Scribd
Upload
16 views

Quantitative Vs Qualiatative Data

Uploaded by

Susmita hazarika
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
16 views

Quantitative Vs Qualiatative Data

Uploaded by

Susmita hazarika
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

What is quantitative data?

Qualitative and differ in their approach and the type of data they collect.
Quantitative data refers to any information that can be quantified — that is, numbers.
If it can be counted or measured, and given a numerical value, it's quantitative in
nature. Think of it as a measuring stick.
Quantitative variables can tell you "how many," "how much," or "how often."
Some examples of quantitative data:
 How many people attended last week's webinar?
 How much revenue did our company make last year?
 How often does a customer rage click on this app?
To analyze these research questions and make sense of this quantitative data, you’d
normally use a form of statistical analysis—collecting, evaluating, and presenting
large amounts of data to discover patterns and trends. Quantitative data is conducive
to this type of analysis because it’s numeric and easier to analyze mathematically.
What is quantitative research?
It’s all about the numbers. Quantitative research is based on the collection and
interpretation of numeric data. It focuses on measuring (using inferential statistics)
and generalizing results.
In terms of digital experience data, it puts everything in terms of numbers (or discrete
data)—like the number of users clicking a button, bounce rates, time on site, and
more.
Some examples of quantitative research:
 What is the amount of money invested into this service?
 What is the average number of times a button was dead clicked?
 How many customers are actually clicking this button?
Essentially, quantitative research is an easy way to see what’s going on at a 20,000-
foot view.
Each data set (or customer action, if we’re still talking digital experience) has a
numerical value associated with it and is quantifiable information that can be used for
calculating statistical analysis so that decisions can be made.
You can use statistical operations to discover feedback patterns (with any
representative sample size) in the data under examination. The results can be used
to make predictions, find averages, test causes and effects, and generalize results to
larger measurable data pools.

What is qualitative data?


Unlike quantitative data, qualitative data is descriptive, expressed in terms of
language rather than numerical values.
Qualitative data analysis describes information and cannot be measured or counted.
It refers to the words or labels used to describe certain characteristics or traits.
You would turn to qualitative data to answer the "why?" or "how?" questions. It is
often used to investigate open-ended studies, allowing participants (or customers) to
show their true feelings and actions without guidance.
Think of qualitative data as the type of data you’d get if you were to ask someone
why they did something. Popular data collection methods are in-depth interviews,
focus groups, or observation.
What is qualitative research?
Qualitative research does not simply help to collect data. It gives a chance to
understand the trends and meanings of natural actions. It’s flexible and iterative.
Qualitative research focuses on the qualities of users—the actions that drive the
numbers. It's descriptive research. The qualitative approach is subjective, too.
It focuses on describing an action, rather than measuring it.
Some examples of qualitative research:
 The sunflowers had a fresh smell that filled the office.
 All the bagels with bites taken out of them had cream cheese.
 The man had blonde hair with a blue hat.

What are the differences between qualitative vs.


quantitative data?
When it comes to conducting data research, you’ll need different collection,
hypotheses and analysis methods, so it’s important to understand the key
differences between quantitative and qualitative data:
 Quantitative data is numbers-based, countable, or measurable. Qualitative
data is interpretation-based, descriptive, and relating to language.
 Quantitative data tells us how many, how much, or how often in
calculations. Qualitative data can help us to understand why, how, or what
happened behind certain behaviors.
 Quantitative data is fixed and universal. Qualitative data is subjective and
unique.
 Quantitative research methods are measuring and counting. Qualitative
research methods are interviewing and observing.
 Quantitative data is analyzed using statistical analysis. Qualitative data is
analyzed by grouping the data into categories and themes.

Qualitative data (Categorical) Quantitative Data (Numerical)

Gender Age
Religion Height
Marital Status Weight
Native Language Income
Social Caste University size
Qualification Group size
Types of instruction Self-efficacy test score
Method of treatment Percentage of lecture attended
Types of teaching approach Clinical skills performed
Problems-solving strategy Number of erros

Advantages of quantitative data Disadvantages of quantitative data

 It’s relatively quick and easy to  Quantitative data doesn’t always


collect and it’s easier to draw tell you the full story (no matter
conclusions from. what the perspective).

 When you collect quantitative  With choppy information, it can


data, the type of results will tell be inconclusive.
you which statistical tests are
appropriate to use.

 As a result, interpreting your data  Quantitative research can be


and presenting those findings is limited, which can lead to
straightforward and less open to overlooking broader themes and
error and subjectivity. relationships.
Another advantage is that you can  By focusing solely on numbers,
replicate it. Replicating a study is there is a risk of missing larger
possible because your data focus information that can be
beneficial.
collection is measurable and
tangible for further applications.

Advantages of qualitative data Disadvantages of qualitative data

 Qualitative data offers rich, in-  It’s not a statistically


depth insights and allows you to representative form of data
explore context. collection because it relies upon
the experience of the host (who
can lose data).

 It’s great for exploratory  It can also require multiple data


purposes. sessions, which can lead to
misleading conclusions.

 Qualitative research delivers a The takeaway is that it’s tough to


predictive element for continuous conduct a successful data analysis
data. without both. They both have their
advantages and disadvantages
and, in a way, they complement
each other.

You might also like