ASSIGNMENT

NAMES:
MUHAMMAD ATHAR KHAN (L1F22PAAF0004)
ABU HURAIRA (L1F20BSAF0021)
AMMAR HASSAN (L1F20BSAF0108)
NOMAN SHAHID (L1F22PAAF0001)
AYESHA SALEEM (L1F22PAAF0002)

SECTION:
D
SUBJECT:
ENTREPRENEURSHIP
SUBMITTED TO:
SIR ALI RAZA
COMPANYNAME: Bradford Soap Works, Inc
EXISTING PRODUCT: BAR SOAP
NEW PRODUCT: ECO-FRIENDLY SOLID SHOWER GEL

Market Analysis using PESTLE and SWOT Analysis:

PESTLE Analysis:

1. Political Factors:

Government regulations play a significant role in the soap industry. Regulations related to
ingredient safety, manufacturing standards, and labeling requirements can impact the
production and distribution of bar soap. Changes in political leadership or policies may also
affect trade agreements and tariffs, influencing the cost of raw materials and international
market access.

2. Economic Factors:

Economic conditions, such as inflation, unemployment rates, and disposable income levels,
directly impact consumer spending habits. During economic downturns, consumers may
prioritize essential items over luxury personal care products like bar soap. Fluctuations in
currency exchange rates can affect import/export costs, impacting the profitability of soap
manufacturers.

3. Social Factors:

Societal trends and cultural shifts influence consumer preferences in the personal care
industry. With an increasing emphasis on health, wellness, and sustainability, consumers are
seeking products that align with these values. Trends towards natural and organic ingredients,
cruelty-free formulations, and eco-friendly packaging are shaping the demand for soap
products.
 4. Technological Factors:

Technological advancements drive innovation in soap manufacturing processes, product

formulations, and packaging designs. Automation and robotics streamline production
processes, reducing costs and improving efficiency. Digital technologies enable companies to
engage with consumers through e-commerce platforms, social media marketing, and
personalized advertising campaigns.

5. Legal Factors:

Soap manufacturers must comply with various legal regulations related to product safety,
labeling requirements, advertising standards, and environmental protection. Failure to meet
regulatory standards can result in fines, product recalls, and damage to brand reputation.
Changes in legislation or legal precedents may impact industry practices and competitive
dynamics.

6. Environmental Factors:

Environmental sustainability has become a critical concern for both consumers and
businesses in the soap industry. Increasing awareness of environmental issues, such as plastic
pollution, deforestation, and carbon emissions, has led to a growing demand for eco-friendly
and biodegradable soap products. Companies are under pressure to adopt sustainable
practices throughout the supply chain, from sourcing raw materials to packaging disposal.

SWOT Analysis:

 Strengths:

Bradford Soap Works, Inc. benefits from an established brand reputation, decades of industry
experience, and a diverse portfolio of soap products. The company has a strong distribution
network, reaching consumers through retail partnerships, online channels, and private label
manufacturing agreements. Additionally, Bradford Soap Works, Inc. has a dedicated
workforce committed to quality craftsmanship and customer satisfaction.

 Weaknesses:
 Despite its strengths, Bradford Soap Works, Inc. faces several weaknesses in its current
business model. The company's reliance on traditional manufacturing processes limits its
ability to adapt to changing consumer preferences and market trends. Furthermore, there may
be a lack of innovation in product development, leading to stagnation in the company's
product offerings. Additionally, Bradford Soap Works, Inc. may be vulnerable to supply
chain disruptions, raw material shortages, and fluctuating production costs.

 Opportunities:

There are several opportunities for Bradford Soap Works, Inc. to capitalize on market trends
and consumer demands. With the growing popularity of eco-friendly and natural personal
care products, the company can explore opportunities to expand its product line with
environmentally sustainable options. By investing in research and development, Bradford
Soap Works, Inc. can innovate its formulations, packaging designs, and marketing strategies
to appeal to eco-conscious consumers. Additionally, the company can leverage digital
technologies to enhance its online presence, engage with customers, and gather valuable
market insights.

 Threats:

Bradford Soap Works, Inc. faces threats from competitors, both traditional soap
manufacturers and new entrants disrupting the market with innovative offerings. Rapidly
changing consumer preferences, influenced by social media trends and celebrity
endorsements, pose a threat to the company's brand loyalty and market share. Economic
uncertainties, regulatory changes, and supply chain disruptions also present external threats
to the company's business operations.

New Product Development: Eco-Friendly Solid Shower Gel

Product:

The eco-friendly solid shower gel is a revolutionary product that combines the cleansing and
moisturizing benefits of traditional bar soap with the convenience and sustainability of a solid
format. Made from natural ingredients, such as botanical extracts, essential oils, and plant-based
surfactants, the solid shower gel offers a luxurious bathing experience while minimizing
environmental impact. The product is free from synthetic fragrances, parabens, sulfates, and
other harmful chemicals, making it suitable for sensitive skin types.

4 P's:

1. Product:

The eco-friendly solid shower gel is meticulously formulated to deliver superior cleansing
performance and nourishing hydration. Its solid format eliminates the need for plastic
packaging, reducing plastic waste and promoting eco-conscious living. Available in a variety
of refreshing scents inspired by nature, the solid shower gel indulges the senses while leaving
the skin feeling refreshed, rejuvenated, and delicately scented.

2. Price:

The pricing strategy for the eco-friendly solid shower gel will be positioned as a premium
product, reflecting its high-quality ingredients, sustainable packaging, and eco-friendly ethos.
While slightly higher than traditional bar soap, the solid shower gel's value proposition lies in
its environmental sustainability, luxurious formulation, and long-lasting durability. Pricing
will be competitive within the eco-friendly personal care market segment, ensuring
accessibility to environmentally conscious consumers.

3. Place:

Distribution channels for the eco-friendly solid shower gel will include online platforms,
specialty retailers, eco-friendly boutiques, and wellness spas. Leveraging Bradford Soap
Works, Inc.'s existing distribution network, the product will be strategically positioned in
high-traffic retail locations and online marketplaces frequented by environmentally conscious
consumers. Direct-to-consumer sales channels, such as the company's website and social
media platforms, will be utilized to engage with customers, showcase product benefits, and
facilitate convenient purchasing options.

4. Promotion:

Marketing efforts for the eco-friendly solid shower gel will focus on highlighting its unique
selling points, including its natural ingredients, plastic-free packaging, and sustainable ethos.
 Integrated marketing campaigns will be deployed across multiple channels, including social
media, influencer partnerships, email newsletters, and targeted digital advertising. Engaging
visual content, informative product descriptions, and user-generated testimonials will
showcase the product's efficacy, quality, and environmental benefits. Additionally, the
company will participate in eco-conscious events, trade shows, and community initiatives to
raise awareness, build brand credibility, and foster consumer trust.

Identifying Opportunities:

1. Market Trends Analysis:

Conducting thorough market research and trend analysis enables Bradford Soap Works, Inc.
to identify emerging opportunities in the personal care industry. By monitoring consumer
preferences, lifestyle trends, and market dynamics, the company can anticipate shifts in
demand and develop innovative products that resonate with target audiences. For example,
the growing demand for eco-friendly and natural personal care products presents an
opportunity for Bradford Soap Works, Inc. to expand its product portfolio with sustainable
alternatives to traditional soap offerings.

2. Competitor Analysis:

Analyzing competitors' strengths, weaknesses, and market positioning provides valuable

insights into areas of opportunity and differentiation. By benchmarking against industry peers
and disruptive challengers, Bradford Soap Works, Inc. can identify gaps in the market or
unmet consumer needs that can be addressed through product innovation and strategic
marketing initiatives. For instance, if competitors are failing to meet consumer demands for
eco-friendly packaging or natural formulations, the company can capitalize on this
opportunity by introducing innovative solutions that align with sustainability trends and
environmental values.

3. Customer Feedback:

Actively soliciting feedback from customers through surveys, focus groups, and social media
engagement allows Bradford Soap Works, Inc. to gain valuable insights into consumer
preferences,
CONCLUSION:
In summary, Bradford Soap Works, Inc. faces a dynamic market landscape with
opportunities for growth, particularly in the eco-friendly personal care segment. The
introduction of the new product, eco-friendly solid shower gel aligns with consumer
preferences for sustainable products and underscores the company's commitment to
innovation. By capitalizing on market trends, competitor analysis, and customer feedback,
Bradford Soap Works, Inc. can strengthen its position in the industry and meet the evolving
needs of consumers.