Summer Internship Project Report Final Touch
Summer Internship Project Report Final Touch
I am grateful to all the staff members of the Jio Center and Jio Point for their
added support too for the success and completion of my internship project
report on scheduled time.
EXECUTIVE SUMMARY
This Internship aims to explore and analyze the cash management practices
within Jio stores, a prominent retail chain, and devise strategies to enhance
their efficiency. It also focuses on promoting the penetration of digital
payments within these stores in Jorhat area and nearby areas of Jorhat,
aligning with the broader trends towards a cashless economy. By optimizing
cash handling processes and promoting digital payment adoption, this
project seeks to streamline operations, improve customer experience, and
contribute to the overall digital transformation of retail environments.
Through a comprehensive analysis of existing practices and the formulation
of actionable recommendations, this internship endeavors to contribute
insights that can guide Jio stores towards utilization of digital payment.
Table of Contents
CHAPTER
TITLE PAGE NO.
NO.
1 INTRODUCTION i-vi
4 xi-xx
Data Presentation and Interpretation
5 xxi
Findings and Conclusion
xxii
Bibliography
xxiii-xxv
Annexure
CHAPTER 1
Introduction
Reliance Jio, the Indian telecommunications company, has been expanding its
offerings beyond telecommunications services to include digital payments and e-
commerce in India. The company's strategy is to leverage its large customer base
and distribution network to provide a seamless digital ecosystem for consumers.
Jio Platforms Limited (Jio) is creating a massive digital ecosystem for a billion
Indians with domain expertise across business verticals in the platform company.
The platform company will not just provide world-class fixed-mobile converged
connectivity, but also digital solutions across business verticals and the customer life
cycle.
Jio has also entered the e-commerce market with JioMart, a platform that allows
users to order groceries and other household essentials online. JioMart leverages
Jio's extensive network of local stores to provide fast and efficient delivery of goods
to customers.
In addition to JioMart, Jio has also launched JioSaavn, a music streaming platform,
and JioCinema, a video streaming platform. These services are designed to provide
Jio customers with a complete digital entertainment experience.
Jio's strategy for digital payments and e-commerce in India is based on leveraging its
large user base and network infrastructure to provide convenient and affordable
services to customers. By partnering with other companies and offering a range of
services through its platforms, Jio aims to become a dominant player in the Indian
digital economy.
Jio promises to shape the future of India by providing end-to-end digital solutions for
businesses, institutions and households and seamlessly bridging the rural-urban
divide.
Jio’s vision is to transform India with the power of digital revolution - to connect
everyone and everything, everywhere – always at the highest quality and the most
affordable price.
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Cash Management:
In today's fast-paced business environment, effective cash management plays a vital
role in ensuring the smooth operation and financial stability of organizations. Cash
management encompasses the process of managing, tracking, and optimizing the flow
of cash within a company, including its collection, and overall handling. It is particularly
crucial in the retail sector, where businesses heavily rely on cash transactions to
facilitate customer purchases.
This internship project aims to explore and improve the cash management practices
within Jio Stores, a prominent retail chain known for its innovative offerings and
seamless customer experience. By focusing on the cash management processes, we
seek to identify areas of improvement, develop strategies for efficient handling of cash,
and enhance security measures to minimize potential risks and losses.
Jio Stores, being a significant player in the retail industry, handles a significant volume
of cash transactions daily. Ensuring accurate cash counting, efficient cash
reconciliation, and secure cash handling processes are critical to maintain operational
integrity, prevent discrepancies, and safeguard against fraudulent activities.
Penetration of Digital payments in Jio stores:
In an era defined by digital advancements and shifting consumer preferences, the retail
industry is undergoing a profound transformation. Jio stores, a prominent player in this
landscape, are at the forefront of this change. As technology reshapes the way
customers shop and transact, the integration of digital payments has become a critical
focal point for modernizing retail operations and enhancing customer experiences.
The traditional reliance on cash transactions in retail, while deeply ingrained, is
increasingly being challenged by the convenience, security, and efficiency offered by
digital payment methods. The journey towards a cashless economy is not only a global
trend but also a strategic imperative for businesses aiming to stay competitive and
responsive to evolving customer needs.
This internship project is designed to explore and address the crucial task of increasing
the penetration of digital payments within Jio stores of Jorhat area and nearby areas of
Jorhat. The project recognizes that a successful transition requires a multi-faceted
approach, involving technological implementation, customer education, and seamless
integration into the existing retail ecosystem.
With the overarching vision of Jio to drive India's digital transformation and connectivity,
the study aims to thoroughly investigate the underlying challenges and obstacles
hindering the widespread adoption of digital payment solutions in these stores.
The study will help to find out into the root causes and barriers that contribute to the
infrequent use of digital payment methods, examining factors such as customer
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behavior, technological constraints, security concerns, and any operational limitations
that may exist.
1. Limited access to data: Access to sensitive financial data and records, which
are crucial for understanding cash management practices, may be restricted
due to confidentiality and privacy concerns. This limited access can hinder the
ability to perform a thorough analysis.
2. Scope limitation: The scope of the study might be too broad, making it difficult
to delve deeply into each aspect of cash management within Jio stores.
Focusing on digital payments alone might not provide a comprehensive
understanding of the entire cash management system.
4. Limited sample size: Conducting a study within a short timeframe may limit
the number of Jio stores that can be included in the research, resulting in a
small sample size that may not be representative of the entire population of
Jio stores.
5. Two months might not provide sufficient time to gather comprehensive data
and conduct an in-depth analysis of cash management practices, especially
considering the complexity of the topic and the need for a diverse data set.
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Scope of digital payment in Assam:
The scope of digital payment in Assam holds immense potential to transform the
retail landscape of the state. As technology becomes an integral part of daily life
and consumer behavior evolves, the scope of digital payment adoption in Jio
stores aligns with the broader trends towards a cashless economy and enhanced
customer convenience. Assam advances towards a digital future, Jio stores can
leverage digital payment methods to drive financial efficiency and customer
satisfaction.
1. Operational Efficiency:
3. Financial Inclusion:
4. Data-Driven Insights:
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Secure Transactions: Encryption and security features inherent in digital
payment methods enhance the security of transactions.
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Exclusion of Cash-Dependent Customers: Customers who prefer or rely on
cash transactions may feel excluded or inconvenienced if digital payment
options become the primary mode of payment.
Complexity for Elderly Customers: Elderly customers who are not familiar
with digital technology may find it difficult to adopt and navigate digital
payment methods.
Transaction Errors: Like any technology, digital payment systems can
experience technical glitches or errors, leading to incorrect transactions that
might affect the accounting system.
Urban Centers: Urban areas are likely to have higher digital payment penetration
due to better internet connectivity, greater access to smartphones, and higher
levels of economic development. People in urban centers are more accustomed to
using digital payment methods for various transactions, including shopping, and
utility payments.
Semi-Urban Towns: Semi-urban towns in Assam may exhibit moderate digital
payment penetration. While internet connectivity might not be as good as in urban
areas, many people in these towns have access to smartphones and are
becoming more familiar with digital transactions.
Rural Areas: Rural areas of Assam may have lower digital payment penetration
due to challenges such as limited internet connectivity and lower levels of digital
literacy.
Remote Villages: Remote villages with limited access to technology and financial
services may have lower digital payment penetration. These areas often rely on
traditional cash transactions due to limited connectivity and awareness.
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Debit/Credit Cards: Jio Store accept payments through various debit and
credit cards issued by different banks.
Net Banking: Customers could use their online banking credentials to pay for
services and products at Jio Stores.
Mobile Wallets: Other popular mobile wallets like Paytm, PhonePe, and
Google Pay is accepted as payment methods.
QR Code Payments: QR codes are scanned using digital payment apps to
make payments directly from the linked bank accounts or wallets.
Cash: While the focus is on digital payments cash payments were also
accepted at Jio Stores.
CHAPTER 2
LITERATURE REVIEW
Bartlett et al. 2014 Cash management refers to the management of an entity’s cash
to ensure sufficient cash to sustain the entity’s daily operations, finance continued
growth and provide for unexpected payments while not unduly forfeiting profit owing
to excess cash holdings.
Mungal (2014) aimed to identify the current cash management practices of the small
businesses in Tongaat area and to identify the impact of these practices on the
profitability and sustainability. The author suggested that more often the business
draws up cash budget. The author found that effective and efficient cash
management is an integral component of any successful business.
Mungal & Garbharran (2014) observe that the implementation of sound cash
management practices is essential to ensure the profitability and sustainability of any
successful business. The purpose of this paper is to identify the cash management
challenges faced by small businesses in a developing community. The investigation
into this problem found that small business owners, who have basic knowledge
about cash management, were more profitable and had sufficient cash to handle
business activities. This paper further given sufficient evidence testifying that a
greater portion of small business owners are operating their businesses without
formal financial records in place as well as without any higher qualification on small
business management. The authors recommends that businesses should implement
cash management procedures to eliminate cash management difficulties, since
effective and efficient cash management is an integral component of any business.
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Ahmad (2016) state that maintaining a high level of cash management practices by
the businesses is a way to strengthen their financial management and financial
survival. In his study he found that the businesses implement high level of cash
management practices but still poor in terms of the internal control of cash
management practice. The author further suggested that the capital provider need to
provide awareness to the entrepreneurs on the various significance of implementing
a good internal cash management in order to avoid financial issues. It is important to
ensure that they are aware of the benefits of cash management including
strengthening business efficiency, improving the performance, and enhancing long
term survival of the SMEs.
McKinsey May 2015 Digital wallet is a software application that helps users to
digitally store money, payment credentials, and more. Consumers can use this
software to implement various types of cashless transactions. This is very much
used for digital payment. The major deterrent for India‘s growth in this sector is the
reach and quality of internet. India was ranked 128 out of 140 countries in terms of
internet download speed as per the research done by The Hindu (December 2019).
This must be improved for digital payment to be more successful.
Naidu & Sneha (2020) state that small and medium-sized enterprises (SMEs) play
an important role because they are capable of generating employment, fostering
GDP growth, embarking on innovation and stimulating other economic activities. The
authors found that various cash management practices are applying and
occasionally preparing a cash budget, sometimes getting cash shortage, cash
surplus. Overall, the enterprises are said that the cash management practices are
effective in their business.
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According to Pandey (2004), as cited by Akinyomi (2014), cash management is
defined as a practice of the ability of controlling the cash inflows and outflows in a
business. It also entails the ability to establish the cash balances that are held in a
business at all times.
CHAPTER 3
RESEARCH METHODOLOGY
After reviewing the available literature related to the present study, the systematic
procedure adopted to elicit the necessary information regarding the investigation are
comprised of the following section:
1. Research Design
2. Method of Data collection
3. Sampling Design
Research Design
Research design is to provide for the relevant evidence with minimum of efforts, time
and money. In order to achieve the objective of study descriptive research was
planned.
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Surveys and Questionnaires: Survey was conducted at the Jio Points that
are under the Jorhat, Sivasagar and Golaghat Jio Center. Questionnaire was
structured for the customers which include questions about digital payment
usage, challenges, and suggestions for improvement.
Interactions: Interacted with the Jio center managers of the following areas,
including store managers, staff members, and customers, to gain deeper
insights into cash management practices and digital payment adoption.
Observations: Spent time at Jio Stores to observe cash handling procedures,
cash deposits, store operation, customer interactions, and the challenges and
the opportunities for the penetration of digital payments.
Sampling Design
Multi stage random sampling design was used to select the study area and
respondents. The stage included selection of locale, selection of stores and
selection of respondents.
I. Selection of locale:
Out of 31 districts of Assam, Jorhat, Sivasagar and Golaghat district were
selected purposively for the study. Since the population was unknown so
purposively the districts were selected with reference from the expertise.
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CHAPTER 4
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Male 50 83.3%
2 Female 10 16.7%
TOTAL 60 100%
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Fig 3.1 Figure showing the percentage of respondents according to gender
Interpretation:
From the chart 83.3% of the respondent are male. 16.7% of the respondent
are female. The maximum 48 are male respondents and the minimum 10
are female respondent.
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Yes 59 98.3%
2 No 1 1.7%
TOTAL 60 100%
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Interpretation:
From the chart 98% has responded Yes and 1.7% responded No. Maximum
57 of the respondents has responded Yes and only 1 respondent
responded No.
1 Yes 37 61.7%
2 No 23 38.3%
TOTAL 60 100%
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Interpretation:
From the chart 61.7% has responded Yes and 38.3% responded No.
Maximum 37 of the respondent has responded Yes and 23 respondents
responded No.
Fig 3.4 Figure showing the percentage of how frequently digital payment is used
Interpretation:
From the figure 73% has responded that digital payment is used sometimes
by the respondents and 2.7% responded for business purpose and in daily
basis. Maximum 27 of the respondents has responded for Sometimes.
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Fig 3.5 Figure showing the percentage of respondents on why digital payment
is not used with the reasons
Interpretation:
From the figure 52.2% has responded that the respondents have less
knowledge on digital payments and 4.3% responded has other issues like
banking problem, do not have any bank account, etc. Maximum 12
respondents have responded they have less knowledge on digital
payments.
Table.3.6 Table showing are respondents aware of the availability of the digital
payment option in Jio stores.
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Yes 54 90%
2 No 6 10%
TOTAL 60 100%
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Fig 3.6 Figure showing the percentage of respondents
Interpretation:
From the chart 90% has responded Yes and 10% responded No. Maximum
54 of the respondent has responded Yes and 6 respondents responded No.
3.1.7 Distribution of respondents that are familiar and not familiar with digital
payment methods such as paytm, phone pe, google pay
Fig 3.1.7 Figure showing the percentage of the respondents
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3.1.8 Respondent of is digital payment used for purchases at Jio store
Table.3.8 Table showing the number of respondents
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Yes 6 10.2%
2 No 53 89.8%
TOTAL 59 100%
Interpretation:
From the chart 89.8% has responded Yes and 10.2% responded No.
Maximum 51 of the respondent has responded Yes and 6 respondents
responded No.
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Table 3.9 Table showing the respondents of reason behind using digital
payment
NO. OF
S.NO PARTICULARS PERCENTAGE
RESPONDENTS
1 Change Problem 6 16.2%
Faster Transaction
2 17 45.9%
processing
3 Security 4 11.4%
5 Digital Records 10 28.6%
Total 37 100%
Fig 3.9 Figure showing the percentage for reasons using digital payment
Interpretation:
From the chart maximum 46% has responded for faster transaction
processing. Maximum 16 of the respondents has responded faster
transaction processing.
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3.1.11 Respondents showing aware of digital fraud
Fig 3.11 Figure showing percentage of respondents showing aware of
digital fraud
Fig 3.12 Figure showing encounterd of cyber fraud in case of digital payments
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3.1.13 Distribution of respondents on how likely the respondents are to
recommend the digital payment services at Jio stores
Fig 3.13 Figure showing the respondents percentage on how likely the
respondents are to recommend the digital payment services at Jio stores
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Chapter 5
Findings and Conclusion
Findings
From the figure 3.3 it can be found that 60% of the respondents are using
digital payments and 40% are not using digital payments. The reason for the
40% that are not using digital payments is shown in the figure 3.5.
In the figure 3.5 the reason behind not using digital payments by the
respondents have less knowledge on digital payments.
The figures 3.6 it is found that 90% of the respondents are not aware of the
availability of digital payment at the stores so it can be found that 90% in the
figure 3.8 are not using digital payments in the store because they are not
aware of it.
Conclusion
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Based on the survey conducted through questionnaire and observations it can be
found that most of the people are not using digital payment mode at the Jio store.
Since the Jio Points that are located under the Jorhat, Sivasagar and Golaghat JC
are in the semi-rural town areas. The customers of those following areas are familiar
with the digital payment but still there appears to be lack of knowledge and interest
from the customers part to use digital payments at the store. The reasons can be
drawn as follows:
In conclusion, the findings from this survey underscore the importance of an adaptive
approach to fostering digital payment adoption in Jio stores situated in semi-rural
areas. By addressing the unique challenges while capitalizing on opportunities, Jio
can work towards bridging the digital divide and gradually integrating these regions
into the broader digital economy.
Bibliography
Page | xxii
Gachira, W. (2014). WCM and the profitability of non-financial firms listed
on the
Gamsakhurdia, T. (2016). The role of cash management policies in
corporation governace.
Gamze Vural, A. G. (2012). Affects of WCM on firm's performance:
Evidence from turkey.
international journal of economics & financial issues, 488-495.
Ghosh, L. k. (2012). WCM of Cipla limited: an empirical study . IRJC,
170-184.
Websites:
https://www.ril.com/OurBusinesses/Jio.aspx
Annexure
Questionnaire:
Page | xxiii
o No
5. If yes, how frequently you use digital payment? Answer in brief (such as very,
somewhat frequently).
o Ans:
6. If no, why? Answer in brief (such as Aadhar linkage problem, low network
coverage area, etc.)
o Ans:
7. Are you aware of the availability of digital payment options at Jio stores?
o Yes
o No
8. Are you familiar with digital payment methods, such as Paytm, Phone pe,
Google pay, UPI or QR codes, credit and debit card payments?
o Yes
o No
9. Have you used digital payment methods for your purchases at Jio store? If no
then mention the reason in brief. If yes then mention the type of digital
payment such as (Phone pe, UPI, Paytm, or Debit and Credit cards, gift cards
like Sodexo etc.)
o Yes ________________
o No ___________
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o Risk free (such as pocket picker)
o Digital Records (accounting)
13. Have you ever encountered any such cyber fraud in case of digital payment?
If yes then mention it.
o Yes ____________
o No
14. How likely are you to recommend digital payment methods at Jio stores to
friends or family?
o Highly Likely
o Somewhat Likely
o Neutral
o Somewhat Unlikely
o Highly Unlikely
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