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Unit 4 Evaluating Multi-Modal Text and Messages

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17 views

Unit 4 Evaluating Multi-Modal Text and Messages

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binocularmicroscope
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIT 4

EVALUATING MULTI-
MODAL TEXTS AND
MESSAGES
At the end of this lesson, you are
expected to:
• 1. recognize the different types of texts reflecting different cultures,
• 2. evaluate messages/images of different types of text reflecting
different culture,
• 3. identify the qualities of an effective message,
• 4. enumerate the different multi-modal messages,
• 5. know the factors to consider in creating an effective message,
and
• 6. create a multi-modal Public Service Announcement (PSA) of a
cause-oriented event
Springboard Activity:
Synchronous
• 1. Look at the pictures in the proceeding slides and give your
reactions or comments regarding that message.
• 2. Give your reasons for such reactions or comments.
• 3. What were the bases of such reactions?
Contents:
• 1. What is a message?
• 2. What are the 4 types of message?
• 3.What are the different characteristics/ qualities of an effective message ?
• 4. How does one evaluate messages?
• 5.What is a multi-modal text or message?
• 6. What are the different multi-modal messages?
• 7. What are the factors to consider in creating an effective message?
• 8. What is meant by media messages?
• 9. What is a Public Service Announcement (PSA)?
• 10. How do you create a multi-modal PSA of a cause-oriented event?
What is a message?
• It is a discrete unit of communication intended by the source
for consumption by some recipient or group of recipients.

• It may be delivered by various means including courier,


telegraphy, carrier pigeon and electronic bus

• An interactive exchange of messages forms a conversation.


How to evaluate a message?
International peace symbols
dove White poppy
The Anti-Nuclear symbol
Olive branch symbol
V-sign Japanese paper crane
What can you say about this
ad?
Activity :
1. Students will be grouped through break-out rooms and assigned an image to evaluate. For 5 minutes, they will brainstorm to come up with their evaluation.

2. A reporter will relay to class their evaluation.


Group 1
Group 2
Group 3
Group 4
• purposivecommunication.news.blog/2018/09/08/business_communication/

• curriculum.edu.au/leader/
helping_teachers_to_explore_multicultural_texts.31522.htm/?issue/D=12141

• courtses.lumenlearning.com/olemiss_writing100/chapter/examples_of_texts/

• Sites.google.com/site/aismcultmodaltext/1_what_is_multimodal_text

• creatingmultimodaltexts.com

• Study.com/academy/lesson/
determining_the_purpose_of_your_message_inform_persuade_good-will.htm/
#;2;text=lesson%20summary_Jill%20a&text=There%wore
Assessment Activity:
• In groups of five to six, plan and prepare your own Public
Service Announcement (PSA) in the following asynchronous
class time and post in the class’ Facebook page for submission
and viewing.

• The group activity is due for posting on the same day.


(asynchronous meeting)

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