IDENTIFYING PARTS OFA WHOLE AND EMERGING PATTERNS IN TRENDSOBJEVTIVES After going through this module, you should be able ts atums: and ident (HUMSS_MCT12-a-b-8),IDENTIFYING PARTS OF A WHOLE ‘Trends as they grow and evolve tend to influence or give birth to other trends and become interconnected and interrelated. It was mentioned in the previous modules that trends are formed from the combination of things. Thus, a trend has constituent parts of portions that are interrelated. Their influence, as well as how the people adopt them, makes the trend viable, especially the megatrends and gigatrends.‘Take as example the Japanese animation (animé) trend that is associated with several generations spanning decades. In retrospect, Urgel (2017) illustrated the popularity of anime which was brought about by a number of developments such as the ones shown below.Visual culture is another example that we experience today. It was developed from various trends= digital camera, smartphone, internet, Wi- technology, social media, mobile apps, computer, fashion, art, photography, to name a few. Internet memes, infographics, and sharable videos seemed to be a microtrend only, but they eventually became a mainstay in disseminating information. Even large news organizations and government websites use them. This visual culture trend which can be considered a megatrend, has evolved further with the advent of the internet. The smartphone and Wi-Fi access greatly helped the new form of visual culture which is subscribed to by many social media users, if not allRemember that microtrends ean become macrotrends ifthey allect i societies. Then, sacred can BeIDENTIFYING EMERGING PATTERNS By simply looking at the previous diagram, you will somehow have an idea on identifying emerging patterns of a trend. Urgel (2017) defined pattern as a design, shape, form or configuration that emerges from repetitious appearance of lines, curves, and behavior. According to him, in the study of trends, repetitive behavior that gives rise to an emerging pattern is the main interest. In order to follow and observe if a pattern emerges out of various events and phenomena, one should have the tools necessary to detect it. According to Rehn and Lindkvist (2013), the tools that a trend spotter should find handy to use are categorized into four activities which are as follows:+ Documentation means being able to record your observations which you consider related to any trend, The primary tools for documentation, however simple, are notebook and pen. Some opt to use note-taking features or apps on a smartphone or tablet. The camera has also become necessary in providing visuals. Others bring a voice recorder which is best for saving audio. Whatever tool one uses, the important thing in documentation is the ability to physically keep information and data wherever and whenever you may be. Notebook and pen are basic in documentation,+ Archive or Memory is used to easily retrieve any documentation you have kept. Notes can be scanned or converted to a pe document format (PDF) while digital pa can be easily saved. viteeeet archiving can, of course, be used. There are various digital archivin; OR that are available, too. ing and cross- indexing are els 1 in labeling files.+ Analysis is the stage where examination and combination happen. Looking for patterns on prospective trends can be achieved through these methods: brainstorming, grouping, and crafting combinations. In brainstorming, you decide which from your data is important and which can be discarded. Here, you can confirm emerging patterns like events becoming more frequent and things following a cycle. In grouping, you create headings where observations and data can fall under several categories. In crafting combinations, you begin to link one thing to another and think what could happen if these are taken step further, more like imagining or generating new ideas. The above diagram presenting the evolutionary aspect of a trend is an example for this analysis.+ Presentation is representing your findings for easy understanding as a way of analysis. You can represent your findings through, among others, a mood board and a storyboard. A mood board is a collage of images, text, and object samples. This is used to capture your intuition and stimulate creative discussions about trends. A storyboard presents a narrative of possible scenarios. It functions to connect trends to a timeline and to different contexts, something that can enable you and others to see interesting new things. A slideshow is also another option, Sometimes, new trends are labeled with new names or terms in the hope of popularizing a phenomenon. Again, the sample diagram presented above is an example of this consisting of the linkages of the influences of the root trend to the development of new trends within the link plus the explanatory analysis.+ Identifying emerging patterns can be used to intreduce to individuals, organizations, and communities change, improvement, transformation and new opportunities, + Once patterns are identified, trends are given rational explanations for their emergence or existence and are provided with a better understanding of their cultural origins.DIFFERENTIATING RELATIONSHIPS BETWEEN CAUSES AND CONSEQUENCES Acause refers to an agent that brings about a result or a consequence. A consequence is always traceable to a cause which can be a person, thing, principle, motive, act, or event. There is no cause without a consequence and vice versa. (Urgel, 2017)Let us try to look at some of the popular fashion trends among the teenagers these days ranging from hairstyles, clothing, and musie preferences to mention a few. Clearly a number of them, if one will try to observe, were patterned from a dominant and prevailing trend. To date, Korean fashion trends is quite widespread in the country. In fact, you can watch from the news almost every beginning of the year in a certain portion of those news about the fashion trend for the year. In ather words, these news in the media somehow sets these so - called fashion trends which will then be the baseline of fashion sales of the business sectors in the market. People then especially the young and those who wanted to “fit in” to these popularized trends would eventually patronize them. For almost a number of years already, Korean culture became popular in the country especially among the young. With this, if we will look around us, it resulted to the establishments of Korean restaurants, Korean mini marts which boosted the small - scale entrepreneurship business. In terms of travel, Korea became one of the popular lists for Filipino tourists.This cause and consequential aspect of a trend does not only cover the example mentioned above, in fact, it covers all types of trends in all categories such as in ideologies, politics, beliefs, lifestyle, social life and many others. One simply need to identify the emerging patterns and look at the causal and consequential relations of these patterns in order to understand these trends.‘The string of events characterizing a trend can exemplify the cause- consequence relationship where one event may lead to another and so on. A cause brings about one or more consequences which may be either positive or negative. Whatever the results of a cause, the events that are noted in each result will help produce a picture of a trend which is studied to be adopted in many life applications. The relationship between cause and consequence is salient to. strategic thinking and analysis.