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Compelling Storytelling

You may have a compelling story that no one else has. Your compelling story may be that you overcame a serious challenge. It helps the prospect bond with you. It can be the beginning of your signature talk or your teleclasses.

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Ernst Van De Zaak
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63 views

Compelling Storytelling

You may have a compelling story that no one else has. Your compelling story may be that you overcame a serious challenge. It helps the prospect bond with you. It can be the beginning of your signature talk or your teleclasses.

Uploaded by

Ernst Van De Zaak
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CompellingStoryTellingthatbondsLeads

Manyofusentrepreneursaredrawntoourparticularprofessionbyaspecificdefiningmomentor seriesofeventsthatchangedeverythinginourlives.Becauseofthatmoment,someofusdropped everythinganddecidedtodedicatetherestofourprofessionallivestodoingwhatwenowdo. Asyoumayknow,mycompellingstoryismybeforeandafterscenario:howIwentfromnotenough clientsandstrugglingtopaythebills,tolearningeverythingIcouldaboutmarketing,networkingand businessmanagement.AsaresultofcreatingmyownClientAttractionSystem,Iturnedmy practicefromamediocreonetooneburstingattheseamsjust8monthslater,therebyeliminating my"3A.M.Idonthaveenoughclientssweats." MyowncompellingstoryissomethingItelltoestablishinstantcredibilitywithnewprospects,in frontofanaudienceoratthebeginningofmyClientAttractionHomeStudySystem.Clientsand peopleinmyseminarshaverepeatedlytoldmethathearingitwasoneofthefirstreasonstheythen hiredme.ItspoketothembecauseIdbeenintheirshoestoo,atonepoint,andnowImonthe othersideoftheClientAttractionchallenge.Theytellmetheytoohavetossedandturnedatnight withthe"3A.M.sweats,"andthattoseesomeonehavingsurviveditandnowthriving,theyfeelthey cantoo. Youmayalsohaveacompellingstorythatnooneelsehas.Yourcompellingstorymaybethatyou overcameaseriouschallengeinbusiness,inyourhealthorinlifethatcausedyoutochangeyour courseanddowhatyoudonowtohelpotherswiththesamestruggles. Youcanuseyourcompellingstoryseveralwaystoattractclients: Firstandforemost,ithelpstheprospectbondwithyou.Ifyoureinabusinesslikemine,itsthe knowlikeandtrustfactorthatyouneedtoreallyestablishwithyourtargetaudience.Peoplearent buyinga"business."Theyrebuyingasolutionfirstandarelationshipsecond. Itcanbethebeginningofyoursignaturetalkoryourteleclasses,helpingyouto"earntheright"to beuptherespeakingtoanaudiencethatdoesntknowyouyet. Ifyoudonthavealotofcredentials,itcangiveyouinstantcredibility.Youvebeenthroughwhat theyvebeenthroughtoo,youveexperiencedsuccess,andnowyourebacktotellthemhowto solvetheirproblems.

Clientexample:

AtravelagentwhoonceattendedoneofmyFullDayClientAttractioneventshada
breakthroughinfiguringoutwhatmakeshisseeminglynondescripttravelbusinessdifferentfrom thecompetitionanditwashiscompellingstory.

Toparaphraseit,histravelbusinessfocusedoncruises.Duringagroupcoachingmomentin
theworkshop,Iaskedhimwhatbroughthimtofocusoncruises,andhepaintedascenarioforus thatnooneintheroomwillforget.Yousee,afewyearsago,hewasdiagnosedwithaveryserious healthconcernandheintuitivelyknewthathiscurrentcorporatejobwasliterallymakinghimsick.

Oneday,becausehecouldnttakethetoxicenvironment,thisunhappyemployeesigned
himselfupforacruise.Hecamebackhavingexperiencedwhatfeltlikeheaventohimandhe continuedtovacationoncruisesregularlyandwasshockedtoseehishealthconditionwasgetting rapidlybetter.Accordingtohim,hehasnowhealedhimselfofhishealthconcern,anditallstarted bytakingcareofhimselfandhissoulbygoingonacruiseregularly.

Hedecidedtoquithisjobanddedicatetherestofhisprofessionallifetohelpingpeoplebreakfree
oftoxiclifestylesbyexperiencingthewondersofthecruiselifestyle.

Itellyou,therewasnotadryeyeintheroom.THISwasacompellingstoryandeveryonethere
wastrulycompelledtotakeacruiseafterhearinghim,eveniftheydneverconsideredtakingacruise before.Bestofall,theywantedtoworkwithHIMtobookthedetailsofthecruise,nottheirregular travelagent.Hadwenotgonethroughthisexerciseinperson,hesayshewouldneverhave consideredthisstorysomethingthatwouldattractclientsandgivehimanadvantageoverother travelagents.Butitdoes.

YourAssignment:
WhatisYOURcompellingstoryaroundyourbusiness?Whatbroughtyoutodowhatyouredoing todaywithsuchpassion?Whatisyourbeforeandafterstoryandhowdidyouovercomeyour situation? Sprinklethisinyourmarketingmaterialsorinconversation.Creatingyourcompellingstorytoshare withotherscanbeacatalystandoneofthemostpowerfulwaysforyoutoattractclientsthrough theknowlikeandtrustfactor.

Needtodiscoverotherwaysofattractingclientsbydifferentiatingyourselfinthemarketplace?Then considergettingacopyoftheClientAttractionHomeStudySystem.Itseverythingyouneedto knowtocreateamarketingmessagethatwillappealtothebestclientsforyou.Youlllearnhowto decipherwhatmakesyourbusinessremarkable,howtocreateRavingFanssoyougetclientstocall YOU,andlotsofothercrucialtechniquestohelpyoufillyourpracticequickly,includinghowtoput togetherasimplemarketingplanthatgetsyouclientsandthenputtingitonautopilotsoyoucan havefunagain.Youcanreadmoreaboutitandgetacopyatwww.TheClientAttractionSystem.com. (Whystrugglewhenyoucanjustattractclientseasily?) Readmore:3WaysYourCompellingStoryGetsYouClients GetmoreinformationonEntrepreneurship

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