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Content Strategy For LinkedIn

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34 views

Content Strategy For LinkedIn

Uploaded by

Another Bibliophile
Copyright
© © All Rights Reserved
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Defining LinkedIn Goals and how to execute them with the current resources

Goal 1: Generating lead via Linkedin

Goal 2: Employee Representation

Goal 3: C-Suite Representation

Goal 4: Establish expertise in product development partner


Goal 5: Expanding linkedin connections and followers based on audience

Goal 6: Customer Representation

Requirements
1. Tech Assistance for content related to products and process
2. Linkedin targeting scaling business, founders, CTO, CEO

3. Make questionnaire for CEO and CTO and schedule interviews periodically
4. Tech assistance of preparing questions for CTO
5. Tech revision before airing any tech content
6. PPC?
Initiatives Priority (1-5)
optimizing company page and c-suite profiles 1
Sharing SaaS related content periodically
Building relationship with selected influencers in SaaS
Making new connections and extending network
joining groups of potential customers and SME
LinkedIn Sponsored content 2

See Employee Advocacy page 2

CEO, CTO and Abhilash actively focusing on thought leadership, industry


1
insights andthem
Positioning SaaSasinexperts
generalthrough active interactions from employees
and theirthoughtful
Leaving acquntaines.
comments on the posts of their connections as
frequent as possible.
posts showcasing neoito growth and achievements 1
Create process
Specifically page
identify and share
linkedin thethat
profile content
matchinwith
linkedin throughtargeted
our current Neoito
Linkedin page - product specific and tag lead SDEs and key people
audience and sent connection request to 20 a day and make conversation 2
worked
with 5 ainday.
that project. 1

Get one customer per quarter to share how NeoITO helped them. (for
more details see content type page)
Customer to share the testimony in their Linkedin page

BD team to send request to 10 people from a curated list of targeted


audience a day.
Create a custom template for messaging potential audience in linkedin.
Content type Details
C-Suite
Short written posts Stories that is thought
provoking, thought
1. Personal story/journey
leadership, experience and
advices
2. Experience sharing with current SaaS products they
been using
3. Comments on latest trends and saas products
4. Employee appreciation posts
5. Celebratory posts

Neoito

Post TYpe Format


Tech post Carousal, Video
Pain points,struggles,fears of the Scaling companies Carousal, video, Listicle
Branding content featuring company milestones, clients etc.. Carousal, Video
Collaborative posts with client brands Video
Guide/playbook prepared by SME E-book

Infographics

Statistical: Showcase industry statistics in charts and


numbers.
Informational: Communicate a new or niche concept,
Process: Provide
or an overview of aatopic.
summary or overview of the steps in
Comparison:
a process.ThisBiased
can beor unbiased
used comparison
in combination withbetween
the
two options.This can
“how-to text posts” be a subtle jab at a specific
competitor or just showing the unique competitive
List: Share ayou
advantages collection of tips,other
have against resources, or in
products examples.
general.

Newsletter Content Type


New trends, job offers, tech
1. Newsletter for job applicants
opportunities
2. Newsletter for general following Neoito
pricing,products, tech news
offers, team
3. Newsletter for selected group of people that have
innovation stories, product
conversion chances in the future
testimonies
Execution Comments

1. one interview/ per month for linkedin


content viaofblocking
2. in case special a day on
events of Faiz
celebration,
calendar at the beginning of the month.
team requests for another questionnaire
section for linkedin

Frequency
2X weekly
1x weekly
1X biweekly
1x monthly
3X Yearly
Advanced search to identify prospects targeting from
Type different
Execution accounts including the c suites and neoito
page.sending connection request to them .continuously
1. Advanced Search
engaging with their posts. use the custom made template
to initiate conversation and pushing them for a casual call
1. Leveraging
with of the existing active groups through posts
c suite, if possible.
2. groups
engaging and sharing content.
2. create a group for neoito more like a tech knowledge
sharing platform.
3. interview established tech people from 1. C suite executives engage in conversation that can be
the targeted niche later posted into neoito page.
2. similar with all department heads
Method
1. LinkedIn Analytics:
2. Engagement Metrics
3. Follower Growth:
4. Post Frequency and Timing:

5. Content Performance:
6. Click-through Rate (CTR):
7. Competitor Analysis:
8. A/B Testing:
Execution
Access LinkedIn Analytics dashboard to get insights into posts'
performance,
metrics audience
like likes, demographics,
comments, andclick-through
shares, and engagementratesmetrics.
(CTR) for
posts
Track the growth of LinkedIn followers over time.
Analyze how often post and at what times. .
Identify patterns
Experiment that lead posting
with different to betterschedules
engagementto find the optimal times for
reaching your audience.
Determine which types of content perform best on LinkedIn page.
Track CTR for links shared in your posts.
Monitor the LinkedIn activity of competitors. Analyze their successful
posts and strategies to gain insights for your own content planning.
Conduct A/B testing with different variations of content to see what works best.
Experiment with different headlines, images, and call-to-action (CTA) buttons.

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