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Sheba - Guidelines-2

The document provides branding guidelines for the Sheba express brand. It defines the logo, colors, fonts, icons and applications of the visual identity. Sections cover the logo versions, correct and incorrect usage, a color palette, app icon and corporate applications like business cards and letterhead.

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kaido28499
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83 views

Sheba - Guidelines-2

The document provides branding guidelines for the Sheba express brand. It defines the logo, colors, fonts, icons and applications of the visual identity. Sections cover the logo versions, correct and incorrect usage, a color palette, app icon and corporate applications like business cards and letterhead.

Uploaded by

kaido28499
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BRAND

GUIDELINES
INTRO
Sheba express brand guidelines reflects
modern design, dialogue and interaction
principles: simple, clear and recognisable.

This style guide defines binding design


elements and rules that ensure the
uniform perception of the brand.
1.0
VISUAL
IDENTITY
VISUAL IDENTITY | THE ENGLISH VERSION

1.1
THE
ENGLISH
VERSION

Sheba express logo was developed


to be a modern and future-Proof
trademark. Our new graphic element
the arrow
VISUAL IDENTITY | THE ARABIC VERSION

1.2
THE
ARABIC
VERSION

An Arabic logo was developed


based on the english logo look
and feel.
VISUAL IDENTITY | CLEAR SPACE

1.3
CLEAR
SPACE
VISUAL IDENTITY | LOGO VERSIONS

1.4 Depending on diffrent


LOGO applications, Sheba express logo

VERSIONS
can be used in these indicated different
versions only.

BLACK & WHITE CMYK VERSION PANTONE VERSION


VERSION
VISUAL IDENTITY | INCORRECT USAGE

1.5
INCORRECT
USAGE
Recolor Stretch or skew Change the proportions

The way that you use the


logo affects the impact of our
communication and our brand
image. It is important that our
Get creative with shadow Rotate Make the dot smaller or bigger
logo is always used correctly.

This also applies to the arabic


logo version.
VISUAL IDENTITY | COLOR PALETTE

1.6 The way that you use the


logo affects the impact of our
COLOR communication and our brand

PALETTE
image. It is important that our
logo is always used correctly.

FONT
ARABIC DroidArabicKufi PANTONE 1665CP

ENGLISH
C 0 M 80 Y 95 K 0
#f15a29
Cairo PANTONE 072CP
C 100 M 95 Y 5 K 0
#f15a29
VISUAL IDENTITY | ICONS

1.7
ICONS
Payment About Wallet Invoice Empty cart

The way that you use the


logo affects the impact of our
1
communication and our brand
image. It is important that our My Orders Contact Us Credit Card Cash On Delivery Non-empty Cart
logo is always used correctly.

This also applies to the arabic


logo version.
Notifications Privacy Location
VISUAL IDENTITY | APP ICON

1.8
APP
ICON
2.0
CORPORATE
APPLICATIONS
VISUAL IDENTITY | CORPORATE APPLICATIONS

2.1 Size (9cm x 5cm)


BUSINESS These elements must always

CARD
be present on our corporate
business card.

VISUAL IDENTITY | CORPORATE APPLICATIONS

2.2
LETTERHEAD

Size A4 (21cm x 29.7cm)


These elements must always
be present on our corporate
letterHead
CONTACT
ZAID M. ALOSSIME
Design Director
[email protected] MARKETING DEPARTMENT

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