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10 Detail of Business Plan

The document provides an outline for a business plan, including sections on the executive summary, market analysis, marketing and sales strategies, product details, pricing, branding, and a unique selling proposition. It discusses key considerations for each section such as target markets, competition, marketing budgets, branding concepts, and developing a compelling brand story.

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boomrock400
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8 views18 pages

10 Detail of Business Plan

The document provides an outline for a business plan, including sections on the executive summary, market analysis, marketing and sales strategies, product details, pricing, branding, and a unique selling proposition. It discusses key considerations for each section such as target markets, competition, marketing budgets, branding concepts, and developing a compelling brand story.

Uploaded by

boomrock400
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Plan

Executive summary and Company mission statement


 Briefly about company (History, why or reasons for
starting this business better to create a story to
explain)
 Vision
 Mission
 Objectives (Staff, Customer, Products, Profits)
Quarterly
Market analysis and competitive landscape
SWOT Analysis
Value Chain Model
Five Force Model
 Summary business opportunities
 Business concepts and value of your
business
Marketing and sales strategies
1. Target Market: Clearly define the target market or customer segments the
business will focus on, including demographics, psychographics, and any other relevant
characteristics.
2. Market Research: Provide an analysis of the market and industry trends,
competitors, and customer needs to demonstrate a deep understanding of the market
landscape.
3. Marketing Plan: Outline the marketing strategies the business will employ to
reach its target market, such as advertising, branding, public relations, content
marketing, social media, and other promotional activities.
4.Sales Channels: Describe the sales channels the business will use to
distribute and sell its products or services, such as direct sales, e-commerce, retail
partnerships, or other distribution channels.
5.Pricing Strategy: Define the pricing strategy the business will use, including
pricing levels, discounts, promotions, and any other pricing-related considerations.
Marketing and sales strategies
6. Sales Forecast: Include projections of sales volume and revenue based on the
marketing and sales strategies outlined, as well as any assumptions or market factors that
may affect sales performance.
7. Customer Relationship Management (CRM): Explain how the
business will manage and maintain relationships with customers, including customer
acquisition strategies, retention efforts, and customer service initiatives.
8. Sales Team: Outline the structure and roles of the sales team, including
responsibilities, qualifications, and compensation, if applicable.
9. Marketing and Sales Budget: Detail the budget allocated for
marketing and sales activities, including expenses related to advertising, promotions,
events, and other marketing efforts.
10. Measurement and Metrics: Describe how the business will measure
the success of its marketing and sales efforts, such as key performance indicators (KPIs),
benchmarks, and reporting methods.
Product
Price
Place
Promotion
Unique Selling Proposition (USP)
the distinctive and compelling feature or
benefit that sets a product, service, or brand apart from its
competitors in the market. It is a key element of marketing and
can be a powerful tool for attracting customers and driving sales.
Here are some considerations for developing a strong USP:
The key benefit or value that customer require
high

Price
high
Low

Eco friendly
Low
Branding
 Identity
 Brand concept
 Logo
 Brand Story
 One Social Media ad
Brand concepts are the basic ideas behind a business'
branding that represent its goals and purposes. A company
typically creates a brand concept to set itself apart from the
competition, establish what it stands for and to emphasize
what makes the company unique.
A brand concept gives a company a personality that can help
attract consumers and increase its reputation and sales. Brand
concepts usually speak to the emotions of a consumer and
how the brand makes them feel.
high-performance energy company with a futuristic outlook
innovative, imaginative, and creative.
Brand Story
a narrative that encapsulates the history, values, personality, and
unique selling proposition of a brand. It is the story that a brand uses to
connect with its target audience, differentiate itself from
competitors, and build an emotional connection with
customers. A brand story is often crafted to resonate with the brand's
target audience and evoke emotions such as trust, loyalty, and aspiration.
Brand Story
Origin
Values

Unique Selling Proposition

Personality
Customer Focus
Brand Promise
STARV Model
Setting
Tension
Action
Result
Value behind

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