Guidelines & Template New Product Development Assignment

TECHNOLOGY ENTREPRENEURSHIP
(ENT600)

WRITTEN REPORT ON NEW PRODUCT DEVELOPMENT (35%) & Video (10%) = 45%
[CLO2-PO11]

OVERVIEW

The New Product Development (NPD) consists of the activities carried out by
firms or entrepreneurs when developing and launching new products. A new
product that is introduced on the market evolves over a sequence of stages,
beginning with an initial product concept or idea that is evaluated, developed,
tested and launched on the market (Boonz, Allen & Hamilton, 1982)

INSTRUCTIONS
1. This is a group project and the students are required to form groups
comprising of 4-5 MEMBERS ONLY.

2. Each group needs to identify and develop product/service idea for a

technology based solution using NPD process.

3. The group needs to use Consumer Trends Canvas (CTC) in the idea
development process.

4. The group needs to write and present a final report using the given format.

5. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing blueprint
report.
6. A letter from the lecturer can be prepared to assist the students to visit the
company.
7. The report must be submitted on or before 21 JUNE 2024 / 5.00 PM. Failure
to do so will jeopardize the student’s grade for this subject.
 Guidelines & Template New Product Development Assignment

NEW PRODUCT DEVELOPMENT WRITTEN REPORT FORMAT

GUIDELINES
GUIDELINES FOR CONTENTS
Following is a suggested guideline for preparing your case study reports (remember to always use
Harvard Business Style for all formatting and referencing as per the course outline):

1. COVER PAGE
• Company Name
• Student Names, Student ID, Programme and Group (Ex. EC2208K1)
• Lecturer Name

2. TABLE OF CONTENT

3. EXECUTIVE SUMMARY
• If Appropriate – should be written last to focus on key points/findings.

4. INTRODUCTION

• Problem Statement/Issues
• Methodology: Data Collections (Who, Where, When How)
• Limitations (Limitation of the data collected exp: data collected only in Klang…difficult to get
data from target respondent (teenager in a rural area) etc)

5. NEW PRODUCT DEVELOPMENT

4.1 Introduction (Introduction of product/service)
4.2 Classification of NPD (Incremental or radical product/services)
4.3 Customer Trend Canvas
• Idea generation
• Idea Screening
• Market Survey
4.4 New Product Development Process
4.4.1 Research & Development
• The R&D process is done for the ideation stage through:
• LR on the current technology used compared to the previous technology used
on the product/services.
4.4.2 Product Design/Features
• Write about product dimensions together with the design of the product and its
architecture (physical design), artistic design (aesthetics) as well as the required
parameters to satisfy the market needs.
4.4.3 Concept Testing
• In concept testing, this is how you communicate (verbal description, Sketch,
Rendering)
 Guidelines & Template New Product Development Assignment

4.4.4 Build Prototype (2D or 3D)

4.4.5 Test Marketing

5. CONCLUSION

Highlight the stages and determine the feasibility and viability of the product/services for
commercialization.

6. REFERENCES

Make sure all references are cited correctly. Recommend that you source interviews, business
journals, periodicals, and textual references as well as some online research. Make sure you
support your ideas with facts and figures. Please try to use your own words and ideas based on
research rather than copy and paste other’s words from the internet.

7. APPENDICES (if any)

Attach any original data that relate to the study, but which would have interrupted the flow of the
main body. All charts, financials, visuals, and other related items can be placed here and
referenced in the report.
 Guidelines & Template New Product Development Assignment

NEW PRODUCT DEVELOPMENT TEMPLATE

COVER PAGE

NPD TITLE

Faculty :

Program :

Course :

Group : Ex. EC2208K1

Group Members :

Submitted to

TS DR NURUL RABITAH DAUD

Submission Date

xx December 20xx
 Guidelines & Template New Product Development Assignment

TABLE OF CONTENTS

Page

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

3.0 TECHNOLOGY DESCRIPTION

4.0 NEW PRODUCT DEVELOPMENT

4.1 Definition
4.2 Classification of NPD
4.3 Customer Trend Canvas
4.4 New Product Development Process
4.3.1 Research & Development
4.4.1 Product Design/Features
4.4.2 Concept Testing
4.4.3 Build Prototype (2D or 3D)
4.4.4 Test Marketing

5.0 CONCLUSION

6.0 APPENDICES
GROUP ASSIGNMENT NEW PRODUCT DEVELOPMENT RUBRICS (35%)
 ENT600 TECHNOLOGY ENTREPRENEURSHIP

ASSIGNMENT 1 (NEW PRODUCT DEVELOPMENT-VIDEO PRESENTATION)

Video Presentation Guidelines

1. Students are required to prepare a 2-5 MINUTE video presentation based on their assignment on
New Product Development (NPD).
2. The video presentation should be in English - It is recommended to include English subtitles.
3. The video presentation should cover the following points:
- List of group members and lecturer's name.
- NPD title.
- Problem statement
- Solution/Idea
- Product/Service - You may include data from surveys conducted on the acceptance of the
developed product.
- Advertisement for the product/service.
4. Students are required to upload the video on YouTube and attach the link in the appendix of the
NPD report.

Submission Date: 21 JUNE 2024 / 5.00 PM

 GROUP PRESENTATION RUBRICS (10%)
Marks Allocated Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent
(10%) Obtained (100x10%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The Introduction
Introduction is
is not interesting, Introduction is less Interesting Very interesting
Introduction appropriately 15
The audiences interesting and introduction, introduction,
interesting,
are not addressed the addressed audience addressed
addressed the
addressed and audiences well audience well
audiences
poor presentation
7 marks 15 marks 20 marks 25 marks 30 marks
Information and Information and Information and
Information and Information and
examples are examples are examples are
examples are lacking examples are less
lacking or not appropriately appropriately
or not well chosen for than adequate for
well chosen for organized organized
Content the topic. Less assignment. 30
the topic. Not systematically, systematically,
complete and Slightly complete
systematic accurately, accurately,
systematic and systematic
organization and relevantly and relevantly and
organization and organization.
incomplete. completely. A completely. Clear
incomplete. Minimum Average summary
The summary is summary is summary is
summary is provided. is provided.
not provided. provided. provided.
0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
The student is The student is able to The student is The student is able The student is able
able to answer answer questions, but able to answer to answer questions to answer
Defense ability questions, not not prepared and questions, but with well and slightly questions very well 25
prepared, and confidence a little preparation confidence and well and slightly
confident at all. and confidence prepared. confidently. Very
well prepared.
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Visual are
adequate, but do Visual aids are
Very little or poor Very little or poor use of Visual aids are well
not inspire well used and the
Effective Audio use of visual visual materials. usage and student is
engagement with student is able to 15
Visual materials. The However the student is able to make the
the material and make the
student unable to able to make presentation
the student is able presentation more
do interesting interesting interesting and
to make the interesting and
presentation. presentation. meaningful
presentation meaningful
interesting.
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The student gets The student starts
The student many of the things the presentation
The student gets only The student is able
Time never gets things done. Time is slightly before
a few things done to start and 15
Management done on time and appropriately scheduled. Time is
within the time frame complete the
time is not used, but may run appropriately used,
and time is not presentation within
appropriately slightly over or but may run slightly
appropriately used. the time frame.
used. under allocated over or under
time. allocated time.

Total: 100