[VEGIE-POP SNACKS] Business plan (2023)

Business Plan Summary

Veggie-pop Snacks will be located at Poblacion, Baco Oriental Mindoro. Using potato,
carrot, and green onion as the main ingredients, the company aims to offer nutritious
cheese-filled snacks. Potato contains potassium and vitamin c, green onions are a good
source of vitamin K, A, and C, and carrots are rich in beta carotene, antioxidants, and
vitamin B and C which are all beneficial for the consumers' health and well-being. With a
market size of 351, the target consumers of the business are the students, teachers, school
staffs of Baco National High School, and other people living or working near the area. The
product will be conveniently-available for the costumers who are looking for a new snack to
try on which is healthier compared to the ones that are currently available at the campus.

The business entity's major objective was to be known as a company who does not
only care about profit but also consider the consumers' health and the environment by
using eco-friendly packaging instead of plastics. Furthermore, the shop will be using cost-
based pricing in order to ensure that the company is making a profit while still not
sacrificing its brand identity. The product will be sold for Php 5.00 and the company aims for
a minimum daily sales of 75 pieces. By incorporating different marketing strategies such as
print marketing, social media marketing, video marketing, and word-of-mouth marketing,
Veggie-pop strives to increase brand awareness and be recognized as the leading food cart
in Baco.

The Business

Business name: Veggie-pop Snacks

Business structure: Partnership

Business location: Poblacion, Baco, Oriental Mindoro

Date established: May 15, 2023

Business owner(s): Ej Magpili, Sharavic Azucena, Jasmine Caray, Krisha Mae Castillo,
Aireen De Lara, Nepthaly Fiedalino, Jane Cristel Medina, and Ma. Danica Torreliza

1
 [VEGIE-POP SNACKS] Business plan (2023)

Relevant owner experience:

There are 6 out of the 8 owners who have experience that are related to selling
food products. Krisha has sold frozen goods for 8 months, ice candy for a year, milk tea
for almost a year, and other products in her variety store for a year and a half. Nepthaly
worked at Mister Donut and sold donuts for six months. Sharavic has been selling
products from her variety store since she was in 7 th grade. Jane used to sell products at
bazaars with her aunt and father in the past. Danica sold products at her aunt’s store for
a short period of time, and Aireen worked at a variety store for a few months. Summing
it up, the experiences of the various individuals in selling various products can be viewed
positively as they have gained practical knowledge and skills in different aspects of the
selling process.
Overall, the diverse selling experiences of these individuals can be seen as an
asset that can positively impact their ability to sell Veggie Pop.

Products/services:

Veggie-pop is a round-shaped snack that is made-up of potato, carrots, and green

onions. The product will be sold for Php 5.00 with an anticipated daily sales of 75 pieces.

The Market

Target market:

The product will be sold to the students, teachers, and school staffs working at Baco
National High School who are looking for a tasty, nutritious, and affordable snacks at
their convenience.

Marketing strategy:

The business will incorporate both word-of-mouth (in-person persuasion and refferals)
and social media (Facebook, Instagram, etc.) advertising in order to increase brand
awareness and sales.

2
 [VEGIE-POP SNACKS] Business plan (2023)

The Future

Vision statement:

Veggie-pop Snacks’ vision is to be one of the best food carts that offers nutritious,
convenient and tasty snacks that suit the taste of customers of all ages.

Goals/objectives:

Veggie-pop Snacks strive to achieve the following goals/objectives:

• Develop positive customer relationship and loyalty
• Attain 77% brand awareness in one month
• Achieve at least Php 375 daily sales
• Receive positive product reviews
• Live up to the business’ USP: “You can eat veggies with Joy”

The Finances

Veggie-pop snacks aim to have a net profit of Php 18,340 for the first year of its
business operation. The opening balance is Php 10,700.00. The owners will split the
capital cost equally (Php 10,700.00/8) which will bring a share of Php 1,337.00 each.
Given the fact that all of them are young entrepreneurs who are still currently studying in
high school, most of them will be receiving help from their parents/guardian in order to
fulfill their financial obligations for the business.

3
 [VEGIE-POP SNACKS] Business plan (2023)

The Business

Business details

Products/services:

Veggie-pop is a fried round-shaped snack that is made up of healthy ingredients,

namely: potato, green onion, and carrots. This is the a great go-to snack especially for
people with busy schedules who want to have a nutritious snack but don’t have the time
to cook it themselves. The product also contains a cheese filling inside which adds to its
rich flavor.

The young entrepreneurs conducted an online survey last April 2, 2023 to a total
of 100 respondents, and the result showed 100 % of the respondents are interested in
buying the product, and among them, 93 % are willing to pay more for a vegetable-
based snack than a traditional snack. These findings suggest a high public demand which
is great for the business to prosper.

Registration details
Business name: Veggie-pop Snacks

Trading name(s): Veggie-pop

Date registered: April 12, 2023

Location(s) registered: Poblacion, Baco, Oriental Mindoro, Philippines

Business structure: Partnership

Licenses & permits:

 Certificate of Registration with the SEC
 Barangay Clearance
 Business Permit
 Mayor’s License
 Certificate of Registration with the BIR
 Certificate of Registration with the SSS
 Certificate of Registration with the Philhealth
 Certificate of Registration with the Pag-Ibig
 Certificate of Registration with the DOLE

4
 [VEGIE-POP SNACKS] Business plan (2023)

Business premises

Business location:

The business will be situated at either inside or near the vicinity of Baco National
High School where a huge number of students, teachers, and school staffs attend to
every Monday to Friday which are considered as the target market. A simple food cart
which is 6 feet long and 5.5 feet wide will serve as the physical store where the
customers will be able to buy veggie-pop snacks. This size is just perfect considering the
availability of space near the school and the nature of the business itself.

Beside this, the business will also be positioned as an online store through an
official Facebook page where the customers will be able to view and buy snacks and have
them delivered through their doorstep.

Buy/lease:

The business owners are planning to lease a commercial space that is at about 3-
15 meters away from the campus for it to be easy and convenient for the customers to
buy. They are looking for a 4 square meter leasing space with a monthly payment that is
around Php 950.00. If the lessor and the business owners come to an agreement that is
favorable to both of the parties, signing of a lease contract will then occur.

Organization chart

Production Manager Marketing Manager

Salesperson
(Aireen De Lara) (Danica Torreliza) (Jasmine Caray)

Production Staff Production Staff Marketing Staff

Production Staff
(Nephtaly (Sharavic (Ej Magpili)
(Jane Medina)
Fiedalino) Azucena)

Sales

Financial Manager
(Krisha Mae Castillo)

5
 [VEGIE-POP SNACKS] Business plan (2023)

Management & Ownership

DETAILS OF MANAGEMENT & OWNERSHIP
As proprietors of the business, the entrepreneurs intend to manage the enterprise
collectively without appointing a Chief Executive Officer. All proprietors will contribute
equally to the planning, management, and production of food items, involving financial
investment in ingredients procurement, purchasing of supplies from local markets,
cooking and packaging of Veggie Pops, and distributing them to the target customers,
who are mainly students and teachers of Baco National High School. There is currently no
formal partnership agreement in place, as the proprietors have determined that such an
arrangement is not necessary or relevant at this stage.

EXPERIENCE
There are 6 out of the 8 owners who have experience that are related to selling
food products. Krisha has sold frozen goods for 8 months, ice candy for a year, milk tea
for almost a year, and other products in her variety store for a year and a half. Nepthaly
worked at Mister Donut and sold donuts for six months. Sharavic has been selling
products from her variety store since she was in 7 th grade. Jane used to sell products at
bazaars with her aunt and father in the past. Danica sold products at her aunt’s store for
a short period of time, and Aireen worked at a variety store for a few months. Summing
it up, the experiences of the various individuals in selling various products can be viewed
positively as they have gained practical knowledge and skills in different aspects of the
selling process. For example, Krisha has sold multiple types of food products in her
variety store, which has likely given her insights into customer preferences and effective
merchandising strategies. Nepthaly’s experience at Mister Donut may have provided her
with training in food preparation, customer service, and other relevant skills. Jane’s
experience in selling at bazaars may have given her exposure to various customer
demographics and market trends.

These experiences can be helpful in selling a food product as they provide

individuals with a better understanding of customer needs and preferences, effective
marketing and sales strategies, and food safety and handling protocols. Additionally, the
individuals may have developed communication and interpersonal skills, which are
important in engaging with customers and building customer loyalty.
Overall, the diverse selling experiences of these individuals can be seen as an
asset that can positively impact their ability to sell Veggie Pop.

6
 [VEGIE-POP SNACKS] Business plan (2023)

Key personnel

Current staff

Job Title Name Expected Skills or strengths

staff
turnover

Production Ms. Aireen De Lara 12-18  Cooking skills

Manager months  Ability to work under
pressure

 Attention to details

 Artistic

Production Staff Ms. Nephtaly 12-18  Business-related

Fiedalino months experiences

 Cooking skills

 Calm

Production Staff Ms. Sharavic 12-18  Passionate

Acuzena months  Attentive

 Good communicator

Production Staff Ms. Jane Medina 12-18  Detail-oriented

months  Patient

 Efficient

Marketing Ms. Danica 12-18  Multi-talented (could

Manager Torreliza months be used for promotion)

 Communication Skills

Marketing Mr. Ej Magpili 12-18  Confident

Assistant months  Communication Skills

Salesperson Ms. Jasmine Caray 12-18  Persuasive

months  Communication skills

 Practical Mathematics
skills

7
 [VEGIE-POP SNACKS] Business plan (2023)

Job Title Name Expected Skills or strengths

staff
turnover

Financial Ms. Krisha Mae 12-18  Analytical skills

Manager Castillo months  Work efficiently

 Listener

 Problem-solving Skills

Training programs

To further improve the sales and marketing skills of the business owners, they will be
having a training program entitled, “Product mo, I-market mo”. In here, they will be
having some brainstorming, various activities, and talks with regards to proper financial
and business management to ensure that the business will be able to sustain its
operation.

Skill retention strategies

In order to maintain the skills of the business owners, they will have a monthly mini-
presentation and evaluation about their business performance and provide various
suggestions about how to further improve their product and find new ways to market
their product to the general public more effectively. If there is a need for further
development, they will be attending various seminars and workshops to hone their
intellectual and communication skills even more.

Products/services

Product/Service Description Price

Veggie-pop a round-shaped fried snack that is made Php 5 per piece

up of healthy ingredients, namely: potato,
green onion, and carrots.

8
 [VEGIE-POP SNACKS] Business plan (2023)

Computation (Estimated Expenses)

Items Quantity /Duration Total cost

Potatoes 2 kilos Php 220.00

Carrots 4 pieces Php 64.00

Green onion 2 bunches Php 20.00

Corn starch 1/8 kilo Php 25.00

Oil 2 bottles Php 54.00

Eden Cheese 5 pieces Php 100.00

Rent Daily Php 32.00

Gas stove Daily Php 40.00

GRAND TOTAL Php 555.00

Selling price = (Expenses/No. of produced products) (1+interest rate)

= (555/150) (1+0.35)

= (3.7) (1.35)

=4.995

Selling price = Php 5.00

Market position:

Since the target market are mostly students, veggie-pop will be positioned as a
healthy and budget-friendly snack on which the customers will be able to enjoy anytime,
anywhere.

Unique selling position:

9
 [VEGIE-POP SNACKS] Business plan (2023)

“You can eat veggies with Joy”.

We are all aware that vegetables are good for our health but some people may
refuse to buy vegetable-based food products simply because they are not fond of its
taste. Our product is the best solution for that, veggie-pop is both a tasty and healthy
snack which sets it apart from other traditional snacks commonly sold at stores.

Anticipated demand:

The business owners anticipate that after a year of operation, 71% of the
customers will be retained and will be able to have a Php 11,500 monthly sales.

Pricing strategy:

Veggie-pop Snacks will follow the Cost-based Pricing Strategy. Before setting the
price, the business owners will first compute for total cost of the ingredients needed in
making the product and overall cost for the promotion and operation of the business. The
business owners plan to have an interest rate of 35% per piece leading to Php 5.00
selling price. This is to ensure that the business is earning a profit while still considering
the affordability of the product.

Furthermore, Veggie-pop Snacks will offer to sell their product in either per piece
or per box. The consumer will be charged at a lower cost if they buy a particular number
of veggie-pop at once which is a great way to use pricing as a marketing strategy.

Value to customer:

The customers view veggie-pop as a necessity since it is under the classification of

food products which is something that every individual need in order to function properly
and continue living. The nutrients present in the product are also very beneficial for the
overall health of the consumers.

Growth potential:

There is an anticipated growth of 34% by the end of one year. Factors such as:
increasing brand awareness, customer retention, and other product improvements.

Innovation

Research & development (R&D)/innovation activities

10
 [VEGIE-POP SNACKS] Business plan (2023)

The owners of the Veggie Pop business plan to implement R&D activities to
encourage innovation in their business. They will allocate financial and staff resources
towards research and development of new recipes and flavors for their product. The
owners will also conduct market research to identify trends and consumer preferences,
and use this information to improve their product.

Intellectual property strategy

The owners of the Veggie Pop business plan to protect their innovations by
registering their trade name and logo as a trademark. They will also implement
confidentiality agreements to protect their recipe and other trade secrets. In addition,
they will explore the possibility of patenting their recipe and design.

Insurance

Workers compensation: As the Veggie Pop business has employees, the owners have
taken out worker’s compensation insurance to cover any workplace injuries or accidents.

Public liability insurance: The owners have also taken out public liability insurance to
cover any third-party injuries or accidents that may occur as a result of their product.

Professional indemnity: As the owners do not offer any professional advice, they have
not taken out professional indemnity insurance.

Product liability: To protect themselves from any legal action taken out as a result of
injury, damage or death from their product, the owners have taken out product liability
insurance.

Business assets: The owners have insured their business assets, including their
building, contents, and motor vehicles, in the event of fire, burglary, or damage.

Business revenue: The owners have insured their business in the event of business
interruption where they cannot trade because of a particular event and are unable to
make money. This is also applicable in terms of other external factors like the Covid-19
pandemic.

11
 [VEGIE-POP SNACKS] Business plan (2023)

Risk management

Risk Likelihood Impact Strategy

Likely High Staff’s proper hygiene

Product Spoilage
and accurate estimation
of production. It is also
great if we will use a
refrigerator to store
uncooked veggie-ball mix
to prevent them from
spoiling.

Unavailability of supplies Unlikely High Being updated to

different news related to
the supply of potato,
carrots, and green
onions. And creating a
back-up plan for other
alternative ingredients
and products.

Inflation Highly likely High

Make a well-
established financial plan
for cases like this.

Changing customer Likely Medium Be sensitive to the

preference changes on the customer
preference and cater the
product based on their
needs.

12
 [VEGIE-POP SNACKS] Business plan (2023)

Legal considerations

Before the start of the business, the business owners need to apply for a business
permit first and then register to different government agencies such as: SEC, BIR,
Philhealth, Pag-ibig, DOLE, and SSS.

The legislation is a vital part of our business operation to comply to the Consumer
protection policy of the government which eliminates fraudulent acts and expired or
spoiled food products. Beside this, the employees must also be provided an insurance
that will provide them with adequate financial and healthcare support in case of accidents
during working hours.

Operations

Production process
1. Boil the potatoes.
2. Chop the carrots and green onions into tiny pieces.
3. When the potatoes are soft enough, mash them.
4. Mix every ingredient together with some cornstarch.
5. Add salt and pepper to taste.
6. Form the mixture into a ball and add a cheese inside.
7. Deep fry until golden brown.
8. Strain excess oil and serve.

Suppliers

Our main suppliers are the market vendors in Poblacion, Baco, Oriental Mindoro.
They will supply our business with inventory items such as potatoes, carrots, green
onions, corn starch, oil, and Eden cheese. We will maintain a good relationship with them
by being a wonderful client, maintaining regular communication, providing prompt
feedback, and rewarding exceptional service with loyalty.

13
 [VEGIE-POP SNACKS] Business plan (2023)

Inventory

Inventory item Unit price Quantity in stock Total cost

Potatoes Php 18.33 One half kilo Php 55.00

Carrots Php 16.00 One piece Php 16.00

Green onion Php 10.00 One bunch Php 10.00

Corn starch Php 25.00 One eight kilo Php 25.00

Oil Pho 27.00 One bottle Php 27.00

Eden Cheese Php 20.00 One piece Php 20.00

Trading hours:

Our trading hours start from 8:00 am until 5:30pm every day.

Communication channels:

Our customers can contact us in our hotline number (09922753956) and official
Facebook page (Veggie-pop Snacks) which is available anytime for their orders, inquiries,
and suggestions.

Payment types accepted:

The type of payment that we will accept is cash in general, from walk-in and online
customers. But we will also accept payment through G-cash and PayMaya from them in
case that they don’t have any cash in hand.

Credit policy:

Veggie-pop Snacks will allow the customers to purchase the product on credit with
a limitation of Php 70.00. However, this offer is not available for all, only to those
students or customers who buy the product frequent enough for the owners to recognize
them. This is to avoid losses due to unpaid credits caused by business mismanagement.

14
 [VEGIE-POP SNACKS] Business plan (2023)

Warranties & refunds:

The customers may return the products within 15 hours after the purchase in case
that they are not fully satisfied with the packaging and taste of veggie-pop. To address
this, we will offer either to change the product with a fresher one or give them their
money back.

Quality control:

To make sure that our product has good quality we will examine the
manufacturing procedures, and testing products. All of this is done to keep track of
significant product differences. By examining it, we will ensure our product are free from
spoilage, the process reduces waste, and the product meets the customer's expectations
before it leaves the cart.

Memberships & affiliations:

The business owners are members of the Entrepreneurship Club in Baco National High
School at Poblacion, Baco, Oriental Mindoro.

Sustainability plan

Environmental/resource impacts

A possible negative effect of the Veggie Pop business to the environment could be
the generation of food waste. As the product is made from mashed potatoes, carrots, and
other vegetables, there may be leftover vegetable scraps and trimmings that are not
used in the recipe. If not disposed of properly, these vegetable scraps could contribute to
organic waste in landfills, which can produce methane, a potent greenhouse gas that
contributes to climate change.

Additionally, the frying process used to cook the Veggie Pop product may
generate significant amounts of cooking oil waste, which, if not disposed of properly,
could contribute to environmental pollution. Used cooking oil that is not properly
disposed of can clog drains, pollute waterways, and harm wildlife.

Finally, if the Veggie Pop business uses single-use packaging materials, such as
plastic bags or containers, these may contribute to plastic pollution and harm the

15
 [VEGIE-POP SNACKS] Business plan (2023)

environment. It is important for the business to consider using eco-friendly or

biodegradable packaging materials to minimize its impact on the environment.

Community impact & engagement

Since the community is involved as well in purchasing our product, we must of

course encourage them to dispose the waste materials properly.

Risks/constraints

These impacts could negatively affect our public image and may result to
decrease in sales which could most probably affect our overall business operations.

Strategies

To control the negative environmental impacts of the Veggie Pop business, the owners
could implement the following measures:
 Reduce food waste: The owners could explore ways to reduce food waste by
finding alternative uses for vegetable scraps and trimmings, such as using them
to make vegetable stock or composting them. They could also consider purchasing
pre-cut vegetables to minimize waste in the preparation process.
 Proper disposal of cooking oil: The owners could properly dispose of their cooking
oil waste by recycling it or working with a company that specializes in the
collection and recycling of used cooking oil. This will help to reduce pollution and
minimize the environmental impact of their operations.
 Eco-friendly packaging: The owners could use eco-friendly or biodegradable
packaging materials instead of single-use plastic materials. This will help to
minimize plastic pollution and reduce the environmental impact of their
packaging.
 Energy-efficient equipment: The owners could invest in energy-efficient
equipment, such as deep fryers and ovens, to reduce their energy consumption
and minimize their carbon footprint.
 Educate customers: The owners could educate their customers on the importance
of sustainability and encourage them to recycle or properly dispose of their
packaging materials. This will help to promote environmental awareness and
responsibility among their customer base.

16
 [VEGIE-POP SNACKS] Business plan (2023)

By implementing these measures, the Veggie Pop business can minimize its negative
impact on the environment and operate in a sustainable and responsible manner.

Action plan

Sustainability milestone Target Target duration

Reduce waste 55% reduction 6 months

Recycle cooking oil 30% 6 months

Use eco-friendly packaging 100% 6 months

Purchase energy-efficient equipment 30% 6 months

Educate customers 45% 6 months

17
 [VEGIE-POP SNACKS] Business plan (2023)

The Market

Market research

The entrepreneurs used Google Forms to conduct a survey regarding their product
and this was conducted from March 32, 2023 through April 2, 2023 at 6:00 pm. From the
various grade level students of Baco National High School, the Google Forms gathered
100 responses. Most of the questions were close-ended to make it easier for the
respondents to answer and respond.

SURVEY QUESTIONNAIRES
1. How often do you buy snacks at the canteen or other snack stores?
o Always
o Sometimes
o Rarely
o Never
2. What factors influence your decision when buying snacks?
o Taste
o Nutrition
o Convenience
3. How do you like your snacks to be cooked?
o Fried
o Boiled
o Steamed
o Roasted
o Others:
4. How do you like your snacks to taste?
o A bit salty
o Sweet
o Cheesy
o Savory
o Spicy
5. How often do you consume snacks that contain vegetables?
o Everyday
o Almost everyday

18
 [VEGIE-POP SNACKS] Business plan (2023)

o Four times a week

o Thrice a week
o Twice a week
o Once a week
o I don’t consume any vegetable-based snacks
6. How important is it to you that your snacks are made from healthy ingredients?
o Very Important
o Important
o Somewhat important
o Not important at all

7. Would you be interested in trying vegetable-based snack options if they were readily
available?
o Yes
o No
8. Would you be willing to pay more for a vegetable-based snack than a traditional
snack?
o Yes
o No
9. What types of vegetables do you prefer to have, as ingredients of your snacks?
o Potato
o Cabbage
o Carrot
o Green onion
o Kamote
o Bottle gourd (upo)
o Others:
10. Would you be interested in purchasing a vegetable-based snack that contains cheese?
o Yes
o No
11. How do you discover new snack options? Would you be open to trying new vegetable-
based snacks you found through different channels (e.g. social media, in-store
displays, word-of-mouth recommendations)?

19
 [VEGIE-POP SNACKS] Business plan (2023)

o Yes
o No
12. Do you have any dietary restrictions that would limit your desire to consume certain
types of vegetable-based snacks?
o Yes, state
o None
13. In 1-3 sentences, please state your reaction toward our product.

Market targets

The business aims to have a 2.83% growth in their monthly sales every month.

Environmental/industry analysis

Market size

The average daily sales of Veggie-pop’s competitors are listed as follows:

• Street food Vendor 1 (kwek kwek, fishball, kikiam, calamares) - 190

• Street food Vendor 2 (lumpia, kwek kwek, kikiam, fishball)- 210

• BNHS School Vendor 1 (turon)-50

• BNHS School Vendor 2 (siomai)- 65

• BNHS School Vendor 3 (pancake)- 25

TOTAL: 540

Considering a penetration percentage of 65%, the market size will be 351.

Your customers

Customer demographics

The municipality of Baco has an estimated total population of 39, 817. The
residents were mostly students, teachers, social workers, vendors, tricycle drivers, and

20
 [VEGIE-POP SNACKS] Business plan (2023)

business owners. The schools that most teachers and students attend to are Baco
Catholic school, Julio R. Hernandez Elementary School, Benito R. Villar Memorial School,
and Baco National High School. The business owners plan to open the shop near or inside
the vicinity of Baco National High School that have approximately 2100 students from
grade 7 to grade 12 ranging from the age group of 11-23.

Key customers

Veggie-pop Snacks intends to set up in a busy strategic location and offer customers a
new and healthy snack.

Students. With a high number of schools and educational institutions within the vicinity,
the business has a great chance of benefitting from high student populations to improve
revenue margins. Special offers targeting students will go a long way in building long
lasting relationships with students.

Teachers and School staffs. Teachers and other staffs working at BNHS are also
considered as primary consumers of Veggie-pop Snacks. They have both the demand and
purchasing power to buy snacks or even as "pasalubong" to their families.

Other people living or working near the shop. They will most likely be influenced by other
consumers to buy veggie-pop from the cart. By the use of marketing strategies, the cart
will be able to attract new consumers like them and build meaningful relationship in order
to increase sales.

Customer management

As business owners, we are going to provide great tasting and safe products to
please our customers. Through effective advertising, we will able to retain existing
customers and reach a wider variety of audience whom we could consider as prospect
targets. We are going to use both personal and online marketing to create positive
customer relationship and as a result, increase our sales.

Strengths Weaknesses

 Nutritious product.  Lack of variety.

 Affordability  The snack is fried which made it less
 Technology Literacy of the owners of a healthy product.
 Limited knowledge about business.

21
 [VEGIE-POP SNACKS] Business plan (2023)

 Limited flexibility in pricing

Opportunities Threats

 Offer the product in variety of flavors.  Increasing number of competition.

 Business expansion.  Inflation.
 Offer attractive promotion.  Global warming affecting the supply of
ingredients.
 Strict government policies

S.W.O.T. analysis

22
 [VEGIE-POP SNACKS] Business plan (2023)

Your competitors

Competitor Establishe Size Market Value to Strengths Weakne

d date share customer sses
(%) s

N/A 2 35% Convenient Customers Unhealth

Street food
staff Affordable are familiar y
Vendor 1
s with the
(kwek,
owner
fishball,kikia
m,
calamares)

N/A 2 39% Convenient They’ve Unhealth

Street food
staff Affordable gained y
Vendor 2
s customer’s
(lumpia,
trust
kwek wek,
kikiam,
fishball)

N/A 1 9% Convenient Located Unhealth

BNHS School
staff Affordable inside the y
Vendor 1
campus
(turon)

N/A 1 12% Convenient Located Unhealth

BNHS School
staff inside the y
Vendor 2
campus Costly
(siomai)

N/A 1 5% Convenient Located Unhealth

BNHS School
staff Affordable inside the y
Vendor 3
campus Bland
(pancake)

23
 [VEGIE-POP SNACKS] Business plan (2023)

Advertising & sales

Advertising & promotional strategy

Veggie-pop Snacks will incorporate contemporary marketing strategies in

promoting their product. This is currently the most effective medium used by business
owners to advertise their brand to the target consumers. Veggie-pops will be promoted
on social media platforms such as Facebook and Messenger. These social media websites
may attract attention because they are the most popular among people, particularly
millennials. The use of social media in modern business operations is crucial. Your
customer base will grow as a result, and new visitors will become devoted regulars
(Rathi, n.d.).

By making sure that the customers are fully satisfied with the product, the shop
will be able to benefit from word-of-mouth marketing. It is a marketing strategy where
customers recommend a brand to others based on their experience with the product. This
could be done through face to face communication, writing product reviews or social
media sharing (Crout, 2021).

Beside this, the shop will also plan events for special occasions such as valentine’s
day, Christmas, New Year, Buwan ng Wika, or even during examination periods. By
customizing the product depending on the trend while still sticking to its value and
identity, the business will attract new and wider set of consumers and develop customer
loyalty.

By using these marketing strategies, Veggie-pop Snacks will be able to achieve

desirable percentage of brand recognition and sales needed to sustain the business'
operation.

Sales & marketing objectives

The entity strives to achieve the following marketing objectives:

• Develop positive customer relationship and loyalty

• Attain 77% brand awareness in one month

• Achieve at least Php 375 daily sales

24
 [VEGIE-POP SNACKS] Business plan (2023)

• Receive positive product reviews

Unique selling position

“You can eat veggies with Joy”

Sales & distribution channels

Channel Products/ Percentag Advantages Disadvantages

type services e of sales
(%)

Personal Veggie-pop 80% This is the most Some customers

Selling convenient way of may view this as
selling food inconvenient.
products and is
familiar even to
customers within
the age range of 35
and above.

Online Selling Veggie-pop 20% This is new and Additional expense

offers convenience for deliveries and
especially to internet.
younger customers.

25
 [VEGIE-POP SNACKS] Business plan (2023)

The Future

Vision statement

Veggie-pop Snacks’ vision is to be one of the best food carts that offers nutritious,
convenient and tasty snacks that suit the taste of customers of all ages.

Mission statement

To provide good quality, affordable, and healthy veggie snacks that can bring joy and
fulfillment to the consumers. This is not limited to the costumer’s experience while
consuming the product but is extended up to the service and relationship that we build
together with them and the overall perception they have with our brand.

Goals/objectives

Veggie-pop Snacks strive to achieve the following goals/objectives:

• Develop positive customer relationship and loyalty

• Attain 77% brand awareness in one month

• Achieve at least Php 375 daily sales

• Receive positive product reviews

• Live up to the business’ USP: “You can eat veggies with Joy”

Action plan

MILESTONE EXPECTED PERSON RESPONSIBLE

26
 [VEGIE-POP SNACKS] Business plan (2023)

COMPLETION DATE

Develop and test veggie ball 30th May 2023 Chef and Kitchen Staff
recipe

Obtain necessary permits and 15th June 2023 Business Manager or Legal
licenses Consultant

Create marketing materials and 30th June 2023 Marketing Manager or

packaging Graphic Designer

Launch and start selling at Baco 15th July 2023 Sales and Operations
National High School Manager

Conduct special events to increase 10th August 2023 Marketing staffs

brand awareness

Financially stable business 30th October 2023 Financial Manager

27
 [VEGIE-POP SNACKS] Business plan (2023)

The Finances

Key objectives & financial review

Financial objectives
 Achieve at least Php 11,250 monthly sales
 An increase of at least 15% on the business’ monthly profit
 Average daily sales of at least 75 pieces of Veggie-pop
 Have a monthly cash balance of 20% of the opening balance by the end of the first year of the
business operations.

Finance required

The opening balance of Veggie-pop snacks is Php 10,700.00 which will be allocated for registration, lease,
insurance, marketing, and other expenses needed for the business to operate. The owners will split the
capital cost equally (Php 10,700.00/8) which will bring a share of Php 1,337.00 each. Given the fact that all
of them are young entrepreneurs who are still currently studying in high school, most of them will be
receiving help from their parents/guardian in order to fulfill their financial obligations for the business.

Assumptions

The financial tables on the subsequent pages are based on the assumptions listed below:
 Constant rental and insurance expense within the next three years.
 There will be a constant increase on the company’s sales within the next three years.
 The business will be able to maintain the original price of veggie-pop.

28
 [VEGIE-POP SNACKS] Business Plan (2023)

Start-up costs for 2023

29
 [VEGIE-POP SNACKS] Business Plan (2023)

Balance sheet forecast

30
 [VEGIE-POP SNACKS] Business Plan (2023)

Profit and loss forecast

PROFIT & LOSS FORECAST 2023 2024 2025

Sales ₱ 135,000.00 ₱ 138,600.00 ₱ 162,000.00

less: cost of goods sold ₱ 99,900.00 ₱ 102,564.00 ₱ 119,880.00

Gross profit/net sales ₱ 35,100.00 ₱ 36,036.00 ₱ 42,120.00

Expenses

Advertising & marketing ₱ 500.00 ₱ 420.00 ₱ 540.00

Bank fees & charges ₱ 60.00 ₱ 72.00 ₱ 72.00

Utilities (electricity, gas, water) ₱ 3,600.00 ₱ 3,600.00 ₱ 3,620.00

Lease/loan payments ₱ 11,400.00 ₱ 11,400.00 ₱ 11,400.00

Repairs & maintenance ₱ 250.00

Insurance ₱ 1,200.00 ₱ 1,200.00 ₱ 1,200.00

Total expenses ₱ 16,760.00 ₱ 16,942.00 ₱ 16,832.00

NET PROFIT ₱ 18,340.00 ₱ 19,094.00 ₱ 25,288.00

Expected cash flow

31
 [VEGIE-POP SNACKS] Business Plan (2023)

32
 [VEGIE-POP SNACKS] Business Plan (2023)

Break-even analysis

33
Page 34