarian items.
The Masala food items usually give the same taste as like Traditional Cooking.
As it is always Available in the nearby shop, people can get the Masala Products
at their door steps too. Hence, the Masala Products becomes an essential in
everybody’s life in fast running world.
 HISTORY

Mahashay Chunnilal Gulati set up the masala company in 1919 in Sialkot,

British India currently located in the Punjab province of Pakistan since 1947. It
is associated with Mahashay Chunnilal Charitable Trust. Mahashay Dharampal
Gulati, the son of the founder moved to Delhi after the partition of India. He
opened a shop in a shack and started selling spices like his father. He later
opened his shop at Ajmal Khan Road, Karol Bagh and expanded from there. In
1959 he bought a plot in Kirti Nagar to set up his own spice factory. From there,
he built the entire group to one of India’s leading spices manufacturers
expanding to 15 factories.Speaking to The Economic Times last year, he said,
“My motivation to work is being sincere in product quality sold at affordable
prices. And nearly 90% of my salary goes to charity in my personal capacity.”
At the age of 94, Dharam Pal was the highest paid Fast Moving Consumer
Goods (FMCG) CEO in India in 2017. He took home over ₹210 million
(equivalent to ₹240 million or US$3.1 million in 2020) as salary in the last
fiscal year. Two years later, on 16 March 2019, the 14th President of India
Ram Nath Kovind conferred the Padma Bhushan award for Trade &
Industry.
CURRENT STATUS

MDH today has a range of 62 products available in over 150 different packages.
These include ground and blended spices, which are free of preservatives. MDH
also sells other products, such as saffron. MDH Pvt. Ltd. Has set up five fate of
the art plants for meeting the ever growing demand. The company procures raw
material directly from the centers of produce to maintain uniform taste and
quality. The raw material is first cleaned, dried and tested with the help of
special machines. It is then carefully grounded into the finished product passing
through various stages.

Fully automatic machines have been installed for this process

. GROUND SINGLE SPICES

MDH takes special care in selecting the raw material for the ground single
spices category. This provides the consumer with spices made from the choicest
raw material maintaining the highest processing standards.
BLENDED SPICES

SPICESMDH blended spices are a class apart. Each blend has been specially
formulated to impart the genuine taste to various Indian food preparations.
Decades of research has gone into preparing these blends needed in specific and
classical Indian dishes. Indian traditional cookery is free of preservatives

and artificial flavour enhancers. MDH does not use these synthetics.

Starting with manually ground spices, MDH soon switched over to automatic
machines to meet the fast growing demand for MDH Spices. So much so today
spices worth crores of rupees are manufactured and packed by modern machines
and sold throughout India and abroad through a network of over 1000 Stockiest
and over 4 Lacs retail dealers. These machines now have a capacity
of producing 30 tones of spices in powders packed in beautiful consumer pack
of different sizes (10g to 500g) in a day.

Moving forward with the zeal of a crusader, Mahashay Dharampal never looked
back. Always devoted to quality and purity of MDH spices, he made these the
pillars of his progressive policies. Infact the finest quality of MDH Spices has
been recognized through various awards from time to time. In Mahashay
Dharampal’s efforts to achieve greater heights of fame for the MDH, his son
Rajeev Gulati’s contribution is no less who is presently shouldering the
responsibility of Director of the Company. His major achievement lies in
putting MDH on world map. MDH Ltd. Has set up five state of the art plants for
meeting the ever growing demand. The company procures raw material directly
from the centers of produce to maintain uniform taste and quality. The raw
material is first cleaned, dried and tested with the help of special machines. It is
then carefully grounded into the finished product passing through various
stages. Fully automatic machines have been installed for this process. The
powdered spices are again tested at the fully equipped quality control
laboratories, to ensure the best quality standards. The MDH marketing and
distribution team is always on the move to ensure timely delivery of its products
to the consumers. Further, well equipped research and development laboratories
work incessantly to develop new spice blends of spices. Mahashay Dharampal
Ji leads from the front, taking keen interest in creation of new products. Regards
less to say that each one of products carry a guarantee of the best quality
standards. 88 years of experience has made MDH a brand people can trust.

From Kashmir to Kanyakumari, MDH Spices are symbol of good taste and fine
cooking. Infact, taste and flavour have become the definition of MDH Spices.
As a part of their expansion programme, MDH has established large fully
automatic manufacturing plants at Delhi, Gurgaon (Haryana) 3 plants of spices,
Papad and Export Unit, Nagaur (Rajasthan) 2 plants of Methi and spices and
Sojat (Rajasthan). Branches have been set up at Ghaziabad (U.P.) Amritsar &
Ludhiana (Punjab)
Today MDH spices and blends are popular not just in India but also around the
world and the products are being exported to the United States of America,
Canada, United Kingdom, Europe, South East Asia, Japan, U.A.E. and Saudi
Arabia. Company have own offices in London (U.K.) and a state of art
manufacturing unit at Sharjah (U.A.Ε.).
During its 93 years of golden performance, MDH wishes to pay a tribute to its
associates, workers and well-wishers, stockiest and dealers for their contribution
in this glorious achievement and further wishes to share its joys with every
house-hold in the country and abroad. With all humility MDH invites you to
join in this on-going march towards greater heights of achievements and seeks
your continuos support in its endeavor to make yet greater achievements
possible.
 ❖ CHARITY WORK

MDH under the leadership of Mahashay Dharampal Gulati has developed more
than 20 schools including MDH International School, Mahashay Chunnilal
Saraswati Shishu Mandir (named after his late father), Mata Lilawati Kanya
Vidyalaya (named after his late wife), and Mahashay Dharampal Vidya Mandir
etc. .
He started a 10-bed eye hospital at Arya Samaj, Subhash Nagar, in November
1975. Later in January 1984, a 20-bed hospital was established in Janakpuri,
New Delhi to commemorate his late mother Mata Chanan Devi. Now it has 300
beds on about 2 hectares (5 acres) of land, the hospital is equipped with MRI,
CT scan, Heart Wing, Neuro Sciences, IVF etc.
 ❖ ABOUT DHARAMPAL GULATI THE OWNER OF MDH
MASALA

Dharampal Gulati (27 March 1923-3 December 2020), also known as Mahashay
Dharampal Gulati was an Indian businessman, and founder and CEO of MDH
(Mahashian Di Hatti; “gentlemen’s shop”), an Indian spice company. He was
referred to as ‘spice-king’ in reference to his pioneering of ready-to-use ground
spices. He was awarded the Padma Bhushan, India’s third highest civilian
award, in 2019.
DHARAMPAL GULATI

Gulati receiving the Padma Bhushan from the President of India Ramnath
Kovind, 2019

Born 27 March 1923 Sialkot, Punjab, British India

Died 3 December 2020 (aged 97) New Delhi, India

Occupation Founder and CEO of MDH

Awards Padma Bhushan (2019)
Mahashay Dharampal Gulati has always been synonymous with his brand,
Mahashian Di Hatti or MDH as it is popularly known. He even made regular
appearances on TV advertisements for his spice empire, always playing the
endearing grandfather. Born on 27 March 1923 in Pakistan’s Sialkot, Gulati has
been a businessman for as long as he can remember.
After having dropped out of school in Class 5, Gulati first ventured into the
business of mirrors, soaps and carpentry, which was then expanded to include
cloth, hardware, and even rice. All of these ventures, however, failed and Gulati
was left with no choice but to join his father’s small business of spices built
under the name Mahashian Di Hatti, then also known as Deggi Mirch Wale.
According to the company’s website, Gulati moved to Delhi after Partition, a
month after Independence, with just Rs 1,500 in his pocket. He bought a tonga
with Rs 650 and would charge two Anna’s for a ride from the New Delhi
railway station to Qutab Road and Karol Bagh to Bara Hindu.
From the money he carned, Gulati bought a small shop in Karol Bagh and
restarted the family business. Gradually, the venture expanded into another shop
in Chandni Chowk and then a factory in Kirti Nagar. Today, MDH has offices in
Dubai and London as well as a sprawling business with over 60 products that
have become household names.
Dharampal owns a Mahashay Chuni Lal Charitable Trust, which facilitates a
hospital with 250 beds. It also runs a mobile hospital which reaches out to slum
dwellers. Four schools are also being run by this trust, and it provides financial
support to people in need.
He himself appeared in the MDH advertisements as the cheerful “Dadaji”, a
familiar face sporting the signature red turban, white moustache and pearl
necklace on the brand’s packaging and ads with the catchy tagline, “Asli Masala
Sach Sach...MDH... MDH “..
“He understood the importance of the ‘founder’s story’ as a tool to brand
building and used his persona, background and image to build his brand,” said
Lloyd Mathias, business strategist and veteran marketer. “A founder’s story is
the story of the origins of the brand, telling the tale of the originator of the brand
and his journey in bringing it to life in the product and helping in engaging with
consumers and partners. He used this technique long before Richard Branson
and Elon Musk made it popular,” said Mathias.
PACKAGING OF MDH MASALA
• Attractive box and pouch packets.
• Clearly mentioned the name along with a picture of Dharampal as well as
food items.

ADVERTISING PROMOTIONS
Thanks to intensive promotion activities MDH has create a huge its brand
recalls, this is able to maintain its market position.
❖ FACTORS AFFECTING CONSUMER PREFERENCE

a) Advertising plays an important role in consumer preference Especially

for non-durable goods such as food or magazines advertising in forms
Consumers of available goods and services and also shapes their
impressions of those products. Advertising can also create demand for
example: a consumer may not have wanted a new cell phone until he saw
flashy new phones on TV

b) Social Institution: It includes parents, friends, schools, religion and

television shows which influence consumer preference.

c) Cost: Consumers usually choose to purchase more of a good if the price

falls. For example, a sale or reduced prices may increase consumption of
a good. On the other hand, an increase in price may cause reduced
consumption, especially if the good has available institutions

d) Consumer income: Consumers often desire more expensive goods and

services when their income increases. If they suffer a decrease in income,
they are more likely to choose less expensive goods and services. For
example, a business selling luxury goods, such as jewelry, will probably
be more successful in a high-income area than a low-income area.

e) Available Substitutes: If a product has several substitutes, consumers

will be more sensitive to changes in price. However, if consumers do not
perceive similar products to be effective substitutes, they will be less
likely to switch to a substitutes based on price (for example, consumers
who do not think Coke and Pepsi are equally delicious). This concept is
called the price elasticity off demand.
 f) Navigation: Navigating and browsing your store should be a straight
forward and simple process. This includes providing users who know
what they want with an effective keyword search or filters but also
integrating solutions that guide ensure shoppers to help them identify
suitable products quickly. A website that’s difficult to navigate will only
lead to customer frustration and loss of potential customers.

g) Accessibility: You need to ensure that customers are able to find and
access your product and services efficiently, without barriers and friction,
on their preferred channel. Also make sure they can reach your company
and obtain good service whenever they have a question or need assistance
to make a purchase decision.

h) Navigation: Navigating and browsing your store should be a straight

forward and simple process. This includes providing users who know
what they want with an effective key word search or filters but also
integrating solutions that guide ensure shoppers to help them identify
suitable products quickly. A website that’s difficult to navigate will only
lead to customer frustration and loss of potential customers.

i) Language: Speaking to your customers in their preferred language is

pivotal for your business more than 50% of customers won’t make a
purchase if information about a product isn’t available in their language
i.e. without great communication there can’t be no great customer
experience.

j) Convenience: It is an essential element of a positive customer experience.

It influences how customers make decisions about what to buy, what
services to use, where to go, and with whom to engage.

k) Personalized: It’s kind of shoppers want personalized experience in a

sphere in which so many business and personal interactions can be
anonymous. By personalizing the experienced sharing the right content, at
the right time with the right people, you can make interactions faster,
g) easier and more efficient for your customers. This results in increased
customer satisfaction and the likelihood of repeat visits.

l) Real time: If you want to capture the attention of your audience think
about how you can take average of real-time experiences. It’s about
showing increasingly important to the modern customer. They expect real
time response and fastest resolutions.

m) Logic: There is a difference between emotional customer satisfaction and

logical customer satisfaction. Emotionally satisfied customers are
extremely satisfied with the product and services the company provides
and have a strong emotional attachment to the company.

n) Choice: The more choices you can give your customers during the buying
process, the more likely they are to free in control of the experience that
they have with your brand. However, when offering choices make sure to
support your customers and enable them to figure out the optional choice
that is right for them.

o) Community: Today customers do more and more research online before

they make a purchase. It’s important to consider the community that
exists around your brand. Even if you don’t have an active part in
building your community on social media, and review forms
NEED FOR THE STUDY

The study of consumer preference will provide the useful information about
the product Considered in the study. Large number of consumers can know
about the reasons that made them To select a particular brand. It will benefit
them to evaluate their previous purchase decision while Making a repeat
purchase process with regard to the same product. The manufacturers are
informed About the preference given by the consumers to the product that
makes select the same brand.
The Feedbacks given by the consumers will be more helpful to the
manufacturers to make required Modifications in the future, in their product
as to the expectation of their consumers, so that the Consumers will make a
repeat purchase of the same brand. The study also informs about the
Involvement of the family members in decision making on the selection
process with regard to the Same brand.

SCOPE OF THE STUDY

The study was undertaken with the objective of analyzing the consumer
brand preference of MDH Masala food products in sitapur District. Sitapur is
one of the major districts in Uttar Pradesh. The major consumers in the study
area arehighly influenced by the ever changing environment of The district.
Due to the random sampling factor and changes in the lifestyle in this area,
women are More positively inclined towards Masala food products.

Though there were so many Masala food Products available in the market,
most commonly available and used Masala food products in Sitapur area. So
these were selected for the study after discussion with the consumers of the
StudyArea.
STATEMENT OF THE PROBLEM

Consumers are the masters of their money and they have an enormous influence
on the economic Market change because they possess the ability to implement
and coordinate their choice of Spending or saving in the purchase decision.
Consumers are influenced by their preference towards the product and therefore
marketers need to implement their strategies and tactics frequently in Order to
achieve more consumers.
Satisfaction and accurate target in finding out what customers are aware off and
their preference and there by offering products according to this needs will help
The industry stake holders to enrich their customer experience and accelerate
growth of the market. Hence this research aims to explore the consumer brand
preference towards MDH Masala.
 Chapter 2nd

OBJECTIVE OF THE STUDY

➢ Primary Objective-

• To know about the household women’s perception towards MDH masala.

➢ Secondary Objective –

• To study about the awareness of MDH masala among household

women’s.
• To know the household women’s attitude towards MDH masala,
• To study the impact of advertising of MDH masala on customer.
• To know the socio economic profile of the female consumers.
• To know the female consumers level of preference towards masala
powders.
• To find out the female consumers level of satisfaction on masala powders.
 Chapter 3rd

HYPOTHESIS

What is Hypothesis?

Hypothesis is an assumption that is made on the basis of some evidence. This is

the initial point Of any investigation that translates the research questions into a
prediction. It includes Components like variables, population and the relation
between the variables. A research Hypothesis is a hypothesis that is used to test
the relationship between two or more variables.

Characteristics of Hypothesis :-
Following are the characteristics of hypothesis:
❖ The hypothesis should be clear and precise to consider it to be reliable,
❖ If the hypothesis is a relational hypothesis, then it should be stating the
relationship Between variables.
❖ The hypothesis must be specific and should have scope for conducting
more tests.
❖ The way of explanation of the hypothesis must be very simple and it
should also be
❖ Understood that the simplicity of the hypothesis is not related to its
significance.
characteristics of hypothesis:
Functions of Hypothesis :-
Following are the functions performed by the hypothesis:
❖Hypothesis helps in making an observation and experiments possible.
❖It becomes the start point for the investigation.
❖Hypothesis helps in verifying the observations.
❖It helps in directing the inquiries in the right directions
Hypothesis related to this :-
Hypothesis related to this repor t :-

➢ There is no significant association between MDH masala powder and

socio Economic profile of the respondents.

➢ There is no significant difference between awareness level among the

women’s in the MDH masala brands and their different varieties with
regard to socio economic profile Of the respondents.

➢ There is no significant difference between women’s attitude towards the

MDH masala powder Users at the time of purchasing with regard to socio
economic profile of the respondents.

➢ There is no significant difference between advertising impact of masala

powder purchase With regard to socio economic profile of the
respondents.
➢ There is no significant difference between the various kinds of
influencing factors of Masala powder preferred with regard to socio
economic profile of the respondents.

➢ There is no significant association between consumer satisfaction level

with respect to MDH masala powder and socio economic profile of the
respondents.
 Chapter 4th
Research Methodology

Research methodology is the specific procedures or techniques used to identify,

select, process and analyze information about a topic. There are two main types
of research methodology qualitative research methodology and quantitative
research methodology.

❖ Title of study-
“A detailed study of household women’s perception towards MDH masala.

❖ Research Design –

The research design is descriptive design including various factors related

to women’s Perception towards MDH masala.

❖ Sample size-

60 women

❖ Sample area-

The survey was carried out in district Sitapur, Uttar Pradesh

 ❖ Sampling type-

Simple random sampling.

❖ Data used-

Both primary and secondary.

1- Primary data-

A primary data source is an original data source that is one in which the
data are collected first hand by the researcher for a specific research
purpose or object.

• The primary data is collected from the women’s through a structured

questionnaire.

1- Secondary data-

Secondary data refers to data that is collected by someone other than the
primary user. Secondary data analysis involves a researcher using the
information that someone else has gathered for his or her own purposes.

purposes.
The secondary data used in this project is-

• Through internet.

• Through books of retail.

❖
❖
Chapter 5th& 6th
❖
❖ Data analysis and data interpretation through questionnaire:-

❖ I am Aditya Kumar Verma the student of BBA 3rd yr. From sacred heart
❖ degree college. 1 Have undergone a project report on the topic of”
Household women’s perception towards MDH masala”. I used
questionnaire to collect data from Household women’s. The collected
data through questionnaire is given below.

✓ Age

100 response

➢ There are 46.7% women of age 20-30, 28.3% women of age 30-40
and 21.7% women of age 40-50 and remaining are other age.
✓ Nature of occupation

100 response

➢ There are 71.7% women’s occupation is housewife and 28.3%

women’s occupation other than housewife.
✓ Which brand of masala do you prefer?

100 respons

➢ This graph shows that 63.3% women prefer MDH masala

brand, 20% women prefer Everest masalabrand, 8.3% prefer
catch masala brand and 8.3% women prefer ashok masala
brand.
✓ Have you used MDH masala?

100 response

➢ This graph shows that 71.2% women used MDH masala and
28.8% women don’t use MDH masala.
✓ If yes how satisfied are you with MDH masala?

100 response

➢ This graph shows the satisfaction level of women towards

MDH masala.
✓ Why did you choose this brand?

100 response

➢ This graph shows that 60% women choose MDH masala because it add taste
to food, 18.3% women choose MDH Masala because of it’s various varieties,
10% of women choose MDH masala because of it’s availability and 11.7%
women choose MDH masala because of it’s price.
✓ What do you think masalas add to our food?

100 response

➢ Here, 51.7% women thinks masalas add flavour to our food, 30% women
think that it add sensory effect to our food, 10% women thinks that it adds
aroma to our food and 8.3% women think that it adds spice to our food.
✓ Which promotional activities before the brand
attracts you the most?

100 response

➢ This graph shows the various promotional activities which

attracts the women before the brand.
✓ Which other sales promotion incentive do you think
the company should offer?

100 response

➢ In this graph 20% of women thinks that company should offer cash incentive,
23.3% women thinks that company should offer buy one get one, 26.7%
women thinks that company should offer free gifts and 30% of women think
about other incentives.
 ✓ How did you come to know about MDH masalas?

100 response

➢ This graph shows that 16.7% women come to know about MDH masala
through their friends, 55% women come to know through television, 20% of
women know about MDH masala through newspaper and 8.3% women
knows about through posters.
✓ How do you perceive the preferred brands image?

100 response

➢ This graph shows that 30% of women are vary favorable to preferred
brand image, 31.7% women are favorable to preferred brands
image,33.3% women are neutral to preferred brand image and 5% are
non favourable to preferred brands image.
 ✓ Which media is more attractive for direct marketing?

100 response

➢ This graph shows that 35.6% women tells that tele marketing is more
attractive for direct marketing, 13.6% women tells that e mail is more
attractive for direct marketing, 20.3% women tells that personal selling is
more attractive for direct marketing and 30.5% women response other
for direct marketing.
✓ Do you know the MDH companies tagline?

100 response

➢ Here, 60.3% women knows the MDH companies tagline and 39.7%
Don’t know about the MDH company.
 Chapter 7th

LIMITATIONS

1. Survey area was confined only to SitapurDistrict which were selected on

the basis of Convenience sampling of the investigator.

2. The sample is limited; it may not represent the preference of all the
consumers.

3. The findings of the study may be considered appropriate for the situations
similar to Study area and extra care should be taken while generalizing
the results. Covered only 100 aspects MDH masala powder for this study
area.
 Chapter 8th

CONCLUSION

➢ The intention of this research report has explored the insights of

Household women’s preference towards MDH Masala powder with
special reference to Sitapur District.

➢ For these purpose six objectives Namely household women’s preference

towards Masala powder, awareness level among the women in the various
masala brands and their different varieties, attitude among the masala
powder users at the time of purchasing, advertising impact of masala
powder purchase, identify the factors Influencing of masala powder

➢ purchase in Sitapur District and measure the consumer Satisfaction level

with respect to selected masala powder are framed.

➢ All the objectives are tested With appropriated statistical tools such as
questionnaire.

➢ The relevant findings have been presented related to this study. Hence it
will be useful to the consumers and Masala companies to adopt a new
policy Implications.
 Chapter 9th

REFERENCE

We find above descriptive data about MDH masala and about the owner of
MDH masala with the help of these links which are given below –

• https://mdhspices.com/

• Last edited 4 months ago by KylieTastic

https://en.m.wikipedia.org/wiki/MDH (spice company)/

• By Simran Saluja(case study on MDH masala)

https://www.themarcomavenue.com/blog/mdh-the-king-of- masalas-
every-indias-heart-a-marketing-case-study/

• https://www.business-standard.com/article/current-
affairs/mahashay-dharampal-gulati-the-master-of-spices- who-
blazed-a-trail-120120400032 1.html/