A

the labels for each word:

1.advertising media

advertorials

banner ads

billboards (AmE)

hoardings (BrE)

Internet

cinema

leaflets/flyers

outdoor advertising

radio

television

2.methods of advertising

exhibitions

pop-ups

posters

product placement

3.verbs to do with advertising

endorse

point-of-sale

sponsor

target

communicate
place

run

sponsorship

free samples

viral advertising

commercials

 internet - viral advertising

1. run a campaign

2. endorse a product

3. place an advertisement

4. sponsor an event

5. target a consumer

6. communicate a message

1. 1. free samples
2. slogans

3. endorsement

4. word of mouth

5. mailshots

Dove “Real Beauty Sketches” Campaign

Interesting, eye-catching, original, inspiring, informative

1. Using children in advertisements: This practice can be controversial as it may exploit children's
innocence and vulnerability. On the other hand, some people may argue that it is acceptable as long as
the children are not portrayed in a sexualized or inappropriate manner.

2. Using actors who pretend to be 'experts': This practice can be misleading and manipulative as it can
create a false sense of expertise and trustworthiness. However, some people may argue that it is
acceptable as long as the actors are clearly identified as actors and not real experts.

3. Using nudity in advertisements: This practice can be seen as sexually objectifying and offensive,
particularly when it is used to sell unrelated products. However, some people may argue that it is
acceptable in certain contexts, such as when promoting lingerie or other products related to the body.

4. Using 'shock tactics' in advertisements: This practice can be powerful in grabbing people's attention
and creating a lasting impression. However, it can also be seen as manipulative and insensitive,
particularly when it involves graphic or disturbing images.
5. Promoting alcohol on TV: This practice can be controversial as it may encourage underage drinking
and excessive consumption. On the other hand, some people may argue that it is acceptable as long as
the advertisements promote responsible drinking.

6. Comparing your products to your competitors' products: This practice can be seen as competitive and
informative, as it helps consumers make informed choices. However, it can also be misleading and
unfair, particularly when the comparisons are not accurate or relevant.

7. An image flashed onto a screen very quickly so that people are influenced without noticing it
(subliminal advertising): This practice can be seen as manipulative and unethical, as it involves
influencing people without their knowledge or consent.

8. Exploiting people's fears and worries: This practice can be seen as insensitive and exploitative,
particularly when it involves promoting products or services that are not proven to be effective or
necessary.

1- F

2-T

3-T

1.2

A. ) Honda skydivers push limits of TV adverts

Honda needed a new publicity stunt with skydivers because viewers had started to tune out of
traditional television advertising, and the company was looking for an innovative way to promote its
brand.

2.The Honda advert was unique because it was the first live advertisement in modern times. It was
broadcast in real-time and featured a skydiving jump in which 19 stuntmen spelled out the
carmaker's name.
3.Sky+ and Tivo are a problem for advertisers because they allow viewers to skip TV ads. This has
forced advertising agencies and television channels' sales teams to collaborate on more innovative
ways to capture viewers' attention.

4.In the Honda advert, 19 stuntmen skydived and formed the carmaker's name in real-time, which
was broadcast live on television.

5.In LG's "Scarlet" campaign, the television manufacturer ran ads that appeared to promote a
glamorous new TV series but turned out to be a promotion for the design features of its new series
of screens.

6.The developers of the Honda campaign did several things, including creating poster campaigns,
running teaser TV ads, setting up a website, using digital advertising, and gaining press coverage. All
of these efforts led up to the traditional 30-second advertising campaign starting on June 1.

7.Honda used various types of advertising, including posters, teaser TV ads, digital advertising, and
press coverage to generate interest and create a campaign that would generate word-of-mouth
advertising.

“traditional television advertising."

"live advertisement in modern times"

"power of television advertising"

"3D-second advertising campaign"

"word-of-mouth advertising"

1.e

2.d

3.b

4.c
5.a

1. publicity stunt

2. advertising campaign

3. teaser advertisements

4. poster campaign

5. design features

6. press coverage

7. slogans

8. live advertisement

9. word-of-mouth advertising

1.3

A
1.ask the question

2. trying to achieve

3. objectives

4. wants to happen
 5.spending money

To change the image of a company

To change people s views of an issue

To get people to drink less alcohol, change the way they use energy

The first stage is the briefing (identify the brief from the client and agree the brief with the

client)

Second stage is to take the brief and articulate it for the people in the organisation who have to

make recommendations and have ideas about the campaign

Third stage is the presentation of the ideas to the client

The fourth stage is the Execution stage

1. Viral campaigns are pieces of film, pieces of content which they hope will be picked up

by individuals who see it.

2. People argued whether his move was real or fake