Edp Micro
Edp Micro
Submitted 2023-2024
This micro-project work submitted I partial fulfillment of requirement for the Award of
diploma in,
CIVIL ENGINEERING
Submitted By:-
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GOVERNMENT POLYTECHNIC,BRAMHAPURI
DIST-CHANDRAPUR
DEPARTMENT OF CIVIL ENGINEERING
CERTIFICATE
This is certified that Piyush B. Nandekar the student of this institute has carried
out this micro-project work on “Prepare a report on Unique selling proposition”.
under the guidance of Mr. A. D. Meshram sir in the Department of Civil Engineering
during the session 2023-2024. This work has been done in the partial fulfillment of the
award for in Civil Engineering from Maharashtra State Board of Technical Education,
Mumbai.
Submitted by: -
Project Guide
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GOVERNMENT POLYTECHNIC, BRAMHAPURI
DIST- CHANDRAPUR
DEPARTMENT OF CIVIL ENGINEERING
DATE: / / 2024
PLACE: BRAMHAPURI
3
GOVERNMENT POLYTECHNIC, BRAMHAPURI
DIST- CHANDRAPUR
DEPARTMENT OF CIVIL ENGINEERING
ACKNOWLEDGEMENT
I would like to extend our thanks to HOD. Ms. M. T. Nagdeve mam for his
encouragement , support and guidance.
Last but not the least , i am thankful to all those who have directly or indirectly
support me.
SUBMITTED BY :
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PART-A
Micro-Project Proposal
2.
Course Outcome: - Suggest the advanced resource management techniques for the
given project.
3.Proposed Methodology
2. Take guideline
with subject
teacher on given topic
3. Collection of
information on the given
topic
4. Preparation of Proposal
5. Submission of Proposal
to the subject teacher
5
5. Resources Required:-
1. 1
3 Laptop HP 1
6
PART-B
Micro-Project Report
1.
Rationale: Civil engineering sector as completed number of projects with
conventional techniques to meet the need of society. But, in recent to decades, various
new innovative techniques are being used worldwide, which our practicising
engineers, are also partially using to achieve their goals. The emerging trends in civil
engineering helps to complete undertaken projects within prescribed schedule, save
the natural resources and to make the projects eco friendly. This subject help to make
awareness about soft computing techniques, new materials, advanced machineries,
sustainable resources material management and advancement in civil engineering.
2.
Aim/Benefits of the Micro-Project: Prepare a report on Unique selling proposition
3.
Course Outcomes Achieved: - Suggest the advanced resource management
techniques for the given project.
4.
Literature Review: -
The information about the topic was collected by different sources such as different
reference book, You Tube videos and also by different sites as well as using web links.
Also, we meet the teacher related with this topic and the corresponding subject in our
college we got good information from Mr. A. D. Meshram sir us information.
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6. Actual resources required :
No. Name of Resource Specifications Qty. Remark
1. 1
Learning manual MSBTE
3 1
Laptop HP
A unique selling proposition, more commonly referred to as a USP, is the one thing
that makes your business better than the competition. It’s a specific benefit that makes
your business stand out when compared to other businesses in your market.
Forming an opinionated and deliberate USP helps focus your marketing strategy
and influences messaging, branding, copywriting, and other marketing decisions. At its
core, a USP should quickly answer a potential customer’s most immediate question
when they encounter your brand
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Fig.USP
7.2 What makes you different from the competition?
Your USP plays to your strengths and should be based on what makes your brand
or product uniquely valuable to your customers. Being “unique” is rarely a strong USP
in itself. You have to differentiate around some aspect your target audience cares about,
otherwise your messaging won’t be nearly as effective.
• Assertive, but defensible: A specific position that forces you to make a case
against competing products is more memorable than a generic stance, like “we
sell high-quality products.”
• Focused on what your customers value: “Unique” won’t count for much if it’s
not something your target customers truly care about.
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• More than a slogan: While a slogan is one way your USP can be
communicated, it’s also something that you can embody in other areas of your
business, from your return policy to your supply chain. You should be able to
talk the talk and walk the walk.
It’s not necessarily what you sell that has to be unique, but the message you choose to
focus on that your competition doesn't.
One of the first things that you notice about Saddleback Leather’s site is their famous tagline:
“They’ll fight over it when you’re dead.”
It’s a sentence that immediately conveys the unique value of Saddleback’s products in
their signature irreverent tone: this product is built so well it will outlive its owner. The
messaging also refers directly to their 100-year warranty, which backs the promise with a
guarantee that the products will last you a lifetime and then some.
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Longevity, especially for high-priced, everyday carry products is definitely a unique
selling point, especially when so many competitors are focused on positioning their
products as status symbols, the stylish trends that you’ll want to replace next year, or a
cheap solution to an expensive look.
In fact, when cheap knockoffs of their products started appearing in the market,
Saddleback Leather took it as an opportunity to create a clever “how it’s made” video
that reinforces the quality of their own craftsmanship.
A lot of coffee shops and roasters lay claim to having the “smoothest” or “richest” cup
of coffee out there. Death Wish Coffee, however, chose to cater to those who need an
extra kick in their cup of joe by instead selling the “world’s strongest coffee”.
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Death Wish Coffee is an excellent example of developing a product based on a
unique selling proposition that was largely left untouched in the crowded coffee market.
It’s not a position that will immediately attract every kind of coffee drinker, but the
product firmly appeals to a certain segment of consumers and it’s hard to imitate. Death
Wish Coffee backs it up too. In addition to boldly declaring it on their site and
packaging, and breaking down how it’s made, they also offer full refunds for anyone
who says that the coffee wasn’t the boldest cup they’d ever had.
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7.4 How to write your own unique selling proposition
Now that we’ve looked at ten examples of strong USPs from other businesses, you
might be wondering how you can go about creating, uncovering, or refining your own
unique selling proposition.
Every USP is going to be, well, unique but that doesn’t mean there isn’t a process
you can follow to put yourself on the right track. Here's how you can write yours:
1. Make a list of all the potential differentiators of your brand and what you sell. And
get specific. Breakout products and compelling marketing messages rely on precision:
they solve the exact right problem and communicate that benefit to customers in their
own words.
Applied properly, a USP can be woven into different areas of your business, from
your brand name to your return policy to reinforce the idea to your customers.
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Once you have a vague idea of what your USP is, it might help to express it as a
positioning statement so you can get it down on paper:
This won’t be exactly what you advertise on your website, but it should help you clarify
your USP, its audience, and any specific differentiators that might be worth highlighting.
A USP isn’t just a persuasive line of copy on your home page. It’s ultimately how
you position your products or even your entire business to the rest of the world.
Your products don’t need to be wholly unique in and of themselves for you to have
a strong unique selling proposition. Instead, look for a spot in the market where you
can plant your flag that is relatively untouched by the competition.
There may be a dozen ways you could sell your products, but your USP is the big
idea that best positions your brand according to what your customers care about and
what your competitors aren’t.
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8. SKILL DEVELOPED / LEARNING OUTCOMES OF THE PROJECT:
1.Preparation of presentation.
4. It is very useful to increase thinking capacity that help to how to improve the
presentation.
2) By using Google,I can able to collect the information about understand Unique selling
propositions.
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Micro Project Evaluation Sheet
Name of Student: Piyush B. Nandekar Enrollment No: 2001210079 Name of
Programme: Civil Engineering Semester : 6th SEM
Course Title: : Emerging trends in civil engineering Course Cod: 22603
Title of the Micro-Project: - “Prepare a report on Unique selling proposition” CO:-
c. Suggest the advanced resource management techniques for the given project.
Sr. Poor Average Good Excellent
Characteristic to be (Marks 1- (Marks 4- (Marks 6- (Marks 9- Sub
No
assessed Total
. 3) 5) 8) 10)
(A) Process and Product Assessment (Convert above total marks out of 6 Marks)
Relevance to the course
1
2 Literature
Review/Information
Collection
Completion of the target
3 as per project
proposal
Analysis of Data and
4 Representation
Quality of
5
Prototype/Model
6 Report Preparation
(B) Individual Presentation / Viva (Convert above total marks out of 4 marks)
7 Presentation
8 Viva
(A)
(B)
Process and Product Total Marks 10
Individual Presentation/Viva
Assessment
(4 Marks)
(6 Marks)
17
Comments/Suggestions about team work/leadership/inter-personal communication Name and
designation of the Teacher: Ms. P. Y. Bagade
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