Unit V

1. Future of Business Intelligence

2. Emerging Technologies, Machine Learning, Predicting the Future
3. BI search & Text Analytics
4. Advanced Visualization
5. Rich Report
6. Future beyond Technology

1. Future of Business Intelligence

The future of business intelligence centers on making BI relevant

for everyone, not only for information workers and internal employees, but
also beyond corporate boundaries, to extend the reach of BI to customers
and suppliers.

As the Successful BI case studies have demonstrated, when best

practices are applied, BI usage can explode beyond the paltry
25% of employees today to a much more prevalent business tool. It
will take cultural shifts, new ways of thinking, and continued
technical innovation.

Business intelligence has the p owe r to change people's way of

working, t o enable businesses to compete more effectively a n d
Efficiently, and to help nonprofits stretch their dollars further , Al l of this
is possible based on insights available at the click of a mouse, push of a
button, or touch of a screen.

As discussed , mu c h o f the key to successful business intelligence has

to do with the people, processes, and culture. Don't rely on technical
innovation alone to solve the biggest barriers to Bf success, but by all
means, do get excited about the innovations that will make BI easier and
more prevalent. ‘BI as a technology has changed dramatically since its
inception in the early 1990s.

2. Emerging Technologies

As part of the Successful BI Survey, respondents were asked to choose

items from a list of emerging technologies that they believe will help
their companies achieve greater success.

The majority of survey respondents believe web-based dishoards,

alerting, and predictive analytics will allow greater success. These are

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considered most important in helping companies achieve greater
success. Web-based business intelligence and dashboards were rated the
highest, with predictive analytics and alerting also at the top. Surprising to
me, Microsoft Office Integration, BI Search, and Mobile BI were
selected by only a small percentage of survey respondents.

The view according to business users, however, is slightly

different. Business users account for only 10% of the survey
respondents. Those who describe themselves as hybrid business-IT
personnel account for 23% of respondents. I have specifically excluded
IT personnel and hybrids , to show the gap in perceived importance
of certain technologies. When viewing responses only for business
users, the importance of Microsoft Office integration moves to the top
of the list, while alerting moves down.

Some of these differences can be explained by gaps in

understanding of the feature benefits, but also by a respondent's point of
view. For example, IT professionals have been burned in the past by the
thousands of disconnected spreadsheets and the ensuing data chaos. As
Microsoft Office integration with BI has improved dramatically in 2007,
IT professionals may not realize that spreadsheet-based analysis. A number of
companies are not yet on the latest releases, though, and still use client/server
BI deployments.

Depending upon Where a survey respondent is in their web-based

BI deployment will influence how this capability was rated.
At The Data Warehousing February 2007, I participated Institute's in a panel
(TDWI) Executive Summit in on the role of emerging technologies
in extending the reach and impact of business intelligence.

Attendance was restricted to BI directors and executive sponsors who

influence their company's Bl strategy. Attendees could vote on a limited
number of items that they thought would have the biggest impact in the
next fe\v years. The most highly ranked item: performance management and
predictive analytics, The things that got few to no votes were BI search,
dashboards, and rich Internet applications, contrary to what I believe
will have the biggest impact.
As we delved into what these technologies mean, and in some cases,
demonstrated them, the perceptions changed Significantly. In this way we
sometimes don't know the impact any of these capabilities will have until the
technology has become more mature and the industry understands it better. If
you think about the way breakthroughs like the iPod and YouTube have
revolutionized their markets, when they first were introduced, they were met

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with a mixture of fascination and confusion, without a clear understanding of
where they would lead. Recent BI innovations must go through a similar
process of the industry first understanding their potential.

The Y axis, then, indicates the degree to which an enabling technology

will take BI's reach closer to 100% of employees. Business impact and BI
prevalence are not linearly correlated, however, One enabling technology,
such as predictive analytics, may yield a big value for a single decision, say,
a $4 million savings by better marketing campaign management.

Another enabling technology such as BI embedded in operational processes

may affect thousands of users, each of whom makes dozens of decisions on a
daily basis; the monetary value of these individual decisions It may be
small when measured in isolation, but enormous when taken in aggregate.
The size and shading of the bubbles give an indication of which items have
a bigger single value. The bigger the bubble and darker the shading,
the bigger the impact on a single decision or person.

2.2Machine Learning

For each innovation, consider both the technical maturity and the
business impact to decide how to proceed:

• Embrace Items in the upper-right quadrant show innovations that

are mature and that should be embraced as they will help speed user
adoption across multiple user segments.

• Adopt Where Appropriate Items in the lower-right quadrant show

innovations that are mature but that may serve only specific segments
of users. Mobile BI is an example of this; the technology is more
mature than BI search, for example, but benefits only those users who
have smart phones such as a BlackBerry.

• Evaluate and Test Items in the upper-left quadrant are relatively

new but will have'a profound impact on user adoption. BI Search is a
good example of this. The technology is very new and not well under
stood. A number of usability and performance issues still need to be
worked out, but the potential impact on user adoption is enormous.

• Monitor and Understand Items in the lower-left quadrant are so

new that they may be riskier investments. Items here are less proven
and have less market adoption.

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It portrays broad industry maturity of these capabilities and the
degree to which most vendors offer the capabilities. For clarity, I
have selected only certain innovations; it is not meant to be an
exhaustive list of all things going on in the industry . All items are
in the context of business intelligence as a technology. So while
performance management is certainly a mature concept and technology,
the integration of performance management with business intelligence
is still a work in progress, leaving this item positioned slightly behind
web-based BI and Microsoft Office integration on the maturity spectrum.

2.3 Predicting the Future

Data mining, statistical analysis, and predictive analytics are nothing

new. These technologies of different applications are well established and are
used such as fraud detection, customer in a number scoring, risk analysis, and
campaign management. What's changed is how they have become integrated in
the Bl platform.

Traditionally, predictive analytics has been a backroom task performed by a

Limited few statisticians who would take a snapshot of the data (either from a
data warehouse or from a purpose-built extract from the source system), build a
model, test a model, finalize it, and then somehow disseminate the results.

While the expertise to build such models remains a unique skill set, the indus
try recognizes that the results of the analysis should be more broadly
shared, not as a stand-alone application, but rather, as an integral part of the BI
solution. This does not mean that predictive analytics software
will become "mainstream," but rather that the results of such analyses
can be readily incorporated into everyday reports and decision making.
The analysis, then, is what needs to become mainstream.

Predictive analytic tools from different vendors do continue to differ

significantly in how they work and in what information is stored in the
database versus calculated and presented in a report or incorporated
into an operational process.

At Corporate Express, for example, predictive analytics are being

used to improve customers' online shopping experience. Market basket analysis
helps retailers understand which products sell together and provide product
recommendations. In the past, Corporate Express provided these
recommendations by logical product pairings. So if a customer ordered a
stapler, the online store would recommend a staple remover as the marketing
team had marked this as a complementary product.

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ln analyzing the data, though, it turned· out that what was most
often purchased with a stapler was not a staple remover, but rather a
ruler, tape dispenser, and a wastepaper basket-s-items that indicate a
purchase for a new employee.
With the manually associated product recommendations, there was no
significant impact on sales. Leveraging micro Strategy and SPSS, Corporate
Express tested a new market basket option. They analyzed past shopping carts
and produces recommendations to ensure the greatest lift. As a result, the
average order size for market basket pairings doubled (versus those orders with
no pairings), and the market basket application is expected to generate
an incremental gross profit of more than $2 million in 2007.

Dow Chemical also has begun extending the reach of predictive

analytics with SAS's JMP product (pronounced "jump"), a solution that
combines visual analysis with statistics. Dow uses Business Objects and
Cognos Powerplay as enterprise reporting and analysis standards.
Through these tools and the data in the data warehouse, Dow began
looking at the high cost of railroad shipments: $400 million annually across
North America."

A team of statistical experts studied the variables that most affected

these costs and pulled data from the data warehouse and external data
sources into SAS JMP. By benchmarking current payments versus industry
norms, the analysis showed Dow was overpaying by 20%, of $80 million. In
entering new contracts, the purchasing department now uses the software to
predict appropriate rates, enabling them to negotiate more aggressively,

For both Corporate Express and Dow Chemical, the move to predictive
analytics has been evolutionary. The underlying information architecture and a
culture of fact-based decision making had to first reach a level of maturity and
data quality before predictive analytics could be embraced. While both
companies have been doing statistical analysis for decades, the degree to which
predictive analytics has now been incorporated into daily processes (online store
at Corporate Express and purchasing negotiations at Dow Chemical) reflects the
degree to which predictive analytics has shifted from the backroom to the front
line, with the most casual of users deriving value from such analytics.

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 3. BI Search & Text Analytics

3.1 BI Search

BI Search offers a number of promising benefits to business intelligence:

• Simple user interface.
• A more complete set of information to support decision making, with the
Integration of structured (quantitative) and unstructured content(textual).
Structured data refers to the numerical values typically captured in the
operational systems and subsequently stored in a data warehouse. Unstructured
content refers to information stored in textual comment Fields, documents,
annual reports, websites, and so on

Users can find what they need through search, rather than through navigating a
long list of reports.

A BI Search interface promises to change the way users access information.

Picture a Google interface to BI. Without any training in a BI tool, users can
enter a phrase such as "Recent sales for customer A" and then be presented with
either a list of predefined reports or, in some cases, a newly generated query.
The added benefit is that in addition to displaying reports coming from the £1
server, the search engine will also list textual information that may be relevant-a
customer letter, sales can notes, headline news. When search capabilities are
combined with text analytics, a report may include numerical data that scans the
comment field to indicate number of complaints with number of positive
comments. Never before has such unstructured data been so nicely accessible
with structured or quantitative data.

If the integration of search and BI is successful, it is yet another innovation that

will make BI accessible and usable by every employee in an organization.
According to Tony Byrne, founder/president of EMS Watch, a technology
evaluation firm focusing on enterprise search and content management systems,
search as a technology has existed for more than 50 years.

Consumer search (Google and Yahoo, for example) as a technology emerged

with the Internet in the mid-1990s. In many respects, the success of consumer
search has helped spur hype around enterprise search, ill which companies
deploy search technology internally to search myriad document repositories.
and thus has helped business users to understand the possibilities.

To illustrate the point, note that BI search was selected by only 27%of the
Successful BI Survey respondents as a capability that wouldhelp foster greater
success. Yet in discussing these technologies with individual executives who

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don't currently use business intelligence, a Google-like interface to BI generated
the most enthusiasm.
3.2Text Analytics

Text analytics is closely related to search in that unstructured information or

text can be transformed into quantitative data. For example, it allows for
searching of information in a comment field to see how many times a customer
praised a particular product. Text analytics is the numerical analysis of textual
information.

Text analytics has existed for 25 years but with usage in limited sectors,
particularly, the government. The convergence of search with business
intelligence first emerged in 2006. Google is not the only enterprise search
solution has BI vendors support but it is one that has the most consumer
recognition
Despite all the improvements in data warehousing and BI front-end tools, users
continue to feel overwhelmed with reports yet under satisfied with meaningful
information. They don't know what's available or where. Similar reports are
created over and over because users don't know which reports already exist or
how, for example, the report "Product Sales" differs from "Product Sale TID."

Some of the most valuable information is hidden in textual data.The

incorporation of text analytics with traditional business intelligence is still in its
infancy. I place both Bi search and text analytics close to the Monitor and
Understand quadrant but in the Evaluate and Test quadrant .
Again, both technologies independent of BI have existed for decades; it is that
convergence with BI that is new. While the convergence is still relatively
immature, the promise it brings for BI to reach more users and in the value of
incorporating textual data I·S enormous.

The number o f customers taking advantage o f the BI Search a n d

text analytics integration is only a handful. BlueCross Blue Shield
(BCBS) of Tennessee (TN) is an early adopter of these capabilities.
IBCBS of TN is a not-for-profit provider of health insurance. In 2006,
it paid $ 7 billion in benefits for its 2 million commercial members.
Managing claims and negotiating rates with providers is critical in
ensuring BCBS can meet its obligations to the members it insures.

While the insurer has had a mature business intelligence deployment

for ten years," Frank Brooks, the senior manager of data resource
management and chief data architect, recognized that there was value
in bringing the text data stored in comment fields from call center
notes together with information in the data warehouse if Given how

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new the technology is, Brooks asked their Bl vendor, Cognos, along
with IBM (who produces the search solution Omni Find) and SAS
(who offers text analytics solution Text Miner) to work together to
develop several prototypes and show the business users the concept
of bringing BI, enterprise search, and text analytics together. WitI1
this capability, a business user can enter the key word "diabetes" in
the Omni Find search box and be presented with a ranked list of
things such as:
• Cognos reports and OLAP cubes that show claims paid for
diabetic treatments
• Call center notes that involve
diabetes
• New research on improving care for diabetes
patients
The business was enthusiastic, There has been a high degree of collaboration
between Be BS of TN and its information technology partners category for all
regions.
The dimensions (time and region)and scale within each graph are the same,
allowing for a rapid comparison. Sales seem to have dipped in 2003,particularly
in the easternregion.
By toggling the quick filters it's possible to focus on the individual
Customer segments to see that technology sales to corporations
are on a steady decline, whereas consumer and small business
segments show strength.

Creating this kind of display with standard BI software is theoretically possible,

but one that would take many, many more steps. As well, if J am uncertain as to
the best way to display the information, advanced visualization software can
make suggestions. The capability to create easily such advanced visualizations
is generally not available in BI suites.
Users must rely on specialty products. In a theme similar to predictive analytics
and search, visualization software has existed for years; the change is in its
convergence with business intelligence such that advanced visualizations are
appearing in dashboards and reports. In
this regard, the emphasis for BI tools is changing from a focus of simply
"getting to the data" to "what insights can I discover from the data and
how can the most information be displayed in the smallest space."

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 4. Advanced Visualization:

Data Visualization technologies help individuals ‘see’ data and transform large
quantitative data sets into useful information with countless organizations
depending heavily on these tools for decision support and business intelligence
Data visualization helps individuals “make sense of the ever increasing stream
of information with which we’re bombarded and provides a creative antidote to
the analysis paralysis that can result from the burden of processing such a large
volume of information”
An organization is filled up with tons and tons of data. Emerging technologies
have changed the way to deal with the available information, brought in new
ways to determine and understand business trends. The availability of
information brings not only opportunities but also challenges.
Advanced Analytics is the autonomous or semi-autonomous examination of
data or content using sophisticated techniques and tools, typically beyond those
of traditional business intelligence (BI), to discover deeper insights, make
predictions, or generate recommendation.
Microsoft Power BI brings advanced analytics to help users gain important
insights and transform data into breakthroughs and solve business problems.
Advanced analytics in Power BI helps business users to monitor key
performance indicators in real time. It helps the business to determine which
metrics are driving more opportunities and success. Power BI provides beautiful
and interactive dashboards which have complex data management systems. It
uses data mining & BI systems to identify data patterns and has many features
that supports advanced analytics.
Read on to know more about 10 interesting advanced analytics features of
Power BI:
1. Quick Insights: This feature in Power BI is developed in conjunction with
Microsoft Research and on a developing set of advanced analytical algorithms.
This provides the user a new and intuitive way to search insights from the
business data. A user can discover interesting insights from different subset of
data set while applying advanced algorithms. With just one click, Quick
Insights let the user find better visibility to data insights within a given span of
time.
2. Ask a Question: This feature gives the user liberty to add a ‘question’ button
within the report. This enables the user to carry out random analysis whilst
developing a report or while reading it. This feature gives the freedom to ask a
question in plain English (natural language).
3. Integration with R: Using R connector, a user can run R scripts in Power BI.
Then, the resulting data sets can be imported into a Power BI data model.

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4. Intelligent App Suggestions: The sophisticated model of this feature helps the
users to list down their app based on popularity, relevance, content and review
of other users.
5. Integration of Azure Machine Learning: With integration of Machine
Learning in Power BI, users can now visualize the results of Machine Learning
algorithms by just dragging, dropping and connecting data modules.
Are you looking to dive deeper into some of the interesting features of Power
BI? Contact us today!
6. Data Shaping with R: The integration of R in Power Query editor enables the
users to accomplish data cleansing and then, with just a few clicks, data
shaping, and advanced analytics of the data set can be performed.
7. Segmentation & Cohort analysis: It is one of the simplest yet powerful ways
to explore the relationship between data sets. It breaks or combines different
data sets into one meaningful cluster. It then compares those clusters to identify
meaningful relationship between the data sets. The feature also helps in
developing a hypothesis of the available business data or understands the
requirement for any further analysis. Clustering, Grouping and Binning are
Power BI tools that take this process ahead.
8. Data Analysis Expression: DAX or Data Analysis Expression helps in
achieving one or more values out of a data set by calculating multiple data with
the current data. It is basically a set of functions that calculates with
formulas/expressions. It works like Microsoft Excel minus the complexity with
numbers and rows. DAX reports are easy to understand and build.
9. Integration with Microsoft Azure Stream Analytics: Power BI integration
with Azure Machine Learning and Azure Stream Analytics allows users to get
access to real-time data. Stream Analytics gives shape and combine different
data sets. This powerful combination enables predictive intelligence allowing
business users to take proactive action.
10.Data Visualization in Power BI: Power BI gives user better visibility of their
data to find business insights in real-time. It gives you vast options of pre-built
visualizations, add customization to the existing ones or choose from the
expanding list of in-built visualization in the community gallery.

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 5. Rich Report

Report-based interactivity is a term that warrants a better

name.
It is an active report used for formatting and navigating reports. These are
similar terms that also don't fully capture the value of this capability.
I suspect poor terminology and lack of awareness also explains why
survey respondents ranked this capability on the low end of importance for
emerging technologies .
So after much thought and brainstorming with some colleagues, I
will refer to this capability as "rich reportlets."
The difference in power and appeal with rich report- lets versus,
say, green-bar paper reports and much of what is currently deployed over
the Web, is comparable to the difference between a black Ford Model T
and a red Mercedes sports coupe. Rich reportlets are powered by Web 2.0
technologies to create rich Internet applications (RIA).
When Bl suites were first re-architected for the web, report
consumers could only view a static page. Given how static a display this
was, more sophisticated users would export the data to Excel for analysis.
Less sophisticated users would submit requests to IT or to the Bl team to
modify the report design. The web in this case is only a delivery vehicle for
data; it does not facilitate user adoption and insight.
With rich reportlets, someone accesses a report over the Web but
in a much more interactive and appealing way.
At a simple click, data can be re-sorted, filtered, or graphed,
without having to launch a complicated report editor. With the use of
either Adobe Flex or Macromedia Flash, these reports come to life in
ways that make business intelligence fun.
I have seen, for example, a bubble chart that displays bubbles
dancing across the screen as the time axis marches onward. Such
animation makes BI appealing as well as insightful as users see the
trend in action. In this regard, the term "report" doesn't do justice to the
capability that is more akin to a mini application.
This type of interactivity affects all BI users, whether casual
or power users. The appeal makes BI more engaging, and while
some technologists at: the importance of this, when other barriers to
adoption exist, appeal matters.
A lot the ability to interact with the data in a simple and intuitive way
facilitates greater insight at the bands of the decision maker. The report
consumer is not forced to delay this insight until a power user can
modify the report. Lastly, the cost of ownership is lowered because a
single reportlet can be "tweaked" to that decision maker's needs,
without IT having to maintain thousands of individualized reports.

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 6. The future beyond technology in BI

Technical innovation is only one aspect that will help increase

Bl's prevalence. In discussing future plans with many of the case study
companies, much of their concern was not about technology, but rather,
in Finding new ways to use BI to address common business problems. For
the more large-scale deployments, some expressed concern about man-
aging the risk of making any kind of major change to such a business
critical, complex application.
With success, of course, comes greater demands on the systems
and the people. Ensuring an effective way of prioritizing competing
requests warrants constant attention.
One business leader expressed frustration at his department's
inability to make wise investments, while witnessing other departments,
working in more unison and getting more value from business intelligence.
Yet he remains optimistic that his business will get there and that BI will
be the first thing people look at, even before email

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III.question for practices:

PART-A:
1. What is the future of Business Intelligence ?
2. What are the factors to be considered before to proceed an innovation
with BI ?
3. What do you mean by predictive analysis ?
4. What are the benefits of BI search ?
5. Define Text Analytics.
6. What is the use of BI search interface ?
7. What is BCBS ?
8. What is report based interactivity ?

PART-B:
1. Explain about the future of Business Intelligence.
2. How to proceed an innovation ?
3. Explain in detail about BI search.
4. Explain in detail about future beyond technology in BI.

IV. ASSIGNMENT

1. How to Visualize the Business Intelligence in advanced technology ?

2. Can you explain the terms Text Analytics and Rich Report .

V.REFERNCES
1.https://study.com/academy/lesson/how-mathematical-models-are-used-in-
business.html

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