CASUALS UPCYCLED FASHION
Revolutionize Your Wardrobe: Embrace Upcycled Fashion for a
Sustainable Future
CASUALS
CAUSALS
ABOUT
CASUALS
Upcycled fashion presents a unique
and profitable business opportunity.
Source high-quality used clothing
from thrift stores, donation centers, or
individual sellers.
Skilled designers and tailors transform
these materials into stunning
upcycled pieces.
Utilize online stores and pop-up shops Brand
to reach a wider audience.
Fashion
CASUALS
casuals
CUSTOMER
SEGMENTS
Eco-conscious consumers seeking
sustainable fashion.
Trendsetters looking for unique and
personalized pieces.
Budget-conscious shoppers seeking high-
quality clothing at affordable prices.
Engaging online community forum for
customer feedback and inspiration. Give Trash a
Loyalty programs rewarding repeat
customers and referrals.
Second Chance
Upcycling workshops or events teaching
basic techniques and promoting DIY
sustainability.
CASUALS
VALUE
PROPOSITIONS
Sustainable and eco-friendly
products that reduce textile
waste.
Unique and one-of-a-kind
designs with a story.
CASUALS
High-quality upcycled
clothing at competitive prices.
CASUALS
CHANNELS
Online store with high-quality product
photography and descriptions.
Pop-up shops or collaborations with existing
sustainable retailers.
Social media marketing showcasing the upcycling
process and the stories behind the garments.
Elegant Aesthetic Casual
REVENUE
CASUALS
Direct sales of upcycled clothing items.
Custom upcycling services for customers
who provide their own garments.
STREAMS Collaborations with brands or influencers
for limited-edition upcycled collections.
CASUALS
KEY
PARTNERSHIPS
Collaboration with thrift stores or donation
centers for a steady supply of used clothing.
Partnerships with local tailors or seamstresses
for specialized upcycling techniques.
Collaboration with sustainable influencers for
marketing and promotion.
CASUALS
Material procurement costs for used clothing and
additional embellishments.
Production costs including labor, tools, and studio
space.
Online store maintenance and marketing expenses.
COST
STRUCTURE
CASUALS
COMPETITIVE
ADVANTAGE
Focus on Design and Quality: Ensure upcycled garments
are not just sustainable but also fashionable and well-
made.
Transparency and Storytelling: Highlight the origin stories
of the used clothing and the upcycling process, fostering
customer connection.
Limited-Edition Collections: Offer unique pieces or
collections to create a sense of exclusivity and desirability.
Customization Options: Offer simple customization options CASUALS
like size adjustments or minor design changes for a more
personalized touch.
CASUALS
LET'S
CONNECT
WITH US
+91 9599092990 [email protected]
@harshit_434
@dipanshu_kashyap03
