Data Analytics Starter Pack
Data Analytics Starter Pack
Data Analysis
Starter Pack
Module 1
Lesson 1: Introducing R
Each module consists of:
Lesson 2: Looking back at the journey
• 8 lessons
Lesson 3: Joining and tidying datasets
• 4 practice assignments
• 1 module assignment Lesson 4: Transformations
Technical Requirements
Descriptive Analysis
Descriptive data analysis looks at past data and tells what
happened. This is often used when tracking Key Performance
Indicators (KPIs), revenue, sales leads, and more.
Data Analysis
Diagnostic Analysis
Diagnostic data analysis aims to determine why something
happened. Once your descriptive analysis shows that
something negative or positive happened, diagnostic analysis
can be done to figure out the reason. A business may see that
leads increased in the month of October and use diagnostic
analysis to determine which marketing efforts contributed the
most.
Predictive Analysis
Predictive data analysis predicts what is likely to happen in the
future. In this type of research, trends are derived from past
data which are then used to form predictions about the future.
For example, to predict next year’s revenue, data from previous
years will be analysed. If revenue has gone up 20% every year
for many years, we would predict that revenue next year will
be 20% higher than this year. This is a simple example, but
predictive analysis can be applied to much more complicated
issues such as risk assessment, sales forecasting, or qualifying
leads.
Prescriptive Analysis
Prescriptive data analysis combines the information found
from the previous 3 types of data analysis and forms a plan of
action for the organization to face the issue or decision. This is
where the data-driven choices are made.
References
Adapted from www.import.io