Journal of Applied Science and Advanced Technology

Journal Homepage : https://jurnal.umj.ac.id/index.php/JASAT

Increasing Corporate Competitive Advantages

in Customer Loyalty Using Electronic
Applications Laundry
Faisal1*
1Industry Creative and Telematics Faculty, University Trilogy, Jl. TMP Kalibata Jakarta 12760, Indonesia

ARTICLE INFO ABSTRACT

JASAT use only: The business application solutions in an electronic form based on
Received date : 13 January 2019 information communication technology is the company's commitment to
Revised date : 19 February 2019 enhancing the competitive advantage of its corporate customers in terms of
Accepted date : 8 March 2019 efficiency, effectiveness, performance, and business development. The
Keywords: research objective to provide laundry services to customers in implementing
Applications Laundry laundry application services in electronic form, so that it is expected to
Corporate Competitive Advantages simplify and accelerate work and improve the company's competitive
Customer Loyalty advantage. This research uses descriptive analytic and design methods by
presenting a summary of interviews and field surveys, model diagrams and
navigation structures in developing laundry service applications. The
research output is to be able to perform the design process and empower the
electronic model of laundry service, this research is also expected to
increase the competitive advantage of corporate customers.

© 2019 Journal of Applied Science and Advanced Technology. All rights

reserved

INTRODUCTION certainly has a budget for using electronic

laundry-based applications. With this laundry
Currently, electronic-based services are service application, the quality of laundry
used by users to be able to provide service industry can increase.
convenience in service to all their customers. The laundry service industry is
This electronic-based service can also be used widespread in big cities in Indonesia, such as
in laundry service [1-4]. The business Jakarta. The reason for using the laundry
application solutions based on information service was because of the busy schedule of
communication technology is the company's the customers, which made them not have time
commitment to enhancing the competitive to clean their own clothes. Therefore, urban
advantage of corporate customers in terms of customers often look for laundry services to
efficiency, effectiveness, performance, and help them clean their clothes in the midst of
business development. This is certainly part of their busy lives [7].
an effort to improve the quality of customer Chairman of the Indonesian Migrant
service while bringing benefits to the Workers Association, Wasono Raharjo said if
company's competitive advantage [5-6]. you want to start a laundry business with a
Electronic-based information small capital, laundry-kilo is the right choice.
communication technology strongly supports With a capital of about 15 million up to 20
the laundry service industry. Laundry industry million rupiahs, entrepreneurs can build
laundry service business in strategic locations

Corresponding author. such as housing, campus or boarding house
E-mail address: [email protected]
[8].

DOI: https://dx.doi.org/10.24853/JASAT.1.3.75-80
Journal of Applied Science and Advanced Technology
Volume 1 No. 3 April 2019
Website : https://jurnal.umj.ac.id/index.php/JASAT ISSN : 2622-6553 (Online)

In the situations described above, the The research framework can be seen in
laundry service industry requires adequate the following figure.
electronic laundry service applications.
Electronic laundry service applications can be
used to simplify and speed up administrative
work to be more effective and efficient.
Electronic laundry service applications that
will be implemented in the laundry service
industry can also be used to manage all
necessary data, ranging from customer
registration data to managing customer data,
Fig. 1. Research Framework
raw material data to be used, supplier data, and
all other operational data used by the laundry The research roadmap can be seen in the
service industry [9]. following table.
In this research try to raise the issue of
how it can be used to build adequate electronic Table 1. The Roadmap Research
laundry applications so that it can be used by No Description
all customers to improve the quality of service 1 Observation;
to customers while helping customers in Feedback: Survey and interview with expert
cleaning their clothes. The purpose of this respondents about the use of laundry application;
Purpose: To get an idea of using a laundry service that
study is to provide learning services to
helps customers;
customers in performing laundry services in Methods: With Reference search through literature
electronic form, so it is expected to simplify studies, observations, interviews, and discussions with
and accelerate the work of customers and is expert respondents using focus group discussions;
expected to increase the competitive advantage Output: Laundry analysis as a service that helps
customers.
of corporate customers [10]. 2 Laundry application design review;
Assessment of previous research is Feedback: Survey and interviews with expert
Silvester DHP and Faisal, 2015 declared this respondents to find descriptions of laundry design;
laundry application was made in the laundry of Objective: Specify features to be used in the design
ASRI UMI and used by the people of Bekasi process of the laundry application model;
Methods: With reference search through observation,
[11]. Harisuddin, et. al, 2016 declared a interviews, and discussions with expert respondents
laundry application created using the OOAD using focus group discussions;
method. Ghozali, et. al, 2016 states a laundry Output: Design laundry application.
application created with the Codeigniter 3 Search for supporting data;
Feedback: Secondary data from various media such as
framework. Setiyawati, et. al, 2016 states a
the internet, literature books, scientific journals and
laundry application created with the Android supporting articles;
platform. Hamidi, 2015 declared a laundry Objectives: To produce quality and up-to-date
application made with extreme programming research;
[4]. Methods: Reading literary books and scientific
journals and supporting articles;
Hussein, et. al, 2014 states the laundry Outputs: Literary books, scientific journals and
application information about PT. Wiranas supporting articles as reference lists.
Laundry and Dry Cleaning Service of human 4 Analysis of laundry application model;
resources [7]. Hidayat, et. al, 2014 declared Feedback: The theory that supports model analysis
laundry done on Hello Laundry [6]. and design of laundry applications;
Objective: Get the expected design;
Rukmanasari, 2013 declared a laundry Method: By designing a laundry application;
application created with visual basic 6.0 [9]. Output: Model laundry application.
Tanto, 2013 declared a laundry application
made at PT. Tiara Panca Abadi [12]. Yuliana,
2013 declared a laundry application made in
Mbak Is Prambanan Klaten [13].

76
Faisal: Calculation of Freezing Heat Load of Catches on Refrigeration Machines of KM. Sumber Natuna in Natuna Waters Province of Kep.
Riau
Journal of Applied Science and Advanced Technology 1 (3) pp 75- 80© 2019

5 Laundry application interface design;

Feedback: Data from questionnaire results and Electronic Laundry
interviews with expert respondents;
Objective: Provide recommendations for designing a Customer
laundry application model; data Laundry Pay
Methods: Focus group discussion with expert type
respondents;
Output: Design and testing of the laundry application
model.
Fig. 4. Navigation Structure Design
The website navigation structure
involves the entire website navigation system
and website interface design, navigation
makes it easy to navigate the website. The RESULTS AND DISCUSSION
navigation structure can also be defined as the
flow structure of the program which is the Laundry Navigation Structure
design of relationships and chains in various
fields and can help manage all elements of Development of electronic laundry
website creation. The mixed navigation application can be seen in the figure below.
structure is the navigation structure used in
Home
this study, where the user will navigate freely,
but is sometimes limited to linear
presentations or important information and to
the most logically organized data in the
hierarchy. Customer data Laundry type Payment

Fig. 5. Laundry Navigation Structure

Customer User Interface

User interface ‘customer data’ can be
seen in the figure below.
Fig. 2. Navigation Structure
Source: Binanto 2010 [1]; Faisal, 2015 [2]

EXPERIMENTAL METHOD
This research uses the descriptive-
analytic method and design modeling by
summarizing the result of interview and
survey. With this method will be illustrated
model laundry application, and will be
analyzed design laundry application interface Fig. 6. Customer Data Interface
modeling. Data analysis techniques are used to
analyze the construction of interface models Laundry Type User Interface
using the use-case diagram.
User interface ‘laundry type’ can be
Customer data seen in the figure below.

Laundry service
type

Payment

Fig. 3. Diagram Model

The navigation structure is shown in the

figure below. Fig. 7. Laundry Type Interface

77
Journal of Applied Science and Advanced Technology
Volume 1 No. 3 April 2019
Website : https://jurnal.umj.ac.id/index.php/JASAT ISSN : 2622-6553 (Online)

Payment User Interface Change change

icon laundry type
User interface ‘payment’ can be seen in Click Successfully Accordingly Valid
Delete delete laundry
the figure below. icon type
Click Successfully Accordingly Valid
Find find laundry
icon type
Item Successfully Accordingly Valid
Number add laundry ID
Item Successfully Accordingly Valid
Type add laundry type
Item Successfully Accordingly Valid
Weight add weight
laundry
Item Successfully Accordingly Valid
Fig. 8. Payment Interface Type add another
laundry type
Item In Successfully Accordingly Valid
Laundry Application Testing add the date
in
Testing of electronic laundry service Item Successfully Accordingly Valid
application model is done by checking the Out add date out
application directly to be applied. The Click Successfully Accordingly Valid
following is a laundry application test model. Save save laundry
icon type
Click Successfully Accordingly Valid
Table 2. Customer Data Cancel cancel saving
Item Result Tested Valid icon
Click Successfully add Accordingly Valid
ADD customer data
icon
Table 4. Payment
Click Successfully Accordingly Valid Item Result Tested Valid
Change change customer Click Successfully Accordingly Valid
icon data ADD add payment
Click Successfully Accordingly Valid icon
Delete delete customer Click Successfully Accordingly Valid
icon data Change change
Click Successfully find Accordingly Valid icon payment
Find icon customer data Click Successfully Accordingly Valid
Item Successfully add Accordingly Valid Delete delete payment
Number customer ID icon
Item Successfully add Accordingly Valid Click Successfully Accordingly Valid
Name name customer Find find payment
Item Successfully add Accordingly Valid icon
Address address customer Item Successfully Accordingly Valid
Item Successfully add Accordingly Valid Number add payment ID
contact contact no Item Successfully Accordingly Valid
customer Pay add pay amount
Click Successfully Accordingly Valid Item DP Successfully Accordingly Valid
add down payment
Save icon save customer
Click Successfully Accordingly Valid Item Successfully Accordingly Valid
Cancel cancel saving Remain show remain
icon Click Successfully Accordingly Valid
Save save payment
icon
Table 3. Laundry Type Click Successfully Accordingly Valid
Item Result Tested Valid Cancel cancel saving
Click Successfully Accordingly Valid icon
ADD add laundry
icon type The test results of the laundry service
Click Successfully Accordingly Valid
application model using a black box approach.
78
Faisal: Calculation of Freezing Heat Load of Catches on Refrigeration Machines of KM. Sumber Natuna in Natuna Waters Province of Kep.
Riau
Journal of Applied Science and Advanced Technology 1 (3) pp 75- 80© 2019

In the three tables, the results of the laundry [4] Hamidi, N.A. (2015). Rancang Bangun
service application software testing developed Sistem Informasi Manajemen Laundry
to function properly. Berbasis Android dengan Metode
Extreme Programming. Undergraduate
CONCLUSION thesis Universitas Islam Negeri Sunan
Kalijaga Yogyakarta, 2015.
The development of laundry service [5] Harisuddin, Hilman Niroha, M.
application model is able to overcome the Fadillah, M. Izzuddin Al Qassam,
problem of laundry service and can present Nadhira Puspa Diamanta, Nourma Dwi
better information. With the implementation of Safitri. 2016. Sistem Informasi Laundry
this laundry service application model can Berbasis Metode OOAD. Indonesian
help alleviate the tasks of all parties directly Journal on Networking and Security,
related to laundry service applications and is Vol. 5 No. 3, 2016.
expected to increase the competitive advantage [6] Hidayat, R.S., and Agus Winarno.
of corporate customers. This laundry service (2014). Perancangan Sistem Informasi
application is developed by using an Pelayanan Jasa Laundry pada Hello
interactive interface so that both the Laundry. Undergraduate thesis
administration and the owner can directly use Universitas Dian Nuswantoro
this application as possible. This research only Semarang, 2014.
focuses on the development of laundry service [7] Hussein, F., and Kertahadi, Riyadi.
application, and it is highly recommended to (2014). Implementasi Sistem Informasi
be developed further. Sumber Daya Manusia (Studi Kasus
pada Perusahaan Jasa PT. Wiranas
ACKNOWLEDGMENT Laundry and Dry Cleaning Service).
Jurnal Administrasi Bisnis (JAB) Vol.
We would like to extend our gratitude to 10 No. 1 Mei 2014.
all shareholders who have helped so that this [8] Novita Intan Sari, (2015). Tips sukses
article can be completed. This research has memulai usaha cuci baju kiloan.
been presented at The 2nd International Downloaded on Mar 20, 2018 from
Conference and Call for Paper (ICCAP 2018), www.merdeka.com.
Trade Analysis and Development Agency, [9] Rukmanasari, E.Y. (2013). Analisis dan
Ministry of Trade Republic of Indonesia, Perancangan Sistem Informasi Jasa
“Strategy and Innovation of Trade in the Laundry pada D & A Laundry dengan
Digital Economy Age”, Jakarta, 5-6 Menggunakan Visual Basic 6.0. The
September 2018. academic research STMIK AMIKOM
Yogyakarta, 2013.
[10] Setiyawati, D.Y., R. Rizal Isnanto, and
REFERENCES Kurniawan T.M. (2016). Pembuatan
Aplikasi Antar-Jemput Laundry
[1] Binanto, Iwan. (2010). Multimedia
Berbasis Web Service pada Platform
Digital Dasar Teori dan
Android. Technology and Computer
Pengembanganya. Yogyakarta: Andi
Systems Journal, Vol.4, No.1, Jan 2016
Publisher.
(e-ISSN: 2338-0403).
[2] Faisal, 2015. Pemberdayaan Promosi
[11] Silvester D.H.P., and Faisal. (2015).
Elektronik Dalam Mendukung
Penerapan Aplikasi Sistem Informasi
Peningkatan Kualitas Pendidikan
Laundry Asri Umi (SILAU) dalam
Masyarakat. The final report of
Mendukung Industri Kecil. GERBANG
academic research and oral presentation
academic journal, STMIK Bani Saleh
of University Bunda Mulya Jakarta.
Bekasi ISSN: 0853-6376, 2015.
[3] Ghozali, M.S., and Naim Rochmawati.
[12] Tanto, Iwan. (2013). Sistem Informasi
(2016). Aplikasi Ilufa Laundry Online
Jasa Laundry Pada PT. Tiara Panca
Menggunakan Framework Codeigniter.
Abadi. Proceeding STMIK IBBI, 2013.
(Studi Kasus: Ilufa Laundry).
[13] Yuliana, E.S. (2013). Sistem Informasi
Manajemen Informatika Journal. Vol. 5
Laundry Berbasis Web dan SMS
No. 2, 2016.

79
Journal of Applied Science and Advanced Technology
Volume 1 No. 3 April 2019
Website : https://jurnal.umj.ac.id/index.php/JASAT ISSN : 2622-6553 (Online)

Gateway pada Laundry Mbak Is

Prambanan Klaten. The academic
research STMIK AMIKOM
Yogyakarta, 2013.

80