Random Sampling (Definition, Types, Formula & Example)
Random Sampling (Definition, Types, Formula & Example)
In statistics, sampling is a method of selecting the subset of the population to make statistical
inferences. From the sample, the characteristics of the whole population can be estimated. Sampling
in market research can be classified into two different types, namely probability sampling and non-
probability sampling. In this article, we are going to discuss one of the types of probability sampling
called “Random Sampling” in detail with its definition, different types of random sampling, formulas
and examples.
Table of Contents:
Sampling Methods
Population and Sample
Probability
Sample Space
The primary feature of probability sampling is that the choice of observations must occur in a
‘random’ way such that they do not differ in any significant way from observations, which are not
sampled. We assume here that statistical experiments contain data that is gathered through random
sampling.
Type of Random Sampling
The random sampling method uses some manner of a random choice. In this method, all the suitable
individuals have the possibility of choosing the sample from the whole sample space. It is a time
consuming and expensive method. The advantage of using probability sampling is that it ensures the
sample that should represent the population. There are four major types of this sampling method,
they are;
Clustered Sampling
Cluster sampling is similar to stratified sampling, besides the population is divided into a large
number of subgroups (for example, hundreds of thousands of strata or subgroups). After that, some
of these subgroups are chosen at random and simple random samples are then gathered within
these subgroups. These subgroups are known as clusters. It is basically utilised to lessen the cost of
data compilation.
Random Sampling Formula
If P is the probability, n is the sample size, and N is the population. Then;
P = 1 – (N-1/N).(N-2/N-1)…..(N-n/N-(n-1))
Cancelling = 1-(N-n/n)
P = n/N
The chance of getting a sample selected more than once is given by;
P = 1-(1-(1/N))n
It helps to reduce the bias involved in the sample, compared to other methods of sampling and it is
considered as a fair method of sampling.
This method does not require any technical knowledge, as it is a fundamental method of collecting the data.
The data collected through this method is well informed.
As the population size is large in the simple random sampling method, researchers can create the sample
size that they want.
It is easy to pick the smaller sample size from the existing larger population.
P = 1-(1-(1/N))n
P = 1 – (999/1000)100
P = 0.952
P ≈ 9.5%
Frequently Asked Questions on Random Sampling
Q1 What is meant by random sampling?
The random sampling method is the sampling method, in which each item in the population has
an equal chance of being selected in the sample. Hence, this method is also called the method
of chance sampling.