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TCS Style Guide Final

The document provides branding guidelines for The Clothing Store. It outlines the brand mission to empower individuality through customizable fashion. It describes the primary logo and variations, brand colors, typeface, and examples of brand application.

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naulak.zamlallian
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© © All Rights Reserved
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101 views

TCS Style Guide Final

The document provides branding guidelines for The Clothing Store. It outlines the brand mission to empower individuality through customizable fashion. It describes the primary logo and variations, brand colors, typeface, and examples of brand application.

Uploaded by

naulak.zamlallian
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Branding

Guidelines

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Welcome
THE CLOTHING STORE is not just a fashion retailer; it's a destination where creativity meets
versatility, and individuality finds expression. As a provider of customized apparel, we offer a
diverse range of clothing items, including caps, hoodies, shirts, jeans, and more, all designed to
reflect the unique style and personality of each customer.

We understand that fashion is more than just clothing; it's a form of self-expression. That's why we
specialize in printing and embroidery, allowing customers to transform their clothing into
personalized works of art. Whether you're looking for a statement piece to elevate your wardrobe or
a customized gift for a loved one, our wide selection of designs and customization options ensures
that you'll find exactly what you're looking for.

Customer satisfaction is at the heart of everything we do at THE CLOTHING STORE.

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Brand mission

Our mission at THE CLOTHING STORE is


to empower individuality through
customizable, high-quality fashion.

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Brand Elements

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Primary Logo lockup Alternate combinations

The Clothing Store logo embodies geometric sophistication, seamlessly integrating viewing angle upside down
geometry while forming the initials "TCS." This design not only represents the essence of brand but also serves as
a visually striking and versatile emblem that captures the essence of versality, adaptability and commitment.

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Logo Variations

Full version #1 Version #2 Iconography #3 App Icon Sticker version

Clear space
Minimum sizes
For both digital and print, use the minimum sizes indicated below for
small-scale applications of the Just Pekay Logo, Badge, Sticker and App Icon.

32 px/14 mm 16 px/8 mm

A clear exclusion zone should surround the logo to ensure its visibility, legibility, and visual impact.

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Brand Collaboration
Partner brand

Please treat the Logo with utmost respect. Thank you.

Scaling too small Changing brand colors Displaying an angle

Adding drop shadow Changing postions Using gradient

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Brand Colors

#8E3B00 #A54400 #4E1B00 #FFFFFF #070707

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Typeface Montserrat

Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


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Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


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Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


1234567890!@#$%^&*()

THE CLOTHING STORE 8 May 2024


BRAND GUIDELINES

Brand Application

THE CLOTHING STORE 8 May 2024

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