International Journal of Scientific Research and Review ISSN No.

: 2279-543X

Volume 07, Issue 06, June 2019 UGC Journal No.: 64650

AWARENESS OF ARTIFICIAL INTELLIGENCE IN

EDUCATION AMONG MANAGEMENT STUDENTS

Bhajneet kaur
Department of Management Studies,
Rukmini Devi Institute of Advanced studies, India

ABSTRACT
Objective – The main aim of this research paper is to understand the student’s awareness level about artificial
intelligence (AI) on the basis of 3 basic demographical variables namely gender, specialization and number of
hours used on internet for knowing the latest trends and techniques related to AI among MBA students of Delhi
colleges.
Research Design – Data were collected from 222 respondents to know the awareness level of management
students towards artificial intelligence using snowball sampling method. Survey questionnaire were distributed
to the 350 respondents. Out of 350, only 222 usable responses were collected. An Outlier detection technique
has been used to clean the data. Then homogeneity and normality has also been checked.
Findings – The result shows there is no significance difference towards awareness level of AI in education
system among male and female students. But the significance differences found about awareness level of AI
between various specializations. Also the significance difference has been found in terms of number of hours
spent on internet to learn about current trends of AI in education system.
Research limitations – The current study limits to the MBA students of Delhi colleges to know about the
awareness level of latest trends of AI in the education system. Only 3 demographical variables have been taken.
In future more variables can be added to get the response from the students.
Practical implications – The findings will be very valuable for the universities and colleges to check the
awareness level of the management students (MBA) towards AI in education system. Through this study various
awareness and knowledge programs or lectures can be conducted for the MBA students about the latest trends
as per their specializations so that students will be prepared to work with industries or organizations with new
trends.
Keywords: Artificial intelligence, awareness, MBA students, specializations, Education system.

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International Journal of Scientific Research and Review ISSN No.: 2279-543X

Volume 07, Issue 06, June 2019 UGC Journal No.: 64650

1. INTRODUCTION

During the 2014 EAAI conference, Todd Neller conducted an informal survey of the participants about which
topics they teach in their AI courses as well as which topics they would like to teach. The survey suggested an
apparent disparity between what is taught in many AI courses and what many AI colleagues would like to teach.
Various researches are being conducted on Artificial Intelligence (AI) now a day. While AI may not ever be
able to truly replace human grading, it’s getting pretty close. It’s now possible for teachers to automate grading
for nearly all kinds of multiple choices and fill-in-the-blank testing and automated grading of student writing
may not be far behind. Today, essay grading software is still in its infancy and not quite up to par, yet it can (and
will) improve over the coming years, allowing teachers to focus more on in-class activities and student interface
than grading. The Internet has become a central core to the educative environment experienced by learners, thus
facilitating learning at any location and at any time. The information technology (IT) background or study’s
students are mostly aware about the AI related concept in education system but in this research the main focus
has been drawn to the MBA students with three specialization only Marketing, Finance or Human Resources
(HR).

2. OBJECTIVE OF STUDY AND HYPOTHESIS

2.1 MAIN OBJECTIVE

To study the relationship between different demographic variables with awareness level of MBA students about
artificial intelligence in education system in Delhi.

2.2 SUB OBJECTIVES

2.2.1 To compare awareness about artificial intelligence (AI) in educational sector on the basis of gender.

2.2.2. To compare awareness about artificial intelligence (AI) in educational sector on the basis of various
specialization.

2.2.3 To compare awareness about artificial intelligence (AI) in educational sector on the basis of number
of hours used on the internet to get the awareness about the latest technologies related to AI in education.

2.3 RESEARCH HYPOTHESIS

2.3.1 H01: There is no significance difference between of Male and Female towards awareness level of
artificial intelligence (AI) in education.
2.3.2 H02: There is no significance difference between various specializations towards awareness level
of artificial intelligence (AI) in education sector.

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International Journal of Scientific Research and Review ISSN No.: 2279-543X

Volume 07, Issue 06, June 2019 UGC Journal No.: 64650

2.3.3 H03: There is no significance difference between numbers of hours used on internet to know about
the latest techniques of artificial intelligence (AI) in education sector.

3. RESEARCH METHODOLOGY

3.1 UNIVERSE

The universe of the study consists of MBA graduates of Delhi colleges.

3.2 RESEARCH SETTING

The proposed study is conducted to check the student’s awareness level towards Artificial Intelligence (AI) in
the field of education. With the help of the parametric tests the analysis has been done by using IBM SPSS
version 21.

3.3 SAMPLING DESIGN

For the study, a representative sample covering all male and female MBA students of different specializations
by using snowball sampling method.

3.4 RESEARCH TOOLS FOR DATA COLLECTION

For the data collection a survey questionnaire consisting 14 questions on the basis of 5 point scale has been
used.

3.5 SOURCES FOR DATA COLLECTION

To conduct the investigation for achieving the objectives of the study, data have been collected from both the
primary and secondary sources.

4. DATA ANALYSIS & INTERPRETATION

As shown in Table 1, p-value or the significance value found .117 from t-test to prove the first null hypothesis
(H01), which is greater than 0.05 therefore, the null hypothesis has been accepted. So the mean score of
awareness level is not different for two different categories of gender i.e. male and female. Parametric test
ANOVA has been used to test the null hypothesis-2 (H02) because there are more than two categories of
specialization exits. The significance value through ANOVA has been found as .001 which is less than 0.05. So,
null hypothesis (H02) has been rejected. Hence, there is a significance difference between the various
specializations i.e. marketing, finance and HR of MBA students to awareness level of the artificial intelligence
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Volume 07, Issue 06, June 2019 UGC Journal No.: 64650

in education sector. Further, tukey method has been used to check the significance value of t-test between the
different categories of the specialization. The following table has been mentioned for the significance values
between the various groups of specialization.

Table 1: Significance values through T-test and ANOVA

Hypothesis Hypothesis Definition Significance
Number Value
(T-test/
ANOVA)
H01 There is no significance difference between of Male and Female .117
towards awareness level of artificial intelligence (AI) in
education
H02 There is no significance difference between various .001
specializations towards awareness level of artificial intelligence
(AI) in education sector
H03 There is no significance difference between numbers of hours .002
used on internet to know about the latest techniques of artificial
intelligence (AI) in education sector

Table 2: Significance values for various categories of specialization

Specialization Specialization Sig.

Marketing .870
MBA (Marketing) Finance .021
HR .896
Marketing .002
MBA (Finance) Finance .860
HR .824
Marketing .011
MBA (HR) Finance .002
HR .073

The third null hypothesis has been formed to fulfil the sub objective-3. Number of hours used on internet to
search and know about the latest technologies and trends related to AI using the management education. The
value of number of hours is described as less than or equal to5 hours or more than 5 hours. There are two

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International Journal of Scientific Research and Review ISSN No.: 2279-543X

Volume 07, Issue 06, June 2019 UGC Journal No.: 64650

categories has been given in this variable so t-test has been used to prove the null hypothesis. The p-value or the
significance value has been found as .002 after applying t-test. So, null hypothesis (H03) has been rejected.
Hence, there is a significance difference between the two categories of number of hours used on internet to
know about the AI and other machine learning techniques in the education system. This has been proved from
the hypothesis that the students who are searching for longer period of time, they have more knowledge about
the AI.

5. CONCLUSION

As per the conclusion drawn from the current study upon the awareness level towards Artificial Intelligence
(AI) about education system among MBA students of Delhi colleges, different specialization has different level
of awareness towards AI. In the teaching pedagogy, the awareness about the AI must be incorporated, so that
maximum number of students must aware of these disruptions running in education system. This study is very
limited to the one course only i.e. MBA students of Delhi colleges. The work can be enhanced further to include
more courses and locations. Another limitation of the study is less number of demographical variables. There
are 3 demographical variables are taken to check the awareness level of the students like gender, number of
hours used and specialization. In future more parameters can be included in the further research. This research
can be used further to design the pedagogy for management student to increase the awareness about artificial
intelligence.

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