Unit 2
Unit 2
Planning, objectives, setting objectives, policies, Strategic Management, Planning Tools and Techniques,
Decision making steps and processes. Nature and purpose of Organizing, formal and informal organization,
organization structure, types, line and faculty authority, departmentalization, delegation of authority,
centralization and Decentralization, job design.
PLANNING
Planning is deciding in advance what to do, how to do it, when to do and who is to do. it
bridges the gap from where we are to where we want to go – Knootz O Donnel
Planning is deciding the best alternative among others to perform different managerial
operations in order to achieve the predetermined goal--- Henry Fayol
Planning is the process of thinking through and making explicit the strategy, actions, and
relationship necessary to accomplish an overall objective or purpose. --- Cleland and King
TYPES OF PLANS
CLASSIFICATION OF PLANS ACCORDING TO TIME
I) long term planning: this plan is usually 5 to 15 years. It is also called as strategic planning. It
prepares the business to face the effects of long term changes.
a) Introduction of a new product
b) entering a new market
c) changing the technique of production
d) increasing the scale of production
II). Medium term planning: it is known as tactical planning, the period covered by the medium
term plan is usually 1 – 5 years.
The plan is needed for
1. Making additions to an Existing plant.
2. Expanding the factory
3. appointment if additional staff to cope with the volume of work
III). Short term planning: it is known as operational planning
the period covered is less than one year.
- purchase of raw materials
- Arranging for employee training etc.
LIMITATIONS OF PLANNING
1. Uncertain Nature: future happenings cannot be accurately foreseen. Eg. natural
calamities, floods earthquake etc.
2. Expensive: preparation and implementation of plan is expensive.
3. Rigidity: strictness and lack of flexibility leads to monotony.
4. loss of initiative :
5. Ignorance of subordinates interests
STEPS TO MAKE PLANNING EFFECTIVE
1. The success of planning depends upon the effectiveness of the forecast. If the forecast is
accurate the plan will be success.
2. Flexibility must be introduced in the plan whenever necessary so that the employees will
work with interest.
3. All the members’ ideas and views taken into consideration for making the plans then the
employees will be interested.
4. The plan should not be prepared to focus on the financial goal alone. There should be for
development of employees.
5. The plan must be realistic. It should take into account the capabilities of employees.
6. The plan must be communicated to subordinates.
METHODS OF PLANNING
Repeated use plans Single use plans
a) Objectives a) Programmes
b) Policies b) Budgets
c) Procedures
d) Rules
e) Strategies
1. OBJECTIVES: aims, goals, targets, missions, etc. objective is the destination point. The
important are,
profit maximization
a higher market share
customer satisfaction
Product diversification
Advantages of Objectives
Objectives give focus to the activities of the organization.
Planning depends on the objectives of an organization
Integration of the activities of an organization is based on objectives
Objectives provide the necessary yardstick for measurement of performance.
Disadvantages of objectives:
Certain objectives cannot be measured quantitatively Eg. employee attitude
In the name of objective there may be a tendering to exploit its workers this results
frustration among the workers.
MANAGEMENT BY OBJECTIVES (MBO)
It is a technique by which the superior and the subordinate jointly identify the objectives desired
to be achieved by the subordinate in tune with the overall results expected.
Stages involved in the process of MBO
1. Define organization goals
Setting objectives is not only critical to the success of any company, but it also serves a variety
of purposes. It needs to include several different types of managers in setting goals. The objectives
set by the supervisors are provisional, based on an interpretation and evaluation of
what the company can and should achieve within a specified time.
Disadvantages of MBO
The superior and subordinates have to meet several times to set the objectives.
Periodical review of the performance consumes more time and paper work.
MBO has not much to do with the lower levels of management.
POLICIES
A policy serves as a valuable guide to the managers when they take certain important decisions,
policies provide ready answers to question pertaining to certain issues. They prescribe the limits
within which the decisions have to be made.
Eg: employee promotion whether seniority or merit or both.
Essentials if a good policy
It should be clear and definite; it should not give scope for misinterpretation.
The policy should be logical.
The policy based on ethical and moral values.
Should be fair to all the employees.
policy should be revised periodically
Factors determining the formulation of policies
The beliefs and value of the owners of business
Government regulations, Availability of funds
Technology to adopted, Market trends
Reactions of trade unions, General business environment
Merits of policies
Policy guide managers to take bold decisions
They save time by providing a ready solution to certain problems
They ensure consistency in decision making
Policies prevent the managers from misusing their authority
Limitations of policies
Policies cannot provide solutions to all organizational problems
Policies provide guidelines not solutions.
It is necessary to review the policy periodically otherwise it becomes outdated.
We cannot blindly apply the policies.
Policies do not allow the managers to think originally
TYPES OF POLICIES
1. Formulated Policy: A formulated policy is one which is specified by the organization for
providing guidelines to its members. Every organization formulates various policies on
different aspects. This policy flows from higher level to lower levels in an origination.
2. Implied Policy: sometimes policies may not be clearly stated and the actions of managers
particularly at the higher levels provide guidelines for actions at lower levels. These actions
might constitute the policy. Sometimes the organization has clearly expressed policies for its
image, but it is not able to enforce these. In such a case the action of a decision maker depends
on his own guidelines and prejudices.
3. Imposed Policy: This arises from the influence of some outsider agencies. Such agencies may
be government which provides policies for all public sector organizations. Theseagencies may
either provide complete guidelines on a subject matter or provide a broad framework for
devising specific policies. For Eg. in public sector commercial banks recruitment and selection
is done by banking service commission and individual banks do not have and control.
4. Appealed Policy: An appealed policy arises from the appeal made by a subordinate a manger
to his superior for deciding an important case. The need for such an appeal may arisebecause
the particular case has not been covered by any policy. The appeal is then taken
upward and the decision is made on the case sets precedent which becomes policy providing
guidelines for deciding similar cased in future.
PROCEDURES
A procedure will lay down the manner in which certain work has to be performed. It prescribes
sequence of operations to be carried out to complete a given task.
Advantages
1. It prescribes the sequence of operations to be performed.
2. They facilitate systematic performance of the work.
3. They ensure that the work proceeds in the right direction.
4. Procedures ensure consistency and uniformity of action
5. It secures proper coordination.
Disadvantages
1. The procedural formalities make delay in the performance of the work.
2. A few procedures result in confusion.
RULES
Rules are the do`s and don’ts. They are always rigidly enforced. There is always a fine or penalty
for the violation of rules. Eg. no smoking in the workplace, Wear uniform while in the factory.
STRATEGIES
Strategies means plan of action to counter the opponents attack. It is a tactics adopted to counter
competitor’s actions. Organization adopts strategy when they are in crisis.
1. Fall in sales.
2. Competitive pressures
3. Trade union demands etc.
SINGLE USE PLANS
These plans are meant for a specific purpose as soon as that purpose has been served the plan
becomes useless and given up.
PROGRAMMES
it specifies the date and time by which the activities of the organization will be carried out.
Eg: To produce 5000 color television sets by 31st march 2010. To sell 10000 motorcycle before
31 Dec 2009
Advantages
It ensures commitment
No wastage of time
Employees work with motivation
They coordinate the work
BUDGETS
A budget is the financial plan of a business. It is expressed in numerical terms. A budget is a
statement of projected activities of a business in the near future.
Advantages
It helps to determine its future course of action.
A budget is always prepared for a specific period of time.
Before preparing the budget the past happenings the present needs and future trends are
taken into account.
DECISION MAKING
DEFINITION OF DECISION-MAKING
A decision may be defined as "a course of action which is consciously chosen from among a set of
alternatives to achieve a desired result." It represents a well-balanced judgment and a commitment
to action.
According to Trewatha & Newport, "Decision-making involves the selection of a course of action
from among two or more possible alternatives in order to arrive at a solution for a given problem".
CHARACTERISTICS OF DECISION MAKING
Decision making implies choice: Decision making is choosing from among two or
more alternative courses of action. Thus, it is the process of selection of one solution
out of many available. For any business problem, alternative solutions are available.
Managers have to consider these alternatives and select the best one for actual
execution. Continuous activity/process:Decision-making is a continuous and dynamic
process. It pervades all organizational activity. Managers have to take decisions on
various policy and administrative matters. It is a never ending activity in business
management.
Mental/intellectual activity: Decision-making is a mental as well as intellectual
activity/process and requires knowledge, skills, experience and maturity on the part
of decision- maker. It is essentially a human activity.
Based on reliable information/feedback: Good decisions are always based on
reliable information. The quality of decision-making at all levels of the Organisation
can be improved with the support of an effective and efficient management information
system (MIS).
Goal oriented process: Decision-making aims at providing a solution to a given
problem/ difficulty before a business enterprise. It is a goal-oriented process and
provides solutions to problems faced by a business unit.
Means and not the end: Decision-making is a means for solving a problem or for
achieving a target/objective and not the end in itself.
Time-consuming activity: Decision-making is a time-consuming activity as various
aspects need careful consideration before taking final decision. For decision makers,
various steps are required to be completed. This makes decision- making a time
consuming activity.
Pervasive process: Decision-making process is all pervasive. This means managers
working at all levels have to take decisions on matters within their jurisdiction.
ADVANTAGES OF DECISION MAKING
Decision making is the primary function of management: The functions of
management starts only when the top-level management takes strategic decisions. Without
decisions, actions will not be possible and the resources will not be put to use. Thus
decision-makingis the primary function of management.
Decision-making facilitates the entire management process: Decision-making
creates properbackground for the first management activity called planning. Planning gives
concrete shapeto broad decisions about business objectives taken by the top-level
management. In addition, decision-making is necessary while conducting other
management functions such as organizing,staffing, coordinating and communicating.
Decision-making is a continuous managerial function: Managers working at all levels will
have to take decisions as regards the functions assigned to them. Continuous decision making is a
must in the case of all managers/executives. Follow-up actions are not possible unless
decisionsare taken.
Decision-making is essential to face new problems and challenges: Decisions are
required to be taken regularly as new problems, difficulties and challenges develop before
abusiness enterprise. This may be due to changes in the external environment. New
products may come in the market, new competitors may enter the market and government
policies may change. All this leads to change in the environment around the business unit.
Such change leads to new problems and new decisions are needed.
Decision-making is a delicate and responsible job: Managers have to take quick and
correctdecisions while discharging their duties. In fact, they are paid for their skill, maturity
and capacity of decision-making. Management activities are possible only when suitable
decisions are taken. Correct decisions provide opportunities of growth while wrong
decisions lead to loss and instability to a business unit.
STEPS INVOLVED IN DECISION MAKING PROCESS
Decision-making involves a number of steps which need to be taken in a logical manner. The
scientific method of decision-making involves the following six steps:
a. Defining / Identifying the managerial problem,
b. Analyzing the problem,
c. Developing alternative solutions,
d. Selecting the best solution out of the available alternatives,
e. Converting the decision into action, and
f. Ensuring feedback for follow-up.
The figure given below suggests the steps in the decision-making process:-
Identifying the Problem: Identification of the real problem before a business enterprise
is the first step in the process of decision-making. It is rightly said that a problem well-
defined is a problem half-solved. Information relevant to the problem should be gathered
so that critical analysis of the problem is possible. This is how the problem can be
diagnosed.
Analyzing the Problem: After defining the problem, the next step in the decision-
making process is to analyze the problem in depth. This is necessary to classify the
problem in order to know who must take the decision and who must be informed about
thedecision taken. Here, the following four factors should be kept in mind: (i) Futurity
of the decision, (ii) the scope of its impact, (iii) number of qualitative considerations
involved, and (iv) uniqueness of the decision.
Collecting Relevant Data: After defining the problem and analyzing its nature, the next
step is to obtain the relevant information/ data about it. There is information flood in the
business world due to new developments in the field of information technology. All
available information should be utilized fully for analysis of the problem. This brings clarity to
all aspects of the problem.
Developing Alternative Solutions: After the problem has been defined, diagnosed
on the basis of relevant information, the manager has to determine available
alternativencourses of action that could be used to solve the problem at hand. Only realistic
alternatives should be considered. It is equally important to take into account time and
costconstraints and psychological barriers that will restrict that number of alternatives
Selecting the Best Solution: After preparing alternative solutions, the next step
in the decision-making process is to select an alternative that seems to be most rational
for solving the problem. The alternative thus selected must be communicated to those
who are likely to be affected by it. Acceptance of the decision by group members is
always desirable and useful for its effective implementation.
Converting Decision into Action: After the selection of the best decision, the next step
is to convert the selected decision into an effective action. Without such action, the
decision will remain merely a declaration of good intentions. Here, the managerhas
to convert 'his decision into 'their decision' through his leadership.
Ensuring Feedback: Feedback is the last step in the decision-making process. Here,
the manager has to make built-in arrangements to ensure feedback for continuously
testing actual developments against the expectations. It is like checking the effectiveness
of follow-up measures. Feedback is possible in the form of organized information,
reports and personal observations. Feedback is necessary to decide whether the decision
already takenshould be continued or be modified in the light of changed conditions.
TYPES OF DECISIONS
Programmed and Non-programmed Decisions
Programmed or structured are those decisions, which are well defined and some specified
procedure or some decision rule might be applied to reach a decision. Such decisions are
routine and repetitive and require little time for developing alternatives in the design phase.
Programmed or structured decisions have traditionally been made through habit, by
operating procedures or with other accepted tools. Whereas, Non- programmed
Decisions, which are not well defined and have not pre-specified procedures decision rule
are known as unstructured or non-programmed decisions.
Not having enough information. Of course, extremes are never good: not having
enoughinformation to support your decision is not good either; and you should definitely
be up to speed withall the relevant information in order to come up with the best solution
for any issue.
Misidentifying the problem. In many cases, the issues surrounding your decision will be
obvious.However, there will be times when the decision is complex and you aren’t sure
where the main issue lies, as the actual cause may be elusive. Being able to conduct
thorough research, receive useful dataand speak with internal experts could be ways to
mitigate this situation.
Overconfidence in the outcome. We are not by any way devaluing the importance of
positive thinking, but rather that you should identify realistic, viable, achievable options
rather than ones thatare overly optimistic and unrealistic.
Impulsiveness. Stress, time constraints or any other circumstance such as the pressure to
decide upon a course of action can compromise the desired results if decisions are taken
too quickly. You might inadvertently skip important data or forget about the impact of
some action or other on the team.
Opinions and objectivity. It is natural to involve other people in the decision-making
process, butyou need to avoid falling for something similar to the halo effect
(preconceived ideas and prejudicesbased solely upon appearances). Try and be coolly
objective in your decision-making—compliance, safety and the business should be the
priority—that’s something you can only achieve with objective data.
- ORGANIZING
Organizing is the process of identifying and grouping the work to be performed, defining and
delegating responsibility and authority and establishing relationships for the purpose of enabling
people to work most effectively together in accomplishing objectives.
PROCESS OF ORGANIZING
1. Division of work: first step in organising is to divide the work to be done into specific
activities which are grouped into jobs that consist of certain tasks.
2. Grouping Jobs & departmentalization: is to combine or group similar jobs into larger
units called departments, divisions or sections.
3. Assignment of Duties: once the departments have been formed each employee is placed
under the charge of an individual.
4. Establishing Authority Relationships: The various members of the organisation who
performs the job, are linked by authority responsibility relations.
IMPORTANCE OF ORGANIZING
1. Benefits of specialization
2. Role clarity
3. Clarifies Authority and Responsibility
4. Avoiding Duplication of work
5. Coordination
ORGANISATION
According to Allen, “Organization is the process of identifying and grouping the work to be
performed, defining and delegating responsibility and authority, and establishing relationships for
the purpose of enabling people to work most effectively together in accomplishing objectives.”
IMPORTANCE OF ORGANISATION
• Vital for implementing plans
• Specialization
• Optimum use of resources
• Team work
• Communication relationship
• Creativity
• Coordination
• Continuity
TYPES OF ORGANISATION
Formal Organisation
o Formal organisation is a well-defined structure of authority and responsibility that
defines delegation of authority and relationships amongst the organisational
members. It works along pre-defined set of policies, plans, procedures, schedules
and programmes.
Informal Organisation
o Keith Davis defines informal organisation as “a network of personal and social
relations not established or required by formal organisation but arising
spontaneously as people associate with one another.”
DIFFERENCE BETWEEN FORMAL AND INFORMAL ORGANISATION
Formal Organization InFormal Organization
1. It is consciously and deliberately 1. It arises spontaneously
created.
2. Authority and responsibility are vital 2. It is only personal factors such as
for its functions. friendship , trust , confidence that
3. Rules and regulations are important are important.
4. It can be shown an organization 3. Personal relationship between
chart. individuals is more important.
5. Authority flows downwards and 4. It cannot be shown
responsibilities flow upwards. 5. There is no flow of authority
6. It is created only to attain the 6. It is created to fulfill the social
organization objectives. needs of an individual
7. Designations and official positions 7. Designation and official positions
are very important. are unimportant
8. It is permanent and stable 8. It is unstable.
ORGANISATION STRUCTURE
An organization structure explains the position and official relationships between the various
individuals working in an organization. It helps to understand an organization better.
TYPES OF COMMITTEES
• Standing Committee: Is never dissolved, there may be changes in membership. The
committee remains always. Eg. The board of directors in a company.
• Temporary Committee: This is created for a specific purpose. As soon as the purpose has
been accomplished the committee stands dissolved. Eg. if there is a strike in the
organization, then a committee is formed
• Executive Committee: Executive committee is one that has power to make important
decisions for the enterprise. Eg. board of directors.
• Advisory Committee: This committee can only make suggestions. It does not have the
powers to make decisions.
• Formal committee: This is one that is constituted as per the values and policies of the
organization. It has hierarchy. It functions according to the lines of authority.
• Informal committee: This is the one that is not constituted as per the rules and policies
of the organization. Such a committee is the outcome of informal meetings of the workers
to discuss their work related problems.
Advantages of Committee Organisation:
• Scope for group judgment
• Committee members feel motivated when they participate in the discussion
• Problems that cannot be solved by individual will have to be referred to a committee.
Disadvantages of Committee Organisation:
• Expensive
• More time for discussions
• Sometimes compromise decision made.
MATRIX ORGANISATION STRUCTURE
Matrix organisation combines two structures – functional departmentation and project
structure.
Functional department is a permanent feature of the matrix structure and retains authority
for overall operation of the functional units.
Project teams are created whenever specific projects require a high degree of technical skill
and other resources for a temporary period.
Project team form the horizontal chain and functional departments create a vertical chain
of command.
Members of a particular team are drawn from the functional departments and are placed
under the direction of a project manager who has the overall responsibility of a particular
project.
Fig 3.4 Matrix Organisation Structure
Advantage of Matrix Organisation
• It gives motivation for the personnel.
• It promotes communication.
Disadvantages
• It goes against the principles of unity of command
• Dual command may result in confusion.
• Quick decisions may not be possible.
PROJECT ORGANISATION STRUCTURE
The project structure consists of a number of horizontal organisational units to complete projects
of a long duration. A team of specialists from different areas is created for each project. Usually
this team is managed by the project manager. The project staff is separate from and independent
of the functional departments.
Advantages of Project Organisation Structure
• It can be designed to suit individual projects
• It makes use of specialized knowledge and skill whenever required.
• It fixes responsibility on individuals on the work done by them.
Disadvantages of Project Organisation Structure
• The project manager may have tough time dealing with specialists from different fields.
• Decision making is difficult.
• The time within which the project has to be completed will put pressure on every
individual.
SPAN OF CONTROL
Span of management refers to the number of subordinates a manager can effectively handle,
manage. A manager will be able to perform his basic work of guiding his subordinates and making
them work only if he has the right number of such subordinates under him. The more people under
the control of one manager - the wider the span of control. Less means a narrow span of control.
Span of Management is also known as span of control.
Eg. Class teacher– students, family–children
TYPES OF SPAN OF CONTROL
NARROW SPAN OF CONTROL
ADVANTAGES
It simplifies training.
Achieve economic advantage.
Uses specialized technology.
DISADVANTAGES
Coordination of departments is difficult.
Responsibility for profit is at the top.
DEPARTMENTATION BY TERRITORY
Departmentation by geography is followed where geographic marked appear to offer advantages.
Geographic department most often use in sales and production, it is not use in finance.
Departmentalization by geographical regions groups jobs on the basis of territory or geography.
For example Merek, a major pharmaceutical company, have its domestic sales departmentalized
by regions such as Northeast, Southeast, & Northwest
CENTRALISATION
Centralisation is the systematic and consistent reservation of authority at central point within the
organisation
Benefits of Centralisation
This system results in certain advantages to the organization
Facilitating Personal Leadership. Personal leadership can be a potent influence in the
success of a small organisation and during its early growth stages. The success and survival
of the small, young enterprise in the competitive market depends upon aggressiveness,
singleness of purpose, and flexibility. Under a talented and dynamic leader, centralisation
in small organisation may result in quick decisions, enterprising and imaginative action,
and high mobility
Providing Integration. Certain amount of centralisation is necessary to unify and integrate
the total operation of the enterprise. Some sort of central direction is required to keep all
parts of the organisation moving harmoniously together towards a common objective.
Thus, it acts as a binding force on the various parts of the organisation.
Uniformity of Action Centralisation brings uniformity in all actions in the organisation.
Thus, to the extent that the organisation wishes all its units to do the same thing in the same
way or the same time, there must be centralisation of appropriate decisions.
Handling Emergencies. When emergency decisions affecting all the units of the
organisation are to be taken, centralisation is necessary. The more acute emergency or the
more acute competition requires greater centralized decision-making.
Other Benefits. Besides, centralisation minimizes duplication of work and wastages
require easier control, and makes communication easier.
However, these advantages of centralisation are limited in certain circumstances and
particularly in smaller organisations. A stage comes when decentralisation becomes desirable
to achieve its advantages and where the limitations of centralisation come in the way of
successful organisational functioning.
DECENTRALISATION
Decentralisation has become the prevailing philosophy for organising activities on the part of large
organisations.
Benefits of Decentralisation
Many organisations, which were centralized at earlier stages, have been forced to go for
decentralisation simply because they could not cope up with the situation under centralized
authority. This show the benefits of decentralisation which are as follows:
Reducing Burden to Top Executives. Decentralisation is necessary for solving the
problems of expanding organisations. It is the means by which the chief executive can
extend his leadership over a giant organisation, when the chief executive makes operating
decisions and with problems of immediate urgency, he finds it almost impossible to adopt
the relaxed and contemplative point of view necessary for planning and thinking ahead.
Decentralisation relieves this pressure on the chief executive an provides him time to think
for the future and to make plans accordingly.
Facilitating Diversification. Decentralisation can facilitate the growth and diversification
of product lines. For under decentralisation, each product line is treated as separate unit
and proper emphasis on all important matters such as present position, future prospects, a
comparative efficiency, can be given.
Ensuring Marketing Innovations. Customers require satisfaction in respect of supply of
qualitative products, regularity of supply, and at cheaper rates. Marketing innovations
ensure better customer satisfaction. Each organisation has to carry on these marketing
innovations for its existence and growth. In decentralized organisation structure, higher
level people get much time for the creativity and innovations. The impact of decentralisation on
both product and market has proved by the various organisations.
Motivating Mangers. Various research studies have shown that we organisation
structure itself can influence the people within the organisation. The extent to which the
organisation facilities participation, communication, delegation, mutual interaction, and
interdependence, motivates people for higher productivity. Decentralization tends to
emphasise those desirable characteristics in whatever type of structure it is found.
Encouraging Development of Managers. Managers are made, not born and
decentralisation is one of the best methods of developing managers in the organisations.
Other methods of management development have their own contributions in this field.
However, giving manager’s management jobs to do and to delegate authority for
decision-making make them more mature and competent and broad-based. The problem
of succession is overcome this way and the future growth and success of the organisation
are ensured as most organisations find lack of managerial talent a limiting factor in
growth. Perhaps, the necessity of management development is one of the compelling
reasons for decentralisation.