TASK

PERFORMANCE
ENTREPRENEURSHIP IN
TOURISM AND HOSPITALITY
(BUSINESS PLAN)

SUBMITTED BY:
Majan, Melani Paulyn V.
Cabotaje, Reynalyn O.
Sarmiento, Jesarie
Cabico, Michelle

SUBMITTED TO:
MR. ANFERNEE ADAMME MAMAED
 Business Plan
Fruity-Veggie Leche Flan

Address of Company:
QXVQ+7MH, San Jose - Carmen Road, San Jose City, Nueva Ecija
Contact Number:
0938-228-5439/0970-304-6799

May 2024

Prepared by:

Majan, Melani Paulyn V.

Cabotaje, Reynalyn O.

Sarmiento, Jesarie

Cabico, Michelle
 Executive summary

Fruity veggie Leche Flan is a combination of the regular tasteful Leche Flan made with eggs, milk, sugar,
and flavored vanilla extract. We propose the unique taste of leche flan that people of all ages will enjoy.
Our fruity vegetarian Leche Flan has distinct tastes, and the major ingredients are vegetables and fruits
such as ampalaya and malunggay; the fruits are pineapple, papaya, nata de coco, and cherries, all of
which are high in vitamins and highly beneficial for adults and children alike. We’re also confident that
our product is both delicious and healthy. Our leche flan opposes its beneficial sources because it is rich
in vitamins and minerals. Also, the dessert is incorporated with a healthy twist to assure that it has
health benefits and that more consumers will attach themselves to the product to spread a healthy
lifestyle. You’ll be free to choose whether you want veggies or fruits on the leche flan in each dish. Our
first focus is to ensure that our products not only taste excellent and are free of contaminants, but also
appear pleasing and appealing to clients. Our company operates in San Jose City, Nueva Ecija, which is a
city focused on the famous delicacy of ice cream. Therefore, our products are part of the delicacies to
offer in San Jose, and due to the many desserts to offer in San Jose, we wanted to be part of making
delicacies by showing something different than usual to the eyes.

Our company goal is to broaden our products and make them well known to many people to
meet the satisfaction of those who really like the desserts and appreciate the products we
offer. Despite the COVID-19 situation, this is the time to get more health-conscious when it
comes to eating healthy foods.
 TABLE OF CONTENTS

I. PART I – The Organizational Chart...............................................................................................1

a. The mission of the company..........................................................................................1
b. Business model..............................................................................................................2
c. SWOT Analysis................................................................................................................3
d. Products or services.......................................................................................................3
e. Location..........................................................................................................................3
f. Management...................................................................................................................4
g. Personnel........................................................................................................................5
II. PART II – Marketing Plan…..........................................................................................................6
a. Overview and goals of marketing strategy..................................................................6
b. Marketing analysis.......................................................................................................6
c. Marketing strategy.....................................................................................................6-7
d. Customer service...........................................................................................................7
e. Implementation of marketing strategy.........................................................................8
III. PART III – Financial Document...................................................................................................9
a. Summary of financial needs..........................................................................................9
b. Pro – forma cash flow statement (budget).................................................................10
c. Break – even analysis (Target Return of Investment).............................................10-11
IV. PART IV – Supporting Document.............................................................................................12
a. Personal resume (of each member)..............................................................................1
 THE ORGANIZATIONAL PLAN
The mission of the company

MISSION

Our mission is to provide extraordinary desserts that are not only delicious but also nutritious for our
customers. We turn the simple leche flan into a unique and extra-special dessert. We also prioritize the
cleanliness of our product. It is our mission to provide 100% satisfaction not just within the taste buds of
each consumer but also to provide a portion of healthy and safe food for all of our customers.

VISION
Our vision is that our brand will be very well known due to its uniqueness and delicious taste. Not only that,
but be the brand that values customer satisfaction at all times. Also, our vision is to be one of the leading
brands of unique Leche Flan companies in the Philippines.

GOALS
 The concept of our product claims innovation and uniqueness, for it has different variants and flavors.
Our main goal is to make our brand known across the country for its unique taste.

 We aim to improve our business and our products even more. As a group, we just have to work together
to make our business successful.

BUSINESS MODEL

Our fruity veggie leche flan business believes that Ampalaya Malunggay and fruity leche flan will appeal
to a wide range of people. People of all ages, from youngsters to adults, will love the delectable delights
and will therefore be included in the target market. The product is not a high-priced commodity; it will
be accessible to individuals of all economic levels. The company’s target market will include visitors, but
many locals will also partake in the joys because it is located in a region with a high tourism rate. All
consumers who just like a sumptuous dessert will adore our unique Leche Flan’s goods. This product will
be able to match the demands of the customers.

The Ampalaya Malunngay Leche Flan consists of the natural flavor of Leche Flan and the processing of
ampalaya and malunggay. The fruity Leche Flan consists of the natural flavor of Leche Flan and the
mixing of different kinds of sweet fruits like pineapple, papaya, nata de coco, and cherries. The glazed
sugar or the top of the fruity leche flan has flakes of malunggay. This fruity leche flan is suitable for any
age who wants the unique and savory flavor of leche flan.

SWOT ANALYSIS
PRODUCTS OR SERVICES
Our fruity veggie Leche flan comes with unique flavors, the main ingredients of these are vegetables and
fruits such as ampalaya, malunggay and different kinds of fruits which we know are rich in vitamins and very
nutritious not only to adults but especially to children. We are also sure that our product is 100% delicious
and clean. Each serving has vegetables or fruits on top of theLechee flan, you decide what variant you want.
Our top priority is to make our products not only taste delicious, and clean, it should also look appealing and
attractive to customers

LOCATION
The proposed target business location of fruity veggie Leche Flan will be held at San Jose-Carmen Road,
San Jose City, Nueva Ecija, along Lupao Rd., and in front of St. Joseph School. Whereas there is an
available stall space there for rent that is accessible for a business to conduct its business operation. As
the start-up of the business, we coordinate with its owner to inquire about the feasible cost and policy
of rental, as well as the agreements.

The location is surrounded by multiple small businesses, and it is along the highway, so we can easily
access our business. People nowadays want to easily locate their businesses and the landmarks of their
location. Therefore, at this location, we can assure the possible familiarity of our business.

MANAGEMENT
Our business adapts the hierarchical structure with the business management, this will be suitable for our
small business to be responsible for the operation and management duties based on the position we have. A
higher position in the organization shall take the whole responsibility to command the operations.

Here are our management team/ duties and responsibilities:

 Manager will be Melani Paulyn Majan, she keeps track of their company’s everyday operations and
his experience of developing operational rules and budgets, she also helps their teams achieve their
strategic goals. A manager that can lead our business and use the satisfaction of the customers and
also, she handle any issues or suggestions the customer.

 Financial Officer will be Reynalyn Cabotaje, would act as financial he experiences to handling money
and also helping to production and booking for delivery and to business needs. She will also help to
manage the operation to maintain the standards the sanitizing procedures and making a product.

 Operational/ Production will be Jesarie Sarmiento, help keep the kitchen organized and run
efficiently. They ensure proper food handling, hygiene, and compliance with food storage
procedures. Make sure the material and finished product are fresh.

 Marketing officer is Michelle Cabico, I see their potential of having a creative mind in terms of
strategies of our product. To ensure that the employees in the department adhere to company
standards, policies, and guidelines and communicate organizational needs, oversee employees’
performance, provide guidance, and support, identify development needs, and manage the
reciprocal relationship between staff and the organization so that each is successful.
DUTIES AND RESPONSIBILITIES
Manager – To oversee employees throughout the day to ensure that they complete their
responsibilities efficiently. Have a wide variety of duties to guarantee that their staff does all of
their tasks on time. These responsibilities include employing employees, adhering to a budget,
and implementing marketing initiatives.

Financial Manager - the duties are evaluating the financial transaction techniques employed, and
assures the maintenance and monitoring of day-to-day payroll and accounting systems. Daily
reporting, generating employee payroll checks, filing corporate tax forms, and maintaining
general ledgers are all common Finance Office activities.

Operation/ production - Food production are in charge of overseeing and monitoring production
as well as personnel and other relevant concerns. As a result, they have a thorough
understanding of the manufacturing goods and procedures. They control process parameters and
their impact on the product on the one hand, and they assure enough staffing and recruiting on
the other.

Marketing officer - The duties of the marketing manager are to market a company, its services,
goods, or brands They create marketing and pricing strategies, generate new business leads, and
manage the marketing department’s employees. They also oversee marketing budgets and
conduct trend analyses.

SALARY

As planned, receive money based on company ownership, as partners, we receive money in the
form of distributions or their share’s Guaranteed payments are separate from profit sharing and
pay them income tax and submit them to your personal tax return.

PERSONNEL
As our organization, we have 4 people, who are given above, who can manage the business. We don’t hire
another person due to this small business to manage throughout the operation. As our plan of the duties
and positions of the 4 persons has given the task day-by-day operation.
 MARKETING PLAN

Overview
The small business of Fruity Veggie Leche Flan provides its customers with convenient, satisfying, healthy,
nutritious food. It aims to improve product distribution, promotions, advertising, posters, and mainly the
use of social media. Consider the creation of a website because creating a website helps with selling the
products and service deliveries. Fruity Veggie Leche Flan can aim for a different perspective that is aligned
with the new food trends. We can also access sales with third-party delivery applications, such as Food
Panda and Grab. We can cater to a lot of customers by doing the online selling and offering food
deliveries. We are focusing on improving management, food, and promotions so that the Fruity Veggie
Leche Flan can also offer more quality food and organized management systems. The goal of our business
is to provide nutritious, delectable sweets and exceptional service at an affordable price. Additionally,
inspire individuals to adopt a plant-based and fruit-based diet in order to live a healthier and more
sustainable lifestyle. This is to make our business an environment where healthy, sustainable desserts are
available. To make and encourage healthier and more lasting dessert choices for people. We want our
brand to grow into a food innovation banner that encourages healthy living through the provision of
delectable and nutritious sweets.

MARKET ANALYSIS
Target Market
Fruity Veggie Leche Flan target market can be approachable to anyone, such as family, workers, and lovers.
Our product is so affordable that anyone can afford it. We are targeting every individual that craves
nutritious and healthy sweets or someone who wants to release his or her stress by eating sweets because
nowadays some individuals have no energy and get tired with their own stuff, so sweets can help boost up
their energy; this can also apply to students who have less or no sleep doing their projects or assignments.
We are also selling our product in every house to gain more customers.

MARKETING STRATEGY
Posting on any platform of social media—the best platforms are Facebook and Instagram—where
gorgeous, yet simply shot photos of our product goods, thorough profile details, and positive, helpful
engagement with users can go a long way toward marketing our product and encouraging sales. It is an
important marketing tool for our product. Using social media as a medium to cater to more customers by
posting memes and updates about the Fruity Veggie Leche Flan on their Facebook page or Instagram
account. Facebook AdSense can be used to cater to more audiences that may be interested in our product
Promotions

Promoting our Fruity Veggie Leche Flan goods requires that we actively market our product. It is like
promoting by selling our products. We contact the local stall and negotiate with them to sell our products
on a wholesale basis. Selling our Fruity Veggie Leche Flan wholesale can result in earning less in profits.
We must sell our product at a cheaper rate because we must also make a profit.

Posters

This marketing strategy can be a potent weapon in brand promotion. We are doing a unique poster to
grab people’s attention and also have to win over our target customers faith and loyalty. It helps our
business engage an audience, and it can be visible to them. This can give our brand good visibility.

Develop a website

Many customers can purchase our products on the internet because developing a website can give us
better and greater exposure to people and allow us to easily promote special sales and discounts online.
Websites are much easier and cheaper for our small businesses. We should place our web address in all
marketing materials to increase awareness, such as business cards and brochures. The creation of a
website can be established because creating a website helps with the sale of products and service
deliveries. Making sure that the products are promoted and reach a wide variety of people is the goal of
advertising them.

CUSTOMER SERVICE

Handling customer complaints

Our business can accept complaints from the customers because it is an opportunity to correct
immediate the problems. In addition, they frequently provide constructive ideas for improving the
products, upgrading services and product information.
Collecting and analyzing customer feedback
Our business can accept complaints from customers because it is an opportunity to immediately correct
the problems. In addition, they frequently provide constructive ideas for improving the products,
upgrading services, and providing product information.

Collecting and analyzing customer feedback

Our business will collect the customers’ feedback to know their opinions. By asking our customers for
feedback, we can communicate their opinion, which is important for our business. We involve them in
shaping our business so the customers feel more attached to our product. It helps to create a stronger
relationship with them.

Responding to customer reviews

By providing this service to our customers, it can help consolidate our online reputation. When we
respond to negative online reviews, we acknowledge their pain points and are open to further
discussion with them. When responding to positive online reviews, thank them and induce additional
purchases.

Implementation of Marketing Strategy

To our small business, Fruity Veggie Leche Flan, to implement our strategies to construct awareness for
our company’s products and services. We push and pull the marketing strategies to generate the
demand of customers by advertising either directly or indirectly to the users.

Social media marketing

Our business can actively post on our active pages or on any social media. Nowadays, people like
scrolling through their own social media. It is easily accessible because we’re using hashtags and posting
some interesting posts about our products.

Video marketing
Our business uses video marketing to get the best view of our product, increase digital engagement,
educate our audience, and allow them to reach the new medium.
Email marketing
Email marketing helps our business build strong and long relationships with our clients, and it’s getting
more and more costly to obtain new clients.

FINANCIAL DOCUMENT

• Summary of financial needs

We are starting our small business, fruity veggies Leche Flan, throughout the partnerships of the business.
The general partners of the business will be Melani Paulyn Majan, Reynalyn Cabotaje, Jesarie Sarmiento,
and Michelle Cabico. Each of us is accountable for all liabilities, assets, and losses of the business. The
start-up of our business and resources in terms of financial capital is by sharing our own savings to create
a business. This funding helps businesses meet the possible costs of putting up a business, such as the
materials to be used. The capital or financial resources will come from our own savings as an investment.
Our capital will be PHP 370,00; each of us will contribute PHP 80,000, and another PHP 50,000 will be
shared by our parents. Our initial capital will be used to fund the operation and purchase the equipment
needed. And here are some estimated assets needed for the opening of PHP 370,000:

✓ Chiller
✓ Steamer
✓ blender
✓ Raw materials
✓ Serving supplies of Leche flan such as boxes, bags
✓ Materials used for production (measuring cups, strainer, chopping boards, and more)
✓ Rentals, Utility fees, Permits, and other fees
✓ Social Media advertisements or marketing tools (banners, flyers, pamphlets)
✓ Salaries
• Pro-forma cash flow Statement

Opening 370,000

Raw materials
Tray of eggs 4,350
Condense milk 2,850
Refine white sugar 3,570
Evaporated milk 8,400
Vanilla extract 2,320
Vegetables: malunggay and ampalaya 2,900
 Fruits: pineapple, cherry, nata de coco, papaya 7,812

Equipment:
Chiller 19,950
2 steamers 9,794
Food processor 1,265
stove 1180
Gas 915
Tools: measuring cups, chopping boards, can 909
openers, strainer, etc

Other expenses:
Salary 100,800 per year
Rent 60,000 per year
License/permits fees 5,000 per year
Advertising 18,000 per year
Electricity and water expense 42,000 per year
Packaging and supplies 10,000 per year
Utility fees/maintenance 30,000 per year
TOTAL EXPENSES 351,965
Our selling price for our fruity veggie Leche Flan:

Fiesta Leche Flan is 65 php, Ampalaya malunggay Leche Flan is 50php

Add the 12% of mark up price

• Break-even analysis

For ampalaya malunggay Leche Flan

351,965
Break- even point (55-48)
=50,280.71

➢ Php 351,965 total Fixed cost

➢ Php 55 average price per unit
➢ Php 48 variable cost

Therefore, in order to break even, fruity vegetarian Leche Flan must sell 50,280.71 units of the product they
introduce. The company has to sell at least 138 units every day, on average, for 365 days. The outcome of
this break-even point will be compared to our company's previous sales to see if it is viable for the new
items we want to market, or if it is not, we will make adjustments to make it so.
For fruity Leche Flan:

351,965
Break- even point (65-57)
=43,995.625

➢ Php 351,965 total Fixed cost

➢ Php 65 average price per unit
➢ Php 57 variable cost

Therefore, in order to break even, fruity vegetarian Leche Flan must sell 43,995.625 units of the product they
introduce. The company has to sell at least 121 units per day on average for 365 days. The outcome of this
break-even point will be compared to our company’s previous sales to see if it is viable for the new items we
want to market, or if it is not, we will make adjustments to make it so.