PANGASINAN STATE UNIVERSITY

Region’s Premier University of Choice

STA. MARIA CAMPUS

Second Semester S.Y 2023-2024

BUSINESS PLAN
ENTREPRENEURSHIP
BANANA - CORNER

Submitted By:

Caneja, Hazel Ann

Instructor:

Cesar Della
BUSINESS PLAN – BANANA CORNER

Introduction

This business plan is made by Banana Corner, a food stall that offers a variety of banana snacks and
desserts. Banana Corner is built with the idea of solving the students’ problem about the affordability and
convenience of buying food in the concessionaire. The business would not only sell unique and fresh
banana products but also render services, such as deliveries and reservations. Banana Corner is a food
business that focuses on solving the problem of students when it comes to falling in line and the
affordability of foods. Our business offers different banana snacks and products, since bananas are
abundant in the Philippines and a lot of Filipinos love it as much as they love mangoes, we decided to
bring it to the food industry.

Product

Banana Pops

○Frozen bananas coated with chocolate and sprinkled with their chosen toppings that are served in a
popsicle stick.

➢Banana Balls

○Fried rice balls with banana fillings, glazed in caramelized sugar.

➢Banana Wrap with Fillings

○Mashed bananas with chosen fillings that are wrapped in a spring roll wrapper and deep fried in oil with
caramelized sugar.

➢Banana and Peanut Butter Sandwich

○Semi-toasted sandwich spread with mashed bananas and peanut butter.

Market Potential

Currently, Public and Private Schools only have one food provider which is the concessionaire. The
student's only choice is whether to bring their homemade food/biscuits (baon) or buy their food at the
concessionaire. Due to this, if ever Banana Corner is going to be marketed at public and private Schools,
the only competitor would be the current food provider. However, since Banana Corner was built with,
not only the students in our minds but also Filipinos, it would be advisable if the company would have a
market in common public areas like marketplace, parks, grocery stores, or commercial buildings.

These are the marketing and sales strategies that we will use in our current target market. However, with a
larger target market in mind, since our goal is not just to market the banana corner in school but also in
public areas, we also thought of other marketing strategies. Here are other marketing strategies that we
have in mind:

➢Build our website.

○This website would contain information about the business and the products that we are selling.

➢Be active on social media.

○Social media is one of the most convenient ways to reach your customers without spending much.
Banana Corner already has a page on social media, however it is inactive. A larger market would mean
that we should also level up our marketing game.

➢Make more commercials.

○Commercials are also a big help in businesses. We plan to make commercials and post them on our
social media pages to gather attention from the public, mainly from our target customers

Manufacturing Process

Ingredients

●1 cup rice flour

●1 cup shredded coconut

●3/4 cup coconut milk

●2 cups vegetable oil for frying

Coating:

●1/2 cup coconut milk

●1/4 cup brown sugar

Mix rice flour, shredded coconut, and 3/4 cup coconut milk in a bowl until the dough is well mixed. Form
dough into balls, about 1 tablespoon per ball.

2. Heat oil in a pot over medium heat.

3. Fry dough balls in the hot oil until lightly browned, about 5 minutes. Remove the pot from heat and
transfer the balls to a paper towel-lined plate.

4. Pour 1/2 cup coconut milk into a saucepan; bring to a boil. Stir brown sugar into hot coconut milk until
liquid thickens, 2 to 3 minutes more. Remove the saucepan from heat, cool the coconut coating slightly,
and dip the balls into the coating. Cool slightly before serving.

Banana and Peanut Butter Sandwich

Ingredients

●2 tablespoons peanut butter

●2 slices whole wheat bread

●1 banana, slice38

Heat a skillet or griddle over medium heat, and coat with cooking spray.

2. Spread 1 tablespoon of peanut butter onto one side of each slice of bread.

3. Place banana slices onto the peanut-buttered side of one slice, top with the other slice, and press
together firmly.

4. Fry the sandwich until golden brown on each side, about 2 minutes per side.

Banana Wrap with Fillings

Place a lumpia wrapper on a flat work surface. Place a saba half in the center and add 1tablespoon
Chocnut paste on top.3. Fold the sides of the wrapper in and roll tightly into a log. Dab the edges of the
wrapperwith water to seal. Repeat process to make 12 rolls.4. Heat oil in a skillet over medium heat.
Carefully add turon pieces, then sprinkle brownsugar on top. Flip the rolls to coat in melted sugar. Once
turon turns golden brown,remove from heat and place on a rack to drain.5. Sprinkle sesame seeds on top.
Let cool for a few minutes to allow sugar coating toharden
Ingredients

●12 pieces of chocnut

●4 tablespoons water

●12 lumpia wrappers

●6 saba bananas, sliced in half lengthwise

●2 cups oil

●1 cup brown sugar

●sesame seeds, for garnish

1. Place chocolate in a bowl. Using a fork, mash until powdery. Slowly add water and mix to form a
paste; set aside.

2.Place a lumpia wrapper on a flat work surface. Place a saba half in the center and add 1 tablespoon
Chocnut paste on top.

3. Fold the sides of the wrapper in and roll tightly into a log. Dab the edges of the wrapper with water to
seal. Repeat the process to make 12 rolls.

4. Heat oil in a skillet over medium heat. Carefully add turon pieces, then sprinkle brown sugar on top.
Flip the rolls to coat them in melted sugar. Once the turon turns golden brown, remove from heat and
place on a rack to drain.

5. Sprinkle sesame seeds on top. Let cool for a few minutes to allow the sugar coating to harden.

Ingredients

●4 medium ripe but firm bananas

●8 wooden craft sticks

●3 tablespoons finely chopped lightly salted peanuts

●6 ounces good quality dark chocolate (60 to 70 percent cocoa solids), chopped

Directions

1. Peel, then cut each banana in half crosswise and insert a craft stick into each half. Place on a tray, cover
with plastic wrap, and place in the freezer until frozen, about 3 hours.

2. Place the peanuts in a shallow dish or on a plate. Melt the chocolate in the top of a double boiler over
slightly simmering water, over the lowest possible heat, stirring frequently. Make sure the water is not
touching the bottom of the top pan. Pour the melted chocolate into a tall glass. Dip each frozen banana
into the chocolate, turning it to coat, and immediately roll in the peanuts. Place on a tray covered in
waxed paper.

Capital Input

Startup costs
We would be needing to gather
funds for the following startup
costs, these are not
included in our break-even
analysis:
Startup costs would need to gather funds for the following startup costs, these are not included in our
break-even analysis:

Marketing Expenses 500.00 PHP

Decoration Expenses 600.00 PHP

Utility Expenses 1,000.00 PHP

Ingredients Expenses 4,000.00 PHP

TOTAL 6,100.00 PHP

Project Implementation

With adequate funds, the project can be implemented in about 4-5 weeks.

Activity Period/Week
Site Selection and commencement of refurbishment 2
Completion of civil works and placement of orders for ingredients 2
Installation and trial runs 1

Banana Corner currently have 9

partners who contributed
₱350.00 each for our capital.
These
partners would also collaborate
with each other for the
operations of the business.
Mix rice flour, shredded
coconut, and 3/4 cup
coconut milk together in a
bowl until dough is well
mixed. Form dough into
balls, about 1 tablespoon
per ball.
2. Heat oil in a pot over
medium heat.
3. Fry dough balls in the
hot oil until lightly
browned, about 5 minutes.
Remove pot from heat and
transfer balls to a paper
towel-lined plate.
4. Pour 1/2 cup coconut
milk into a saucepan; bring
to a boil. Stir brown sugar
into hot coconut milk until
liquid thickens, 2 to 3
minutes more. Remove
saucepan from heat, cool
coconut coating slightly,
and dip balls into coating.
Cool slightly before
serving.
Banana and Peanut
Butter Sandwich
Ingredients
● 2 tablespoons peanut
butter
● 2 slices whole wheat
bread
● 1 banana, slice
38
Details of the proposed project

Banana Experience○a Philippine-based company, that sells all-banana-based desserts which

includes their famous Frozen Bananas. The company sells all-banana desserts like Banana
Fritters or “Turon” and Fried Bananas or “Banana Cue”.The founder first experienced the Frozen
Banana when he made a trip to the USA, which he later on decided to be the main product of his
company.

■PROS:

●Already well-known by investors. Since the soft-launching of the business, they were invited to
numerous trade fairs and businessevents.

●Partnership with an expert in brand/marketing management, Mascy Cabuhat.

●Featured in TV Shows.

■CONS:

●Hard to access social media.

●Limited products to offer.

●Inaccessible to customers. Business information like price list and other things can’t be found
on the internet

Profitability Calculation

Our sales mix will be 22.32% for banana balls, 13.78% for banana pops, 30.49% for banana
sandwiches, 28.59% for banana wraps, and 4.82% for chocolate drinks. To determine the
breakeven point for our business, we identified the following.

Products Units In Pesos

Banana Balls 10 117.85 PHP

Banana Pops 6 60.63 PHP

Banana Sandwich 13 201.23 PHP

Banana Wraps 13 125.80 PHP

Chocolate drink 2 21.21 PHP

Total 14 526.72 PHP

Based on our computation, we will need to sell 44 units of our products to break even. These
projected statements are not reliable since the values given there are just two days due to the
small amount of time spent on the food trade show.