The Creative Problem Solving & Decision Making
The Creative Problem Solving & Decision Making
Learning Outcomes
By the end of this unit the learner will be able to:
What, specifically, is a problem? A problem can be a mystery, a puzzle, an unsettled matter, a situation requiring
a solution, or an issue involving uncertainty that needs to be dealt with. You are dealing with problems every day.
While doing some research on problem solving, we found some interesting arguments. There are quotes
attributed to different people that say very different things about problems.
Albert Einstein is quoted as saying that if he had an hour to save the world, he would spend fifty-five minutes
defining the problem and only five minutes finding the solution. While people have argued with Einstein’s
numbers, the point is that a problem needs to be properly defined before you can come up with a solution that is
worth implementing and deals with the problem adequately.
Think of someone you know who is a great problem solver. Describe the traits, characteristics, and
behaviors that make them a good problem solver.
Problem Solving
Problem Identification
The first and most important undertaking of your problem solving efforts needs to be defining the problem. You
cannot work on something if you don’t know what it is. You have to resist the tendency to start working on the
problem as soon as you know one exists, and instead develop an understanding of whether we are addressing
the problem or merely a symptom of it.
We should go after the problem rather than attack symptoms. This way, we can create higher quality solutions
that in turn will eliminate or reduce the symptoms. As well, this will resolve the problem much more easily than
when you attack the surface only. Most importantly, you’ll also know that you are taking on a worthwhile
problem.
Can you think of an example of when someone looked at the symptoms instead of the root of a
problem? What happened?
Problem Solving
Although we make decisions all the time, some decisions come easier than others. The first step is to define the
problem clearly. We have eight suggestions to help you do this as easily, efficiently, and effectively as possible.
If you have a hard time with wordsmithing, grab a dictionary and thesaurus (or look at online versions) and play
with your problem statement by changing it several times. Start with one word or short phrases. If you don’t
enjoy word games very much or feel yourself struggling, ask for help from a colleague or friend.
Here’s an example. If the problem seems like “Our sales are decreasing,” start replacing words to become clearer
about what’s going on:
o “Our market share is decreasing.”
o “Our new sales are the same as last year.”
o “Repeat sales have decreased 16% over last year.”
o “Our outgoing sales call volume has increased 18%.”
o “Our incoming complaint calls have increased 22%.”
By doing this type of rewording, you can narrow things down and determine that the real problem isn’t that your
sales team is neglecting their work or needs more training. The problem appears to be that repeat sales are down
and correlating with that is an increase in complaints. Finding out why will be your next step.
We assume a lot. It’s human nature. Unfortunately, assumptions can really interfere with getting an accurate
problem statement.
If you pull up to the gas pumps, you might assume that you can buy regular, mid-grade, or premium gas. And yet,
when you pull up to a rural station and there is only one option (regular) for your car, which usually gets
premium, you have to decide whether you have enough fuel left to make it to the next gas station.
When defining your problem, write a list and include as many assumptions you can think of, especially the
obvious ones. This helps to clarify the problem. Then, test each assumption and find out if some of them are
actually wrong, or if you imposed them on yourself.
One common assumption is to say, “We’ve never done it that way, so we won’t be allowed to do it in the future.”
Problem Solving
Use Facts
Sometimes we see a problem and just want to jump in and fix it. However, we are also generally responsible for
things like time and money, so it’s important that we look at the details and determine what the problem really
is. If a problem is too vague, it might not even be serious enough to warrant solving. Find the data you need to
define the problem. If you can draw a picture or a graph, do so. Ask questions and gather information that
honestly describes the problem so that you can get specific about it.
“You’re always late” is a very vague statement of a problem. “You’ve been late three days in a row” is specific.
With straightforward problems like this one, you will find that defining the problem and bringing it to the other
person’s attention will often resolve it. There are very few people who will continue to challenge the supervisor
once they demonstrate an awareness of the late behavior being repeated.
Problems are often related to other problems. They can be a small element of a larger issue, so this element of
problem definition includes considering the problem as part of something larger. To do this, you make the
problem more general.
Leveraging the word play we used earlier, replace specific words with more general ones. “Budget” becomes
“finances,” “office desk” becomes “furniture,” “mouse” becomes “pest.”
Since each problem is likely made up of smaller problems, one way to figure out the issue is to split it into smaller
pieces. This allows you to consider specific details. This will help you gain an understanding of the bigger
problem, as well as the effect that the smaller problems have on one another.
Shrinking your environment is very effective when you have a problem that is overwhelming. It allows you to
focus on something tangible. You can again use word play to great benefit here, using words that are more
accurate in their definition. “Vehicle” becomes “taxi” or “car.” “Budget” becomes “our department’s budget” and
then “our department’s travel budget.”
Although the problem may be very clear from where you are looking right now, that may not be the case from
everyone else’s perspective. If our sales are decreasing, we may think it’s because our sales team is not being
effective, but maybe our competition has dropped their price and added a feature to their product that makes
Problem Solving
Rewrite the problem from several different perspectives. How does your customer look at this problem? What
about your sales team? Your courier? Add perspectives for people in different roles. How would your spouse see
this? A former teacher? A local business association? The people at the café down the street?
One powerful perspective is defining your problem is to look at it from the reverse direction. If you want more of
something, figure out what you get less of as a result. Investigate what happens to decrease sales, or to sell fewer
products, or to lose more games. If you feel that sending an employee to a conference is too expensive, consider
what happens when you do send them.
Change your perspective and consider things from angles you had not yet considered, and consider the
consequences. What about setting up a bare bones product that does not have all the same elements as the
fancy ones people are buying from your competition?
This is something we borrow from goal setting. Our brains will focus on things that are positive and exciting. Even
more effective is to reframe what you think as the problem into a positive and engaging question, because our
subconscious loves to ponder questions and will start working on them immediately, even if we don’t think we’re
thinking about it. For example, instead of thinking, “We need our employees to quit smoking because smokers
are driving up costs of our benefit plan,” try, “How can we encourage our employees to live long healthy lives and
live to be happy people?”
Summary
When you can describe the problem clearly, the solution often presents itself. However, failure to identify the
problem properly can send you off fixing things that may not ever resolve the actual problem. Don’t create a
situation where you are looking at the same problem three months from now; use these eight essential elements
in your favor.
Problem Solving
Problem One: Your child’s teacher calls to say that your teenager has been late arriving to school
every day this week.
Problem Two: Colleagues are leaving their dirty dishes in the kitchen at work.
Problem Solving
Making Decisions
What it Means
Making the decision will lead us to action, and that’s a good thing! There is not much benefit to defining a
problem unless we do something about it. Luckily, there are plenty of tools to help you make the best decision in
a particular situation.
Whether you are making a decision as an individual or as a group, some ground rules of the decision making
process are:
o Encourage everyone to participate.
o Encourage new ideas without criticism, since new concepts come from outside our normal
perception. Without considering new decisions, things remain the same.
o Build on each other’s ideas.
o Whenever possible, use data to facilitate problem solving.
o Remember that solving problems and making decisions is a creative process. This means that
new ideas and new understandings often result from the process.
In order to reach decisions, the group should agree to the following standards:
o Make decisions based on the best data available.
o Research and locate required information or data.
o Discuss criteria for making a decision (cost, time, impact, etc.) before choosing an option.
o Encourage and explore different interpretations of data.
Problem Solving
Types of Decisions
We tend to make three kinds of decisions. The autocratic decision is one you make alone. You do not consult
anyone, and you accept full responsibility for the consequences of your decision.
Your second choice is a consultative decision, when you talk over the problem with another person or persons,
such as a more experienced superior or several of your colleagues or teammates. Two heads are frequently
better than one when a serious decision must be made.
A third possibility is a group decision. When a problem involves the entire staff or a team, they should
participate in the decision. Being involved also gives them some ownership, which will make them more
committed and motivated to the decision and the results that come with it.
If you make a decision that haunts you, this advice from Claude George has been around since the 1970’s and is
still valid today:
o Don't ignore it or cover it up, because this won't go away.
o Accept that it is probably not the first or last poor decision you will make. The goal is for the
large percentage of your decisions to be good ones. If so, then your overall average will be
acceptable.
o Learn from your mistakes. Ask yourself where you went wrong. Get advice from those
around you concerning what you should have considered that you didn't, what you should
have done that you didn't, what errors of judgment you made, and so on.
o After this analysis, decide what you should do now; what action should you take? Then tell
your boss about your new plan of action. Explain to him or her why you have moved from
the old decision and why it is important for you to make the change. In talking with your
boss, don't try to shift the blame.
o You are responsible for the decision and for the error. Prepare for and accept the
consequences.
Problem Solving
Decisions combine fact and theory. They are the choices we make in the light of how we interpret the events we
observe. We can consider “facts” as basic ingredients and “information” as a supplement to the facts.
Basic Ingredients
o Facts
o Knowledge
o Experience
o Analysis
o Judgment
The Supplements
o Information
o Advice
o Experimentation
o Intuition
When we make decisions, we want facts that are indisputable, incontrovertible, and irrefutable. But facts can
change. With progress, today’s facts may be out of date tomorrow. (Some examples include the tallest buildings,
largest cities, and the Guinness Book of World Records.) In the absence of facts we must fall back on available
information, which will have to be filtered since it can also be well-laced with opinion.
Problem Solving
2. Don’t decide until you are ready. Don’t act on impulse or succumb to decision panic.
3. Look for the positive results that can come from this decision. Make your decision as if you were afraid of
missing a wonderful opportunity.
4. Consider the negative outcomes. If things go wrong, as they sometimes will, what’s the worst that can
happen? How can you mitigate problems?
5. Look ahead. Try to see how your decision will play out over time.
6. Turn big decisions into a series of little decisions. When a big undertaking seems like it could be too much
to tackle all at once, take small steps, get more information, reconsider, and then make the next decision.
7. Don’t feel you are locked into only one or two alternatives. There are always more options if you look for
them. Go look for them.
8. Get what you need to feel safe. For some people, that means knowing the worst that can happen. For
others, it means knowing they can back out at the last minute. For still others, it means knowing that
everyone they care about agrees with the decision, or fully understands the situation they are in. Identify
your safety needs related to the decision at hand.
Problem Solving
Decision-Making Traps
We just finished discussing what can substitute for cold, hard facts. In the absence of good data, the people
making decisions must fall back on available information, and sometimes that kind of information is heavily
influenced by opinion. This isn’t necessarily a bad thing if the sources are informed opinions. However, as
information is being gathered, we must be aware of decision-making traps and avoid as many as possible. Here
are 10 traps that you may encounter.
Misdirection
When we go on fishing expeditions (trying to get information without revealing its purpose), we may very well
get the right answer to the wrong question. If we ask the experts and they don’t know, they may not admit it.
Then we can become the victims of a snow job, or find that the blind are leading the blind.
Sampling
There is also danger of making a decision based on too small a sampling. You may ask three people about when
they want the Christmas party and get every one of them to agree on the same date. But it would be dangerous
to go ahead with that date based on such a small sampling if it is not adequate and representative. Perhaps that
is also the night of the Kiwanis Christmas party, of which several employees are members, or perhaps it is a
Tuesday and many of the employees go bowling that evening.
Bias
We are all guilty of some bias. Every moment we have lived and everything we have ever experienced has in
some way contributed to our own biases. These biases will be reflected in our actions and our opinions. Usually it
is enough to know that we each have biases and to adjust our thinking accordingly. However, remember that
people with a clearly defined bias will be representative of others similarly inclined.
Averages
The ubiquitous “average” can be deceiving. The arithmetical average can be a long way from the figure in the
middle, or the median. Averages can also bury extremes: a man can drown in a stream of water that averages
two feet deep if he just happens to fall into the one spot in its entire length where it is 50 feet deep. The average
time it takes my brother to drive from Boston to New York would be deceptive for the average driver, since my
brother often drives at excessive speeds.
Selectivity
Selectivity is another danger signal. When we throw out unfavorable results and embrace unacceptable ones, the
results are ambiguous to say the least. We have to demand all the facts, not just those that have been swept
under the rug.
Problem Solving
We mustn’t correlate the frequent with the normal. If a particular study of the infant population indicates the
average age at which a child sits up is six months and your child has a particularly round bottom and doesn’t sit
up until eight months, that doesn’t necessarily make him slow.
Here’s another example: we have been told that cannibalism is frequent among certain populations. However,
whether it is “normal” is best left to the anthropologists, whether it is “right” can be left to the theologians, and
whether it is “good” will probably depend on whether you are the eater or the eaten.
Interpretation
We should never forget that facts and information are always open to interpretation. Remember the old adage
that figures lie and liars figure. We must be careful that someone isn’t using facts to distort the truth rather than
to enlighten. We also have to ensure that we aren’t finding convenient statistics simply to support our own
position. When a person has information, they are obliged to present it as clearly as possible so others will not
misunderstand. However, we can never entirely eliminate the danger of misinterpretation.
Here’s an example: A man was being interviewed for a management position, and as it came to an end he was
asked what he felt made him stand out from other candidates. He responded that he was a “thoughtful” man.
The selection committee thought he was referring to his gentlemanly behavior: opening doors for older people,
remembering birthdays, and the like.
A few months later he met one of the people who sat on the interview panel and the disappointed candidate
asked why he’s been overlooked. The man told him that “thoughtful” had weighed heavily against him. The man
then explained he’d meant he gave a great deal of thought to the decisions he was required to make. The
misinterpretation cost him a job.
Jumping to Conclusions
This is a trap you set for yourself, and nobody has to spring it for you. Make sure that you are using the skills you
have to consider things thoroughly instead of heading for an easy answer.
Connotation
It is natural to draw out all the meaning in a remark, but our emotional state may determine our connotation.
Connotation, emotional content, or implications can all be added to an explicit literal meaning. When we are
making good decisions, we need to base them on fact rather than our emotions about something, as difficult as
that can be.
Problem Solving
Status
Status can limit communication in ways we never intended. This is a barrier between supervisor and employee,
committee member and chairperson, and so on. Status can interfere with communication in either direction, with
fear of disapproval on one hand or loss of prestige (or job, or position) on the other.
Getting Real
Introduction
We make decisions and solve problems continuously. Some people love these types of tasks because they enjoy
the challenge, being self-directed, and the feeling of satisfaction when they work through complex problems.
Other people struggle with it frequently, although all of us struggle with it from time to time.
Do you decide what to wear when you get up in the morning, or do you organize it the night before? What’s your
morning routine like? Do you get up, eat, and then dress, or do you get dressed and then eat? Do you check your
work e-mail first or your mail?
We have preferences for how we do things, and including making decisions and solving problems. As you start
thinking about your own preferences, consider the following scenario.
Case Study
Your workplace has a casual Friday policy that doubles as a fundraiser for charity. Employees who want to take
part have to put $2 in a donation jar each Friday if they wear casual clothing instead of their usual business dress.
Some employees grumble about the policy: they’d like to wear jeans but don’t want to pay $2. However, for the
most part no one pays much attention to their grumbling. Each year, the employees vote on which charities they
would like to support and the money raised is divided equally among the groups that are chosen.
One Friday, Elise, who normally looks after the jar, calls in sick. Colleagues are engaged in the plan and they drop
their $2 into the jar throughout the day as usual. On Monday, Elise returns to work and notices right away that
the jar is missing. She is very upset that she didn’t think to ask someone to lock the jar away for her at the end of
the day on Friday. Each week there is about $90 raised.
You start to investigate. Using surveillance footage that only records activity in the common areas of the building,
you clearly see the thief leaving the office with the jar under her arm. Moments later she comes back into view
without the jar. After a quick search, the security guard finds the empty jar hidden behind a door in the stairwell.
You know the thieving employee well. She has been complaining lately of financial problems. She has also been
written up for performance issues twice in the previous year; once for not showing up for a shift and another
time for being rude with her team leader.
As the manager, you must decide how to approach the problem(s) and what action(s) to take.
Problem Solving
Questions
Write out your decision. What did you do as a result of the theft?
Further Reading:
Adair, John. Decision Making and Problem Solving Strategies. Kogan Page, 2010.
Browne, Neil M., and Stuart M. Kelley. Asking the Right Questions: A Guide to
Critical Thinking (10th Edition). Longman, 2011.