Leaflet

Leaflet adalah selebaran mirip pamflet yang bertujuan untuk memberikan informasi kepada
pembacanya. Berbeda dengan pamflet, leaflet didesain dengan lipatan agar pembacanya
dapat membaca dengan mudah di tiap lipatannya.

Generic structure dari leaflet adalah:

1. Title: the name of products or service offered in leaflet.

2. Contain: the information given about the products or service offered in leaflet.
3. Contact person: name, address, or phone number person to find out more information about
something that’s offered in leaflet.
4. Specific text: leaflet usually succinct in language and eye-catching in design, and usually
using a headlines.

Language features dari leaflet adalah:

1. Using simple present tense

2. Using persuasive language
3. Contain detail information about product or service given
4. Attractive and colorful

leaflet
noun [ C ]

UK

/ˈliː.flət/ US

/ˈliː.flət/

a piece of paper that gives you information or advertises something:

Demonstrators handed out leaflets to passers-by.

A leaflet about the new bus services came through the door today.
 (Definition of leaflet from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)

leaflet | AMERICAN DICTIONARY

leaflet
noun [ C ]

US

/ˈlif·lɪt/

a piece of paper, or several pieces of paper folded together, that gives information or advertises something:

They were handing out leaflets outside the supermarket about the school board election.

(Definition of leaflet from the Cambridge Academic Content Dictionary © Cambridge University Press)

a piece of paper, or several pieces of paper folded together, that gives information or advertises something:

distribute/hand out leaflets Staff stood outside the supermarket handing out leaflets advertising the promotion.

an explanatory/information leaflet

Characteristics of Leaflets .
Leaflet production is affected by the physical characteristics of
paper, such as shape, texture, quality, size, weight,
Legibility and color. Quality also affects durability.
The major factors involved in selection of paper weights and
leaflet sizes are: Message length.

10 Things EVERY Leaflet Should Include

Author: James Birch

Every flyer should have a purpose. Whether it's promoting an upcoming event or advertising your business, product or services.

Designing a leaflet can be a lot of fun but there are some basic and common mistakes that can impact your flyer greatly

Our design team have come up with this top 10 list of essential features every leaflet must have:

1 Brand Colours and Logo

You have worked hard and probably spent a fair bit of cash creating a logo, choosing colours and a
generally creating the ‘feel’ of your business. Why would you abandon your branding it at a time you
need it most?
Take a look at some big brands. Virgin adverts and promo gear is always red, Sainsbury’s ads always
have a hint of orange in them, Morrison’s stick with sunshine yellow and so on. They do this for one
reason: it is how people recognise their brands and how they differentiate themselves from others.

Your leaflet should dovetail with your brand, using the same logo and colour palette .

2 Make it Different: The Purpose of the Leaflet

Confusing, isn’t it?! We’ve just said use your branding but now we are saying create something
different…

The principle is that every flyer has a purpose and in most cases, each purpose is different. The design
of the flyer should meet these different purposes.

It also stops advertising and promotional campaigns become stagnant. There is a fine line between
people recognising your logo and brand, and being bombarded with the same advert, leaflet, flyer,
poster etc. time and time again.

3 Details, Details, Details

The glaringly obvious details are easy to miss when designing a leaflet. Most designers start out by
making a list of the detail that MUST be included, followed by a separate list of details that COULD
be included if there is space, deemed necessary or fits with the content.

Do you need event details such as date, time, venue and so on? Or is it about buying tickets online or
registering interest in an event?

4 Who is the Leaflet For?

Just as every leaflet has a purpose, every leaflet has an audience. Knowing who is this
audience is will impact on how the content of the leaflet is written.

Put yourself in the shoes of your customers – what is it this leaflet needs to convey? Is the prime information obvious?

5 Speak Directly to People

The content must relate to people. Forget ‘academic speak’, use ‘you’ and ‘your’ through the
leaflet. This personalises the content and shows people that you have them and their interests
at heart.

6 The Right Spacing

Written content should be at a minimum, with well-chosen and well-structured sentences,
headings and sub-headings impacting the information you want your leaflets and flyers to
give your customers.

But it needs to be laid out well and this means the right spacing, and clever use of ‘white’ or
empty space. Our design team can help – why not give us a call?

7 Eye-Catching, Useful Imagery

Images are the supporting actor on the leaflet, emphasising the purpose of the leaflet and supporting the content. Images need to be
appropriate, clear, relevent and of high-quality.

It may be that in exchange for deleting a whole paragraph, you could have an image that says it all. Remember, if everything on your leaflet
is high contrast, nothing stands out.
8 Choose a Title
Our world is busy, and our vision is crowded with all kinds of competing adverts and
promotions.

Our attention span for any leaflet or advertising tool is short – less than four seconds. Too
much text, too many images all make for a chaotic leaflet, the message of which is not
immediately obvious.

And this is why choosing a title that immediately says what it is all about is simply essential,
but an often-forgotten addition of a leaflet or flyer.

9 The Power of Persuasion

You have caught the attention of your audience with a great title. The images are powerful
but is the content up to scratch?

With great copywriting, your leaflet will deliver the message that it needs to. And this is the
power of persuasion.

What is it you want your target audience to do by the time they have read the leaflet?

10 Call to Action
And that leads us nicely on to our final point: what is it that the customer needs to do now?
ADVANTAGES AND
DISADVANTAGES OF LEAFLETS
FOR ADVERTISING
Being in the digital age, marketing leaflets are often overlooked, they have been branded as old
fashioned and ineffective, however there are many advantages of using leaflets to market your
business or product. When done correctly, leaflets are visually appealing and contain useful
information about the business or product. As long as paper is still being used, leaflets will
never become obsolete and are still an effective marketing tool.

Marketing your business is very important and finding what works well for your business is key;
however, a lot of people will overlook the use of leaflets as an effective way to promote their
business. Here are some advantages and disadvantages of leaflet advertising in 2019.

ADVANTAGES
Leaflets Are Cost Effective
Posting leaflets through people’s doors is a very popular way for small and local businesses to
promote their brand whether that being a local restaurant or marketing company. There is little
cost when it comes to posting leaflets (i.e. paying hourly costs of the manpower it takes to post
them) through people’s post boxes whereas trying to get noticed digitally can cost you as you
may have to use paid ads (that can cost thousands per month) and there is always the worry of
investing in other marketing techniques that you may not know too much about, therefore
wasting resources, money, and time.

Leaflets are significantly cheaper to produce than investing in a digital marketing strategy and,
as mentioned above, don’t cost much to distribute to potential customers. Leaflets can easily be
designed for free on a computer and then, for high quality products, using digital or offset
printing to print the leaflets can be cost effective. These printing methods aren’t expensive,
especially if you want to print off high quantities. When it comes to digital and offset printing,
the outcome of your leaflets will be of high quality - presenting sharp, crisp images, and content.
Leaflets Include A Lot Of
Information
Unlike digital marketing there are fewer word count or character limit restrictions with leaflets.
When it comes to leaflets, you can fill them with as much information as you need within an
organised layout that is also visually pleasing. A leaflet can include information about the
product or business you are advertising, company logo, contact information, images, and more.

When it comes to designing a leaflet, even though they can be text heavy and there are fewer
restrictions, it’s important to consider only including the information necessary, finding the right
balance between adding all of the information needed, but not making the leaflet purely text.

The ideal leaflet should be visually pleasing which includes images and text that is in an easy to
read layout. The text included should be to the point, possibly bullet pointed with headers, as
this breaks up the text making it easier to read but also looks better within the leaflet. Get
more leaflet design tips here and choose the right print technique to go with your design here.

Visually Pleasing
A leaflet needs to grab the attention of possible customers, therefore, needs to stand out; this
attention-grabbing layout can be achieved by being colourful, including images, and eye
catching headers. A leaflet, unlike paid ads, are visually pleasing and can come in a range of
styles that can grab the potential customers’ attention.

Leaflets can come in a range of shapes and sizes. This flexibility can influence the layout of your
content and create a leaflet that is easy to read and to the point.
 Image courtesy of https://www.pinterest.co.uk/

Easy To Read
During the leaflet design process many marketers will only add important information that is
needed to be known by potential customers about the business or product. The text also has to
attract the attention of potential customers therefore should be clear, in a easy to read font. We
recommend a font such as Arial as it’s rounded and clear to read.

A flyer is made to attract consumers and to make them interested in the business, therefore are
designed to be visual and straight to the point so making them easy to read is critical.

Targets Specific Demographics

When it comes to distributing leaflets, the most common way is posting them through people’s
letterboxes, or passing them out in busy areas. This strategy is a great and cost effective way to
target your local demographics, as you can’t reach more of your local consumers than by
posting a leaflet to their house. Even digital marketing may not be able to target everyone
locally.

You can distribute leaflets in areas which have a higher percentage of your target market. For
example, if you are opening a new shop, visiting a shopping centre and distributing leaflets will
hit your ideal demographic of shoppers, all within a short space of time. Or, for example, you
could only post leaflets about your luxury product to high income postcodes.
DISADVANTAGES
They Are Discarded Once Read If
They're Poor Quality
Leaflets lack long term impact as many consumers may read the leaflet but they will not keep
them. Once read leaflets often aren’t needed any more (and will most likely be discarded).

This quick-turnaround means that they may become a customer but they won't have anything to
remind them of your product or service; so you have to keep them coming back through great
service and other marketing methods.

As many people distribute leaflets, potential customers will look once at the leaflet and if they
aren’t interested at that time will throw the leaflet away as they aren’t worth keeping hold of. If
people aren’t interested from the off, they will not want to hold onto it for long as they create
clutter.

To get around this, you should make sure your leaflets pique a person's interest and are worth
giving a second glance. You need to make sure you grab the reader's attention.

Read another post about how to design effective marketing leaflets here.

Do Not Have A Long Term Impact

As mentioned above leaflets can easily be discarded sometimes once read, or before that if the
leaflet hasn’t grabbed the consumers attention. Some people can see leaflets as a waste of time
as they will usually be advertising something that is not of interest to them.

However this only tends to happen to leaflets of low value or poor targeting. I know from
experience that restaurant and takeaway menus are revisited a lot!

Sometimes Aren’t Considered As

Important
Leaflets are often distributed to people’s homes, some of which are promoting something you
aren’t interested in, others are trying to sell you things you wouldn’t normally buy etc; therefore,
when many people receive a leaflet, unless it really captures their attention they will tend to
discard it. Therefore creating an eye catching and worthwhile leaflet is key to ensure this
doesn’t happen to you.
To Round Up...
Looking at the advantages and disadvantages of using leaflets as a marketing tool in 2018
shows us that they are still effective and will be used for many years to come.

When it comes to the disadvantages, design and thorough planning will allow you to create an
effective leaflet that will be an effective form of marketing.

Leaflets have been used as a marketing tool for many years and if you design a great
leaflet then you will reap the benefits.

As leaflets aren’t expensive to produce and are easy to distribute amongst local businesses and
homes they are a great way to promote your business or product.

The quality of the print will help you stand out against other companies using leaflets as their
marketing tool. If you are wondering which is the best print type to use for your leaflets then our
free eBook will help...