Document 8 Business Plan
Document 8 Business Plan
0 EXECUTIVE SUMMARY
JACCRA’S is a visionary team passionate about revolutionizing the food industry with
our innovative product – Pater Food. Pater Food is a halal Maguindanaon food made of rice
topped with chicken adobo wrapped in a pack lunch which costs 30.00PHP.
Our team at JACCRA’S has devoted significant time and resources to the development and
perfection of Pater Food. Through comprehensive market research, we have identified a
substantial demand for our product among students in Mercy Junior College INC. and are
confident in its potential to make a positive impact on the market.
This production cost of our product will be approximately 1100 pesos. This due to the
ingredients and utilities that we will be using. A breakdown of the cost of ingredients will be
as follows: rice (120 php), chicken breast (700 php), luy-a (10php), oil (20php), onion (10php),
garlic (15php), sugar (30php), salt (5php), chicken cubes (20php), soy sauce (15php), red chili
(20php), ground black pepper (20php), and bay leaves (10php). And for packaging banana
leaves. The total cost of the ingredients is approximately 900. Our product will be more
valuable resulting in a higher profit for our company. This will surely help our business reach
its goal and accomplish its objectives. As a start -up for our company, each member of our
team will give 185 so that we can have our starting capital of 1200php.
The logo for “Fried rice Pater” could be designed with a simple and elegant concept.
Imagine a circular emblem with a fork and knife crossed in the middle, symbolizing food.
Surrounding the utensils, you could have stylized leaves, grains, and vegetables to represent
natural and fresh ingredients. The color scheme might include earthy tones like greens and
browns to convey a sense of organic and wholesome food. The name “Fried rice Pater” could
be placed either above or below the emblem in a clean, modern font. This design would evoke
a sense of culinary expertise and a commitment to quality ingredients.
2.3 Vision
We aspire to create a brand that is synonymous with quality, innovation, and excellence, as
we strive to offer an unparalleled selection of food pater products that cater to a diverse range
of tastes, preferences, and dietary needs. We envision a future where our food pater products
are recognized for their exceptional taste, nutritional value, and sustainability. We believe in
the power of food to bring people together, and we strive to create a sense of community and
belonging through our products and services.
2.4 Mission
Our mission is to create a diverse and innovative selection of food pater products that cater
to various tastes, preferences, and dietary needs. We aim to offer a range of flavors, textures,
and nutritional profiles to ensure that our customers have access to a variety of options that suit
their individual needs. We are committed to maintaining the highest standards of quality and
safety in our production processes. And to create a positive impact on people’s lives by
offering nutritious and delicious food options that enhance their overall well-being. We believe
in the power of food to bring people together, and we strive to create a sense of community and
belonging through our products and services.
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2.5 Key Personnel
NAME POSITION
JACCRA’S CO.
Claudette Ababa
CEO
Financial Manager
Our Chief Executive Officer (CEO) is JansenFinancial Staffhas been
Kaye Aniabesa
Jansen Kaye Aniabesa
Marketing Manager
selected by other member to become a leaderMarketing StaffOther
of our company.
Carmena Cano Jona Faith Rivera
members recognized her leadership potential. Jansen is in responsible for
Abdul Jabar Bocua
supervising the overall operations of a company. Angelo Pardillo
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Financial Manager: Carmena Cano (Financial Team)
This product will be created with the intention of satisfying Mercy Junior College, Inc.
employees and students while being budget-friendly. The workers and students will
undoubtedly benefit from it because it is not just a budget-friendly food but also a tasty and
nutritious one.
Our product is made of stir-fried chicken breast that mixed more ingredients and
toast it into 10 to 20 seconds. Then for preparing, put the rice on a pack lunch then put the
kagikit on top of rice, then cover it. We use pack lunch for packaging. Pater is a sweet and
spicy Filipino condiment originate from the maranao people.
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3.4 Process equipment
Pack lunch
Pot
Ladle
Wok
Pater ni JACCRA’S is the manufacturer of Filipino street foods. Our product is “pater”
with the main ingredients chicken breast, which have about 20% protein. Our target costumers
are MJC workers and students. The amount we anticipate investing to launch our company and
product is between 1100 pesos. We will be selling 50 pieces of pater for 25 pesos each.
Therefore, 1250php is our desired amount with the profit of 100php.
4.2 Distribution channel
The distribution channels for pater, which is a Filipino snack made from sticky rice and
various fillings, can vary depending on the producer and location. The specific distribution
channel for pater will depend on the producer’s marketing strategy and the region in which it is
being sold.
. We will be distributing some fliers to the to the workers and students of Mercy Junior
College to introduce our product and company before we start selling. Aside from that, we are
also planning to introduce our product by posting pictures of it on our social media accounts.
Our company has established a pricing policy to ensure that our sales product generate a
profit for our company. Below is the pricing policy.
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1. Costumers must be able to afford the price, and it must be able to compete with another
seller.
2. Profit must be acquirable from the price of the products. Production costs, plus 20% of
the profit margin, should be the basis.
3. The price may vary depending on the type of product.
4. Prices should be able make up for the salaries of the employees. Prices should be able
make up for the salaries of the employees.
5. Prices must be set at a range that is affordable for the costumers but not at a loss for the
company.
6. Each 1 pater with lemon juice is equivalent to 30 pesos.
Strengths: Opportunities:
Weaknesses: Threats:
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5.0 FINANCIAL PLAN
We estimate the spending between 800 pesos to start our business and product.
List of material to be bought:
1. Rice 11. Red chili
2. Chicken Breast. 12. Ground black pepper
3. Luy a 13. Bay leaves
4. Oil.
5. Onion. Packaging:
6. Garlic. Pack Lunch
7. Sugar
8. Salt Resources:
9. Chicken cubes As a start -up for our company, each member
of
10. Soy sauce. Team will give 200 each (200×6=1200).
TOTAL 1200php
The total cost of the items will need to establish our company is approximately 1200. Our
product will be valuable, resuming in a higher profit for our company. This will surely help our
business reach its goal and accomplish its objectives.
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5.3 Breakdown analysis
1200php
Direct cost
1100php
Ingredients Packages
900php 200php
Sales
1250php
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own unique food products. A handful of students and teachers flocked towards these stalls in
order to get a taste of what each group has to offer, as well as to chitchat with the sellers, it was
definitely a challenge to sell our group’s product, as most of the students and teachers initially
preferred the sweet products of our competitors over our savory fried rice pater. However, with
the combined efforts of our group, and with the help of our competitors, we managed to sell
every piece of fried rice pater we had. Although we did not manage to achieve our desired
profit, the experience proved to be quite a unique, memorable, and fulfilling one. Thus, we
thank the teachers who made this event possible, namely Mr. Pacholo, Mrs. Abellon, and Mr.
Compassion.
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