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Final Project IBS301 - SU23

Students will form groups to research and analyze a business operating in Vietnam. Each group must choose a domestic, foreign, or internationally diversified business that has been established for at least 3 years. Over two months, groups will write a 7,000-8,000 word report analyzing the industry, business' internal and external environments, market position, strategy, and recommendations using models like Porter's Five Forces and SWOT.

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34 views

Final Project IBS301 - SU23

Students will form groups to research and analyze a business operating in Vietnam. Each group must choose a domestic, foreign, or internationally diversified business that has been established for at least 3 years. Over two months, groups will write a 7,000-8,000 word report analyzing the industry, business' internal and external environments, market position, strategy, and recommendations using models like Porter's Five Forces and SWOT.

Uploaded by

duyennthds170525
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment

Topic: Each group choose any kind of business( company, group, hotel, resort,
homestay, bank ..etc) as follow:
- Domestic/ Foreign business
- International business/ Diversification Business.
- Minimum 3 established years
- Available Data in industry (Market share, market growth, revenue, profit
of some companies)
- No Permission with choosing same business and industry among groups
The result of your assignment will be used to evaluate the course.
Requirements:
- 5-6 students/ 1 group
- Period time: 2 months (05/2023 – 07/2023)
- After the two week, confirm groups’s business
- You must use font Calibri size 12, set number of the pages and use
multiple line spacing at 1.5. Margins must be: left: 1.25 cm; right: 1 cm;
top: 1 cm and bottom: 1 cm.
- You should use in text references and a list of all cited sources at the end
of the essay by applying Harvard referencing style.
- The recommended word limit is 7000-8000 words (+/-10%), excluding
the tables, graphs, diagrams, appendixes and references. You will not be
penalized for exceeding the total word limit.
- A group Q&A session (about 30 mins), in which all members have to take
part in and the assessor will ask questions to each member to carefully
evaluate the depth of their understanding on the required contents.
- Although the students work together to write the report and give
presentation as a group, each of them will be assessed individually
- The report includes:
+ 1 slide
+ 1 report by pdf file.
Structure of the Report:

1. Overview about Industry in Vietnam


1.1 Industry Development in Vietnam
1. 2 Market Drivers
2. External Environment
2.1 Environmental Analysis
2.2 Analyzing Industry Structure
+ Using 5 forces model
3. Internal Environment
3.1 Determining the important resources and capacities
3.2 Identify Distinctive competence
+Using value chain/benchmarking
4. Identify Firm Market position
4.1 Determining the position of the industry rivals
+ Using Strategic group map
4.2 Comparing the competitive strengths of the company with key rivals
4.3 Competitive Life Cycle Analysis
5.2 Assessing the efficiency of the current strategy
+ Using SWOT matrix
+ Using Stakeholder Analysis
6. Recommendation
6.1 Corporate Strategies
6.2 Competitive Strategies

The final report must be submitted before the last week of the course
(check on FAP) and upload to LMS.

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