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Power Writing Session #1 - Cold Emailing

The document discusses how to write effective cold emails to get replies. It provides tips on crafting emails that grab attention, establish credibility, and offer value to the recipient. The document also emphasizes following up politely to increase response rates.

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kikefo1183
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Download as PDF, TXT or read online on Scribd
294 views

Power Writing Session #1 - Cold Emailing

The document discusses how to write effective cold emails to get replies. It provides tips on crafting emails that grab attention, establish credibility, and offer value to the recipient. The document also emphasizes following up politely to increase response rates.

Uploaded by

kikefo1183
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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SESSION 1

How to Write
Cold Emails…
(and actually get
replies!)
By Shaan Puri

POWER WRITING COURSE


Cold emails are a weapon to use when…

1. You’re looking for a job… cold email hiring managers

2. You want to meet someone you admire… cold email them

3. You start a brand… cold email influencers to rep your brand

4. You start a company… cold email investors

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At the end of this session, your cold emails should get that YES

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PICK A SCENARIO THAT FITS YOU… AND TRY IT!

1. Cold email a potential customer to buy your product


2. Cold email the ceo of the company you’d love to work for
3. Cold email someone you look up to, with the goal of getting some advice
4. Cold email an instagram influencer to work with your company
5. Cold email an investor to invest in your business
6. Cold email a company to get them to sponsor your content

If you’re stumped, imagine you’ve built an app that helps personal trainers send workouts to
their clients. Send a cold email to get a personal trainer to try your app!

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You have 10 minutes.

Don’t overthink it, just write!


(it’s OK if it sucks, we will make it better later! No more than 10 mins!)

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Let’s Try It!

Open A Google Doc & Draft A Cold Email

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I Need A Brave Volunteer

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Volunteer
The Original: Live Re-Write:
● Hey X, big fan of ______. Really cool
the way you blah blah blha

● I’m reaching out, because I think


I can help you reach ~2k-5k
more customers. I’ll explain in a
second.

● About me - I run elgato partnerships and


work with ______, _____, & ____.

● Long story short, if you were to do X ,


you could get Y. If you’re interested, just
say “interested” & we can do X

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The Original: Live Re-Write:
Volunteer

What’s in it for them ✅

Doesn’t sound like spam. Talk like a human ✅

I’m VP of partnerships for wall street zen.


We just launched, but get about 1M visitors a
Start partnering with awesome youtubers this
Of you. So I put you at the top of my list for p

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The Original: Live Re-Write:
Volunteer

● Chris, loved your tweet about the future of NFTs in


ecom.

Funny story, I used to sell japanese hot springs blah


blah to americans via ecom - so everything you said,
resonated with me.

● I’m reaching out because I’m plotting my next move -


and am very interested in launching an cohort NFT…
but - I haven’t seen any examples that have inspired
me yet.

Do you know of any?

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Live Re-Write:
The Original:
Volunteer

● Love nuggs. My girlfriend thinks I’m nuts because I smoke them


twice a week.

● I’m reaching out because I think I can get your job postings in fr
of at least 10,000 people.

● The best part is, these are people super into X and not just linke
drones.

● I’d love to post one of your key listings there for a couple days s
you can see what kind of inbound you get.

Would you be down? Just say the word and I’ll make it happen

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Live Re-Write:
The Original:
Volunteer

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What tools & techniques do I use in the
re-write?

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The Scooter Braun Law
Yes, No, or “cool,
Marie will
schedule”

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Here’s the formula I use… it’s a variation of AIDA

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Attention
The goal with the subject line is to create a curiosity gap.

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Personal Touch
98% of email is mass spam. Show that this isn’t mass spam.

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Offer and Benefits
Be a giver, instead of asker.

Wanna send I looked at your I think I could


you a free onboarding, boost your
sample, what’s here’s 3 revenue X% by
your address? improvements doing y

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Credibility
Your goal is to not be on the bottom rung.

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Time To Put in Action!

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Rewrite Your Cold Email

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Here’s the formula I use… it’s a variation of AIDA

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Oh no they didn’t reply..

…no problem.

80% of the magic is in the follow-up.

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Your goal with the follow up

1. Don’t cry/nag
2. Simply bump, with value

You want to be politely persistent

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Examples of quick follow ups:

“Wanted to give this a bump. You guys are my top choice, so you can’t blame me
for swinging for the fences, can you?

“Did you have any interest in doing this?

Since that first email - we’ve had a ton of progress. X Y & Z have come
on board. Would love to have you on before we wrap up the schedule”

“Did you have a chance to look at this? Slide 3 is the main thing that
should get your attention”

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Following up should
2x the total reply
rate.
Set auto-followups for 1 day later, 3 days
later, and 5 days later.
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Summary

1. The goal is to get a 1 word or 1 sentence reply (“yes/okay/I’m interested)

2. Be a giver, not a beggar (aka - what’s in it for them)

3. Keep it short. The Longer it is, the crazier/more desperate you seem

4. The goal is to go from cold → warm

5. 80% of the magic is in the follow up

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APPENDIX

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This works!
A few examples

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OK!
Here’s some great cold emails I’ve received.

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Scenario: Cold emailing a potential sponsor (mediocre email)

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Scenario: Cold emailing a potential sponsor (why it’s bad)

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*cracks knuckles* How it’s done

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Example #2: My friends brother wants to be a writer for TV shows. Here’s a cold email he
sent to Azar, the writer of a Hulu show Remy.

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Example #3: How I landed the CEO of Coinbase on my podcast

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Example #3: How I landed the CEO of Coinbase on my podcast

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