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Marketing Proposal

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23 views6 pages

Marketing Proposal

Uploaded by

salawuafeez12
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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DEPARTMENT OF ESTATE MANAGEMENT

COURSE CODE: ESM 526

COURSE TITLE
REAL ESTATE AGENCY AND LETTING

GROUP 2

A COMPREHENSIVE MARKETING PROPOSAL FOR


ALPHAREAL & CO LIMITED;
A REAL ESTATE INVESTMENT INTITIATIVE AT NICO
TOWN, LEKKI.
(MARA APARTMENTS)

SUBMITTED TO: DR AGBOOLA.

MAY, 2024.
GROUP MEMBERS

S/N NAME MATRIC NUMBER


1. Richard Destiny Otsemobor ESM/2017/111
2. Afolabi Micheal Damilola ESM/2017/017
3. Egbuchere Uzondu Lloyd ESM/2017/034
4. Adebayo Mubarak Adedolapo ESM/2017/005
5. Yusuf Oreoluwa Baliqis ESM/2017/087
6. Adeyemi Victoria Busayo ESM/2017/015
7. Oladiti Hanifat Adeola CHM/2015/105
8. . Oyebisi Sodiq Babatunde. ESM/2018/100
Introduction
AlphaReal & Co Limited presents an exclusive opportunity for investors to participate
in the Real Estate Investment at Nicon Town, Lekki. With a track record of
excellence in real estate development, AlphaReal & Co is committed to delivering
top-quality homes for professionals, businesses, and upwardly mobile individuals.

Investment Opportunity:
- Offer: Real Estate Investment at Nicon Town, Lekki (MARA Apartments)
- Investment Type: Full Equity
- Price per Share: ₦5,000
- Start Date: 4th of September, 2024
- Payout Type: Profit is paid out periodically according to unit shares

Product Overview:
The investment opportunity at Nicon Town, Lekki, offers investors a chance to
participate in the development of MARA Apartments, a prestigious residential
project. Designed to align with the promise of a great living experience, MARA
Apartments combines elegance, convenience, and value, making it an attractive
investment option. MARA APARTMENTS is a residential development comprising
120 units with individual BQs of a mixture of 1,2,3 bedroom and a penthouse duplex,
with a minimum floor spacing area of 147 sqm and more spread over 11 floors. The
building will be conjoined by two-level parking spaces. MARA APARTMENTS is an
unprecedented seamless combination of elegance, poise, convenience as well as
value. Designed to align with the promise of a great living experience, right in the
heart of one of the most entertaining and vibrant districts in Lagos

Investment Details:
- Security: The investment is secured and collateralized by the Company.
- Use of Funds: Funds will be used for the completion of MARA Apartments.
- Repayment Plan: Investors will profit from the value appreciation of the property, as
well as future rental or sales income generated by the property. The source of
repayment will primarily be derived from the cash flows generated by the sale of the
investment property at a higher value than the initial investment.
Ownership Opportunity:
The investment has been broken down into 2,424,000 shares at #5,000 per share.
Investors have the opportunity to outrightly own an apartment by holding 20,200
shares. Alternatively, they can cash out with returns when offers are available or
convert the shares to full ownership of the apartment.

Marketing Strategy
Target Market: Our primary target market includes investors who are seeking
secure and lucrative real estate investment opportunities in Lagos. This group
consists of individual investors, high-net-worth individuals, and institutional investors
such as pension funds, real estate investment firms, and asset management
companies. These investors are typically looking for stable and profitable investment
opportunities that offer both income generation and potential for capital appreciation.

Channels: To effectively reach our target market, we will utilize a combination of


digital and traditional marketing channels:

1. Digital Marketing Campaigns: Leveraging online platforms such as social


media (Facebook, Twitter, LinkedIn, Instagram), Google Ads, and real estate
investment forums to create awareness and generate interest. These
campaigns will be targeted based on demographics, interests, and behaviors
relevant to real estate investment.
2. Targeted Emails: Sending personalized emails to potential investors,
detailing the investment opportunity and its benefits. This will include
newsletters, investment reports, and exclusive invitations to investment
webinars and seminars.
3. Investor Seminars: Hosting both physical and virtual seminars to present the
investment opportunity in detail. These seminars will provide a platform for
potential investors to ask questions, understand the benefits, and interact with
the AlphaReal & Co team.
Messaging: In our marketing communications, we will focus on three key points to
resonate with investors:

1. Security:
○ Emphasize that the investment is secured and collateralized by
AlphaReal & Co, reducing the risk for investors.
○ Highlight the track record of AlphaReal & Co in successfully completing
high-quality real estate projects, reinforcing trust and reliability.
○ Provide detailed information on the legal and financial safeguards in
place to protect investors' interests.
2. Quality Finishes:
○ Showcase the high-quality construction and finishes of our properties,
sourced directly from European manufacturers.
○ Use high-resolution images, virtual tours, and video walkthroughs of
similar completed projects to demonstrate the superior quality and
craftsmanship.
○ Share testimonials and case studies from previous buyers and
investors who have experienced the quality and luxury of AlphaReal &
Co properties.
3. Potential Returns:
○ Clearly communicate the potential returns on investment through
detailed financial projections and case studies.
○ Explain the mechanisms of value appreciation and rental income,
illustrating how investors can benefit from both.
○ Provide simple and transparent calculations showing how investors can
convert their shares into full ownership of an apartment or cash out at a
higher value.
○ Highlight the strategic location of the MARA Apartments in Parkview,
Lekki, which is known for its high demand and potential for property
value appreciation.

By focusing on these key messaging points, we aim to build confidence and interest
among potential investors, demonstrating that MARA APARTMENTS at Nicon Town,
Lekki, offers a secure, high-quality, and profitable investment opportunity.
Concluding Remarks
MARA Apartments at Nicon Town, Lekki, presents a unique opportunity for investors
to participate in a prestigious residential project by AlphaReal & Co. With a focus on
quality, security, and potential returns, this investment is poised to deliver value to
investors while contributing to the development of Lagos' real estate landscape.

For more information or to invest, please contact our customer care team at
[email protected] or call 0700 765 765 765.

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