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Lesson 5 GR 5 Purcom

The document discusses evaluating different types of texts and images from different cultures using the Key Concepts of Media Literacy framework. This framework serves as a basis for developing a critical understanding of media content, techniques used, and their impact. The five key concepts are that all media messages are constructed, have embedded values and points of view, are interpreted differently by each person, have commercial, ideological or political interests, and use constructed creative languages with their own rules.

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38 views

Lesson 5 GR 5 Purcom

The document discusses evaluating different types of texts and images from different cultures using the Key Concepts of Media Literacy framework. This framework serves as a basis for developing a critical understanding of media content, techniques used, and their impact. The five key concepts are that all media messages are constructed, have embedded values and points of view, are interpreted differently by each person, have commercial, ideological or political interests, and use constructed creative languages with their own rules.

Uploaded by

julia0231046
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Lesson 5: Evaluating Messages and/or Images of Different Types of Texts

Reflecting Different Cultures

Initializing:

The Key Concepts of Media Literacy framework serves as a basis for developing a
critical understanding of the content of mass Media, the Techniques used and the
impact of these techniques. Also, the Key Concepts of Media Literacy can be very
helpful in the construction of Media texts for different purposes. The term “text”
includes any form of written, spoken or media work conveying meaning to an audience.
Text may use words, graphics, sounds and images in presenting information. It may
also be in oral, print, visual or electronic forms.

Concept Grounding:

Key Concepts of Media Literacy (Center for Media Literacy, 2005)

Key Concepts Guide Question in Media Text Analysis

1. All media messages are “constructed” 1. What is the message of the text?

2. How effectively does it represent


reality?

3. How is the message constructed?

2. Media have embedded values and 1. What lifestyle, values and points of view
points of view. are represented in the text?

2. Who or what is missing?

3. Each person interprets messages 1. What message do you perceive from


differently. the text?

2. How might others understand it


differently? Why?

4. Media have commercial, ideological or 1. What is the purpose of the text?


political interests.
2. Who is the target audience of the text?

3. Who might be disadvantage?


4. Who created the text and why?

5. Media messages are constructed 1. What techniques are used and why?
using a creative language having its own
2. How effective are the techniques in
rules.
supporting the messages or themes of the
text?

3. What are other ways of presenting the


message?

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