Summary (Module 2)
Summary (Module 2)
This module focused on research, thinking, analysis, and communication. Research helps you
identify an issue or problem. The outcome of the research is data. You learned there were two
types of data: quantitative data, which is numerical, and qualitative data, which is descriptive.
You can use close-ended questions for quantitative research and open-ended questions for
qualitative research. Primary research, using a survey, for example, is collecting data in the field
and secondary research, using a published document, for example, uses already existing data.
There are various research methods. The Delphi method, for example, is based on the idea that
the viewpoints of a group of experts are better than those of an individual.
You examined types of thinking and systems and how to use a mind map. Strategic thinking
focuses on arriving at a set of ideas, goals, and plans that rely on assumptions made during the
analysis process. It includes analyzing variables and then evaluating the effects of changes on
those variables. A mind map is a diagram for showing and organizing information around a
central concept. For a consultant, strategic thinking allows you to arrive at a solution rationally.
Design thinking is a process for solving problems and designing solutions creatively. It relies on
demonstrating empathy and understanding of clients as individuals, that is, putting yourself in the
users’ shoes. Design thinking can be thought of as having five stages: empathize, define, ideate,
prototype, and test. It’s important to understand that a system is an interconnected set of
elements coherently organized in a way that achieves something. A system has parts that affect
each other. The parts together create an effect that is different from the effect of every single part
on its own. You can make significant changes to a system by changing one factor, called a
leverage point.
You learned the tools for analysis, including PESTLE, SWOT, and VUCA. PESTLE is used to
analyze customers from six perspectives: political, economic, social, technology, legal, and
environmental. SWOT is used to analyze the environment: strengths, weaknesses, opportunities,
and threats facing an entity such as a business. VUCA stands for volatility, uncertainty,
complexity, and ambiguity. VUCAis used to analyze variation, risk, and change.
Next, you applied analysis tools to the customer environment, business processes and data, and
system technology environments. Business process analysis (BPA) looks at individual
processes, networks, and integrations between processes. A Business Process Model Notation
(BPMN) helps you visualize business processes and models using diagrams. You saw how you
could use systems diagrams to quickly provide a high-level overview from input through output.
Visualizing systems and the business processes within them helps you see how data flows
across business processes.
Finally, you learned how communication skills could help you listen, present, and speak more
effectively, as well as understand the client and reflect back their views. Active listening is when
you reflect back what the speaker is saying. You might summarize or ask for clarification.
Empathetic listening is giving special attention to the speaker’s feelings. Empathetic listening can
build trust with the speaker. Awareness of body language is also part of effective
communication.
You identified the three goals of presentation skills: to inform, instruct, and persuade. When you
give your client information in a meeting, that is informing. When you present training, that is
instructing. When you hope to influence a client favorably about products, that is persuading. You
saw that business writing includes effective note-taking, documentation, and e-mail writing. The
three-step business writing process helps you produce effective written results. The three steps
are: first, determine the subject, audience, and purpose; second, make an outline; and third, write
the text. Clarity, brevity, and accuracy are also good writing practices.