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Course and Module Information

Course Name Bachelor of Business - Finance
Module Name Tourism & Hospitality Management
Module Code MG2001
Lecturer Name Faseeha Harthim
Batch No. BBUS-FN-A10
Assignment Title
Tourism Sector in India
(where applicable)
Total number of pages
including this cover 7
page
Due Date 27th May 2024

Student (s) Declaration

I/ We declare that:
• I/We understand what is meant by plagiarism.
• The implication of plagiarism has been explained to me/ us by the College.
• This assignment is all my/ our own work and I/we have acknowledged any use of the
published and unpublished works of other people.
• No part of this assignment has been written for me/us by any other person(s) except
where such collaboration has been authorized by the Lecturer concerned.
Note: A soft copy (PDF format) of the assignment shall be submitted. The attachment of this
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Student (s) Information Office

Acknowledgement
Full Name Student ID Signature

Nima Mohamed CYX27992

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Marker’s Feedback

Strengths:

Weaknesses:

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Marker’s Name: Student Acknowledgement

Signature: Student’s Signature

Date: Date:

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Marking Criteria:

Marks Marks
No Content of an Assignment
Allotted Awarded

SECTION-A

5Report Total 80

Presentation 20

Total 100

Late Submission (5% of Total per day)

Plagiarism Deduction

100
Final Total Marks

Nima Mohamed / CYX27992

 Assignment

TITLE: TOURISM SECTOR IN INDIA

INTRODUCTION
India is a beautiful Asian nation with incredible scenery and a vibrant culture. India is one of
the tourist destinations with the fastest global growth, according to a 2014 survey. But even
with this expansion, India's tourist industry is nevertheless challenged by a number of issues.
The country lacks appropriate infrastructure, which means that many tourist destinations
particularly those in isolated areas do not have enough accommodation, dining options, or
restrooms. Travelling inside the nation is challenging and time-consuming due to poor road
conditions and restricted connection. The inaccessibility of smaller towns and less renowned
tourist attractions is another significant problem. It can often be difficult for tourists to explore
and take in India's rich cultural heritage because these locations lack public transport
possibilities.
Furthermore, the country’s online marketing and promotion are lacking. In the current digital
era, attracting in foreign visitors requires efficient online marketing. Since online advertising
methods have not been fully adopted by india, many potential tourists are unaware of the unique
experiences that the country has to offer. The indian government must enhance public transport
and build more infrastructure in order to overcome these problems. Investing in digital
marketing efforts that promote india’s tourist destinations will also help in attracting in more
foreign visitors. India can strengthen its tourist industry and, consequently, its economy by
marketing its country more successfully on an international scale.

ANALYSIS OF THE CURRENT STATE

REASON FOR CHOOSING INDIA
India is a wonderful vacation spot because of its stunning scenery and diverse culture. It is not,
however, as well-known as it should to be in the world of international tourism. There are
multiple reasons for this inadequate appearance. A major issue is the insufficient online
presence of the country in the tourism marketing sector. Despite its potential, India has not
done an adequate job of promoting its tourism destinations online, so many foreign visitors are
not aware of the distinctive experiences the nation has to offer. In addition, India’s tourist
industry faces challenges from poor infrastructure to inaccessible distant locations and tiny
communities. Travelling throughout the nation is challenging due to poor road conditions and
poor connectivity, which further turns off potential tourists. By overcoming these problems

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with better transportation, infrastructure, and digital marketing, India’s tourist sector may
experience a significant increase and finally receive the attention it so well deserves.

CURRENT STATE
In 2024, India’s tourism industry is thriving and recovering, overcoming the losses caused by
the covid-19 epidemic. Both domestic and foreign tourism have increased as a result of
loosened travel restrictions and higher vaccination rates. Important travel locations like goa,
Kerala, Rajasthan, and the Himalayan states are experiencing a noticeable increase in tourists.
Expanded e-visa facilities and government campaigns such as ‘Dekho Apna Desh’ are
important factors driving tourism.

The industry is confronted with massive challenges in spite of this encouraging development.
Improved sanitation, safety concerns, and inadequate infrastructure in distant places are still
problems that require attention. An increasing number of people are concerned about
environmental sustainability, especially in well-known travel areas. Travel planning is
becoming more accessible and visitor engagement is rising as a result of the growing usage of
digital marketing and online travel agencies. The tourist industry in India appears to have a
bright future as long as it continues to strive for inclusive and sustainable growth, despite
ongoing challenges.

SUGGESTIONS/SOLUTIONS
A major obstacle to India's tourism industry is its accessibility to smaller villages and towns,
there are no transportations for tourists to travel to these villages easily. This issue comes up in
a number of ways, including poor public transport options, insufficient road networks, and
restricted rail connectivity, particularly isolated locations. The Indian government must use an
extensive strategy focused on overall transportation development to address this issue, learning
from nations such as the UK. The United Kingdom's well-maintained and expansive road
network for example, makes it simple to reach even the most remote tourist locations.
Compared to the UK, traveling is difficult and time-consuming in many of India's popular
tourist destinations. Investing in the building and upkeep of rural roads and highways will help
India's infrastructure to be more resilient and safer while also maintaining compliance with
international standards. In the UK, public transport options including buses and trams are
known for their accessibility and practicality. Online services that offer smooth ticketing
options and real-time information are integrated with these systems. India could follow lead by
developing its metro systems in cities, boosting bus service frequency and dependability, and

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incorporating digital solutions for simple access to ticketing and information on public
transportation. India can greatly improve its infrastructure by concentrating on these sectors,
which will increase the country's accessibility and visitor appeal. New roads, trains, and public
transport systems assist every aspect of the economy; therefore, they will not only increase
tourism but also contribute to the overall growth of the economy.

India is a large, diverse nation with a lot of untapped tourist potential, but it can't take full
advantage of this potential because of its insufficient infrastructure. Travelling is difficult and
uncomfortable for visitors in many parts of India due to poor road conditions, especially in
smaller villages and towns. In addition, travelers who depend on digital connectivity for
communication, navigation, and sharing their travel experiences may become frustrated due to
the frequently erratic phone and internet networks in these places. India can improve its
infrastructure in a number of ways to improve the entire tourism experience; it can take a lesson
from nations like Japan, who have excellent infrastructure. The road network is one important
area that has to be improved. India can make investments to modernize and develop its roads,
making sure they are maintained properly and equipped for a high volume of tourist traffic.
This entails expanding the number of roads and highways that connect isolated locations and
popular tourist attractions. Tourists can take in more of the nation's attractions in more comfort
and efficiency by connecting and maintaining better roads. Improving the phone and internet
networks is another important issue. Even in remote locations, strong and dependable networks
are standard in Japan. To guarantee that visitors have access to dependable and quick internet
services wherever they go, India should make investments to increase the coverage of its
mobile and broadband networks. This enhances the tourist experience and promotes the use of
digital platforms for reservations, directions, and information exchange, all of which help to
grow the tourism industry. India has to solve its sewage and electricity supply systems in
addition to these other issues. Japan's efficient sewage systems uphold high standards of
cleanliness and hygiene, and its dependable power supply guarantees that visitors rarely
experience outages. India can make investments in improving its electrical infrastructure to
give tourism destinations a steady and continuous supply of electricity. Enhancing the overall
visitor experience also requires improving waste and sewage management systems in order to
keep the area clean and stop environmental degradation. By concentrating on these areas and
learning from Japan's excellent infrastructure, India can greatly enhance its tourism
infrastructure and attract more foreign visitors by providing a more comfortable and appealing
travel destination.

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In contrast to nations like the Maldives, who actively invest in advertising and destination
advertising, India's digital marketing efforts in the tourism industry have been rather modest.
India can greatly improve its internet marketing methods in order to draw in more tourists and
grow its tourism sector. Firstly, India should make a greater effort to be seen on social media
sites where prospective tourists frequently socialize, like Facebook, Instagram, and Twitter.
India can engage a worldwide audience by consistently sharing exquisite photos, films, and
narratives that highlight the country's diverse landscapes, rich cultural legacy, and
unforgettable experiences. Moreover, India can collaborate with influencers and travel
bloggers who have a substantial following to create engaging content that highlights the
country’s attractions. This strategy has been effectively used by the Maldives, where stunning
visuals of pristine beaches and luxury resorts frequently appear on social media, enticing
travelers worldwide. Additionally, India can invest in targeted online advertising campaigns,
using data analytics to identify and reach potential tourists based on their interests and
preferences. Creating an engaging and dynamic official tourism website can also be quite
important. This website needs to offer in-depth details on a range of locations, travel schedules,
lodging choices, and cultural insights. Incorporating augmented reality experiences and virtual
tours can improve the attraction even further. Finally, networking with travel companies and
tour operators may help India become more visible and appealing as a travel destination. This
can be achieved by taking part in international travel fairs and expos both physically and
electronically. India can efficiently market its tourism potential and attract in more foreign
tourists by using these strategies.

CONCLUSION
In conclusion, India's tourism sector, despite its vast potential and diverse attractions, faces
significant challenges due to poor infrastructure, poor connectivity, and insufficient digital
marketing. The country's roads, public transportation, and internet networks need substantial
improvements to enhance accessibility and comfort for tourists. Learning from countries like
the UK and Japan, India can develop a better infrastructure and reliable digital connectivity,
ensuring a smooth travel experience. Additionally, by investing in online marketing strategies,
including social media presence and collaboration with influencers, India can effectively
promote its unique destinations. Addressing these issues will not only boost tourism but also
contribute to the overall economic growth of the nation. By adopting these measures, India can
unlock its full tourism potential, attracting more international visitors and strengthening its
position in the global tourism market.

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