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Edp Micro

The document discusses a micro-project report on unique selling proposition. It defines unique selling proposition and explains what makes a business stand out from competition. It provides examples of unique selling propositions from companies like Saddleback Leather that focus on benefits customers value to differentiate themselves.

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Tanmay Warthe
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0% found this document useful (0 votes)
41 views18 pages

Edp Micro

The document discusses a micro-project report on unique selling proposition. It defines unique selling proposition and explains what makes a business stand out from competition. It provides examples of unique selling propositions from companies like Saddleback Leather that focus on benefits customers value to differentiate themselves.

Uploaded by

Tanmay Warthe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

A MICRO-PROJECT ON

“Prepare a report on Unique selling proposition”

Submitted 2023-2024
This micro-project work submitted I partial fulfillment of requirement for the Award of
diploma in,

CIVIL ENGINEERING

Under the Guidance of

Mr. A. D. Meshram sir

Submitted By:-

Piyush B. Nandekar (52 )

1
GOVERNMENT POLYTECHNIC,BRAMHAPURI
DIST-CHANDRAPUR
DEPARTMENT OF CIVIL ENGINEERING

CERTIFICATE

This is certified that Piyush B. Nandekar the student of this institute has carried
out this micro-project work on “Prepare a report on Unique selling proposition”.
under the guidance of Mr. A. D. Meshram sir in the Department of Civil Engineering
during the session 2023-2024. This work has been done in the partial fulfillment of the
award for in Civil Engineering from Maharashtra State Board of Technical Education,
Mumbai.

Submitted by: -

Piyush B. Nandekar (52 )

Project Guide

Mr. A. D. Meshram sir

Ms. M. T. Nagdeve mam Dr. R. L. Wankhede sir

Head of Department Principal

2
GOVERNMENT POLYTECHNIC, BRAMHAPURI
DIST- CHANDRAPUR
DEPARTMENT OF CIVIL ENGINEERING

I am student of Third year of Department of Civil Engineering, humbly


completed this Micro-project work for time to time as described in this report by my
own skill and study between the period from 2023-2024. As per instruction and guidance
of Mr. A. D. Meshram sir and following student was associated for this work. However,
quantum of my contribution has been approved by the guide.

Submitted by:- Piyush B. Nandekar (52 )

DATE: / / 2024
PLACE: BRAMHAPURI

3
GOVERNMENT POLYTECHNIC, BRAMHAPURI
DIST- CHANDRAPUR
DEPARTMENT OF CIVIL ENGINEERING

ACKNOWLEDGEMENT

I would like to extend our thanks to HOD. Ms. M. T. Nagdeve mam for his
encouragement , support and guidance.

I am also grateful to our principal Dr. R. L. Wankhede sir for encouraging


us time to time. I also extend my thanks to all lecturer and other staff of
department for their co operation and kind help throughout the project.

Last but not the least , i am thankful to all those who have directly or indirectly
support me.

SUBMITTED BY :

Piyush B. Nandekar (52)

4
PART-A
Micro-Project Proposal

1. Aim of the Micro-Project: “Prepare a report on Unique selling proposition”

2.
Course Outcome: - Suggest the advanced resource management techniques for the
given project.

3.Proposed Methodology

a. To discuss the topic of project with respective teacher.


b. To take guideline from subject teacher about project.
c. To collect information about topic of micro project.
d. To prepare a Proposal of Project.
e. To submit the Proposal of Project to the subject teacher.
4. Action Plan:-
Sr. No Details of Activity Planned Start Planned Finish Name of Student
Date Date
1. Detailed discussion on
the micro project.

2. Take guideline
with subject
teacher on given topic

3. Collection of
information on the given
topic

4. Preparation of Proposal

5. Submission of Proposal
to the subject teacher

5
5. Resources Required:-

S. Name of Specifications Qty. Remarks


no Resource/material

1. 1

Learning manual MSBTE

2. Internet As per requirement 1

3 Laptop HP 1

4 Smart Phone REALME c3 1

Name of student with Roll No. Guided By:-

Piyush B. Nandekar (52) Mr. A. D. Meshram sir

6
PART-B
Micro-Project Report
1.
Rationale: Civil engineering sector as completed number of projects with
conventional techniques to meet the need of society. But, in recent to decades, various
new innovative techniques are being used worldwide, which our practicising
engineers, are also partially using to achieve their goals. The emerging trends in civil
engineering helps to complete undertaken projects within prescribed schedule, save
the natural resources and to make the projects eco friendly. This subject help to make
awareness about soft computing techniques, new materials, advanced machineries,
sustainable resources material management and advancement in civil engineering.

2.
Aim/Benefits of the Micro-Project: Prepare a report on Unique selling proposition
3.
Course Outcomes Achieved: - Suggest the advanced resource management
techniques for the given project.

4.
Literature Review: -
The information about the topic was collected by different sources such as different
reference book, You Tube videos and also by different sites as well as using web links.
Also, we meet the teacher related with this topic and the corresponding subject in our
college we got good information from Mr. A. D. Meshram sir us information.

5. Actual Methodology Followed:


1. I had discussed about micro project with respective teacher.
2. I had taken guideline from subject teacher.
3. I collected required resources and information related to project.
4. I prepared a report on the given topic.
5. Demonstration of project and final submission.

7
6. Actual resources required :
No. Name of Resource Specifications Qty. Remark

1. 1
Learning manual MSBTE

2. Internet As per requirement 1


-

3 1
Laptop HP

4 Smart Phone REALME c3 1

7. Outputs of micro project:

7.1 What Is a Unique Selling Proposition

A unique selling proposition, more commonly referred to as a USP, is the one thing
that makes your business better than the competition. It’s a specific benefit that makes
your business stand out when compared to other businesses in your market.

Forming an opinionated and deliberate USP helps focus your marketing strategy
and influences messaging, branding, copywriting, and other marketing decisions. At its
core, a USP should quickly answer a potential customer’s most immediate question
when they encounter your brand

8
Fig.USP
7.2 What makes you different from the competition?

Your USP plays to your strengths and should be based on what makes your brand
or product uniquely valuable to your customers. Being “unique” is rarely a strong USP
in itself. You have to differentiate around some aspect your target audience cares about,
otherwise your messaging won’t be nearly as effective.

A compelling USP should be:

• Assertive, but defensible: A specific position that forces you to make a case
against competing products is more memorable than a generic stance, like “we
sell high-quality products.”

• Focused on what your customers value: “Unique” won’t count for much if it’s
not something your target customers truly care about.

9
• More than a slogan: While a slogan is one way your USP can be
communicated, it’s also something that you can embody in other areas of your
business, from your return policy to your supply chain. You should be able to
talk the talk and walk the walk.

It’s not necessarily what you sell that has to be unique, but the message you choose to
focus on that your competition doesn't.

7.3 Example Of Unique Selling Propositions Done Right

7.3.1. Saddleback Leather

One of the first things that you notice about Saddleback Leather’s site is their famous tagline:
“They’ll fight over it when you’re dead.”

It’s a sentence that immediately conveys the unique value of Saddleback’s products in
their signature irreverent tone: this product is built so well it will outlive its owner. The
messaging also refers directly to their 100-year warranty, which backs the promise with a
guarantee that the products will last you a lifetime and then some.

10
Longevity, especially for high-priced, everyday carry products is definitely a unique
selling point, especially when so many competitors are focused on positioning their
products as status symbols, the stylish trends that you’ll want to replace next year, or a
cheap solution to an expensive look.

In fact, when cheap knockoffs of their products started appearing in the market,
Saddleback Leather took it as an opportunity to create a clever “how it’s made” video
that reinforces the quality of their own craftsmanship.

7.3.2 Death Wish Coffee

A lot of coffee shops and roasters lay claim to having the “smoothest” or “richest” cup
of coffee out there. Death Wish Coffee, however, chose to cater to those who need an
extra kick in their cup of joe by instead selling the “world’s strongest coffee”.

11
Death Wish Coffee is an excellent example of developing a product based on a
unique selling proposition that was largely left untouched in the crowded coffee market.
It’s not a position that will immediately attract every kind of coffee drinker, but the
product firmly appeals to a certain segment of consumers and it’s hard to imitate. Death
Wish Coffee backs it up too. In addition to boldly declaring it on their site and
packaging, and breaking down how it’s made, they also offer full refunds for anyone
who says that the coffee wasn’t the boldest cup they’d ever had.

12
7.4 How to write your own unique selling proposition

Now that we’ve looked at ten examples of strong USPs from other businesses, you
might be wondering how you can go about creating, uncovering, or refining your own
unique selling proposition.

Every USP is going to be, well, unique but that doesn’t mean there isn’t a process
you can follow to put yourself on the right track. Here's how you can write yours:

1. Make a list of all the potential differentiators of your brand and what you sell. And
get specific. Breakout products and compelling marketing messages rely on precision:
they solve the exact right problem and communicate that benefit to customers in their
own words.

2. Research the competition.


Who are your competitors and what are their USPs? Look for gaps where you can
potentially introduce your brand differently. Products in the same category can be
positioned in wildly different ways—footwear, for example, can emphasize style,
comfort, or durability.

3. Compare your most unique angles against your audience's needs.


Are there any customer needs that haven’t been filled? Do you see any pain points
that you can appeal to that your competitors haven’t?

4. Compile the data.


Take the information that you’ve learned, and sift through it to single out your
strongest USP.

5. Think about viable ways to apply it across your business.

Applied properly, a USP can be woven into different areas of your business, from
your brand name to your return policy to reinforce the idea to your customers.

13
Once you have a vague idea of what your USP is, it might help to express it as a
positioning statement so you can get it down on paper:

[YOUR BRAND] offers [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE


PROPOSITION].

Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

This won’t be exactly what you advertise on your website, but it should help you clarify
your USP, its audience, and any specific differentiators that might be worth highlighting.

7.5 Unique selling propositions: Defining your competitive edge

A USP isn’t just a persuasive line of copy on your home page. It’s ultimately how
you position your products or even your entire business to the rest of the world.

Your products don’t need to be wholly unique in and of themselves for you to have
a strong unique selling proposition. Instead, look for a spot in the market where you
can plant your flag that is relatively untouched by the competition.

There may be a dozen ways you could sell your products, but your USP is the big
idea that best positions your brand according to what your customers care about and
what your competitors aren’t.

14
8. SKILL DEVELOPED / LEARNING OUTCOMES OF THE PROJECT:

1.Preparation of presentation.

2.It important to develop online interaction by searching and collecting useful

information by using internet.

3. Handling the data that's very needful to project.

4. It is very useful to increase thinking capacity that help to how to improve the

presentation.

9. APPLICATION OF MICRO PROJECT:

1) we can able to understand Unique selling propositions.

2) By using Google,I can able to collect the information about understand Unique selling
propositions.

15
16
Micro Project Evaluation Sheet
Name of Student: Piyush B. Nandekar Enrollment No: 2001210079 Name of
Programme: Civil Engineering Semester : 6th SEM
Course Title: : Emerging trends in civil engineering Course Cod: 22603
Title of the Micro-Project: - “Prepare a report on Unique selling proposition” CO:-
c. Suggest the advanced resource management techniques for the given project.
Sr. Poor Average Good Excellent
Characteristic to be (Marks 1- (Marks 4- (Marks 6- (Marks 9- Sub
No
assessed Total
. 3) 5) 8) 10)
(A) Process and Product Assessment (Convert above total marks out of 6 Marks)
Relevance to the course
1
2 Literature
Review/Information
Collection
Completion of the target
3 as per project
proposal
Analysis of Data and
4 Representation
Quality of
5
Prototype/Model

6 Report Preparation

(B) Individual Presentation / Viva (Convert above total marks out of 4 marks)

7 Presentation

8 Viva

(A)
(B)
Process and Product Total Marks 10
Individual Presentation/Viva
Assessment
(4 Marks)
(6 Marks)

17
Comments/Suggestions about team work/leadership/inter-personal communication Name and
designation of the Teacher: Ms. P. Y. Bagade

18

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