216 UDSM Prospectus 2013/14

SCHOOL OF JOURNALISM AND MASS COMMUNICATION

Introduction
The School of Journalism and Mass Communication was born out of the former Tanzania School of Journalism (TSJ), which
was established under UDSM Act No. 12 of 1970, which accordingly, revoked the TSJ Act. This move has enabled the
School to offer degree programmes in Journalism, Mass Communication as well as Public Relations and Advertising.

Degrees Offered
The School offers the following undergraduate programmes:
• Bachelor of Arts in Journalism, B.A. (Journalism)
• Bachelor of Arts in Mass Communication, B.A. (Mass Comm.)
• Bachelor of Arts in Public Relations and Advertising - B.A. (Publ. Relations and Advert.) The Certificate in Journalism
(Cert. in Journalism) is a non-degree programme

Admission Requirements
1.1 The undergraduate degree for which the School of Journalism and Mass Communication prepares candidates
is Bachelor of Arts (Journalism, Mass Communication or Public Relations and Advertising) of the University of Dar
es Salaam.
1.2 A candidate shall be eligible for consideration for admission to the B.A. (Journalism; Mass Communication or Public
Relations and Advertising) degree if he/she has obtained the following:
1.2.1 Direct Entry Qualifications
Any 2 or more principal level passes and one language subjet at C grade or higher in Advanced Secondary
School Certificate.
1.2.2 Equivalent Qualifications
Diploma from a recognized institution offering Journalism education.
1.2.3 Mature Age Entry
In addition to the requirements of the University of Dar es Salaam under this category, candidates must possess
favourable recommendations from their employers or other relevant bodies.

General Regulations
i) All students admitted to the School of Journalism and Mass Communication shall be enrolled in one of the
programmes offered by the School.
ii) In order to graduate from the School a student must take and pass a minimum of 90 units and a maximum of
108 units for a three-year programme.

Examination Regulations
The following regulations shall apply to all students undertaking undergraduate programmes in the School of Journalism
and Mass Communication.
1. All candidates will be required to take and pass examinations in all the registered courses in any particular
semester.
2. A candidate who fails some courses but attains a GPA of not below 1.8 will be required to supplement the failed
courses.
3. Where a student fails a supplementary examination, s/he shall be allowed to carry over the failed course(s)
provided s/he attains an average GPA of 2.0.
4. Course work marks for theory courses shall be 40 per cent while final examination will be awarded 60 per cent.
5. Classification of Degrees:
5.1. For Purposes of the final classification of degrees and where applicable, a five point system shall be used in
averaging the final grades.
5.2 The letter grades will be assigned points as follows:
A B+ B C D E
5 4 3 2 1 0
5.3 Approved courses given for each degree shall be appropriately weighted in terms of units
5.4 To get the score for each course multiply the points, as in 5.2 by the weights, as in 5.3.
5.5 The total score for the degree shall be the total score for all countable courses taken by the candidate for the
degree, computed as in 5.4.
5.6 The average score for the degree shall be computed by dividing the total score in 5.5 by the total weight
obtained under 5.3.
School of Journalism and Mass Communication [SJMC] 217

5.7 The final classification shall be as follows:

First Class - A: (5.0 - 4.4)
Second Class (Upper) - B+: (4.3 - 3.5)
Second Class (Lower) - B (3.4 - 2.7)
Pass - C (2.6 - 2.0)

Courses Offered

Course Structure and Outline

Students in the first year in all the three programmes undertake core courses pertinent to their fields of study. Thereafter,
students are able to take both core and optional courses from their fields of study in the second year and third year.

Notes on the Coding of Courses

The coding of courses consists of two letters, both of which stand for the programme and are then followed by three
digits or numbers, (e.g., JO 204).

Bachelor of Arts in Journalism (B.A. Journalism)

Course Course Title Units Semester Core/

Code Optional
First Year
JO 102 Introduction to Journalism 3 1 Core
CO 101 Introduction to Mass Communication 3 1 Core
DS 101 Development Perspective I 2 1 Core
JE 100 English for the Media 2 1 Core
JS 100 Kiswahili for the Media 2 1 Core
SO110 Introduction to sociology 3 1 Optional
PS 110 Introduction to Political Science I 3 1 Optional
PS 112 Comparative Political Thought 3 1 Optional
PS 113 Government and Politics in Tanzania 3 1 Optional
PS 231 African Political Thought 3 1 Optional
PE 100 Foundations of Physical Education and Sport 3 1 Optional
MK100 Introduction to Business 3 1 Optional
JO 103 Introduction to writing for the Media 2 2 Core
JO 104 Journalism History and Issues 2 2 Core
CO103 Technical Basis of Communication 2 2 Core
PL 111 Intro. to Critical Thinking and Argumentation 2 2 Core
DS 102 Development Perspective 2 2 Core
JO 106 Media Ethics 2 2 Core
JO 108 Radio Broadcasting 3 2 Core
JO 109 Television Broadcasting 3 2 Core
JO 100 Practicum* 2 2 Core
JO 202 News Reporting and Writing for Print Media 3 1 Core
CO 208 Television Production 3 1 Core
JR 203 Mass Media Research 3 1 Core
PR 205 Gender and the Media 3 1 Core
LW 540 Media Law 3 1 Core
CO 210 Production Management 3 1 Optional
PL 201 Theory of Social and Moral Philosophy 3 1 Optional
GE 250 Environmental Conservation Education 3 1 Optional
CO 211 Media Management and Organization 3 1 Optional
JO 204 Photojournalism 3 2 Core
JO 206 Advanced Media Ethics 3 2 Core
CO 203 Issues in Mass communication Research 3 2 Core
JO 210 Editing, Layout and Graphics 3 2 Core
JO 200 Practicum* 2 2 Core
CO 201 Theories of Mass Communication 3 2 Optional
MK 200 Principles of Marketing 3 2 Optional
218 UDSM Prospectus 2013/14

Course Course Title Units Semester Core/

Code Optional
PS 222 International Relations I 3 2 Optional
PE 200 Theory and Methods of sports Training 3 2 Optional
PS 232 Contemporary Politics in East Africa 3 2 Optional
SO 251 Contemporary Sociological Theories 3 2 Optional
MK 201 Relationship Marketing 3 2 Optional

Third Year
JO 301 Current Affairs and News Analysis 3 1 Core
CO305 New Media Technologies 3 1 Core
JO 317 Research Methods 3 1 Core
JO 303 Advanced Writing for Print Media 3 1 Core
JO 305 Advanced Radio Broadcasting 3 1 Core
CO313 Economics for Journalists 3 1 Optional
GM300 Strategic Marketing 3 1 Optional
MK 305 Publicity and Public Relations 3 1 Optional
JO 302 Media Management and Organization 3 2 Core
CO 304 Media Criticism 3 2 Core
CO 310 Media and Popular Culture 3 2 Core
JO 300 Project 3 2 Core
MK310 Relationship Marketing 3 2 Core
JO 306 Advanced Writing for the Media 3 2 Optional
LW 201 Public International Law 3 2 Optional
PS 335 Democracy and Elections 3 2 Optional
GE 350 Environmental Conservation Education 3 2 Optional
SO 371 Contemporary social Change and Culture 3 2 Optional
MK 301 Small Business and Entrepreneurship 3 2 Optional
PE 304 Sports Marketing and Journalism 3 2 Optional
HK 304 Leadership and Supervisory skills 3 2 Optional

Second Year

B.A. (Mass Communication)

First Year
CO 101 Introduction to Mass Communication 3 1 Core
JO 102 Introduction to journalism 3 1 Core
DS 101 Development Perspective I 2 1 Core
JE 100 English for the Media 2 1 Core
JS 100 Kiswahili for the Media 2 1 Core
SO 116 Introduction to Sociology 3 1 Optional
PS 110 Introduction to Political Science I 3 1 Optional
PE 100 Foundations of Physical Education and Sports 3 1 Optional
PS 112 Comparative Political Thought 3 1 Optional
PS 113 Government and Politics in Tanzania 3 1 Optional
PS 231 African Political Thought 3 1 Optional
MK100 Introduction to Business 3 1 Optional
JO 103 Introduction to Writing for the Media 2 2 Core
CO102 Mediated Communication in Africa 2 2 Core
PL 111 Intro. to Critical Thinking and Argumentation 2 2 Core
DS 102 Development Perspective II 2 2 Core
JO 106 Media Ethics 2 2 Core
JO 108 Radio Broadcasting 3 2 Core
JO 109 Television Production 3 2 Core
CO 103 Technical Basis of Communication 2 2 Core
CO 100 Practicum* 2 2 Core
School of Journalism and Mass Communication [SJMC] 219

Course Course Title Units Semester Core/

Code Optional
Second Year
CO 201 Theories of Mass Communication 3 1 Core
PR 205 Gender and the Media 3 1 Core
CO 205 Mass Media and Society 3 1 Core
JR 203 Mass Media Research 3 1 Core
PL 201 Theory of Social and Moral Philosophy 3 1 Optional
GE 250 Environmental Conservation Education 3 1 Optional
CO 209 Advanced TV Production 3 1 Optional
CO 210 Production Management 3 1 Optional
CO 203 Issues in Mass Communication Research 3 2 Core
CO 204 Contemporary Mass Media in Tanzania 3 2 Core
CO 207 Special Radio Production 3 2 Core
CO 208 Special TV Production 3 2 Core
CO 200 Practicum*1 2 2 Core
MK 200 Principles of Marketing 3 2 Optional
MK 201 Relationship Marketing 3 2 Optional
PS 222 International Relations I 3 2 Optional
PE 200 Theory and Methods of Sports Training 3 2 Optional
PS 232 Contemporary Politics in East Africa 3 2 Optional
SO 251 Contemporary sociological Theories 3 2 Optional

Third Year
CO 301 Audience Research 3 1 Core
CO 303 Development Communication 3 1 Core
CO 305 New Media Technologies 3 1 Core
CO 317 Research Methods 3 1 Core
CO 309 Special Radio Production 3 1 Optional
CO 311 Special Television production II 3 1 Optional
CO 313 Economics for Journalists 3 1 Optional
CO 315 Special Writing for the Media 3 1 Optional
CO 317 Children and the Media 3 1 Optional
GM 300 Strategic Marketing 3 1 Optional
MK 305 Publicity and Public Relations 3 1 Optional
PL 311 Professional Civic Ethics 3 1 Optional
CO 302 International Mass Communication System 3 2 Core
CO 304 Media Criticism 3 2 Core
CO 300 Project 3 2 Core
CO 310 Mass Media and Popular Culture 3 2 Core
CO 312 Media Literacy 3 2 Optional
PR 301 Advertising and Public Relations Campaign 3 2 Optional
LW 540 Media Law 3 2 Optional
PS 335 Democracy and Elections 3 2 Optional
GE 350 Environmental Conservation Education 3 2 Optional
SO 371 Contemporary Social Change and Culture 3 2 Optional
PE 304 Sports Marketing 3 2 Optional
HR 304 Leadership and Supervisory Skills 3 2 Optional

B.A. (Public Relations and Advertisement)

CO 101 Introduction to Mass Communication 3 1 Core
PR 101 Intro. to Public Relations and Advertising 3 1 Core
DS 101 Development Perspective I 2 1 Core
JE 100 English for the Media 2 1 Core
JS 100 Kiswahili for the Media 2 1 Core
SO 110 Introduction to sociology 3 1 Optional
PS 110 Introduction to Political science I 3 1 Optional
220 UDSM Prospectus 2013/14

Course Course Title Units Semester Core/

Code Optional
PE 100 Foundations of Physical Education and Sports 3 1 Optional
PS 112 Comparative Political Thought 3 1 Optional
PS 113 Government and Politics in Tanzania 3 1 Optional
PS 231 African Political Thought 3 1 Optional
MK 100 Introduction to Business 3 1 Optional
JO 103 Introduction to Writing for the Media 2 2 Core
PR 102 Psychology of Advertising 2 2 Core
PR 104 Public Opinion and Public Relations 2 2 Core
DS 102 Development Perspective II 2 2 Core
CO 103 Technical basis of Communication 2 2 Core
PL 111 Intro. to Critical Thinking and Argumentation 2 2 Core
PR 100 Practicum* 2 2 Core
JO108 Radio Broadcasting 3 2 Core
JO109 Television Production 3 2 Core

Second Year
CO 201 Theories of Mass Communication 3 1 Core
PR 201 Mass Media and Public Relations 3 1 Core
PR 203 Advertising, Layout and Production 3 1 Core
JR 203 Mass Media Research 3 1 Core
PR 205 Gender and the Media 3 1 Core
CO 201 Theories of Mass Communication 3 1 Optional
PL 201 Theory of social and Moral Philosophy 3 1 Optional
GE 250 Environmental Conservation Education 3 1 Optional

First Year
CO 211 Media Management and Organization 3 1 Optional
HR 200 Organizational Behaviour 3 1 Optional
PR 202 Media and Contemporary Issues 3 2 Core
CO 203 Issues in Mass Communication Research 3 2 Core
PR 204 Mass Media Advertising and Sales Promotion 3 2 Core
PR 206 Writing for Public Relations 3 2 Core
PR 207 Ethics & Professional Responsibilities in Public Relations 3 2 Core
PR 200 Practicum* 2 2 Core
MK 201 Relationship Marketing 3 2 Optional
CO 209 Advanced Television Production 3 2 Optional
MK 200 Principles of Marketing 3 2 Optional
PS 222 International Relations I 3 2 Optional
PE 200 Theory and Methods of Sports Training 3 2 Optional
PS 232 Contemporary Politics in East Africa 3 2 Optional
SO 251 Contemporary Sociological Theories 3 2 Optional

Third Year
PR 301 Advertising and Public Relations Campaign 3 1 Core
CO 305 New Media Technologies 3 1 Core
PR 311 Propaganda and Persuasion 3 1 Core
PR 305 Advanced Advertising Issues 3 1 Core
PR 317 Research Methods 3 1 Core
PR 312 Media, Minorities and People with Special Needs 3 1 Optional
CO 313 Economics for Journalists 3 1 Optional
PR 313 Visual Communication 3 1 Optional
GM300 Strategic Marketing 3 1 Optional
MK 305 Publicity and Public Relations 3 1 Optional
PL 311 Professional and Civic Ethics 3 1 Optional
PR 302 Special Issues in Advertising 3 2 Core
School of Journalism and Mass Communication [SJMC] 221

Course Course Title Units Semester Core/

Code Optional
PR 304 Media Representation and Perception 3 2 Core
PR 306 Public Relations Organization and Management 3 2 Core
PR 300 Project 3 2 Core
LW 540 Media Law 3 2 Core
PR 310 Advertising as Communication 3 2 Optional
PR 314 Public Relations for Non-profit 3 2 Optional
PS 335 Democracy and Elections 3 2 Optional
GE 350 Environmental Conservation Education 3 2 Optional
SO 371 Contemporary Social Change and Culture 3 2 Optional
HR 304 eadership and Supervisory Skills 3 2 Optional
CJ 100 Introduction to Mass Communication 3 1 Core
CJ 101 Computer Application for Journalists 3 1 Core
CJ 102 Introduction to Journalism and its History 3 1 Core
CJ 103 English for Journalism 3 1 Core
CJ 104 Kiswahili kwa Waandishi 3 1 Core
CJ 105 Reporting & Editing for Print Media 3 1 Core
CJ 106 Introduction to Television 3 2 Core
CJ 107 Introduction to Radio 3 2 Core

Certificate in Journalism
Course Course Title Units Semester Core/
Code Optional
CJ 109 Media Law 3 2 Core
CJ 110 Journalism Ethics 3 2 Core
CJ 111 Project 3 2 Core
CJ 112 Practicum 1½ 2 Core

STAFF LIST

Senior Lecturer and Dean

H.F. Makoye, B.A., M.A. (Dar), Ph.D. (Univ. of Ghana, Legon)

Lecturer and Associate Dean

M. Andindilile, B.A., M.A. (Dar), M.A. (City, London, Mphil., Ph.D. (Fordham)

Professor
E. Akpabio, B.A. (Calabar), M.Sc. (Lagos), Ph.D. (Uyo)

Senior Lecturer
I.J. Kapoli, B.A. (Ed.), M.A. (Dar), Ph.D. (London)
A. Hatar, B.A., PGDE (Makerere); M.A., MAIA, Ph.D. (Ohio)

Lecturer
J.D. Kalugendo, B.A. (Daystar), M.A. (Daystar), Ph.D. (Concordia)

Assistant Lecturers
A. Rioba, B.A. (Mass Comm.) (Makerere), M.A. (Jour.) (Cardiff)
E. Mrutu, Teachers Cert., Dipl. AE (Marangu), B.A. (Ed.) (Dar), Post Grad. Dipl. (Mass Comm.) (Nairobi), M.A.(Jour)
(City University)
I.M. Mtuwa, M.A. (Picture Photography and Film) (USSR) D. Kaijangoma, B.A., (SAUT), M.A. (Daystar)
I.A. Mbura, B.A., M.A. (Dar),
K. Gidion, B.A. (Ed.), M.A. (Dar)
222 UDSM Prospectus 2013/14

E. Ngelela, B.A., M.A. (Dar)

I. Athumani, B.A., M.A. (Dar)
M. Zacharia, B.A. (Dar), M.A. (Daystar) S. Ndibalema, B.A., M.B.A. (Dar)
J.K. Rugaika, B.A. (Dar), M.A. (International Public Relations) (Cardiff)

Tutorial Assistants
A. Nyundo, B.A. (SAUT)
N. Mfaume, B.A. (Uganda), PDG (Dar) A. Katunzi, B.A. (Dar)
R. Muniko, B.A. (Dar)
Z. George, B.A. (Dar)
E. Mkoko, B.A. (Dar)
D.P. Kuhenga, B.A. (Dar)
S. Hussein, B.A. (Dar)
D. Ishengoma, B.A. (Dar)
Z. Selemani, B.A. (Dar)
S. Mbise, B.A. (Dar)
A. Benson, B.A. (Dar)
D. Makukula, B.A. (Dar)
C.R. Irigo, FTC (DIT), B.Sc. (Dar), H.Humphrey Fellow, Broadcasting Journalism (Missouri), M.Sc. (Tampere)

Senior Instructors
E. Solomon, B.A. (Mass Comm.) (Makerere)

Administrative Officer
J. Lyimo, B.A. (Dar)

Accountant
G. Sanga, CPA (T), MBA, ADCA (Mzumbe)

Library Administrative Officer

M.M. Fadhili, Cert. in Librarianship (Dar), Dipl. in Librarianship and Documentation (Bagamoyo)