Scribd
Upload
163 views4 pages

BUS 6070 Case For Change Template

The document summarizes a case for changing the bank's obsolete app. Reasons for change include attracting more customers, boosting profitability, and carrying out seamless transactions. Current problems are migration of customers, slow app operation, and overworked employees. Risks of no action are bank closure due to low profits and staff cuts, while benefits include customer retention, new customers, and increased profitability.

Uploaded by

Baron Emmanuel Ugbeye
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
163 views4 pages

BUS 6070 Case For Change Template

The document summarizes a case for changing the bank's obsolete app. Reasons for change include attracting more customers, boosting profitability, and carrying out seamless transactions. Current problems are migration of customers, slow app operation, and overworked employees. Risks of no action are bank closure due to low profits and staff cuts, while benefits include customer retention, new customers, and increased profitability.

Uploaded by

Baron Emmanuel Ugbeye
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

STELLA CHINENYENWA UBAGHARAJI

BUS 6070: MODULE 2 (LEADING CHANGE)


CASE FOR CHANGE ASSIGNMENT

DR. HOWARD FERO

13TH MAY, 2024


Case For Change Template
(Adapted from University of Berkley, Human Resources Change Management Toolkit)

This template provides you with one place to capture the compelling reasons and rationale for
why a change needs to happen. Your task is to complete the template for your graded Module 2
assignment.

Option 1 is being used for this assignment

My place of work is a bank, Sterling Bank. The Bank’s app has become obsolete bringing in a lot
of complaints from customers. A decision has been made to roll out a new app with seamless
new interface and functionalities.

Audience: Tailor the case to the specific Provide 3-5 of the most compelling reasons
audience. for the change that will resonate with the
audience that you have chosen (restate the
Choose your audience that you will need to audience here)
communicate the change. Examples:
● CEO Audience
● Board Member ● CEO
● Project Manager ● Board Member
● Director/Manager ● Project Manager
● Employees impacted by the change ● Director/Manager
● Customers ● Employees impacted by the change
● Customers

Reasons include:

 Attract more customers


 Boost profitability of the bank
 Carry out Seamless transactions with
upgraded limits
 Friendly Interface
 Reduced in flux of customers to the
banking hall

Background
● What current problems need to be Current problems that need to be solved
solved? include:
● How did we get here?  Migration of customers to other banks
that have seamless bank apps
 Increased population of customers
coming to the banking hall to carry out
transactions that can easily be done on
the app
 Slow operation of the bank app
 Overworking of the employees due to
the increased population of customers
in the banking hall
 Reduced profitability due to migration
of customers

How did we get here?

 Neglect of customer complaints


 Fear of the necessary changes to be
made
 Improper allocation of resources

Current State Where are we now?


● Where are we now?  We are struggling to maintain our
● Why is what we’re doing currently not customers as well as onboarding new
working? ones.
● What opportunities are being missed?  Customers migrating to rival banks
 Employee work overload

It is not working because;


 Customers have seen and experienced a
better service somewhere else.
 It is outdated and obsolete
 Poor decision-making ability from
management.

Opportunities being missed are


 Customer retention,
 Onboarding of new customers,
 Increasing the overall profitability of
the bank

Risks of Not Taking Action Future problems anticipated include;


● What future problems are anticipated  Bank runs the risk of being shut down
if no action is taken? due to low profitability,
● What is the impact to the  Employees will be sacked
organization?  Merger with other banks to remain in
the industry.
The impact will be
 Shutting down of the bank,
 Loss of excellent staff due to
downsizing,
 Loss of name in the industry

Benefits of Taking Action Benefits of making the change include;


● What are the benefits of making the  Customer retention,
change?  New customer onboarding,
● What is the impact to the  Increased profitability,
organization?  Reduction of workload on the
employees
 Customer satisfaction
The impact will be
 Growth of the banks’ market share
 Confidence in the brand
 Corporate growth

You might also like