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Suryansh Project

The document provides a field study report on the marketing strategy of Jio. It includes an introduction, sections on Jio's marketing approaches, their disruptive strategy, advantages and disadvantages, target audience, and issues around internet speed and network capabilities. Tables of content and declarations are also included.

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ashish
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21 views12 pages

Suryansh Project

The document provides a field study report on the marketing strategy of Jio. It includes an introduction, sections on Jio's marketing approaches, their disruptive strategy, advantages and disadvantages, target audience, and issues around internet speed and network capabilities. Tables of content and declarations are also included.

Uploaded by

ashish
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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FIELD STUDY REPORT

ON

‘’ ASTUDY ON MARKETING STRATEGY OF JIO’’

SUBMITTED BY :-

SURYANSH PRATAP SINGH

ROLL NO : 1220675101

IMBA 2ND YEAR)

SUBMITTED TO:-

DR. REETIKA AGARWAL

(ASSOCIATE PROFESSOR)

SOM, BBDU

SESSION: 2023 -2024

SCHOOL OF MANAGEMENT

BABU BANARSI DAS UNIVERSITY

SECTOR 1, DR. AKHILESH DAS NAGAR , FAIZABAD ROAD,

LUCKNOW (U.P) INDIA


TABLE OF CONTENT
Sr. No. Number of particulars Page no.
1 Introduction
2 Marketing of jio
3 Strategy of jio revolution
4 Advantages and disadvantages
5 Limitations of users
6 Internet speed(volte & LTE)
7 Result and discussion
8 conclusion
9 Reference
10 Any queries
DECLARATION:
I hereby declare that I SURYANSH PRATAP SINGH Student of master of
business administration (IMBA) , have personally worked on the project
entitled “ A STUDY on marketing strategy of jio “ . the data mentioned in this
report were obtained during genuine work done and collected by me . the
data obtained from the sources have been duly acknowledged . the result
embodied in this project has not been submitted to any other university or
institute for the award of any degree .

SURYANSH PRATAP SINGH

IMBA 2ND YEAR

1220675101
ACKNOWLEDGEMENT

This project work entitled “ A study on marketing strategy of jio ” which is my


first step in the field of professionalization, has been successfully
accomplished only because of my timely support of industry guide . I would
like to pay my sincere regards and thanks to those, who directed me at every
step in my project work

I take this opportunity to extend my sincere gratitude and profound


obligation towards my project report guide DR. Reetika Agarwal ma’am,
associate professor , SOM,BBDU and (coordinator) for giving me valuable
suggestion and guidance rendered to me throughout the research report
without their encouragement and continuing support , this research report
would not have been possible.

I am highly thankful to other faculty members whose able guidance in this


project makes my way simple and easy.

Suryansh pratap singh

Roll no. 1220675101

Imba 2nd year


INTRODUCTION

JIO , A telecommunication company in India , is known for its innovative


approaches to business and customer engagement. If you are looking for
motivational speaking strategies inspired by jio’s success , here are a few
key point :

1. Visionary leadership : highlight the importance of having a clear


vision and how it can inspire teams to achieve great things . relate this
to Jio’s vision of digital transformation in India .
2. Disruptive innovation : discuss how jio disrupted the telecom
industry with its affordable data plans and how innovation can lead to
success in any field .
3. Team work and collaboration : highlight the importance of team
work and collaboration showcasing how jio’s success was a result of
various teams working together towards a common goal .
4. Continuous learning and improvement : encourage the audience
to embrace a mind set of continuous learning and expansion into
various digital services beyond telly communication .
5. Empowering others : discuss how jio success has empowered
millions of people by providing access to digital services that were
previously in accessible or unaffordable .
MARKETING OF JIO

Jio marketing strategies have been pivotal in its success story . here are some
key aspects.

1 DISRUPTIVE PRICING : jio entered the market with highly competitive


pricing, offering free services initially to gain a massive user base quickly.

2 . DIGITAL MARKETING: leveraging digital platforms effectively, jio used


social media , online advertising, and influencer partnerships to reach a ride
audience.

3.PARTNERSHIPS AND TIE-UPS : collaborations with smartphone


manufacture and e-commerce platforms helped jio expand its reach and offer
bundled services .

4. FOCUS OF DATA SERVICES : highlight the benefits of high-speed internet


and digital services , jio positioned itself as a leader in the data –centric
market.

5. NETWORK EXPANSION: constantly improving and expanding its network


coverage , jio ensured a seamless experience for its users, which helped in
word –of-mouth marketing

6. COMMUNITY BUILDING : jio engaged with its users through community


initiatives ,events, and promotions, fostering a sense of belonging among its
customers.
STRATEGY OF JIO REVOLUTION

JIO Revolutionized the Indian telecom industry through a combination of


disruptive strategies that reshaped the market landscape. Its entry was
market landscape. Its entry was market by unprecedented disruptive pricing,
offering free services initially and later introducing highly affordable data
plans . this move forced competitors to drastically reduce their prices ,
making data services accessible to millions of indians . jio also focused on
digital transformation, leveraging its robust 4G network insfrastructure to
provide high-speed internet connectivity to even remote areas .

Brands of jio:
Advantages and disadvantages of jio strategy:

ADVANTAGES :

1. AFFORDABILITY: jio entry drastically reduced the cost of data


services, making internet access affordable for millions of Indians and
driving digital inclusion.
2. DISCRUPTION: jio disruptive pricing and innovative offerings forced
competitors to lower their prices and improve their services,
benefitting consumers.
3. DIGITAL TRANSFORMATION: Jio focus on digital services and
content encouraged the adoption of digital technologies and services
across various sectors.
4. JOB CREATION: jio rapid growth has led to the creation of jobs in
various sectors, including telecom, digital services, and content
creation.
DISADVANTAGES:
1. MARKET CONSOLIDATION: jio aggressive pricing and market strategies have
led to consolidation in the telecom sector, with smaller players being acquired or
exiting the market.
2. Impact on competitors: jio entry has had a negative impact on the revenues
and profitability of exiting telecom operators, leading to financial challenges for
some.
3. QUALITY OF SERVICES: initially, jio faced challenges in maintaining the quality
of its services due to the rapid increase in its user base, leading to network
congestion and connectivity issues.
4. PRIVACY CONCERNS: with jio affordable services have benefited many, there is
still a digital divide in India , with a significant population lacking access to
affordable internet services.

TARGET AUDIENCE OF JIO :

Jio has strategically targeted a diverse audience in the Indian market. Initially
focusing on the mass market, jio aimed to democratize data services by
offering affordable plans, thereby reaching a wide range of consumers,
including those in rural and urban areas. Additionally , jio emphasis on digital
services, content, and apps has resonated rell with the youth demographic,
who are avid users of smartphones and consume digital content regularly. By
catering to digital natives and budget-conscious consumers, jio has
successfully positioned itself as a preferred choice for those looking for cost-
effective telecom and data services.
LIMITATIONS OF USERS:

The main limitation faced by jio users, particularly during its early growth
phase, was network congestion and connectivity issues. Due to the
overwhelming demand for its services and the rapid increase in its user base,
jio experienced challenges in maintaining the quality of its network, leading
to slow internet speeds and dropped calls for some users. However, jio has
made significant investments in network infrastructure and technology
upgrades to address these issues and improve the overall user experience .
INTERNET SPEED (VOLTE & LTE):

Internet speed can vary widely based on a variety of factors , inclueding


network congestion, signal strength, and the capabilities of your device and
th network itself.

MEANING OF VOLTE ( VOICE OVER LTE):

Volte is a technology that allows voice calls to be made over lte networks .
while volte is primarily for voice calls, it can also impact data speeds. In some
cases , using volte can improve data speeds because it allows for faster
switching between voice and data speeds can vary based on network
conditions and other factors.
LTE MEANING (LONG-TERM EVOLUTION):

LTE is a standard for wireless broadband communication that offers higher


speeds than previous technologies.

Typical LTE speeds can range from 10 mbps to 50 mbps, but they can be
higher under optimal conditions.

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