Group 5 - Assignment 1 - Portfolio Management Case Study
Group 5 - Assignment 1 - Portfolio Management Case Study
Harold Ainsworth
Submission Date: 12 May 2024
University of Sydney
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY 2
6. RECOMMENDATION 13
7. CONCLUSION 17
8. REFERENCES 18
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Trendy PC – HFE Portfolio Management Proposal
1. Executive Summary
This executive summary provides a comprehensive overview of the recommendation of investment initiatives to the Trendy PC executive, and
the proposed organisation of the selected initiatives into a portfolio.
The proposed portfolio is designed to be the ‘Higher, Faster, Extended Portfolio’ and maps neatly to Trendy PC’s corporate strategy, powerfully
branded for internal and external communication of the value and benefits that the portfolio delivers.
The report outlines the methodology for selecting initiatives proposed for investment, conversion of the initiatives into the overall portfolio,
including establishing the implementation timeframe for two targeted programs overarching seven projects and the associated
interdependencies within the portfolio, along with the monitoring strategy and doctrine employed within the various programs and projects.
The method for down selection of the investment initiatives was threefold:
1. Portfolio Management Objective Identification is to determine the main business streams for improvement, ensuring the selected
initiatives meet the requirement of the business strategy.
2. Financial and Risk Analysis is performed to determine quantitively value to the business from the submitted initiatives combining with
the risk consideration.
3. Multi-criteria Analysis (MCA) is performed to determine qualitative value to the business from the shortlist of investment initiatives
identified from the financial and risk analysis.
Upon the selected the portfolio, Performance Assessment Matrix in the form of Bubble Chart is developed to virtually demonstrate the
investment initiatives quantitively and qualitatively. The level of risk associated with each investment initiative is indicated in the bubble chart.
The identified initiatives are then group following the hierarchy showing in figure 1, providing guidance for the implementation timeline within an
overall 19-month duration.
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Trendy PC – HFE Portfolio Management Proposal
COST-
COST- COST
COST- RISK BENEFIT TOTAL
NO. DESCRIPTION CATEGORY RISK BENEFIT EFFECTIVENESS
EFFECTIVENESS SCORE EFFICIENCY SCORE
EFFICIENCY SCORE
SCORE
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Trendy PC – HFE Portfolio Management Proposal
COST-
COST- COST
COST- RISK BENEFIT TOTAL
NO. DESCRIPTION CATEGORY RISK BENEFIT EFFECTIVENESS
EFFECTIVENESS SCORE EFFICIENCY SCORE
EFFICIENCY SCORE
SCORE
QA services improvements –
5 recommend by ISO auditors to Infrastructure L 4.00 1.50 3 3 1 7
retain certification
Additional IT facilities –
8 Infrastructure M 0.89 0.80 2 0 1 3
internal and distributor support
Outsourcing components of
7 Manufacture L 4.00 2.80 3 3 2 8
production
$0M - $2M per Month 1 The initiative is less preferred as it demonstrates slow monthly investment return.
Cost-Benefit $2M - $4M per Month 2 The initiative is mutual as it demonstrates average monthly investment return.
Efficiency
Above $4M per
3 The initiative is more preferred as it demonstrates high monthly investment return.
Month
Table 2 – Scoring System
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Trendy PC – HFE Portfolio Management Proposal
Reliability of
Initiative Quality of Quality of Alignment to Assumptions Risk/s
Information on Weighted
Products Aftersales Service Corporate Strategy
Program
Portfolio
7 - Outsourcing Only performing what the Providing cutting-edge Ability to offer faster Supply Chain will have 2.9 Trendy PC is not able to Base assumption that accessing
Defect Free
Components of organisation can perform technology to our user processors and higher direct access to product produce best components external suppliers will lead to better
Production (Project 5)) more effectively and base. resolutions. catalogues. Trendy PC has capacity and product offerings
efficiently than other capability to manage suppliers Increased dependency on multiple
parties. Real-time product vendors / suppliers increases
specification available to supply chain complexity
suppliers.
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Trendy PC – HFE Portfolio Management Proposal
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Trendy PC – HFE Portfolio Management Proposal
Table 4 below performs the weighted assessment based on aggregated outcome from the
previous financial and risk analysis and MCC Card, using the assigned percentage over 4
criteria.
The weighting reflects the important of the criteria, where alignment to corporate strategy is
assigned with the highest rating of 40%. This allocation agrees with the selection
methodology and emphasis on the corporate strategy. The remaining three criteria shares
equal percentage as they demonstrates the value of the selected initiatives to different
business streams.
Initiative 11 - Improved
4 0.8 2 0.4 10 5 4 0.4 6.6
desktop “engine”
Initiative 7 - Outsourcing
10 2 2 0.4 6 3 4 0.4 5.8
components of production
Initiative 12 - Improved
Production Facility for 10 2 4 0.8 10 5 0 0 7.8
Notebooks
Initiative 2 - Improved
10 2 4 0.8 10 5 0 0 7.8
production facility for PC’s
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Trendy PC – HFE Portfolio Management Proposal
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Trendy PC – HFE Portfolio Management Proposal
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Trendy PC – HFE Portfolio Management Proposal
5.2.2. Expanded Support Capacity with Online and Additional Help Desk
Support (Project 2):
This project involves continuous improvement and responsiveness changing customer
needs, therefore agile is again proposed.
Agile engages frequent feedback and quick adaption in changes, where customer feedback
can be adopted for direction adjustment. Also, a collaborative approach maximises the value
to the customers.
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Trendy PC – HFE Portfolio Management Proposal
This initiative is independent from others with two assumptions applying: firstly, additional
staff can be on-boarded if requested by support helpdesk; secondly, platform selection has
been completed.
Risks:
Customers misuse the service.
Fake feedback from competitors.
Underestimate of online platform development.
Changed used experience confuses existing customer.
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Trendy PC – HFE Portfolio Management Proposal
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Trendy PC – HFE Portfolio Management Proposal
6. Recommendation
This report presents the methodology for the development of Trendy PC’s HFE Portfolio,
where the selected initiatives demonstrate value contribution in one or multiple business
stream with effective costing. To assist Trendy PC to finalise the structure of the portfolio
and implement associated programs and projects, recommendations are provided under this
section.
Recommendations are formed by two parts: recommendations for portfolio finalisation and
recommendations for ongoing portfolio management. Within the first section, a sound
guidance is provided to Trendy PC’s internal stakeholder regarding the process of finalising
the selection of portfolio component. In the second section, recommendations regarding the
lifecycle management of the determined portfolio are provided to ensure high-standard
governance structure, resource planning and performance monitoring are available.
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Trendy PC – HFE Portfolio Management Proposal
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Trendy PC – HFE Portfolio Management Proposal
As suggested in the process evolution diagram, there are five stages of portfolio
management maturity, starting from initial to optimising.
Trendy PC has established the basic portfolio management process where initiative
selection occurs annually with allocation capital funding; however, the selection is not guided
with any principle. It indicates that the maturity of Trendy PC’s portfolio management sits at
the initial stage. At this stage, the business does not have a sound selection criteria system
for portfolio screening and monitoring strategy during implementation. The lack of guidance
and supervision may lead to misuse of resources (e.g., low investment return with poor
outcome, or misalignment between investment and business strategy) and ineffective
tracking of portfolio health. It is recommended that Trendy PC can introduce on-going
reporting system and data collection process to uplift the portfolio management maturity to
managed level.
It is acknowledged that level 5 maturity can bring additional value comparing to the
recommended practice. However, implementing level 5 maturity request a substantial
amount of human resources and financial resources for data collecting, framework design,
process monitoring activities. Given Trendy PC is classified as small to medium enterprise
and the complexity of its portfolio is low, the benefit from the extra governance and
administration activities may not be realised due to the higher overhead cost.
The recommendation of achieving level 4 maturity has two parts - establish portfolio
selection matrix and establish portfolio reporting system.
The portfolio selection matrix will be designed based on the current business strategy,
following the structure of Table 3. The matrix shall initiate with the business strategy to
ensure initiatives are consistent with the business goal. The matrix will then be categorised
by business streams to indicate the value adding to different business areas. Finally,
weighting will be applied to each category according to the business strategy. Note that the
weighting requires regular assessments, as the weighting system reflects the focus of
Trendy PC during a period and this direction may shift due to impacts from internal and
external factors.
Portfolio reporting system will be established to implement on-going monitoring and
assessments for the overall progress, portfolio health check and benefit realisation. Three
main reports should be included monthly in the system: Risk and issue report, program
status report and performance report.
Program Status Report:
The Program Status Report is a holistic report that aggregates the status of active programs
and projects within the portfolio. The report should cover the progress of individual projects,
key milestones achieved and upcoming, resources’ capacity and capability.
The objective of the program status report is to demonstrate the status of all
sub-program/projects to the stakeholders. It also serves as a communication channel
between each business areas, since the progress of the project can be clearly obtained from
this report. Stream owners can have early engagements with other business sectors if there
is any potential issue is sensed.
Risk and Issue Report:
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Trendy PC – HFE Portfolio Management Proposal
The Risk and Issue Report will be developed monthly using the risk and issue register in the
business. The report incorporates open risks and issues within the portfolio/program/project,
alongside with risk assessment and proposed mitigation strategy.
The objective of this report is to provide assurance to the overall portfolio management by
proactively perform internal control and evaluation. Given there are interdependencies
between projects or programs under the business portfolio, it is vital for stakeholders to be
aware of the open risks and their impacts, and mitigation strategies can be effectively
applied.
Performance Report:
The Performance Report provides timely tracking of the performance for each initiative within
the portfolio with designed performance measure matrix. As part of the preparation of the
portfolio management, performance measure matrix needs to be designed based on the
desired outcome of the initiative.
The objective of this report is to ensure initiatives achieve their value as predicted during the
selection stage. As the program/project progressing, this report also allows the business to
supervise the value realised. The report assures the investment demonstrate value for
money.
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Trendy PC – HFE Portfolio Management Proposal
7. Conclusion
The process and criteria for selecting initiatives were conducted through a three-fold
approach, including portfolio management objective identification, Financial and Risk
Analysis and Multi-criteria Analysis.
With the objectives established on business operation, growth, and transformation, the HFE
portfolio can set the benchmark combination of initiatives that will guide the optimization of
Trendy PC business investment outcomes within the company budget while simultaneously
aligning with the business value and strategy.
A total of fifteen initiatives were proposed for approval. The portfolio overview of initiatives is
scored based on quantitative and qualitative analysis using the company's estimated cost,
benefits, and resources. The planned timeline for HFE Portfolio execution is 20 months and
incorporates the Enable and Empower Program (EEP) and Defect-Free Production (DFP)
with interdependencies checked in place.
According to Table 1—Finance and Risk Analysis, seven initiatives (2, 4, 5, 7, 11, 12, and
14) stand out as key components for the HFE portfolio under the category of Distribution,
Infrastructure, Support, and Manufacturer. The selection was due to the strong indication of
financial performance (high financial score, high MCA) and the complemented aggregation
between EAE and DFP programs.
Considering Trendy PC's existing values as a small PC and laptop manufacturer whose
reputation depends on product quality and after-sales services, the identified initiatives are
well-aligned with Trendy PC's current corporate strategies and available budget.
As the HFE portfolio was limited to theoretical quantitative and qualitative analysis, there are
several critical recommendations for Trendy PC to consider and further expand on.
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Trendy PC – HFE Portfolio Management Proposal
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Trendy PC – HFE Portfolio Management Proposal
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