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Final Project Overview - Uni of Dayton

The document outlines requirements for a team marketing project where students must identify an unfulfilled need, develop a business strategy plan and presentation to meet that need. It provides details on what should be included in the presentation such as an introduction, SWOT analysis, target market segmentation, product/pricing/promotion/place strategies, and conclusion. It also specifies formatting and grading criteria.

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architj1991
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12 views

Final Project Overview - Uni of Dayton

The document outlines requirements for a team marketing project where students must identify an unfulfilled need, develop a business strategy plan and presentation to meet that need. It provides details on what should be included in the presentation such as an introduction, SWOT analysis, target market segmentation, product/pricing/promotion/place strategies, and conclusion. It also specifies formatting and grading criteria.

Uploaded by

architj1991
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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University of Dayton - Page 1

Week 5:

Team Marketing Project Power Point Presentation


1. You are to identify an unfulfilled need area (niche) and fill it by creating a business strategy plan to
satisfy the needs of your target market with consideration to external variables. The product or
service that you choose will then be linked with a current company for which there is a strategic fit.
2. The project will consist of a team PowerPoint presentation which you will give during live session 5.
3. Grading is based on appropriate and accurate use of as many course concepts as you can apply to
support your recommendations. For example, when you recommend a price, you might choose a
price-skimming strategy because this is most appropriate to use based on your analysis of financial
consideration, or you might recommend a matrix organizational structure based on the products
and customers that your company serves, etc.
4. The presentation will run approximately 20 to 25 minutes and use principles and best practices from
the marketing discipline.
5. This assignment (Team Power Point Presentation) is due 24 hours prior to live session 5.
One team member must submit the team’s collaborative Project PowerPoint Presentation.

Your Presentation Should Include:


I. Introduction
II. Statement of objectives—two to three clear statements of what you will accomplish in this
project
A. To identify a niche (or unfulfilled need area) and market segment
B. To research the industry and company in order to understand their business thoroughly
C. To develop a marketing mix to satisfy the needs of that target market, perform sound
financial analysis, and provide management structure.
III. Your proposed product or service
A. Name of product/service
B. Unique/significant point of difference
C. Research data gathered through questionnaire
IV. Company/industry profile (it may include some of the following)
A. Mission
B. History of company
C. Vital statistics: products, brands, markets (customers), sales, market share, profits
D. Industry information: competition, market shares, brand shares
E. Current news (company and/or industry)
V. Organization situation analysis (SWOT)
A. Internal strengths (brand name, leadership, …)
B. Internal weaknesses (reputation, quality perception, old product, …)
C. External opportunities (economy, technology, consumer trends, …)
D. External threats (economy, competition, consumer Trends)
VI. Business strategy development and presentation
A. Target market segmentation (should include some/all of the following):
a. Demographic, psychographic, behavioral, etc.
B. Product strategies (should include some/all of the following):
a. Value proposition, product life cycle, categorization (convenience, etc.)
b. Positioning

UDRI Proprietary - Unprotected


University of Dayton - Page 2
C. Pricing strategies (should include some of the following):
a. Price lining, penetration/skimming
b. Others…loss leader
D. Promotional strategies (should include some/all of the following):
a. Advertising
b. Sales promotions
c. Publicity (news carried into the media) and public relations (community events)
d. Personal selling
e. Social media
E. Place strategy (should include some/all of the following):
a. Distribution and logistics (types of retailers)
b. Atmospherics (in-store stimuli, …)
VII. Conclusion—Wrap-up

PowerPoint Presentation
There is no set template for your PowerPoint presentation. Your presentation should be approached as
if you were a marketing team presenting your idea to a top management team. SELL YOUR IDEA!
Your presentation must be professional, but can be approached creatively. One item that must be
included in your PowerPoint presentation is one or more advertisements for your product or service
chosen from the advertisements that each team member created. As a team, you may decide that one
advertisement best represents your product or service, or you may choose more than one if you see fit.
An additional item that must be included is your research findings from your research questionnaire. All
teams will present during live session 5 and will have equal time to present. Each team can decide if all
team members will present or if only one or a few present. Teams may not go over the established time
limit to ensure that all teams have an equal opportunity. The presentation will end when the time limit
has been reached. Your goal will be to convince your classmates that your product is viable and will
successfully fill a market niche.

UDRI Proprietary - Unprotected

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