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This document discusses marketing research and related concepts. It provides definitions of key terms like marketing research, market research, management information systems, and marketing information systems. It also includes true/false and multiple choice questions to test understanding with explanations of the answers.

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11 views

Sec 1

This document discusses marketing research and related concepts. It provides definitions of key terms like marketing research, market research, management information systems, and marketing information systems. It also includes true/false and multiple choice questions to test understanding with explanations of the answers.

Uploaded by

malobalo157
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Chapter 2; Marketing Research

Under the supervision of Prof. Dr. Ammar Fathy Mousa


Assistant Professor of Business Administration Vice
Dean for Community Service and Environmental
Development
Faculty of Commerce - University of Sadat City
(2023)
Prepared by Khloud Khalifa
Question: what is the difference between Management
Information System, Marketing Information System and
Marketing Research?

Question: what is the difference between Marketing Research


and Market Research?

Question: what is the difference between Marketing Gap and


Market Gap?

Question: Is there a Marketing Opportunity or a Market


Opportunity?
True or False questions

1-Marketing Research is a systematic method of


collecting, recording and analyzing of data, which is used
to solve marketing problems.
Answer: True
2- A company faces many marketing problems. It faces
problems about consumers, product, market competition,
sales promotion, etc.
Answer: True
3- A company faces many marketing problems. It faces
problems about consumers, product, market competition,
sales promotion, etc. Marketing research not helps to solve
these problems.
Answer: False

4-Marketing means buying and not selling activities.


Answer: False
5-Research means a systematic and complete
study of a problem. It is done by experts. It uses
unscientific methods.
Answer: False

6- Marketing Research helps to solve the


marketing problems quickly, correctly and
systematically.
Answer: True
7- Marketing research is a continuous process. It has
a few limitations. However, a company cannot
survive and succeed without it.
Answer: True

8- Marketing research is very systematic, scientific,


objective and unorganized.
Answer: True
9- Marketing research also collects full information
about the competitors. The company uses this
information to fight competition. It also helps the
marketing manager to take decisions.
Answer: True

10- Marketing Research is the unsystematic


gathering, recording and analyzing of data about
problems relating to the marketing of goods and
services.
Answer: False
11- The main objective of marketing research (MR)
is to provide information to the marketing manager.
The marketing manager uses this information to
make marketing decision and to solve marketing
problems.
Answer: True

12- The purpose of marketing research is identifying


the consumer response to the company’s product
and knows the consumers’ needs and expectations.
Answer: True
13- The main purpose of Marketing Research (MR) is
to solve a specific marketing problem.
Answer: True

14- As the number of products and types of services


introduced into the market increase, the need for
marketing research increases.
Answer: True
15- The resolving of marketing problems
enables the company to achieve its objectives
in a profitable manner.
Answer: True
Multiple Choice

1- Marketing Research is a ……………. of collecting, recording and


analyzing of data, which is used to solve marketing problems.
a. systematic method
b. inaccurate method
c. ineffective method
d. none of the above
Answer: A
2- Marketing research helps to solve the marketing
problems…………
a. Quickly.
b. Correctly.
c. systematically.
d. All of the above

Answer: D
3- ………… is performed to develop marketing options through
market segmentation, market opportunity analysis and consumer
attitude.
a. Programmatic Research
b. Selective Research
c. Evaluative Research
d. None of the above

Answer: A
4- …………. is done to test different decision alternatives
such as new product concept testing, advertising copy
testing, and test marketing.
a- Programmatic Research
b- Selective Research
c- Evaluative Research
d- None of the above

Answer: B
5- ……….. is a continuing and interacting structure
of people, equipment, and procedures designed to
gather, sort, analyze, evaluate, and distribute
timely and accurate information.
a- Management information system
b- Marketing Information System
c- Information system
d- Decision Support System

Answer: C
6- Information System contains types of information
including;
a- Recurring day-to-day information.
b- Information is intelligence relevant to the future
strategy of the business.
c- A and B
d- None of the above

Answer: C
7- Marketing Research is a systematic process to
identify and to solve problems. The process of
marketing research involves the following steps:
A) Identify the marketing problems.
B) Create the research design.
C) Collection of data through primary and
secondary sources and Processing of data.
D) All of the above

Answer: D
8- Marketing research data can be conducted with
the help of various methods such as;
A) Survey method
B) Observation Method
C) interview method
D) All of the above

Answer: D
9- ……………… is the failure of supply to cover
demand and describes a market situation.
A) Marketing Research
B) Marketing information system
C) Market Research
D) Management information system

Answer: C
10- ……………. is the part of Management
Information System.
A) Marketing Information System
B) Marketing Research
C) Decision Support System
D) A and B

Answer: D
11- Elements of the promotional mix;
A) Advertising
B) Public relations
C) Personal selling
D) All of the above

Answer: D
12- Decision is one of the basic …………... elements
of the marketing system.
A) Inputs
B) Processing
C) Outputs
D) Feedback

Answer: C
Thank You For listening

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