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01-Intro YouTube

The document provides guidance on starting a YouTube channel by discussing why to start one, how to design the channel page, the importance of consistency in publishing videos and branding across platforms, and tips for the channel trailer, thumbnail images, and targeting the right audience.

Uploaded by

Karel Moreau
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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64 views

01-Intro YouTube

The document provides guidance on starting a YouTube channel by discussing why to start one, how to design the channel page, the importance of consistency in publishing videos and branding across platforms, and tips for the channel trailer, thumbnail images, and targeting the right audience.

Uploaded by

Karel Moreau
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

moneyvipprogram.

com
moneyvipprogram.com

Profitable Audience
Sponsorship Opportunities
Ft. Lauderdale, FL
May 6-8, 2020

Getting Started On YouTube


moneyvipprogram.com
moneyvipprogram.com

Why Start A YouTube Channel?


• You Tube is where a portion of your
audience lives
• Video is the direction where
content is heading
• You can reach a younger generation
• Video marketing is harder to do
which allows you to stand out more
• Video is more engaging than text
moneyvipprogram.com
moneyvipprogram.com

Your Target Audience Should Match Your Blog


• Share the same value proposition
• Your followers will want to engage
with you across different channels
• You can embed videos within your
blog posts and cross pollinate all of
your properties
• Focusing on a specific set of topics
is key for Google to categorize you
moneyvipprogram.com
moneyvipprogram.com

Your Channel Page


• Your YouTube channel page is
just like your blog
• Your engaged fans will watch
your videos and check out your
channel page
• You must design your channel
page so it’s easy to navigate and
target a specific audience
moneyvipprogram.com
moneyvipprogram.com

Channel Header

• Your channel header will be the first


impression your viewer will have
• You must use this image to clearly tell
viewers what your channel is all
about, who it’s for and what you’re
all about
moneyvipprogram.com
moneyvipprogram.com
moneyvipprogram.com
moneyvipprogram.com

Channel Trailer

• A video for people who have


never heard of you before
• What the channel is about and
why it matters
• Tell your story
• End with a call to action
• Use whatever length you feel is
appropriate
moneyvipprogram.com
moneyvipprogram.com

Channel Trailer Cont.

• Think about the title and


description for the video
carefully as it’s all displayed
• Brag about yourself. Let people
know why they should be
listening to you
moneyvipprogram.com
moneyvipprogram.com

Channel Sections

• You should organize your videos


into logical categories by
creating playlists
• You want to show off your best
content first
• Using enticing titles in your
playlists
• Create a “New Here?” section
moneyvipprogram.com
moneyvipprogram.com

Channel Sections Cont

• Your top video playlist should be


a feeder into other playlists
• Your goal is to get people to
watch as many relevant videos
as possible and stay on YouTube
• Your videos can belong to more
than one playlist!
moneyvipprogram.com
moneyvipprogram.com

Channel Title
• The channel often defaults to your
name or your brand’s name
• But sometimes you may want to
edit it to provide context
• For example, I wouldn’t name my
channel just MyWifeQuitHerJob or
Steve Chou
• I chose to name it the
MyWifeQuitHerJob Ecommerce
Channel
moneyvipprogram.com
moneyvipprogram.com

Channel Icon
• Represents your channel
across all of YouTube
• If you are the primary subject
in your channel, use your
photo
• If you want it to represent
your company, you can use a
logo but make it stand out and
provide context if possible
moneyvipprogram.com
moneyvipprogram.com

About Page
• Your about page is important for
ranking in the search engines
• Your channel title, playlists and
about page give Google context as to
what your channel is about
• Add links to your other web
properties so people can find you
online
moneyvipprogram.com
moneyvipprogram.com

Thumbnail Design
• The thumbnail is perhaps the most
important part of getting views
• Thumbnail rules of thumb
• Use a zoomed in face with an eye
catching expression
• Brand your thumbnails
• Use text if appropriate
• Use an object
• Use a bright color background
• People must quickly recognize your videos
in their feed
moneyvipprogram.com
moneyvipprogram.com

Brand Consistency
• You the same colors and imagery on
your blog as your YouTube channel
• You want to maintain a consistent
experience across all of your web
properties
• Consider showing your blog and your
channel to a friend and ask them if
they can instantly recognize your
brand
moneyvipprogram.com
moneyvipprogram.com

Publishing Consistency
• The way you grow on YouTube is by
publishing content consistently
• YouTube is great at recommending
your videos. The more you have the
better!
• YouTube is like a stock that can only
grow with time
• Choose to publish on a set frequency
that you can maintain forever!
moneyvipprogram.com
moneyvipprogram.com
moneyvipprogram.com
moneyvipprogram.com

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