REPORT

The State of

Data & AI
Literacy
2024
The State of Data & AI Literacy 2024

Contents Introduction

Section 1 - From data literacy to AI literacy

3

Data and AI skills remain at the heart of improved business performance

7

The evolving data and AI skill gap

11

Section 2 - Upskilling & Reskilling in the AI Era

12

AI literacy as an extension of data literacy

13

Descriptive analytics remain the top priority data skills for leaders
15

The 2024 data and AI competency framework

18

The state of data and AI upskilling and reskilling in 2024

19

Section 3 - Five Lessons for Building Your Teams’ Data & AI Literacy
22

The transformational impact of data and AI training
 25

Five best practices for succeeding with data and AI upskilling and reskilling

28

Section 4 - Beyond the Workplace: Data & AI Literacy as Social Safeguards

34

AI literacy as a safeguard against online misinformation and disinformation

35

AI literacy as a safeguard against potential automation 
 36

Data and AI literacy as a safeguard against AI harms

38

Conclusion 39

1
The State of Data & AI Literacy 2024

Introduction In last year's State of Data Literacy 2023 Report,


we surveyed leaders in the US and the UK about the
Generative AI has ushered in a paradigm shift, increasing demand for data literacy skills on their
requiring us to reassess the skills needed to succeed in teams. This year, we build on that foundation—
today’s AI-driven world. Leaders across the globe are surveying 550+ leaders in the US and the UK and
now questioning whether their workforce is equipped broadening our perspective to include AI literacy. To add
to capitalize on this wave of new technology. to their perspectives, we have collected insights from
industry thought leaders and DataCamp for Business
customers on many of the themes and trends covered
in this report and those for the decades to come.

Keep reading and discove

What AI literacy is, and how it intersects with


data literac
The essential data and AI skills leaders are looking

to grow in their teams
Five rules for upskilling and reskilling in the AI er
Why data and AI literacy can act as safeguards

for humanity's most pressing threats

2
SECTION 1

From Data Literacy


to AI Literacy
The State of Data & AI Literacy 2024

In this first section, we Since then, the technology landscape has

been turned on its head. Generative AI is
delve into one of the key reshaping industries and business models,
concepts at the heart of
this report—AI literacy—
and, more importantly, the skills landscape.
Fundamentally, it has challenged our
conception of data literacy, introducing a
Data Literacy
and its intersection with new dimension to the competencies is the ability to read, write, analyze,
data literacy. We explore required in today's (and tomorrow’s) communicate, and reason with data
what these competencies workforce.

entail, their significance to In the past 12 months alone, the usage of

organizations, and the tools like ChatGPT at work has doubled.
With that comes increased focus on the
dynamics behind the data skills agenda. According to Microsoft, 82%
and AI skill gaps. of leaders say their employees will need
new skills to be prepared for the growth


AI Literacy
of AI.

In the 2023 edition of the State of Data

Literacy Report, we explored the critical This brings us to the concept of AI literacy,
role of data literacy within organizations which we define as the ability to
and society at large. We defined data effectively, ethically, and responsibly is the ability to effectively, ethically,
literacy as the ability to read, write, understand, utilize, and guide AI systems. and responsibly understand, utilize,
analyze, communicate, and reason with and guide AI systems
data, a skill set enabling individuals and
organizations to make informed, data-
driven decisions.

4
The State of Data & AI Literacy 2024

Despite the rapid advancements in AI, the that 43% of leaders in the US and UK feel
importance of data literacy for data science skills have become
organizations remains paramount. In last significantly more important over the last
year’s report, we saw firsthand how leaders five years, up from 37% of leaders in 2023.
value data literacy skills, with 83% of Similarly, 42% of leaders feel that business
leaders across the US and UK pointing to intelligence skills have become more
data literacy as being important for their important, slightly up from 41% in 2023.
of leaders believe data literacy is
important for their teams’ daily teams’ day-to-day tasks. Today, 86% of The perceived importance of basic data
tasks. Up 3% since last year. 
leaders believe data literacy is important literacy skills has also jumped, with 39% of
for their teams’ day-to-day tasks. leaders highlighting its growth, compared to
Moreover, 62% of leaders believe AI 30% in 2023. Additionally, 40% of leaders
literacy is now important for their teams’ now identify AI literacy as a crucially
day-to-day tasks. The discrepancy in growing skill, a question that was not
importance between data and AI literacy included in the 2023 report.

should come as no surprise, as generative

AI tools and systems have yet to be fully It is important to note that the fastest-
embedded in organizations’ daily growing data skill over the past year has
workflows.

been basic data literacy skills. The pace of

innovation is rendering data skills a must-
We also surveyed leaders about the have, and is becoming an integral aspect of
growing importance of data and AI skills almost every role within the organization. As
over the last five years. This same question DataCamp for Business customer Taylor
of leaders believe AI literacy

was posed to leaders in 2023, and the Anderson, Global Director Insights
is important for their teams’

daily tasks. results showed a clear trend: every key Capabilities at Colgate-Palmolive, puts it:
data-related skill has seen an increase in “Data touches all of us, and analytics is an
importance. Our latest research reveals imperative of Colgate’s transformation.”

5
The State of Data & AI Literacy 2024

Four of the top seven fastest-growing Data skills have grown more in importance
skills were data and AI skills
for leaders in the past 12 months

Question asked: “In the past five years, which skills have Question asked: “In the past five years, which skills have grown
grown most important for your team (or department)? most important for your team (or department)? Rank by order

Rank by order of importance.”
of importance.”

Data touches all of


us, and analytics is an
imperative of Colgate’s
Project management skills 52%
transformation.”
Data science skills 43%
43%
Data science skills
Business intelligence skills 42% 37%

Research skills 41%

42%
Business intelligence skills
Basic AI literacy 40% 41%

Basic computer skills 40%

39%

Basic data literacy 39%

Basic data literacy
30%

Presentation skills 37% Taylor Anderson

2024 2023 GlobalDirector Insights 


Writing skills 37%
Capabilities

Other 3% Colgate-Palmolive

Read Case Study

6
The State of Data & AI Literacy 2024

Data & AI skills

In the previous section, we highlighted the Poor customer experience (25%) and The data tells a different story when
growing importance of data and AI skills the failure to meet team or focusing on AI skills. Leaders perceive the

remain at the
across the board. We wanted to further departmental targets (24%) further largest risks associated with a lack of AI
understand the underlying reasons behind emphasize the critical importance of literacy to be a deficit in innovation (36%),

heart of
this increased importance, focusing on the data skills in securing a strong market reduced productivity (31%), and an inability
repercussions leaders face from not having position and driving organizational to keep pace with competitors (30%). Other

improved
adequate data and AI skills on their teams. success concerns include inaccurate decision-
We first focused on data skills. Our making (25%), slow decision-making (22%),
Poor employee experience: Lastly,

business
research uncovered three categories of unmet team or departmental targets (18%),
leaders were also concerned about
risk poor customer experience (18%), burnout
employee outcomes, with increased
and attrition (18%), and subpar employee
performance Poor decision-making: At the forefront,
inaccurate (42%) and slow (38%)
rates of burnout and turnover (17%) and
overall poor employee experiences
experience (16%).

decision-making emerged as the (15%) being top risks from not Reflecting the high value placed on data
biggest risks leaders face, highlighting developing adequate data skills.

and AI literacy, there's been a notable rise

just how important data is for modern in leaders willing to pay a premium for
Turning the question on its head shows a
decision-making processes and the employees with these skills. In 2023, 66% of
similar pattern. When asked about the
overall success of a business. leaders were prepared to offer higher pay
benefits employees with adequate data
for data literacy, a figure that has climbed
Inability to catch up with the skills bring to the table, 57% of leaders
to 72% today. Of these, 80% are ready to
competition: The data also pointed to reported that these individuals make faster
offer at least 10% extra, and 40% would
significant competitive risks, including and more accurate decisions over those
pay 20% or more. While fewer leaders
the threat of lagging in innovation with insufficient data skills, have a stronger
(60%) are inclined to pay a premium for AI
(30%) and struggling to keep pace with capacity for innovation (47%), deliver
skills compared to data literacy, those who
broader competition (23%). Additionally, enhanced customer experiences (41%),
do are prepared to offer even higher
the risks extend to decreased possess increased resilience (31%), have
premiums. Among these, 85% would pay at
productivity (36%), which can stall higher retention rates (31%), and are more
least an extra 10%, and 46% are willing to
progress and efficiency. engaged (30%).
increase salaries by a minimum of 20%.
7
The State of Data & AI Literacy 2024

Leaders face a variety of risks if they The value placed on existing employees
do not build their workforce’s data skills
with adequate data skills shows a similar
Question asked: “What risks is your department or team story

facing if your people do not have adequate data skills?”

Question asked: “What value do data-literate employees
provide over those with insufficient data skills?”

Inaccurate decision-making 42% More accurate decision-making 57%

Slow decision-making 38%

Faster decision-making 57%

Decreased productivity 36%

Stronger ability to innovate 47%

Lack of innovation 30%

Create better customer experiences 41%

Poor customer experience 25%

More resilient 31%

Not meeting targets 24%

Higher retention rate

Inability to catch up to competition 23%
31%

Burnout and employee attrition 17% Stronger employee engagement 30%

Poor employee experience 15%

Don't know 6%

Don't know 5%
Other 1%

Other 1%

10
The State of Data & AI Literacy 2024

Leaders are willing to pay a higher premium for data skills

Do you agree or disagree with the following statement: Question asked: “If you answered yes to the previous
"When hiring someone new, I'm willing to pay a higher question, what salary premium are you willing to pay to a
salary to a candidate who has good data literacy skills candidate with high data literacy skills?”
over a candidate who does not."

Strongly disagree 2% 0-5% 4%

5-10% 13%
Disagree 5%
10-15% 18%

Neither agree nor disagree 19% 15-20% 22%

20-30% 19%
Agree 41%
30-40% 11%

Strongly agree 31% 40-50% 9%

More 1%
Don't know 2% Don't know 2%

9
The State of Data & AI Literacy 2024

Leaders are willing to pay a higher premium for AI skills

Question asked: “Do you agree or disagree with the Question asked: “If you answered yes to the previous
following statement: ‘When hiring someone new, I'm question, what salary premium are you willing to pay
willing to pay a higher salary to a candidate who has to a candidate with high AI literacy skills?”
good AI literacy skills over a candidate who does not.’”

0-5% 3%
Strongly disagree 4%
5-10% 12%
Disagree 9% 10-15% 17%

Neither agree nor disagree 23%

15-20% 22%
20-30% 23%
Agree 33%
30-40% 11%
Strongly agree 27% 40-50% 10%
More 2%
Don't know 4%
Don't know 1%

10
The State of Data & AI Literacy 2024

This trend is somewhat counterintuitive; as imagine we are on year 3 of a 10 year

The evolving we’ll see later, organizations have also
increased their focus on upskilling and
wave at the moment”.

data & AI
57
reskilling. However, it’s important to note This year, our research also delved into
that upskilling and reskilling on data organizations' perceptions of their AI skill

skill gap literacy is a multi-year journey. Moreover,

as innovation accelerates, the pressure
gaps, uncovering an even larger disparity.
A significant 62% of leaders now recognize
mounts for organizations to adapt, making an AI literacy skill gap within their of leaders believe their
The insights from the previous section the data literacy skill gap even more organizations. This finding is not surprising. organization has a data literacy

bring to light the looming threat of the New technology paradigms, especially skill gap. Up 3% from 2023.
pronounced.

data and AI skills gap, a challenge that those as transformative as generative AI,
appears to be growing year over year. In Valerie Logan, CEO of The Data Lodge and often introduce entirely new skill
2023, 54% of leaders across the US and the inventor of the term “Data Literacy,” put it requirements. 


UK acknowledged a data literacy skill gap aptly on a 2023 DataCamp Webinar: “We
within their organizations. This year, that are still in the pioneering phase of data As we stand on the cusp of the generative
perception has slightly increased, with 57% literacy—and the pioneers of the data AI revolution, the AI literacy skill gap will
of leaders identifying a gap in data skills literacy movement are forging the way only continue to grow.
among their teams.

and making progress, but I would

of leaders believe their

organization has an

AI literacy skill gap.
“We are still in the pioneering phase of data literacy—and the pioneers of the data literacy movement are
forging the way and making progress, but I would imagine we are on year three of a 10-year wave.”
Valerie Logan, CEO of The Data Lodge
Watch the Webinar

11
SECTION 2

Upskilling & Reskilling


in the AI Era
The State of Data & AI Literacy 2024

AI literacy as In reality, machine learning and predictive

modeling have long been integral

In the second section, we zero in on the an extension components of the data skills continuum. It
could be argued that the most substantial
relationship between AI literacy and
data literacy, outlining the specific skills
of data value drivers for organizations today stem
from what might be considered "traditional"

that leaders look for in their teams. literacy machine learning and predictive modeling.
More importantly, to truly drive value with AI,
business teams and technical teams need to
adopt a common data language. Eric Siegel,
In the previous section, we highlighted how
founder of Machine Learning Week, former
the generative AI revolution has placed AI
Columbia professor, and best-selling author,
literacy firmly on the map. This leads us to the
underlined this point during an episode of
following question: where does data literacy
the DataFramed podcast. He mentioned
end and AI literacy begin? Through
how: “If we can get everyone up to speed
discussions with DataCamp for Business
when scoping machine learning projects,
customers and observations within the
then business stakeholders and data experts
broader industry, we've come to view AI
can speak the same language and deeply
literacy as a natural extension of data literacy
collaborate. By having everyone involved in
for several reasons.

a project from start to finish, you’re not going

to run into the trap of having cold feet
AI has always been part

before a project is deployed.”
of the data literacy agenda

Despite the recent surge in public awareness

Eric Siegel, Founder of Machine Learning
of AI, it's crucial to recognize that generative Week, Former Columbia Professor
AI, which has played a major role in the
Listen to Podcast
mainstreaming of AI, represents just one
aspect of the broader AI landscape.
13
The State of Data & AI Literacy 2024

Understanding the intricacies of AI will lower the barrier


generative AI requires strong data to data literacy

literacy
AI is increasingly becoming a force Data skills in the workplace are a huge asset

As we will explore in later sections, multiplier across various domains. From for people at all ages, all levels, all parts of an
understanding basic AI concepts and writing to design, AI accelerates the time
 organization.”
ensuring the ethical use of AI rank among to value and lowers the barrier to entry for
the top priorities for leaders aiming to anyone. Data work is no different. In fact, Libby Duane Adams

enhance their teams' AI literacy skills. use cases like programming, reporting, and Co-founder and Chief

However, these skills are unattainable analysis are emerging as some of the Advocacy Officer at Alteryx
without a solid foundation in data literacy. "killer apps" for generative AI tools such as
Identifying biases in algorithms, for ChatGPT. Yet, leveraging AI for data tasks Listen to Podcast
instance, necessitates a deep demands a nuanced interplay between

understanding of data collection AI literacy and data literacy. Kyle Daigle,
processes. Similarly, enhancing model COO of GitHub, highlighted this synergy,
performance is closely tied to an intricate remarking: "While all of these tools are
knowledge of data governance and extremely helpful, you still have to start While all of these tools are extremely helpful, you
quality. Libby Duane Adams, Co-founder with asking the right questions. You have to still have to start with asking the right questions.
and Chief Advocacy Officer at Alteryx, find a trail of questions and go down that You have to find a trail of questions and go down
underscored the importance of data skills trail. And if you can't find the trailhead, that trail. And if you can't find the trailhead,
for everyone on the DataFramed podcast, you're not going to get very far on the
you're not going to get very far on the journey.”
mentioning, “Data skills in the workplace journey."


are a huge asset for people at all ages, all
levels, all parts of an organization.” Now that we’ve established AI literacy as
 Kyle Daigle

an extension of the data literacy skill set, COO of GitHub

what are the top data and AI skills leaders

are looking for in their teams?

Listen to Podcast

14
9
The State of Data & AI Literacy 2024

Unpacking the So far, we've uncovered

the dynamics behind the
As organizations course-correct, it should
be no surprise that descriptive analytics
Finally, 74% of leaders identified data
storytelling as the most important skill


data & AI skills data and AI literacy skill

are the most important skills leaders are
looking to build in their teams. More
for their teams (up by 8%).

Not to be overlooked however was

leaders are gap and highlighted the interestingly, almost every single data

skill grew in importance in comparison
 knowledge of tools. 74% of leaders pointed
growing importance of to knowledge of Business Intelligence
looking to grow
to last year.

these skills in the modern tools (up by 11%) as the most important
We asked leaders to rank the data skills data skill their teams needed to know. SQL
workplace. We've also
in their teams contextualized AI literacy
they deem most important for their teams.
The results underscore a clear emphasis on
skills are also deemed a priority, with 65%
of leaders (up by 12%) mentioning
in relation to data literacy. data-driven decision-making, and being database skills as the most important for
able to make sense of complex datasets. their teams. A similar story emerges for
Now, we turn our focus to Leading the pack, 84% of leaders pointed programming, machine learning, and data
the specific skills leaders to data-driven decision-making as the engineering skills. 59% of leaders pointed
are looking to grow within most important skill for their teams (up by to machine learning and data engineering
6% since last year). Following closely, 83% skills being the most important for their
their teams. of leaders found that the ability to teams (up by 12% and 7%, respectively),
interpret data visualizations and and 54% discussed programming skills

D escriptive analytics remains the
 dashboards (up by 9%) was most in R or Python as the most important

top priority data skill for leaders
important to build. 80% of leaders found for their teams (up by 12%).
In last year’s State of Data Literacy Report, data analysis and manipulation skills to
we outlined how one of the biggest drivers
 be most important (up by 8%), and 76% of
of the data literacy skill gap originally leaders stressed the importance of
came from organizations prioritizing creating data visualizations and
predictive analytics use cases over dashboards (up by 11%) as the most
growing the descriptive analytics
 important data skill for their teams.
chops of their workforce.
15
The State of Data & AI Literacy 2024

Data skills have grown in importance for leaders, with descriptive analytics being a top skill leaders are looking to grow

Question asked: "How important, if at all, are the following data skills for the day-to-day tasks of employees in your organization?”

Not Important Somewhat Important Important Very Important

Change in
importance since
last year

Data-driven decision-making 6% 10% 30% 54% +6%

Interpreting data visualizations & dashboards 5% 12% 37% 46% +9%

Data analysis and manipulation 7% 13% 30% 50% +8%

Creating data visualizations & dashboards 9% 15% 35% 41% +11%

Business intelligence tools 10% 16% 32% 42% +11%

Data storytelling 12% 14% 33% 41% +8%

Working with databases 20% 15% 31% 34% +12%

Data engineering 22% 19% 25% 34% +7%

Machine Learning 22% 19% 26% 33% +12%

Programming 33% 12% 21% 34% +12%

16
The State of Data & AI Literacy 2024

Understanding AI concepts and Developing AI systems from scratch was Basic understanding of AI concepts and
responsible use of AI are top AI skills deemed important by 52% of leaders,
leaders need from their teams
pointing to the need for technical
responsible use of AI are the most important
Expanding this year’s survey to cover AI, proficiency in AI development within skills leaders are looking from their team

we asked leaders to identify the most teams. This skill highlights the importance
Question asked: "How important, if at all, are the following AI skills

important AI skills for their teams. Leading of having in-house capabilities to create
for the day-to-day tasks of employees in your organization?”
the charge, 70% of leaders identified a and tailor AI solutions.

basic understanding of AI concepts as

The ranking of these skills highlights a Not Important Somewhat Important Important ery Important
V

most important for their team, emphasizing

pressing need for basic AI understanding
the necessity for teams to grasp the core
and ethical AI use in organizations. Leaders
principles underlying AI technologies. AI
are putting a lot of weight on getting the
ethics and responsible AI best practices Basic understanding
basics of AI right and making sure it's used of AI concepts 12% 18% 27% 43%
closely followed, with 69% of leaders
ethically, showing how important it is to
highlighting them as the important AI
carefully consider AI's potential effects.
skills for their teams. The application of AI
This approach is crucial not only for AI ethics & responsible AI 16% 16% 27% 41%
in business contexts was also a key focus,
making the most of what AI has to offer
with 65% of leaders recognizing its
but also for avoiding the negative impacts
importance.

AI applications in business 14% 20% 1

and damage to reputation that can 3 % 35%

Surprisingly, despite the buzz around happen if AI is used carelessly. While

generative AI tools like ChatGPT, leaders there's recognition for the skills needed to Prompt engineering and steering
the outputs of AI systems
23% 18% 27% 32%
ranked prompt engineering and steering use advanced AI tools like ChatGPT, it's
the outputs of AI systems as the fourth interesting to see these take a backseat to
most important skill for their team, with more fundamental and ethical concerns
eveloping AI systems from scratch
D 36% 12% 21% 3 % 1
60% of leaders believing it is the most about AI.
important.

17
The State of Data & AI Literacy 2024

The 2024 Data & AI


Data & AI Com
p etency Frame
Communicatin wor k
g with Data &
AI

Competency Framework
Data storytell Working with
from data ana
ing: The art of
lysis
effectively com
municating ins
Data & AI
ights and findin
Understanding gs Data wranglin
data science c g and manipu
conversationa oncepts: Being analysis lation: Transfo
l about the me knowledgeable rming and organizing
data science thods, theories and data for
, and tools use
d in the field o Predictive modelin
f models to mak g and machin
Understanding
data engineer e predictions a e learning: Training and usin
processes and ing concepts: bout future ev g predictive
technologies in Being familiar Data engineer e nts
with the
Data & AI Com
maintaining da volved in desig ing
ta pipelines an
d infrastructur
ning, construc
ting, and collecting, stor : Designing and building the
ing, and analy infrastructure
p etency Frame
Understanding e zing data and processes
machine learn Programming: Mas for

This framewor
look to grow w
k oversees the
possibilities an
train and oper
entire spectrum
a wor
d limitations o
te predictive m
f
ing concepts:
m achine learnin
odels
k Being knowled
g a n d th e t
geable about
echniques use
the
tasks. tery of program
ming language
s to perform d
ata-related
ithin your work o f d a d to Importing and
t
force. On thUennderstandainagnAdI A I nskcills you ma cle
personas and
roles and will m C h
c o
etxGtPpage, we w epts: Beingyfamil they are free o aning data: Reading data fr
 
atch skills and a T, La ge Lanilgluintroduce k iar with key AI f data quality om various sou
learningrp a t h s
age Modelse, ya
n d G
technologies, s
uch as
issues rces and ensu
ring
At DataCamp, f o r e ac h o f them.
en e ra t ive A I Data visualiza
we identify fou AI application tion and dashb
reading, reaso rk s f o r business: Un oar
ning, and work ey groupLsaonfgcuoam
of data and de
g ep e
M te
o n
d c
e lsietso: ceoxm
derstand how
to utilize AI an signing interac d design: Creating graphica
ing with data a t ram u tive dashboard l representatio

Below you will find an updated

nd AI. ct n
b ic
u sainteinsgs ,value fr d Large s for data explora ns
Developing AI
In last year’s State of Data Literacy 2023
om AI.
Reasoning with Da fine-tune LLMs
systems: Crea
for specific us
te production-
ready AI appli
t ion and analys
is
ta & AI e cases cations, build a
nd
Responsible AI: Und
competency framework including key

Business analysis: U
Report, we introduced our data responsibly erstand the et
sing data and hical implicatio
business proce analysis to und ns of using AI
sses and opera erstand and im and leverage A
tions prove Workin N/A B I
g with and esrte Intermediate
egin
Statistical analysis n
ering AI systAedvm

AI literacy skills covered throughout this

automate rout anced
s: Leverage Ch
competency framework. This framework
AI applications
inferences from : Using statistic ine tasks and d atGPT and oth
Understanding
data al methods to rive workflow e er LLMs to
for business analyze and m fficiencies.
AI concepts Reporting with dat
a: Presenting d
ake
Reading Data
report. We highly encourage you to use this
and concisely. ata-based find

looked at the entire spectrum of data skills

ings and insigh
ts clearly AI s ystems Interpret Respo
ing datansin
ibsleigAhI ts
and v
based findings isualizations: Understanding
sense of data-
and making

when building your data and AI upskilling


and their repre

organizations may want to grow within Data-driven d s entations

ecision-makin
Curriculum Ch decisions. g: Using data a
eat Sheet For nd analysis to
Every Skill Level inform busines
s

their workforce and has been used by and reskilling programs. 

Working with

and steering

AI systems 02

DataCamp for Business customers, data

leaders, and learning leaders across the
modeling &

world. Access The Data Competency Framework

Curriculum Ch
eat Sheet For
Every Skill Level

01

8
111
The State of Data & AI Literacy 2024

The state
 So far, we’ve explored the data

and AI skills leaders are looking
More interestingly, there’s been a 4% increase in
organizations with mature data literacy programs

of data & AI to grow in their teams. In this

that are available to everyone, with 35% of leaders
mentioning data training is available to all, as

upskilling & section, we wanted to

understand how leaders are
opposed to 31% in 2023. Despite the positive
signals, there is still much room for growth. The

reskilling in approaching filling the data

expansion of data upskilling and reskilling programs
hasn't kept pace with the increasing demand for

2024 and AI skills gap and what their

biggest challenges are when
data skills.

While leaders’ approach to data upskilling shows

future-proofing their teams’ signs of progress, the story changes when
examining AI upskilling and reskilling. A concerning
skills 26% of leaders report that they do not offer any
form of AI training. An additional 26% of leaders
Despite progress, data and AI
 point to AI training being reserved for technical
training remains in its infancy
roles only, whereas only 18% extend such training
When prompted about the state of data training to non-technical staff. Finally, 25% of leaders
within their organization, leaders report signs of belong to organizations that have established
gradual improvement. Only 12% say they offer comprehensive, organization-wide AI literacy
no data training, down from 18% last year. On programs. These figures show that AI skills
the flip side, more organizations are expanding transformation is still in its infancy, as the level of
data training to non-technical roles, increasing urgency and action taken to address the AI skills
from 14% to 20% over the past year. gap appear to lag a few years behind those for

the data skills gap.

19
The State of Data & AI Literacy 2024

Data and AI training remains nascent in organizations

Question asked: "What would best describe
 Question asked: "What would best describe

the state of data training at your organization?”
 the state of AI training at your organization?”


We do not o er any form of data We do not offer any form of AI

training at my organization 12% training at my organization 20%

Only employees in some technical Only employees in some technical

roles receive data training 29% roles receive AI training 20%

Only some employees outside of Only some employees outside of

technical receive data training 20% technical receive AI training 18%

We have a mature,organization-wide data We have a mature,organization-wide AI

literacy upskilling program for all employees 35% literacy upskilling program for all employees 25%

Don't know 4% Don't know 6%

19
20
The State of Data & AI Literacy 2024

Blended learning: The preferred Blended learning and online learning are the most popular

approach to bridging the data and AI
skills gap

ways of addressing the data and AI skills gap

When leaders were asked about their Question asked: "How do you upskill your workforce on data and AI skills?”
preferred methods for training teams in
data and AI skills, 30% preferred blended
learning as the top choice. This method
combines online learning with conventional
Blended learning 30%
instructor-led sessions to effectively close
the data and AI skills gap within their
teams. 


We do not provide data & AI training 18%

Additionally, 18% rely exclusively on third-

party online training, and 17% develop
Third-party online-based training providers 18%
their own online learning materials.
Furthermore, 10% of leaders emphasized
that instructor-led sessions are the key
method for upskilling their teams in data Internally created online-based training 17%
and AI skills, while 18% reported that they
do not provide any form of data and AI
training. Instructor-led sessions 10%

Don't know 8%

21
The State of Data & AI Literacy 2024

The challenges leaders are facing
 Other notable challenges are more related Lack of budget and inadequate training

in filling the skills gap
to organizational culture, with 28% of
resources top the list of challenges

As we reflect on how leaders are training leaders reporting employee resistance

their teams in data and AI and considering and 26% noting a lack of executive Question asked: hat challenges have you faced or currently facing when

"W

the urgency of filling the skills gap, it's support and clear ownership of training improving your workforce's data and AI skills? Please select all that apply.”
important to also highlight the main programs as significant obstacles to
challenges leaders face when upskilling successful upskilling.

and reskilling their teams on data and AI.

Online learning resources do not provide ack of budget

L 35%
Lack of budget and inadequate training the needed level of personalization and
resources top the list of challenges

interactivity


Inadequate training resources 33%

When leaders were asked to identify the In earlier sections, we learned that at least
top challenges in training their teams, 35% 65% of leaders utilize online resources for
cited a lack of budget as the primary data and AI upskilling and reskilling. 

 Inability to understand how to get started 31%

obstacle. This represents a slight

improvement from the 40% reported last However, 33% of these leaders indicate E mployee resistance 28%

year but remains the most significant that a lack of adequate training materials
barrier to the transformation of data and AI is the primary obstacle to achieving
skills. Following closely, inadequate training ack of executive support
success in data and AI skills. What is
L 26%

resources emerged as the second major driving this dissatisfaction?

hurdle, highlighted by 33% of leaders who Lack of ownership of the training program 26%

pointed to the quality of learning materials

as a key issue. The third most common
N one of the above 16%
challenge, cited by 31% of leaders, is the
difficulty in knowing where to start with
data and AI training, which impedes the
ability to drive meaningful impact.
22
The State of Data & AI Literacy 2024

perience personalized interactive

A notable 29% of leaders find that video- Online learning resources do not provide Ex
learning with DataCamp
based courses make it difficult to apply
learned skills in the real world, pointing to
the needed level of personalization and
lack of interactivity as the biggest interactivity
challenge with online learning. Similarly, Whether data literacy for beginners, or machine learning for
Question asked: "If you use a third-party online training provider,
29% of leaders point to employee developers, your teams will put their skills into action with
what challenges have you faced? Please select all that apply.”
confusion about where to get started as hands-on interactive exercises, right in the browser.
the biggest challenge they face with online
learning providers. This should come as no
surprise, as the majority of today’s online Video-based courses make it di cult
29%
to apply learned skills in the real world
learning platforms opt for a volume over
curation approach (for example, Coursera
has over 250 near-identical courses Inability for employees to understand 29%
where to start learning
providing an introduction to Python, and
Udemy has over 3000). 


The skills people learn are
24%
not relevant to their roles
24% of leaders point to lack of
personalization and inability to track
 Inability to report on the return
24%
ROI on data training as their biggest on investment data training

challenges. More interestingly, 20% of

leaders point to lack of certifications for We do not o er any form of data & AI
21%
training at my organization
learners as the biggest obstacle to driving
value with third-party online training
providers. Lack of certi cations for learners 20%

2223
SECTION 3

Five Lessons for Building

Your Teams’ Data & AI

Literacy
The State of Data & AI Literacy 2024

In this third section, we What’s interesting here is that these are

aggregate numbers; let’s see what happens
explore how leaders are when we cross-section the results based on data
adapting their upskilling and and AI upskilling program maturity. When
reskilling programs for the AI looking at results from leaders who have either a
mature organization-wide data literacy
era and the best practices program or a mature organization-wide AI
you can adopt in your literacy program, we can see significant
organization. increases in the benefits received from data and
AI training. Leaders with either mature data and
AI literacy programs report seeing even more
benefits in the form of faster decision-making
The transformational impact

(90%), improved decision-making (88%), better
of data and AI training

innovation (87%), improved customer

Before jumping into the best practices for
experience (81%), decreased costs (84%),
building your teams’ data and AI skills, let's
increased revenue (81%), and better employee
examine the value leaders with existing data and
retention (81%). More interestingly, the number
AI training programs have brought to their
of leaders pointing to a complete transformation
organizations. Across the board, leaders highlight
of these competencies as a result of widespread
numerous positive outcomes resulting from data
data and AI training has also increased.

and AI training initiatives. These benefits cover a

wide range of categories, including faster The following charts clearly show that while the
decision-making (76%), improved decision- benefits of data and AI upskilling are visible
making (75%), better innovation (75%), regardless of the scale of the program,
improved customer experience (65%), organizations with organization-wide data and
decreased costs (66%), increased revenue AI literacy programs are likely to accrue the
(64%), and better employee retention (62%). most benefit from training.

24
25
The State of Data & AI Literacy 2024

Leaders with data and AI training programs of any size have seen benefits

Question asked: "How has your organization benefited from data and AI training?”

Did Not Improve Slightly Improved Significantly Improved Completely Transformed Don't Know

Improved decision-making 5% 22% 27% 26% 20%

Faster decision-making 4% 23% 30% 23% 20%

Be er innovation 5% 23% 26% 26% 20%

Improved CX 6% 17% 27% 21% 29%

Be er retention 12% 16% 28% 18% 26%

Increased revenue 10% 17% 28% 19% 26%

Decreased costs 11% 22% 27% 17% 23%

26
The State of Data & AI Literacy 2024

Leaders with mature data and AI training programs have seen the most benefits from data and AI training

Question asked: "How has your organization benefited from data and AI training? (Only mature data and AI training programs)”

Did Not Improve Slightly Improved Significantly Improved Completely Transformed Don't Know

Improved decision-making 4% 14% 35% 40% 7%

Faster decision-making 2% 16% 39% 36% 7%

Be er innovation 5% 15% 31% 41% 8%

Improved CX 6% 11% 37% 33% 13%

Be er retention 7% 13% 39% 30% 11%

Increased revenue 7% 12% 42% 27% 12%

Decreased costs 5% 20% 35% 30% 10%

27
The State of Data & AI Literacy 2024

Five best practices for succeeding with data and AI upskilling and reskilling



Expand your existing data upskilling program to focus on AI literacy

The launch of ChatGPT made AI accessible to

In the earlier sections of this report, we highlighted the strong connection between
AI literacy and data literacy. Additionally, we observed that AI training initiatives lag
the world. However, AI and machine learning
behind data training initiatives, both in maturity and in scope. 

 have always been a part of the data language.
We shouldn’t be distinguishing between AI and
This gap needs to be addressed, and an easy, practical way of addressing it is by data literacy; they are both complimentary skill
expanding existing data literacy programs to incorporate AI skills. This not only sets that will help us move forward in a more
accelerates the bridging of skills gaps but also enables your workforce to
contextualize data and AI literacy as interconnected skill sets. Jordan Morrow, best-
data-driven and analytical world.”
selling author, Senior Vice President of Data and AI Transformation at AgileOne,
Godfather of the term “data literacy” and DataCamp Instructor, emphasizes the
importance of treating AI literacy like an extension of data literacy, stating: “The
launch of ChatGPT made AI accessible to the world. However, AI and machine
learning have always been a part of the data language. We shouldn’t be
distinguishing between AI and data literacy; they are both complimentary skill sets Jordan Morrow

that will help us move forward in a more data-driven and analytical world.” Best-selling author, Godfather of data literacy,
SVP of Data & AI Transformation at AgileOne,
and DataCamp Instructor

Watch the Webinar

25
28
The State of Data & AI Literacy 2024

How Colgate-Palmolive Adapted its Data Upskilling Program

A compelling example of this approach is
demonstrated by Colgate-Palmolive's upskilling
program. Colgate partnered with DataCamp for From data literacy... ...to AI literacy
Business and upskilled 14,860+ employees on
data literacy as part of its broader Data Literacy

and Analytics Academy. The program boasted
large success, with 80% of learners applying
newly learned skills in real-world settings.
However, as it became clear that Generative AI
skills will be foundational for Colgate moving
forward, they quickly evolved their upskilling 14,860+
18,000+

program to incorporate AI, and worked with

DataCamp on providing 18,000 Colgate learners
learners learners
with access to DataCamp’s ChatGPT and
Generative AI content. 
completing data literacy
 completing generative AI

courses on DataCamp courses on DataCamp

“I just finished DataCamp’s AI training. One of the great things about it is that it gives us a common understanding and a common language to use in
the organization. Not to mention the modules are short, they are easy to integrate into the flow of work.”
Amanda Klemm, World Wide Director, Manual Toothbrushes at Colgate
Read Case Study

25
29
The State of Data & AI Literacy 2024

If you have an upskilling program in place, She highlighted in an external publication A prime example of how personalization
it’s time to expand it to a wider population

the importance of scope and and interactivity can accelerate technical
In the C-suite, each business leader
personalization of AI upskilling initiatives, skills development comes from Rolls Royce. contends with issues specific to their
So far, we’ve showcased the positive
mentioning: “In the C-suite, each business Rolls Royce worked with DataCamp for role. AI literacy means, in part,
correlation between organization-wide
leader contends with issues specific to Business and leveraged the track editor understanding how AI functions in the
upskilling initiatives and improved
their role. AI literacy means, in part, feature to build tailored learning tracks context of their work. What is relevant

transformative outcomes coming from
upskilling. Therefore, it's only logical that our
understanding how AI functions in the comprising relevant, interactive Python to the chief marketing officer may not
context of their work. What is relevant to courses for its engineers. As a result, be the same for human resources,
second best practice involves broadening
the chief marketing officer may not be the engineers could swiftly integrate newfound accounting, or finance.”
the scope of these programs to reach a
same for human resources, accounting, or knowledge, accelerating the design Beena Ammanath 

larger audience. This is especially relevant
finance.”

process and reducing its duration by
 Global Head of the Deloitte AI Institute
when it comes to AI literacy, where the
a factor of one hundred.

adoption of tools like ChatGPT in the

Center interactivity and personalization at
workplace has more than doubled in the Listen to Podcast
the heart of your learning program


past year alone and when looking at the AI

skills leaders are looking for from their So far, our report has highlighted a lack of
teams. As we saw earlier, leaders are personalization and interactivity as
primarily focused on a basic understanding significant challenges in online learning. At Rolls-Royce, we’re dealing with
of AI concepts and responsible AI best This is especially the case for technical skill complex data sets related to airlines
practices as the most important AI skills development like programming, knowledge and engines. Through DataCamp, our
their teams need to know today. Beena of business intelligence tools, and working engineers gained valuable experience
and learned how to automate multiple
Ammanath, Global Head of the Deloitte AI with databases, where skills acquired
data handling processes that previously
Institute, elaborated on the intersection of require an active learning method rather had to be completed manually.”
AI literacy for all and Responsible AI during than a passive one.
her discussion on the DataFramed podcast. Akin Keskin

Chief of Design Systems, Rolls-Royce

Read Case Study

3206
The State of Data & AI Literacy 2024

Another good example comes from

Specsavers, which leveraged DataCamp’s Quick tactics for adding interactivity and

gamification features (learner XP, personalization in your learning program
leaderboards) to drive even more
engagement with learners as part of
We've begun to build a ‘ritual’ using competitions. Specsavers suffered from
DataCamp to set fun challenges skill gaps in Power BI and Databricks, and Quick tactics for
 Quick tactics for

followed by presentations for our increased dependency on spreadsheets. better interactivity better personalization
internal data community. So far, They worked with DataCamp for Business
we've had around 45 completed to address these skill gaps. While they Host instructor-led sessions E stablish sub-communities
challenges. Over time, we'll build
 leveraged features like tailored learning with internal experts, tasking within your learning
an expectation around these paths and advanced reporting, a key learners with solving real- community (e.g. Marketing
challenges, which we're running
 highlight of their program was their use of world use case Analytics Community)
on an approximately monthly gamification and leaderboards to drive Integrate gradable capstone Organize lunch-and-learns
schedule. Using DataCamp's engagement with learners. As a result, exercises at the end of with functional or
gamification, we’re able to
 Specsavers experienced 3-4 hours saved learning track departmental leader
generate some real energy
 per week per employee upskilled across Incorporate gamification Incorporate relevant industry
for data learning.” 115+ individuals.

elements, such as or department-focused

leaderboards, badges, or resources into your upskilling
Given this, if your current online learning
rewards to make learning program, such as the
platform lacks interactivity and
Lorraine Pocklington
engaging DataFramed podcast or our
personalization, consider transitioning to a
Data Community weekly webinars
platform like DataCamp. Alternatively, if an
Manager at Specsavers
immediate switch is not feasible, here are
some tactics to quickly embed interactivity
Read Case Study and personalization into your program.

31
24
The State of Data & AI Literacy 2024

Treat AI literacy like a force multiplier
 He mentioned: “There are three things that As such, in line with our first best practice, According to Qlik and Accenture, 74% of
for your data upskilling program

generative AI can do. It can summarize text we recommend you treat building your employees report feeling overwhelmed
very, very efficiently. It can create content in organization’s AI literacy as a force when working with data. Conversely,
Counterintuitively, tasks central to data,
a very efficient manner. The third way that multiplier of your existing data literacy CNBC and SurveyMonkey reports that 4 in
such as analysis and programming, have
I've seen it implemented is around code initiatives, as AI skills will enable everyone
 10 workers express concerns about AI
surprisingly been one of the killer apps of
generation or code interpretation.” to accelerate the adoption of newly automating their roles. Stress and anxiety
tools like ChatGPT. We’ve seen this firsthand
acquired data skills.

are common responses to the evolving skills

with the launch of DataLab and its
landscape. To address these challenges,
transformative potential of reducing the Be proactive about change management being proactive about addressing these
barrier to entry to meaningful data work. and positive reinforcement

concerns is essential. Leaders should
We’ve also corroborated this notion in our
The introduction of data and AI cultivate a positive vision for the future and
survey. When asked, “Do you agree or

73
technologies into the workplace offers implement effective change management
disagree with the following statement: "AI
significant potential for better decision- strategies.
will make it easier for my team to work with
and draw insights from data"”—a notable making, innovation, and productivity.
73% of leaders agreed.

However, it would be foolish to ignore the

feelings of fear and anxiety they bring to
Nick Magnuson, Head of AI at Qlik, further of leaders believe that generative
AI will reduce the barrier to entry the wider workforce.
elaborated on this point on the DataFramed for working with data.
podcast, highlighting the implications of
generative AI on data-related tasks.

“There are three things that generative AI can do. It can summarize text very, very efficiently. It can create content in a very
efficient manner. The third way that I've seen it implemented is around code generation or code interpretation.”

Nick Magnuson, Head of AI at Qlik

Listen to Podcast

25
32
The State of Data & AI Literacy 2024

Andrew McAfee, Principal Research In driving positive change management for

Scientist at the MIT Sloan School of the purposes of data and AI
Management, came on the DataFramed transformation, consider adopting five
podcast and emphasized the importance tactics outlined below
of evolving organizational norms and
Clarify and consistently repeat the
values to create a happy and effective “What’s in it for me” of data and AI A relentless emphasis on winning will
organization. He mentioned that rather upskilling tank you over time. The way you make
than solely focusing on checklist-style Be proactive about addressing an organization better is not by sending
training initiatives, leaders should focus on concerns related to automation and people off to cutting-edge training on
revamping cultural norms and values and focus on dispelling the notion that data
proactively celebrating early adopters. He will be used to punish
data science or AI ethics or whatever
mentions: “A relentless emphasis on Celebrate early adopters and ensure
else. It's by getting the right norms in
winning will tank you over time. The way that leaders are celebrating cultural place; then you've got community
you make an organization better is not by change agents momentum that takes the organization
sending people off to cutting-edge training Leverage early adopters and build in the direction you want it to take.”
on data science or AI ethics or whatever decentralized networks of champions
else. It's by getting the right norms in place; that advocate for yo
then you've got community momentum Have leaders lead by example by
that takes the organization in the direction opening meetings with data or sharing
best practices for the use of AI at work
you want it to take.”
Andrew McAfee

Principal Research Scientist at the

MIT Sloan School of Management

Listen to Podcast

26
33
SECTION 4

Beyond the Workplace:

Data & AI Literacy as
Social Safeguards
The State of Data & AI Literacy 2024

In previous sections, we've explored how This is especially concerning given that
In this section, we explore the data and AI literacy can drive positive generative AI has the potential to reduce
implications data and AI literacy hold outcomes for organizations and their the cost of spreading misinformation

for societal challenges like workforce. However, beyond the and disinformation to zero, particularly

workplace, these competencies are during critical election cycles. We asked
misinformation, automation, and bias emerging as essential life skills that serve leaders to comment on the potential
from AI systems. as societal safeguards against humanity’s impact AI literacy has on protecting

most pressing threats. These threats us from online misinformation and
include online misinformation and disinformation. 73% of leaders agree that
disinformation, the potential impact of AI literacy is fundamental for combatting
automation, and the risks associated with online misinformation. However,
the widespread deployment of AI. Let's addressing these challenges requires more
learn how data and AI literacy can help than just literacy; it necessitates a robust
mitigate these threats.

AI governance framework. As discussed by

Ian Bremmer, Political Scientist and
AI literacy as a safeguard against online Founder and President of Eurasia Group,
misinformation and disinformation
and Jimena Viveros, Chief of Staff and
According to the World Economic Forum Head Legal Advisor to Justice Loretta Ortiz
Global Risks Report 2024, misinformation at the Mexican Supreme Court, on the
and disinformation represent the most DataFramed podcast, such a framework

significant risk facing humanity in the is vital for managing the multifaceted
immediate future. implications of AI in society.

35
The State of Data & AI Literacy 2024

They mentioned: “The reason we need a Our survey of leaders reflects a similar
global governance framework is because sentiment, with six out of 10 leaders
historically, when new technologies are agreeing AI will inevitably lead to some level
driven by massive market forces, we are of job automation within their organizations.
very good at privatizing the gains that However, amidst these concerns, leaders also
come from those and we frequently identify AI literacy skills as a crucial defense
The reason we need a global governance
socialize the losses. That's even true in
 against automation. 57% of leaders believe
framework is because historically, when new
a great capitalist country like the United that employees with AI literacy skills are
States. That means that you get all sorts
 less susceptible to being impacted by
technologies are driven by massive market
of negative externalities that no one
 automation. Moreover, there's a recognition forces, we are very good at privatizing the
wants to pay attention to.” Combining Ian 
 among leaders that organizations and gains that come from those and we
and Jimena’s insights with the ones countries bear a responsibility to ensure that frequently socialize the losses. That's even
reported by leaders, we realize that AI individuals are not left behind in the face of true in a great capitalist country like the
literacy not only helps mitigate immediate technological advancements. In fact, 75% of United States. That means that you get all
risks like misinformation but also empowers leaders agreed that countries and sorts of negative externalities that no one
individuals to engage in meaningful organizations bear a responsibility
 wants to pay attention to.”
dialogues with government institutions
 to equip their people with the necessary
and help shape the future of AI regulation.

data and AI skills to remain competitive


in today's job market.

AI literacy as a safeguard

against potential automation

At DataCamp, we share this responsibility to Ian Bremmer

Throughout this report, we've witnessed prepare individuals for a digital future. Since Political Scientist, Founder and

firsthand the anxiety surrounding the last year, we’ve upskilled over 1 million President of Eurasia Group
potential impact of generative AI on job people for free with our Donates and
security, with four in 10 workers expressing Classrooms programs, ensuring they remain Listen to Podcast
anxiety about AI potentially displacing
 competitive in today’s AI-driven job market.

their roles.

36
The State of Data & AI Literacy 2024

While there's no guaranteed shield against

62 57 75
automation risks, Bernard Marr, AI Advisor, Best-
Selling Author, and Futurist, underscores the
importance of AI skills as a means to protect
ourselves from potential displacement. He notes
that while some displacement is inevitable,
of leaders believe that AI will lead
 of leaders believe that individuals with
 agreed that countries and organizations augmentation of current jobs with AI will most
to some form of automation within
 AI literacy skills are less likely to be are responsible for ensuring their people
their organizations.

likely be the prevailing scenario, and knowing


impacted by automation. have the necessary data and AI skills to
remain competitive. how to leverage AI will be fundamental to
succeeding in these newly augmented jobs.

“There will be some job displacement for sure, but the vast majority of jobs will be augmented, and where AI will almost give us a
superpower that works alongside us and will make us better and more efficient and hopefully more human in the long run. And what people
should be worried about is not AI, but people using AI better than they are in order to become better at their job.”
Bernard Marr, AI Advisor, Best-Selling Author, and Futurist Listen to Podcast

25
37
The State of Data & AI Literacy 2024

Data and AI literacy as a
 The ways in which we describe certain

safeguard against AI harms
things like “Policeman” or “Mankind.” What
As highlighted earlier, the ethical and are we inferring with the use of that
responsible use of AI stand out as one of terminology? There are many things that
the most sought-after skills by leaders for are embedded in the ways that we speak
We're building AI systems involving humans. their teams. Going deeper into this, a that we might think is normal, but was
Language by itself is imbued with so much of our significant 75% of leaders agreed with the actually constructed. Being aware of that
biases. The ways in which we describe certain statement, "The responsible and ethical allows us to actually build better technical
things like “Policeman” or “Mankind.” What are we use of AI should be taught to every systems because technical systems are
inferring with the use of that terminology? There employee in my organization." This never divorced from us.”

are many things that are embedded in the ways sentiment is well-founded, considering the
potential for both generative and As a result, data and AI literacy emerge
that we speak that we might think is normal, but
discriminative AI to inflict significant harm, not only as essential skills for driving
was actually constructed. Being aware of that improved business outcomes but also as
allows us to actually build better technical systems particularly in terms of bias. 

foundational safeguards against the

because technical systems are never divorced Dr. Joy Buolamwini, Artist-in-Chief and inadvertent deployment of harmful AI
from us.” President of The Algorithmic Justice systems.
League, shed light on the pervasive nature
of bias in machine learning systems during
her discussion on the DataFramed
podcast. She emphasized the prevalence
Dr. Joy Buolamwini

of bias in current machine learning models,

Artist-in-Chief and President 

mentioning: “We're building AI systems
of The Algorithmic Justice League
involving humans. Language by itself is
imbued with so much of our biases.
Listen to Podcast

38
24
The State of Data & AI Literacy 2024

Conclusion
Subscribe to the

The work on this report began in early February 2024. At that time, the world was and

DataFramed podcast continues to grapple with the profound implications of transitioning to an AI-driven

landscape. Throughout this report, we've witnessed firsthand the growing importance of

Listen Here
the upskilling and reskilling agenda. However, it's clear that this urgency has not matched

the pace of the rapidly evolving skill requirements demanded by leaders in this new era. 

At DataCamp, we've had the privilege of collaborating with numerous organizations in

bridging their data and AI literacy skill gaps. With these partnerships, we’ll continue to

champion the inspiring stories of leaders at the forefront of driving data and AI literacy

Sign up to an
 initiatives within their teams and organizations. If you’re looking to be part of this journey,

speak to our team today.

upcoming webinar

Watch Here

Methodology

This research has been conducted using an online interview administered to members of

Watch DataCamp
 the YouGov Plc UK and USA panel of individuals who have agreed to take part in surveys.

In this research, the survey features the opinions of a sample of 564 business leaders in the

RADAR recordings UK and the USA. The data was collected between 22.01.24—10.02.24, and all the

qualitative interviews referenced with thought leaders in the data and education space

Watch Here were featured from the DataFramed podcast and DataCamp’s webinars and RADAR

conference series.

39
The State of Data & AI Literacy 2024

Panel of
experts
Taylor Anderson
 Valerie Logan
 Libby Duane Adams
 Kyle Daigle
 Eric Siegel

Global Director Insights CEO at The Data Lodge Co-founder and Chief COO at GitHub Founder of Machine Learning
Capabilities at Colgate Advocacy Officer at Alteryx W eek, Former Columbia
Professor, Best-selling Author

Jordan Morrow
 Beena Ammanath
 Akin Keskin
 Lorraine Pocklington
 N ick Magnuson

Best-selling author, Global Head at
 Chief of Design Systems Data Community Head of AI at Qlik
Godfather of data literacy, Deloitte AI Institute at Rolls-Royce Manager at Specsavers
and DataCamp Instructor

Andrew McAfee
 Ian Bremmer
 D . r Joy Buolamwini
 Bernard Marr
 Jimena Viveros

Principal Research Scientist Political Scientist & Founder Artist-in-Chief and President AI Advisor, Best-Selling Chief of Staff and Head Legal
at the MIT Sloan School of & President of Eurasia Group of The Algorithmic Justice Author, and Futurist Advisor to Justice Loretta Ortiz
Management League at the Mexican Supreme Court

40
The State of Data & AI Literacy 2024

Empower your business The DataCamp Edge

with world-class data Learn why 14M+ learners and 4,000+ organizations prefer DataCamp for data and AI upskilling.

With DataCamp, build everyone’s data and AI skills, from busy executives to front-line workers.

and AI skills A comprehensive A hands-on interactive Learner
 World-class 


data and AI learning experience
 reporting 
 support and

DataCamp is the go-to data and AI transformation curriculum that works and analytics guidance

platform. Equip your workforce with the skills and tools
 Build your team data Whether conceptual Visualize skill
 Guarantee learning

skills with a top-tier or coding courses, growth across your success with support

to work with data and AI at scale.
curriculum focused your team will put organization and from customer success
only on data and AI their skills into action seamlessly integrate managers on adoption
Make data-driven decisions—at scale skills, spanning with short videos and learning data into strategies, roll out best
Empower your workforce to make faster
 introductory data hands-on interactive your reporting tools. practices, SSO, and LMS
and better decisions with data. literacy skills to exercises. integrations to tailor

advanced machine learning paths that fit

Drive technology adoption learning. your organization
Drive technology ROI by equipping your workforce with
 perfectly.

the necessary skills to work with modern data and AI tools.

Accelerate growth and innovation

Drive and sustain innovation and enable your
 You’re in great company
workforce with a common data and AI language.
More than 4,000 organizations use DataCamp to transform

Retain and attract talent effectively how their teams use data and AI.
Make skills the key to retaining and attracting top

talent with tools to easily drive learner engagement.
Read the case study Read the case study Read the case study Read the case study Read the case study Read the case study

41
Thank you for reading
Are you an organization interested in scaling

your data and AI literacy skills?

Speak to Our Sales Team Today