Goal Setting - Manager Tipsheet
Goal Setting - Manager Tipsheet
S - Specific
M - Measurable
A - Achievable
R - Relevant
T - Time-based
Specific – A specific goal is clear, unambiguous and focuses on one topic or area. It can be
communicated to others without confusion because it is well-defined and easily understood. Specific
goals identify “what” will be measured and allow the person to gauge progress toward achieving the goal.
The more specific you can be in defining what should be accomplished, the more likely the person will
be to achieve it.
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Measurable – A measurable goal has a definable endpoint that is quantifiable (e.g., numbers,
percentages) that can be easily measured. This is important because it is easier to gauge when the goal
has been reached, and it provides a yardstick to measure progress toward the goal. By being
measurable, the person can judge whether he is falling behind and make an adjustment early enough to
still meet the goal. Not only is it motivating to see progress toward the accomplishment of the goal, it is
also important to know when to stop working on it – when its been achieved. Think of measures as
describing “how” someone will know when they’ve achieved a goal.
Achievable – An achievable goal is a goal that it is possible to accomplish. Be careful not to set goals
too high because goals that are impossible to achieve leave the person feeling discouraged, and will
have a negative impact on self-confidence. Be careful, too, not to set goals too low because goals that
are too easily attained will not be motivating. Try to set goals so that they challenge the person and
require him to exceed his normal performance to achieve them. Achieving goals that are outside the
person’s immediate grasp builds self-confidence and increases his ability to achieve even more in the
future.
Poorly written goal: “I will start training today, and be ready to run a
marathon by next month”
Well written goal: “I will start training today, and be ready to run a
marathon in six months”
Relevant – A relevant goal is one that helps the person achieve what is important to them and the
organization. Because the time available to work on goals is limited by the number of hours in a day, it is
important to focus attention on tasks that will help reach long-term goals and, ultimately, achieve their
deeper values and vision. Think of this characteristic as providing the “why” of the goal – the purpose
behind achieving it.
Time-based – A time-based goal is a goal that has a scheduled completion date. A deadline makes the
goal more concrete and helps to eliminate procrastination by providing a sense of urgency. It identifies
“when” the goal should be achieved.
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