IMPACT ASSESSMENT ON CSR ACTIVITIES

FOR

MRF LTD.

1. MRF Pace Foundation (Training to promote rural sports,

nationally recognised sports, Paralympic sports and Olympic

sports)

2. MRF Institute of Driver Development (Promoting education,

employability and livelihoods)

Table of Contents
Background ............................................................................................................................................................ 3

Impact Study Methodology ...................................................................................................................................... 3

Executive Summary ............................................................................................................................................ 4

Impact of MRF Pace Foundation ................................................................................................................... 5

Objective ........................................................................................................................................................ 6

The Institute (MRF Pace Foundation) .............................................................................................. 6

3 P’s of Sports CSR ......................................................................................................... 6

Selection Process ............................................................................................................................... 6

Facilities................................................................................................................................................. 7

Collaborations .................................................................................................................................. 11

Programme................................................................................................................................................ 11

Accolades............................................................................................................................................ 13

Impact of MRF Pace Foundation .............................................................................................. 15

Impact of MRF Institute of Driver Development (MIDD) ........................................................................ 16

The Institute (MRF Institute of Driver Development) ........................................................... 17

Training ...................................................................................................................................................... 17

Selection Process ............................................................................................................................ 18

Course content ................................................................................................................................. 18

Methodology ............................................................................................................................................. 18

Faculty ................................................................................................................................................. 18

Instructional aids ............................................................................................................................ 19

Programme................................................................................................................................................ 20

Evaluation .......................................................................................................................................... 20

Discipline ............................................................................................................................................ 20

Licence ........................................................................................................................................................ 20

Living Accommodation ........................................................................................................................ 21

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 Quantitative Impact of MIDD..................................................................................................... 22

Qualitative Impact of MIDD........................................................................................................ 22

Final Conclusion ........................................................................................................................................................ 23

Gallery Paper Cuttings .................................................................................................................................... 24

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Background

In terms of the provisions of Rule 8(3) (a) of the Companies (Corporate Social
Responsibility Policy) Rules 2014, every Company having average CSR obligations
of Rs.10 Crore or more in pursuance of sub-section (5) of Section 135 of the Act, in
the three immediately preceding Financial Years shall undertake impact
assessment of their CSR projects having outlays of Rs.1 Crore or more which have
been completed over a year ago. Accordingly, MRF Ltd. is required to undertake
Impact Assessment of the CSR Projects taken up or completed on are after
January 22, 2021. The said CSR projects have been taken up and completed by
MRF Ltd. and MRF Foundation, it’s implementing agency.

Rules further specify, in order to maintain transparency, this study should be

done by an independent agency. For this purpose, the Company has appointed
SCA & Associates (Firm). The Firm was established in 1980 and carries out
professional assignments in the spear of audit/assurance and other related
professional assignments. Firm is based out of Mumbai and has four senior
partners and audit staff to carry out these assignments.

The study was done on two CSR projects that was completed over a year ago viz:

- MRF Pace Foundation (Training to promote rural sports, nationally

recognized sports, Paralympic sports and Olympic sports) and

- MRF Institute of Driver Development (Promoting education,

employability and livelihoods).

Impact Study Methodology

The study/impact of the CSR initiatives by MRF Foundation has been done using
different types of research methodology. While preparing this report, interview,
group discussion, survey and interview were used as major research methodology.
The methods used are as follows.

Discussion: In Depth discussions were held with CSR team about the Project,
implementation and Desired Impact and the Final Impact.

Personal Interview: In order to get information about the impact of various

dimensions the main research method of interview was mainly used. The main use
of the interview research method was used to get the importance of impact
achieved at the personal level as well as society in general.
Observation: Visited Pace Academy (both the venues ) and Institute for Driving,

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Executive Summary

Pace Foundation: Cricket is a religion and the most followed sport in India. MRF Pace Foundation
was established by MRF Limited, as an Academy in 1988 to train pace bowlers, who eventually will get a
chance to represent the country. This is the only exclusive pace academy in the world. Many trainees
have represented the country or state. Mr. Glenn McGrath came to Pace Foundation as trainee (under
exchange programme). Eventually now, he heads the academy as Director.

From the beginning of 2020-21, the Foundation’s activities were impacted by Covid Pandemonium.
Despite the same, the Foundation continued its training activities in a limited way by taking the support
of digital platform to monitor training activities of wards, correcting, motivating and fine tuning their
abilities for betterment. These initiatives helped to keep the bowling skills of the trainees honed and
thereby helped them get back to pre-COVID levels of fitness and performance within a short time after
COVID restrictions were eased and tournaments restarted.

Three trainees represented country in 2021 viz. Mr. Prasidh Krishna, Mr. Chetan Sakariya and Mr.
Sandeep Warrier.

9 trainees represented various franchisees in the Indian Premier League in 2021 viz. Mr. K M Asif, Mr.
Avesh Khan, Mr. Chetan Sakariya, Mr. Kaleel Ahmed, Mr. Prasidh Krishna, Mr. Akash Singh, Mr. Sandeep
Warrier, Mr. Basil Thampi and Mr. Kamalesh Nagarkoti.

Driver Development: Having understood the risk of road driving and encouraging safe driving for
commercial vehicles, MRF Ltd. started an institute MRF Institute of Driver Development (“MIDD”) in
1988. The objective was to improve the driving skills especially of commercial vehicle drivers. They
lacked basic awareness and etiquettes for safe driving despite having better road conditions and
sophisticated vehicles.

From the beginning of 2020-21, MIDD could not conduct the regular courses due to lockdowns and
Covid restrictions between March 2020 and October 2020. The new governmental regulations
restricted the intake of students per course as all driving schools had to implement social distancing
norms due to Covid.

During 2020-21, 9 courses were conducted and 69 trainees were imparted training. The trainees
benefited in terms of improved driving skills and personal etiquette. The trainees displayed higher
levels of confidence after the training. Their chances of employability also improved significantly.

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Impact of MRF Pace Foundation

Sports is an under utilised tool to achieve development outcomes. Implementation of

sports programmes as a part of any CSR intervention can result in low-cost, high-benefit
social ventures to address key issues such as education, health and sanitation

It is said

"Sports has the power to build an immediate emotional connect with society and
can help Corporate India establish credibility, loyalty and enhance reputation. The
talent in this country is immense. We have to collectively find a way to provide
this talent, an opportunity to develop and deliver to its full potential."

India’s Demographic: By 2030, India’s population is projected to rise to 1.5 billion with
about 600 million youth under the age of 25 years. This can prove to be a big competitive
advantage for India, provided this category of people are educated & trained. Sports can
be the lever used to prepare India’s youth for newer challenges and channelize their
energies to creative pursuit

Corporate India only spent INR 798 Crores out of INR 49,600 Crores towards Sports

between FY 2014 and FY 2019. That amounts to a meagre 1.6% of the total CSR spend.

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Objective:

To Enable quality pace bowlers to play for the Country /State.

This is an ongoing project where it takes 3 to 5 years to graduate from the academy.

The Institute (MRF Pace Foundation)

3 P’s of Sports CSR

There are 3 foundational areas where sports CSR can support in building a strong
sporting culture in India from the ground-up.

1) Playgrounds: Only 60% of Indian schools have a playground, a figure that has not
improved in the last decade. Sports CSR programmes in creating play spaces can
ensure that our children access free play, every day.
2) People: India is short of 2 million coaches to hit its 2022 target. We are short of
40,000 teachers to instruct children in Physical Education (PE) classes. Training
and incentivising the cadre of people who train children and sportspersons with
potential, can grow the ecosystem.
3) Platforms: Sporting events, competitions, and sports facility infrastructure,
provide a way to discover and groom talent across age groups and across rural and
urban areas.

MRF Pace foundation in lines with above, has established the pace
foundation
 MRF Pace Foundation is a sports development initiative by MRF Ltd. This was
established to serve the country in the field of cricket, by identifying and nurturing. In the
past, India was known as the ‘land of spinners’, and lacked the pace bowling attack.

 Mr. Dennis Lillee, the legendary Australian fast bowler, has been spearheading the
Academy for 25 years, as the Director of MRF Pace Foundation since 1987.

 In 2012, Mr.Glenn McGrath, another fast bowling legend from Australia, took over from
Dennis Lillee, as the Director of MRF Pace Foundation.

 MRF Pace Foundation sends its trainees to England for special bio-mechanical testing
and to Australia to play with the Junior Australian Cricket Team in the Emerging Players
Tournament.

Selection Process

 Intake of Trainees’ are in the age group between 18 and 20.

 Letters to all the state associations to nominate 2 bowlers’.
 Chief Coach with Support Staff visit for Talent Scouting during the BCCI domestic
tournaments.
 Pace Foundation conducts 3 days Selection Process.
 All the involved expenses during the selection process are met by the MRF Pace
Foundation.

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  Only the required number of trainees is inducted replacing the graduated trainees’.
 Glenn McGrath and Chief Coach will be at the Pace Foundation during Selection
Process.

Facilities

1. Two Training Grounds.

1.1 Pachaiyaappa’s College “A ground”

 Full-fledged cricket ground for centre wicket practice. This is a full cricket ground
where practice matches are held. Four wickets- two with grass wickets and two flat
wickets so that the bowlers can be trained in any condition.
 This is hired and fully maintained by MRF Pace foundation since 2002
 This is a Practice ground, where matches with full 11 payers are practised. These
bowlers are made to bowl to batsman to check their abilities.

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1.2 Madras Christian College Higher Secondary School campus.
 Four turf wickets.

 One concrete wicket for Astro-turf.

 A State of Art Gymnasium.

 Swimming pool.

 Video analysis room.

 Full-fledged cricket ground for centre wicket practice.

 Comfortable accommodation for trainees, with a full-time caretaking official.

 Well-qualified support staff, Assistant Coaches, Sports Physician, Fitness Trainer,

Physiotherapist, Yoga Instructor

 This is their main training Facility . It houses Gym ( Fully equipped) Swimming pool
Video analysing room and four turf pitches. One concrete wicket. This is the main
training centre.

All equipment to maintain the ground are in place

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Collaborations

 In 2014, MRF Pace Foundation and BCCI had entered into an agreement for training
bowlers from BCCI.
 MRF Pace Foundation is the only coaching facility in the world which is dedicated to
pace bowling.
 It is perhaps the only privately funded sport development initiative in India which has
continued un-interrupted for more than 30 years.
Programme

1. Physical Fitness
 A fully equipped State of art Gym is provided, meets the best available standards.
 Some of the equipment are specifically meant for correcting the bowling action.
 International Size Swimming pool

2. Technical training

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 Training programme commences by end January or early February and goes till
end September.
 Glenn McGrath, Director visits Pace Foundation thrice a year viz., January /
February, June/July and August / September. This depends as per BCCI’s
Tournament schedule.
 Selection Trials for inducting new trainees’ will be conducted coinciding Glenn’s
first visit.
 After selection process, Muscular Skeletal Tests is conducted for the newly
absorbed trainees’.
 After Physio’s Muscular Skeletal Test, fitness Level Tests is conducted.
 After these tests, regular Training programme will commence for existing and
selected trainees’.
 Periodical Video Analysis of Technical Base using high definition cameras:

- LIVE VIDEO FEEDBACK

1) Live video analysis with LCD facility is made available at Pace Foundation
Ground.

2) Coaches’ shall give immediate necessary feedback with technical corrections at

the ground itself.

3) Trainees’ can monitor their technical work after every ball while going back to
the run-up to correct the flaws during Nets Sessions.

4) Pictures of such analysis before and After below:

Match Practice

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Accolades
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  The following 23 full-time trainees of MRF Pace Foundation have represented India:
1) Vivek Razdan 19)Basil Thampi
2) Javagal Srinath 20)Khaleel Ahmed
3) Subroto Banerjee 21)Prasidh Krishna
4) Venkatesh Prasad 22)Avesh Khan
5) David Johnson 23)Sandeep Warrier
6) Debashish Mohanty
7) Harvinder Singh
8) T Kumaran
9) Zaheer Khan
10)Iqbal Siddiqui
11)Tinu Yohanan
12)Irfan Pathan
13)RP Singh
14)S Sreesanth
15)Munaf Patel
16)Varun Aaron
17) Ishwar Pandey
18) Dhawal Kulkarn

 The trainees from MRF Pace Foundation have collectively taken round 2000
international wickets for India.

 The trainees from MRF Pace Foundation have played a pivotal role in two of the greatest
achievements of Indian Cricket in recent times, Victory in the world’s first T-20 World Cup
in 2007 when all three Strike Bowlers in the Winning Team, were from the MRF Pace
Foundation. Once again, in 2011, when India won the 50-overs world cup where once
again… All three Strike Bowlers in the Winning Team, were from the MRF Pace
Foundation…

 Many other Indian bowlers (who are not full-time trainees of the MRF Pace Foundation)
have also attended MRF Pace Foundation camps during the visits of Mr. Dennis Lillee,to
correct their technique and sharpen their skills and thereby to extend their international
career.

Indian Premier League (IPL)

IPL Since introduction of IPL Tournament ( T / 20 ) in 2008 onwards, even though we
have many bowlers’ at the MRF Pace Foundation, the following pro
minent 11 bowlers’ were viz.
1) K.M. Asif 4) Avesh Khan 7) Veer Pratap Singh 10) Nathu Singh
2) Aniket Choudhary 5) Prasidh Krishna 8) Kulwant 11) Sandeep
Khejroliya Warrier
3) Ankit Rajpoot 6) Kamalesh Nagarkoti 9) Rahul Shukla

Represented IPL in 2020- 2021

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1) K.M. Asif 4) Avesh Khan 7) Arshdeep Singh 9) Chetan Sakariya
2) Khaleel Ahmed 5) Prasidh Krishna 8) Akash Singh 10) Sandeep Warrier
3) Basil Thampi 6) Kamalesh Nagarkoti

Continue to represent different franchisees of IPL stream. Milestones in 2014

 Two boys from the Pace Foundation namely, Varun Aaron & Ishwar Pandey were
selected for the Indian Cricket Team, which toured New Zealand & England in 2014.
Basil Thampi represented India in 2017 Khaleel Ahmed represented India 2018
In The year 2021 Prasidh Krishna, Chetan Sakariya and Sandeep Warrier represented
India

 MRF Pace Foundation and BCCI had entered into an agreement for training bowlers
from BCCI.

Impact of MRF Pace Foundation

1. Twenty Three Trainees represented the country.
2. More than 90% have represented the state.
3. 560 trainees up to date.
4. Most sought after institute.
5. Training Outcome
a) During 2021, 9 trainees represented various franchises
in IPL and 3 trainees represented the country.
b) Endurance - to bowl long overs
c) Technique - In/Out Swing, Reverse Swing, Yorker.
d) Speed/Pace
e) Mental
Traning Toughness/attitude
Outcomes

a) Endurance – To bowl long overs

Amount Spent Rs. 278.33 lakhs (Includes amounts spent by
MRF Foundation, the implementing agency)

Center Wicket Practice

Trainees will be taken to the centre wicket practice and will be given various match

scenarios to prepare them for the future games like State matches, international games

and IPL

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Impact of MRF Institute of Driver Development (MIDD)

Road transport has a sizable share in the logistics chain of many business. The vital and
important link of road transport is vehicle drivers.

Road transport is considered to be the most cost effective and preferred transportation
mode for freight, keeping in view its level of penetration into populated areas, easy
availability, adaptability to individual needs and cost savings. No wonder that road
transport has emerged as the dominant segment in India’s transportation sector and
accounts for about 60 percent of freight traffic movement in the country. Road transport
also acts as a secondary feeder service to goods transported by railways.

Remuneration to the truck drivers is one of most neglected areas of logistics operations in
India. The average earning of a truck driver is around Rs 15,000 to 20,000 per month.
Eight five percent of the road transport industry is from the unorganised sector, or small
fleet operators, and the drivers do not have any fixed working hours, benefit of minimum
wages, and a defined rest period. The truck drivers are deprived of benefits including
leave. The majority of the drivers are uneducated and often learn driving on the job while
working as a helper or cleaner and do not have any formal defensive driving training.
Added to this is the larger problem of the typical driver having a "macho" attitude and a
firm belief that all accidents are not preventable – "what has to happen, will happen".
Hence, he may scorn away advice relating to speed limit or wearing of seat belt.

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Very few young persons want to join this profession now. Unlike other developed
countries, it is rare for an Indian truck driver’s son aspiring to be a truck driver. Often
this is due to the driver’s children being better educated and hence exposed to more job
opportunities which are better paying without the hardships faced by their father. Many
young persons prefer employment in the industrial or service sectors or, in the rural
areas, may even opt to earn a living under the Government’s MNREGA scheme whilst
searching for a regular job.

The Institute (MRF Institute of Driver Development)

Road Transport Industry today seeks commercial goods drivers with a high degree of
professional competence. MRF Institute of Driver Development (MIDD) was established by
MRF Limited in 1988 to help meet this need. The institute has taken up the challenge of
providing driver training of the highest quality, while instilling in its trainees the spirit of
hardship and strength of character. Right from its inception, the institute has been
turning out drivers who excel in their professional skills and are pioneering a new culture
of idealism in the profession.

Institute Building

Training

The training team comprises of one Administrator/ Principal ( Wing Commander) and four
Instructor from Defence background.
The main objective of MIDD is to train Heavy Goods Vehicle drivers for the transport
industry of our country. Training, however, is provided on Light Motor Vehicle (LMV) also,
in a preparatory phase of 6 weeks. After completion of one year a trainee is admitted to
the Heavy Motor Vehicle (HMV) phase of 3 months duration.

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Heavy and Light Vehicle 1 Trainees with Bus 1

Selection Process

Recruitment for LMV/HMV courses are announced through Tamil newspaper

advertisements, which call for applications from young men in the age group of 20 to 28,
who are at least 160cms tall, have no physical handicaps. Tamil, being the medium of
instruction, only those who can read, write and speak the language are admitted. Eight
LMV courses and 4 HMV courses are conducted every year. For HMV, the drivers should
have completed one year after obtaining LMV Licence and should hold a valid badge
endorsement.

Course content

The curriculum is structured in a manner to inculcate a sense of responsibility and social

consciousness, while the trainees learn about the automobile, its operation and
maintenance along with the correct application of Traffic Regulations.

Methodology

Driving practice under varying traffic and road conditions takes the lion’s share of the
training hours. These practices are effectively supported by classroom and garage work.
Character building sessions, group discussions and audio-visual presentations form a
unique part of the programme.

Faculty

The Institute faculty consists of 5members who are experts in driving and driver training
(four instructors and one Administrator), drawn from various training establishments of
the Armed Forces. Apart from a team of highly qualified and experienced regular
instructors, they also have a guest faculty who conducts spoken Hindi lessons (50hrs) for
each HMV course which help them to operate on all India routes without facing any
language problems.

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Trainees with Faculty

Instructional aids

The Institute has all the modern facilities of classrooms, automated models, audio-visual
aids, etc. Adequate number of vehicles and driving range/garage facilities are catered for.

Demo room Engine Diesel

Engine Petrol Ramp 1

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Training room 1 Training room 2

Programme
Training is in a strictly academic style, with regular classes from 9.am to 5.pm daily,
Monday through Saturday. They are also provided simulated on-the-job practices, when
they are made to drive on hill sections, long distance driving, night driving etc. The
trainees stay in the vehicle during such practices to get a feel of driver’s life when they
have to drive on PAN India routes.

Trainees in Bus On road Training

Evaluation
There is a continuous process of evaluation involving weekly and final tests.

Discipline
Strict norms of discipline form the core of the training, and trainees are expected to
observe them meticulously.

Licence

Towards end of each course, the Institute will produce the trainees for tests at the RTO,
and assist them in obtaining their driving licences. A trainee who graduates from MIDD
as a Heavy Motor Vehicle drivers is awarded a certificate from the institute.

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Certificate Distribution ceremony 1

Living Accommodation

The Institute provides free living accommodation (without food) to its trainees (maximum

for HMV and to a limited number for LMV) who merit such assistance.

Accommodation

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Quantitative Impact of MIDD

1. No of Courses conducted

Vehicle Courses in 2020- Courses up to Remarks

21 2019-20
Heavy 2 108
Light (Including 7 198
one refresher
course)

9 306 Covid Restrictions affected

in 20-21. Also governmental
Regulations restricted the
intake

2. No Of Trainees in 2021-22

Vehicle Trainees in Trainees up to

2020-21 2019-20
Heavy 19 1294
Light 29 3388
Refresher Course 21 1222
Total 69 5904 Covid Restrictions affected
in 20-21. Also governmental
Regulations restricted the
intake

Qualitative Impact of MIDD

1. Improved - driving skill.

2. Behavioural changes was noticed.

3. Improvement in Personal Etiquettes- Personal Hygiene, dressing etc.

4. Improved chances of employability.

5. Innumerable Accidents on roads are caused by fault of driver. This institte is

a boon to driving community

Amount Spent Rs. 106.49 lakhs (Includes amounts spent by MRF Foundation, the
implementing agency) 22
Final Conclusion

This report has been prepared after extensive study

based on discussion, visit and referring to documents
maintained.

The impact of these initiatives is of immense help to the

community.

MRF Pace foundation is instrumental in developing

quality fast bowlers to Indian side, 23 of them have
made to Indian team.

MIDD instrumental in Inculcating good driving practice.

This has immensely helped the trainees, who attended
the driving programme.

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Gallery Paper Cuttings:

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