Indian Institute of Management Kozhikode

Globalizing Indian Thought

PROFESSIONAL CERTIFICATE PROGRAMME IN

ADVANCED DATA SCIENCE FOR MANAGERS
STARTS SEPTEMBER 27, 2020 | EARN EXECUTIVE ALUMNI STATUS
1 YEAR, LIVE ONLINE SESSIONS
Overview
In today’s dynamic business landscape, market leadership
and competitive advantage lie in the capability of
Starts On
generating data-driven insights to drive corporate strategy September 27, 2020
and business decisions. Increasingly, the integration of
data science and analytics is proving to be a game-changer
for businesses across industries, seeking to gain
revenue-generating insights from data and predict future Duration
strategies for business growth.
1 Year
IIM Kozhikode’s Professional Certificate Programme in
Advanced Data Science for Managers provides insights on
data management, exploratory data analysis, and the use
of machine learning algorithms. Along with a strategic
Format
and managerial understanding, the programme will help Live Online Sessions
professionals enhance their proficiency in data science and
gain in-depth skills and robust knowledge of machine learning
algorithms and techniques supported by R and Python.

Since most of the data available today is in an unstructured

Programme
format, joining this year-long programme will train Fee
professionals in techniques such as text mining and
social media analytics that are vital for maximising INR 1,80,000 + GST
business growth and transformation. Additionally, this
programme’s effective pedagogy and focus on real-world
examples, case studies, and practical sessions will assist
in identifying data insights and making high-output
business decisions. On completing this programme, you
will receive a certificate of completion and the prestigious
Executive Alumni Status of IIM Kozhikode.

Data science, big data and analytics industry

in India will experience 8X growth hitting $16
billion by 2025.
SOURCE: NASSCOM

India is expected to see a 62% rise in data

science job openings in 2020.
SOURCE: The Times of India

The advanced analytics talent pool in India

will expand from 65,000 in 2018 to more than
2,00,000 by 2020 – a 3X growth in just two
years.
SOURCE: The Economic Times
01
Who is this Programme for?
There’s a growing demand for skilled data science
professionals across industries, management levels and
job functions. Joining this programme will be most
beneficial for:
Data reveals
Managers and Team Leads managing analytics, data
science and machine learning projects and teams
impact, and
with data,
Business and data analysts looking to transition to data
science roles or projects you can bring
Early-stage professionals interested in enhancing existing
more science
skills in data science and analytics to your
Directors, Business Heads and senior management decisions.
professionals looking to implement or scale their
analytics and data science competency and overall - Matt Trifiro,
organisational capability CMO, Vapor IO

Consultants who want to develop a strategic mindset

that revolves around business analytics and data
science for client projects

Small business owners and entrepreneurs who want to

utilise analytics and data science to scale their business

02
Programme Highlights

2X
IIM Kozhikode’s Professional Certificate Programme in
Advanced Data Science for Managers imparts in-depth
skills to master data science techniques and machine
learning algorithms. Its high-impact learning pedagogy
The Indian analytics market
will build your analytical abilities to make real-time,
is forecasted to double its
data-driven business decisions. This programme also
market size by 2020.
equips participants with a comprehensive understanding
of advanced data science tools so that they can effectively SOURCE: Statista.com
manage and lead high-performing data science and
analytics teams.

Develop a data-driven Hands-on exercises using

mindset to manage, real-world data sets & R
visualise and analyse practical sessions
data effectively

Immersive learning Taught by eminent faculty,

journey with real-world Eruditus global faculty &
case studies, business renowned industry experts
decision-related projects
& Capstone Project

Certificate of Earn Lifelong Executive

Completion from IIM Alumni Status &
Kozhikode, one of India’s Networking
Leading B-Schools Opportunities

03
01
Programme Directors

Programme
Prof. Anandakuttan B Unnithan, PhD Directors’
Professor, Marketing
Dean (Academic Affairs & Message
Development)
The Professional
Prof. Anandakuttan B Unnithan obtained his PhD degree in Certificate Programme in
Marketing from Cochin University of Science and Technology, Advanced Data Science
Kochi, Kerala. He has extensive experience of two decades as for Managers will equip
a business educator, researcher and administrator. Currently, professionals to have
he is a Professor of Marketing Management and Dean practical and interlocking
(Academic Affairs and Development) at the Indian Institute of competencies that
Management Kozhikode. His research interests include maximise the best use of
consumer behaviour, services marketing, and advertising. His data and interpret the
publications have appeared in leading journals in marketing, insights generated from
advertising, and other business disciplines. He has consulted the data, which will drive
with major corporations and government agencies and is them to have better
actively engaged in executive education and management business decisions in their
development programmes. day-to-day business
scenario. Moreover, the
machine learning focus of
the programme using
powerful data analytics
Prof. Sreejesh S, PhD
platforms will develop
Programme Director & Assistant industry-ready
Professor, professionals with
Marketing Management in-depth expertise in
extracting meaningful
insights from the
Professor Sreejesh's primary research interests include
complex data.
marketing analytics, brand management, services marketing,
and online marketing & advertising. His publications have
appeared in Journal of Brand Management, Industrial
Marketing Management, European Journal of Marketing,
Computers in Human Behaviour, Journal of Travel and
Tourism Marketing, International Journal of Contemporary
Hospitality Management, Internet Research, Journal of
Product and Brand Management, Journal of Service Theory
and Practice, International Journal of Bank Marketing, etc. He
serves on the editorial board of International Journal of
Consumer Studies. He has also authored books of international
repute with Pearson India and Springer International. Prof.
Sreejesh S is currently working as an Assistant Professor of
Marketing Management at IIM Kozhikode.
04
Programme Modules
MODULE 1: Data Management &
Data Preparation
Holistic
Introduction to Data Analytics using R & Python Curriculum
Understanding Data Structure
This comprehensive
Relational Databases & SQL
programme curriculum
Pre-process the Data
is integrated with a
judicious blend of
MODULE 2: Statistics & Exploratory
immersive learning tools
Data Analysis
such as live online
Data Visualization lectures, hands-on
Exploratory Data Analysis exercises using data,
Statistical Inferences real-world case studies,
Basics of Modelling business decision-related
projects as well as a final
MODULE 3: Machine Learning capstone project to
Algorithms reinforce an advanced
understanding of data
Regression (Linear/Non-Linear/Logistic) science in
Time Series analysis decision-making. Taught
Classification by renowned IIM
Clustering Kozhikode faculty and
Text Mining & Social Media Analysis Eruditus global faculty,
Simulation this engaging learning
Optimization experience will empower
participants to
MODULE 4: Capstone Project / implement data-driven
Final Project analytics for making
insightful and impactful
Capstone Project / Final Project
business decisions in
their organisation.

Capstone Project
With the capstone project, participants will gain
hands-on learning experience in conducting data
analysis scientifically and make insightful and powerful
connections between quantitative data analysis and
real-world business challenges. This project will provide
participants with an opportunity to integrate their
theoretical and practical understanding of data science
and explore ways to apply their learnings in a real-world
competitive business scenario.

05
Real-world Case Studies
Predicting Consumer Tastes with Big Data at Gap by
Ayelet Israeli & Jill Avery (Harvard Business Publishing,
Product #517115-PDF-ENG)
This case explores how CEO Art Peck at Gap was betting
that intelligence fueled by big data, Google Analytics
and the company's own sales and customer databases,
could outperform a fashion industry creative director at
predicting the future fashion trends and tastes of
consumers.

The Weather Company: Creating Consumer Apps

that Leverage its Big Data by Ruth Gilleran, Patricia J.
Guinan & Salvatore Parise (Harvard Business
Publishing, Product #BAB168-PDF-ENG)
The Weather Company (TWC) was innovating by
leveraging its big data on the weather to create new
consumer products. This case describes the composition
of the mobile app development team, the implementation
of agile software development methods, and its use of
modern big data technologies.

Dow Chemical Co.: Big Data in Manufacturing by

Mustapha Cheikh-Ammar, Nicole R.D. Haggerty,
Darren Meister & R. Chandrasekhar (Harvard Business
Publishing, Product #W17696-PDF-ENG)
The goal is
In 2012, a pilot study undertaken by the data services team to turn data
of the Dow Chemical Company revealed an uncanny trend
on the company's shop floor. This case describes how the
into
data services director saw an opportunity to reverse the
trend through the deployment of big data capabilities and,
information
more specifically, enterprise manufacturing intelligence
(EMI), a subset of big data.
and
information
Luminar: Leveraging Big Data Using Corporate
Entrepreneurship Manufacturing by Simon Parker & into insight.
Chandra Sekhar Ramasastry (Harvard Business
Publishing, Product #W14175-PDF-ENG) - Carly Fiorina,
Entravision has just set up a digital analytics division called Former CEO,
Luminar, which uses Big Data to focus on a company’s Hewlett Packard
marketing to a particular set of consumers. This case
explores some significant issues faced by the incumbent
president of the new division and how he should leverage
business opportunities beyond digital analytics.
06
Learning Outcomes
Joining this live online programme will enable participants
to gain proficiency in data science and business analytics
to manage the most challenging business situations with
data-driven insights and analysis.
It’s important
to leverage
Gain an in-depth understanding of data data the same
structures and data analysis to explore and
visualise data for meaningful insights and
way, whether
identify relationships between large data sets
it’s a strategic
or tactical
Learn to use analytical tools such as R, Python
and SQL to manipulate and analyse complex issue: Have a
data sets and become proficient in building
machine learning models using R and Python vision for
what you are
Explore text mining analysis/techniques to trying to do.
understand the influence of social media
applications - Andrew Chen,
General Partner,
Andreessen Horowitz
Understand the nuances and applications of
descriptive, predictive, and prescriptive
analytics to enhance analytical skills and make
real-time, data-driven business decisions

Gain the skills and knowledge required to

manage data science and analytics teams or
projects at your organisation

Get the managerial expertise of the tools and

techniques used in Data Science and Machine
Learning for business applications

07
Certificate
Participants who successfully complete all evaluation
components with minimum pass marks and meet the
Eligibility
requisite 75% minimum attendance criteria will be
Graduates (10+2+3) or
awarded a Certificate of Completion from IIM Kozhikode.
Diploma Holders (only
Participants who are unable to clear the evaluation criteria
10+2+3) from a recognised
but have the requisite attendance will be awarded a
Participation Certificate. university in any discipline
with a minimum of 1 year
of work experience (after
graduation) as on
October 1, 2020.

Evaluation
There will be periodic
evaluations built-in
throughout the programme
at regular intervals. These
may be in the form of a quiz,
assignment, project, case
studies or other
Note: All certificate images are for illustrative purpose objective/subjective
only and may be subject to change at the discretion of assessments. A minimum of
IIM Kozhikode. 75% attendance is a
prerequisite for the
successful completion of this
IIM Kozhikode programme. The
participants will have to
Executive Alumni Status secure the minimum pass
marks in the respective
On successful completion of the programme, participants evaluation components.
will be eligible for the prestigious IIM Kozhikode Executive
Alumni Status. These participants will subsequently receive
the alumni registration details from IIM Kozhikode.

08
Programme Details
Programme Fee INR 1,80,000 + GST Programme
Instalment Schedule
Schedule
Remarks Amount Live Online Sessions

Booking Within 7 days INR 20,000 + GST 3 hours / week

Amount post selection Saturday, 6.45 pm to 9.45 pm
Instalment I Sep 25, 2020 INR 50,000 + GST

Instalment II Dec 20, 2020 INR 60,000 + GST Attendance

Instalment III Feb 20, 2021 INR 50,000 + GST Minimum 75%

Programme Application
Round-wise Application Dates Link

Application Fee Dates Click here to apply to

the programme.
Round 1 INR 1,500 + GST Jul 31, 2020
Round 2 INR 2,000 + GST Aug 31, 2020
Round 3 INR 2,500 + GST Sep 15, 2020 For more information,
please email at
Note: Admissions are on a first-come, first-serve basis. There might [email protected]
not be subsequent rounds if seats are filled in the initial rounds.

Finance options available. Click here to learn more.

09
System Requirements
This programme includes live online classes. To attend a
live online class you will need to have a PC/Laptop/Mac
with

Speakers and microphone: built-in or a USB plug-in or

wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/i5/i7 or

AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or

higher

An internet connection: Minimum bandwidth of 3.0

Mbps (up/down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/Laptop/Mac

We use the Zoom software application to conduct

live online classes. Zoom works on a variety of PCs/
Laptops/Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if it
supports the Zoom client.

We recommend that you attend classes from a PC/

Laptop/Mac.

10
About IIM Kozhikode
With its roots dating back to 1997, the Indian Institute of
Management Kozhikode (IIMK), started with a batch size
of 42 students but has grown tremendously over the
years to a current batch strength of 485 students, making
it the fastest-growing management school in the country.
IIM Kozhikode has achieved its own unique identity, a mix
of two cultures, academic and business and is fast
emerging as an internationally reckoned fully-integrated
management institute of higher learning. One of the
most picturesque campuses in the country, the
world-class infrastructure includes air conditioned class
rooms, guest facilitation zones and wifi connectivity
which enables every IIM Kozhikode resident to be
exposed to a wholesome experience. Managed by
dedicated personnel, it is one of the most efficient
institutions in the country. IIM Kozhikode pioneered the
Interactive Learning (IL) programme for working
executives in India. This programme started with 300
class contact hours in 2001-02, the two-year-long
Executive Management Education Programme is today
the most rigorous programme in the country having
around 738 class contact hours.

Every year IIM Kozhikode offers a rich portfolio of

Management Development Programmes crafted for the
agile minds on the lookout for thought-provoking
questions and enriching learning experiences. Recently,
IIM Kozhikode has launched a one year Post Graduate
Programme in Business Leadership (PGP-BL) in the year
2019 and has also launched a two years Post Graduate
Program in Liberal Studies & Management (PGP-LSM) as
well as the Post Graduate Program in Finance
(PGP-Finance). Over the years, there has been
a significant increase in the number of training
programmes and participants. The speed and momentum
of changes in the Indian business environment are
unabated, and IIM Kozhikode's endeavour is to adapt to
these changes through constant innovation.

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About Eruditus
Eruditus Executive Education offers customised and open programmes in India,
Singapore, Dubai and other global locations in collaboration with MIT Sloan, Columbia
Business School, INSEAD, Harvard Business School (HBS), Kellogg Executive Education,
Berkeley Executive Education, Wharton Executive Education, IIM Lucknow Executive
Education, IIM Calcutta Executive Education and EMERITUS. It offers world-class executive
education to grow businesses continuously. Led by alumni of INSEAD and Harvard and
supported by eminent programme experts, the programmes are designed to give a
learning experience integrated with sustainable business applications. Programmes are
crafted in a different range of formats; in-class, online as well as blended programmes. The
portfolio includes short 2 to 4-day in-class workshops, online courses of 2-3 months
duration as well as comprehensive learning journeys that run over 6-9 months, customised
to an organisation’s requirement.

Apply for the programme here

APPLY NOW

For registration and any other information,

please get in touch with us at [email protected]

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