Notes 2
Notes 2
[Every headline should have a hook that draws the reader in. Here the hook is 47
minutes. This is what makes it different than any other stock market system out there,
because there is a technique. At the same time, it draws curiosity. Even if you aren't
interested in the system, you want to read to find out why the first 47 minutes are
important.]
If you trade Nasdaq stocks, this will be the most important message you will ever read.
Here is why: Every morning there is a certain pattern that happens in the Nasdaq market
during the first 47-minutes of trading. When you understand this pattern, you can buy
stocks at approximately 9:07 a.m. (Eastern Standard Time) and sell at approximately
10:17 a.m. (Eastern Standard Time) and, make substantial profits...
[Copywriting tactic: being specific. Makes things more credible with hard facts. Plus, it
intrigues the reader. Why 9:07 am? Does he know something special about that time that
no one else does? And why 10:17 a.m. to sell? I got to know more... that's what you want
your prospects thinking as the read your opening paragraph.]
This does not work with NYSE stocks, AMEX stocks... or... "pink sheet" or OTC:BB
stocks. It is only reliable when you are trading Nasdaq stocks. You cannot profit from
this system unless you trade online... and... you MUST have the ability to get a live, up-
to-the-minute, "auto-refreshing" intraday graph.
[Identifying his target audience. He wants qualified buyers hitting his website. Don't try
to sell to everybody. Only sell to the people who are most likely to be receptive to your
offer.]
However, if you know how to use these simple tools and, you have the ability to focus on
the market for approximately one hour each morning, there is no limit to the amount of
Nasdaq stock profits you can make. This means you can get out of bed at 9:00 a.m.,
watch the market and trade until about 10:47... and then... go back to sleep a happier and
richer person.
[A common Halbert tactic. First he tells you... then he gives you a specific example, or
what I call a “mini-story”. Don't assume the reader is putting it all together. Tell them,
then show them. Tell then show is a great copywriting tactic.]
By the way, you also have to watch CNBC from 9:00 a.m. until 9:30 a.m. when the
market opens.
[Threw a little teaser in there as well.]
Would you like to know how to do this? It's easy to find out. All you have to do is go to a
free website, read what it says... and then... you will be ready to start making the most
profitable trades of your life. But, you'd better hurry. This message will be removed from
the website in just a few more days. Here's the free website address:
[blind scarcity. Since it's a lead generator, he teases scarcity without giving a reason
why. Since it's such a small commitment on your part, you'll want to satisfy your
curiosity. Otherwise, it'd probably be wiser to explain why the website will be removed in
a few more days.]
www.GHLstockalert.com
Homework:
Write the following paragraph at least 10 times, in your own handwriting, so you can drill
the concept of being specific into your head:
Also, write this line out 20 times to hammer home the importance of the subtle tease:
“By the way, you also have to watch CNBC from 9:00 a.m.
until 9:30 a.m. when the market opens.”