What is DISC?

A Powerful Way to Understand People Using

the DISC Personality Concept
by Robert A. Rohm, Ph.D.

Each Person has Unique Personality Traits

Each person’s perspective is built into who they are.
Some people call it “personality” and some refer to it as “temperament.”
Ever notice how different that your family and friends can be from you? If you are like
me, you have asked yourself, “Why did they do that?” or “What were they thinking?”
The starting point of understanding people is to realize and accept one simple fact:

Everyone is not like you!

Have you ever said the same thing to two people and received two totally different
reactions? How can saying the same words produce such different results? Each
person “heard” you differently based on his or her personality style! You said the
same thing, but what they “heard” was different.
Different is not bad, it is just different! A lack of understanding of ourselves and
others can lead to real problems such as tension, disappointment, hurt feelings,
unmet expectations and poor communication. As you know, it is hard to work with a
problem, especially if you do not understand what is going on inside the mind of
another person.
1
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com
There IS a Simple Way to Understand People!
The good news is that there is a simple key to understand how people behave and how
they are motivated. We call the concept “The DISC Model of Human Behavior.” This
concept will allow you to unlock the mystery behind developing good people skills and
creating better relationships. You will be able to use what you learn in this introduction to
reduce conflict, improve productivity and relate with others more effectively.

Some Background on the DISC Model of Human Behavior

Twenty-four hundred years ago, scientists and philosophers, most notably Hippocrates,
began to recognize and categorize differences in behavior that seemed to follow a pattern.

Since then, many psychologists and scientists have explored behavioral patterns. Dr.
William Marston wrote “The Emotions of Normal People” in 1928 after earning his doctorate
from Harvard University. Marston theorized that people are motivated by four intrinsic
drives that direct behavioral patterns. He used four descriptive characteristics for
behavioral tendencies which are represented by four letters of the alphabet: D, I, S and C.
Thus the concept of “DISC” was introduced.
On a side note – I learned about “DISC” over 25 years ago from a good friend who helped me
to understand my daughter. The concept was so revolutionary in my own family that I began
my own research. Since then I have trained thousands of people and written many books on
the subject. No one is more passionate about what I am sharing with you than I am, because
these are the very concepts that changed my life!

Building on a “Wellness” Model

Many behavioral models focus on what is wrong with a person to identify “personality
disorders.” The DISC model is based on normal behavior, not abnormal behavior. DISC is
a “wellness model” that is objective and descriptive rather than subjective and
judgmental.

Therefore, DISC is a practical way to understand yourself and those around in the
common settings of everyday life.
2
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com
A Positive Approach

The DISC wellness model is a good framework for understanding people. DISC should be
used in a positive way to encourage a person to be his or her best – not as a way to “label”
someone.

Healthy, positive relationships come from having an accurate understanding of yourself

and others. DISC is a powerful tool for obtaining a new appreciation for our personality
styles and their effect on our everyday lives.

We apply the DISC model with four main ideas that allow it to be used appropriately as an
effective and encouraging tool:

We use a POSITIVE approach to highlight and encourage a person in his or her

STRENGTHS.

We use a POSITIVE approach to address a person’s possible BLIND-SPOTS without

assuming a weakness exists.

We recognize that each person has a unique blend of ALL the major personality
traits to a greater or lesser extent.

We recognize that behavioral patterns are fluid and dynamic as a person adapts to
his or her environment.

I have a saying that, “your strengths should carry you while your blind-spots should
concern you.” Being able to identify and articulate your strengths can be very
empowering. Being able to identify and uncover blind-spots can also be very
empowering! The next few pages can be the start of your own empowering discovery
process.

So, now that you know where the DISC concept came from and the importance of having
a positive, flexible approach, let’s take a look at the Model of Human Behavior using the
DISC!
3
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com
The DISC Model of Human Behavior
The DISC Model of Human Behavior is based on 2 foundational observations about how
people normally behave:
Observation #1: Some people are more OUTGOING, while others are more RESERVED.
You can think of this trait as each person’s “internal motor” or “pace.” Some people always
seem ready to “go” and “dive in” quickly. They engage their motor quickly. Others tend to
engage their motor more slowly or more cautiously.
Observation # 2: Some people are more TASK-ORIENTED, while others are more
PEOPLE-ORIENTED.
You can think of this as each person’s “external focus” or “priority” that guides them. Some
people are focused on getting things done (tasks); others are more tuned-in to the people
around them and their feelings.
With both observations, we want to emphasize that these behavioral tendencies are
neither right or wrong or good or bad. They are just different. We are simply identifying
normal behavior styles. People have different styles, and that is okay. We represent these 2
observations in the diagrams below.

A Person’s A Person’s
Internal Motor External Focus
or Pace or Priority
Outgoing

Task- People-
oriented oriented

Reserved
4
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com
Four Major Personality Traits
In review, we have 4 behavioral tendencies to help us characterize people:

• Outgoing
• Reserved
• Task-oriented
• People-oriented
Everyone has some of all 4 of these tendencies at different times and in different
situations. However, most people typically have 1 or 2 of these tendencies that seem to fit
them well in their everyday behavior. And, on the other hand, 1 or 2 of these tendencies
usually do not fit them well, and these tendencies may even seem “foreign” to their
approach to life. The balance of these 4 tendencies shapes the way each person “sees” life
and those around them. By combining the 2 previous diagrams, we can show 4 basic
quadrants of the circle as shown below:

Four Major Personality Traits / Tendencies

Outgoing

Task- People-
oriented oriented

Reserved
5
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com
Thus, 4 basic personality traits emerge from our diagram corresponding to the 4
quadrants of the circle (In clockwise order):

• Outgoing and Task-oriented (upper left quadrant)

• Outgoing and People-oriented (upper right quadrant)
• Reserved and People-oriented (lower right quadrant)
• Reserved and Task-oriented (lower left quadrant)

Next, we will add descriptive terms for each of the four main personality types that
emerge in the diagram. The descriptive terms will begin with D, I, S and C.

Describing Each Personality Style (4 Different Types – 4 Different Priorities)

As mentioned before, we will add the descriptive terms to the diagram. Notice the letters
D, I, S and C appear in the 4 quadrants of the circle in the diagram below. You will also
notice that descriptive terms have been added in each of the 4 corners of the diagram.

D-I-S-C Descriptive Terms

Dominant Outgoing Inspiring

Driving Interesting
Doer Interactive
Task- People-
oriented oriented
Cautious Supportive
Competent Steady
Careful Reserved Stable
6
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com
Now we can further describe each of the four main personality styles:
The Dominant “D” type – An outgoing, task-oriented individual will be focused on
getting things done, accomplishing tasks, getting to the bottom line as quickly as
possible and MAKING IT HAPPEN! (The key insight in developing a relationship with this
type person is RESPECT and RESULTS.)
The Inspiring “I” type – An outgoing, people-oriented individual loves to interact,
socialize and have fun. This person is focused on what others may think of him or her.
(The key insight in developing a relationship with this type person is ADMIRATION and
RECOGNITION.)
The Supportive “S” type – A reserved, people-oriented individual will enjoy relationships,
helping or supporting other people and working together as a team. (The key insight in
developing a relationship with this person is FRIENDLINESS and SINCERE
APPRECIATION.)
The Cautious “C” type – A reserved, task-oriented individual will seek value, consistency
and quality information. This person focuses on being correct and accurate. (The key
insight in developing a relationship with this individual is TRUST and INTEGRITY.)

Summarizing the DISC Traits

To summarize the DISC Model of Human Behavior (in clockwise order):

• D stands for the DOMINANT Type which is OUTGOING and TASK-ORIENTED.

• I stands for the INSPIRING Type which is OUTGOING and PEOPLE-ORIENTED.
• S stands for the SUPPORTIVE Type which is RESERVED and PEOPLE-ORIENTED.
• C stands for the CAUTIOUS Type which is RESERVED and TASK-ORIENTED.

7
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com
What Is Your PQ (Personality Quotient)?
We spend years in school developing our intelligence to effectively use our mind. Develop-
ing our unique personality to effectively use our behavior is just as vital to successful living.
Your Intelligence Quotient, or IQ, measures your intelligence. Your Personality Quotient, or
PQ, refers to your ability to understand yourself and others for effective communication
and teamwork. Studies have shown that technical skill, beginning with intelligence and
developed through education and experience, accounts for only 15% of success in the
workplace. The other 85% of workplace success comes from people skills! These skills are
developed through learning better ways to behave and interact.

The Elevator Test: Which Type Are You?

The elevator doors are about to close on an eager rider who is trying to get on the elevator.
Four people are already inside the elevator. One of the people in the crowded box is in a
hurry and does not want to wait (outgoing and task-oriented). There is also a bubbly, ener-
getic passenger who holds the door open while greeting the newcomer (outgoing and
people-oriented). A third rider is happy either way and smiles while waiting patiently
(reserved and people-oriented). The final passenger is concerned as she calculates the
weight to see if the elevator can handle another person (reserved and task-oriented).
While not perfectly scientific, this scenario illustrates the Dominant (outgoing / task-orient-
ed) person who is focused on getting somewhere fast; the Inspiring (outgoing / people-ori-
ented) person who is energized by all the interaction; the Supportive (reserved / peo-
ple-oriented) person who reacts calmly and tries to get along regardless; and the Cautious
(reserved / task-oriented) person who wants to make sure the added person doesn’t
exceed the weight limit! As you can see, there were four different people who responded
to the same event in four very different ways!

8
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com
This is just the beginning!
One of the dangers of learning about DISC is that you may think you now understand all
there is to know about it. We have just scratched the surface of the dynamics involved in
personality styles. Did you know there are not just 4 personality styles? We identify 41
specific personality blends that are all very different. Even within the 41 personality
blends, there can be a wide variety of nuances.

Learning How to Work with Other People (the next step is…):
There are 4 basic steps in learning how to work with other people:

1. Learn about the DISC Model of Human Behavior (www.personalityinsights.com).

2. Take a personality assessment (personality test) to determine your exact personality

blend and personality profile (www.discoveryreport.com) .

3. Study material that teaches you how to read and understand the personality of
another person.

4. Study material that teaches you how to adapt YOURSELF to work better with others.
As I wrote in my book, Positive Personality Profiles, “If I understand you, and you
understand me, doesn’t it make sense that we can work more effectively together?”

I trust this introduction will help you to experience more success in your life!

Sincerely,
Robert A. Rohm, Ph.D.

9
© 2015 Personality Insights, Inc. • All rights reserved • 1-800-509-DISC • www.personalityinsights.com