THE ADVANTAGES OF GLOBAL COMMUNICATION business skills, in Eastern countries establishing relationships plays

an important role in business transactions. Therefore, by developing

By Zachary Fenell
personal relationships with Eastern businesspeople using electronic
The rise of electronic communication, such as instant messaging and communication, you increase your chances of enjoying successful
email, has led to an increase of global communication. This increase business transactions.
of global communication has had a profound impact on society. In
IMPROVES CULTURAL EDUCATION
fact, society has become more global as electronic communication
has eliminated distance as a barrier to communication. The benefits The increase of global communication has led to new tools for
of a global society include making the world a smaller place, educating children about different cultures. For instance, children
increasing business opportunities and improving cultural education. can learn about other cultures directly from kids who live in other
countries through international pen pal programs. Also, teachers can
MAKES THE WORLD A SMALLER PLACE
use technology to allow political leaders and cultural experts to
While a cliché idea, the world being a small place has become more educate students on the differences and traditions of other cultures.
evident with the rise of global communication. Family members
THE EFFECTS OD GLOBALIZATION ON GLOBAL
separated by distance can stay connected with each other through
COMMUNICATION
electronic communication. Computer mediated communication, like
social networking websites, even allow for long-distance By Anam Ahmed
communication without having to dread receiving an expensive
Connecting with people on the other side of the world is now much
long-distance phone bill. Electronic communication helps to make
easier than it was a few years ago. Satellites, fiber-optic cables and
the world a smaller place by making news stories more accessible as
the internet make it effortless to share information with those in
well, by increasing the amount of international news people have
different time zones and locations. Global communication is directly
access to.
affected by the process of globalization, and helps to increase
INCREASES BUSINESS OPPORTUNITIES business opportunities, remove cultural barriers and develop a global
village. Both globalization and global communication have changed
For businesses, an increase in global communication means new
the environmental, cultural, political and economic elements of the
business opportunities. Effective international business
world.
communication requires an understanding of other cultures. For
example, according to Mind Tools, an online resource for learning INCREASED BUSINESS OPPORTUNITIES
Many companies today hire employees that are located in other CREATION OF A GLOBAL VILLAGE
countries. Using communication vehicles such as video calling make
You’ve likely heard of the phrase "global village," coined by theorist
it simple to converse with colleagues across the globe, almost
Marshall McLuhan. Affected both by globalization and global
making it feel as if they are in the same room. Technology also
communication, the global village is created when distance and
makes it easier to connect with suppliers and customers all over the
isolation no longer matter because people are connected by
world, and to streamline those relationship through improves
technology. Widespread telephone and internet access have been
ordering, shipment tracking and so on. With this kind of
life-changing for many people across the world, especially those in
communication technology, many businesses are able to take
developing countries. Many are now enrolling in universities across
advantage of opportunities in different countries or cities, improving
the world without having to leave their desk chair. Virtual assistant
the economic outlook on a global level. Thanks to global
jobs are becoming commonplace, where employees from developing
communications, information itself can be transferred as a valuable
countries work with companies in North America or Europe,
business asset from one country to another. This has the effect of
providing administrative support and other business services that
making everyone's operations more modern and efficient, regardless
can easily be conducted over the phone or via the internet.
where they are located.
Globalization and global communication have made it easier to see
FEWER CULTURAL BARRIERS people on the other side of the world as a neighbor, instead of a
stranger from a faraway land. There is so much knowledge about
Many people perceive culture to be the root of communication
other countries and cultures available online, that it’s no longer a
challenges. When people from two different cultures try to exchange
complete mystery.
information, the way they speak, their body language or their
mannerisms can be interpreted differently by the other person. The
way people approach problems and how they participate in
communities is all influenced by culture. Globalization has made it
possible, for example, for someone in Japan to understand how
someone in the U.S. goes about their day. With television and
movies, cultural barriers are becoming less prevalent. Being able to
communicate effectively and frequently with colleagues or friends
across the planet helps people understand each other’s cultures a
little better.