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Final Activity, English.

The document provides details about a marketing plan for a new product called Sticklight, which is a combination lipstick and lip gloss with a rechargeable LED light applicator. The plan outlines the product description, target audience, value proposition, key features, pricing, marketing strategy, competition, logo, and slogan.

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DEYBI ALEXANDER RIVERO SALAZAR
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18 views

Final Activity, English.

The document provides details about a marketing plan for a new product called Sticklight, which is a combination lipstick and lip gloss with a rechargeable LED light applicator. The plan outlines the product description, target audience, value proposition, key features, pricing, marketing strategy, competition, logo, and slogan.

Uploaded by

DEYBI ALEXANDER RIVERO SALAZAR
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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2825976 GESTION EMPRESARIAL

Good afternoon apprentices as you all know, we are coming to the end of this
course, we only have 1 week remaining for us to finish our objectives, this is why, in this
document you will find the activity for the upcoming week.

1. using the knowledge acquired during this process you will create a poster where
you will PROMOTE this product/service, the one you selected. It has to be in English (you
can use any digital tool to make this poster)

2. Product/Service Name:

 What is the name of your product or service?

Sticklight

 Why did you choose that name?

We chose this name because it relates to the product offering.

Product/Service Description:

 What is your product or service?

It is a combination a lipstick and a lip gloss, with a led light rechargeable, its
applicator is in the form of a mini bulb and when pressing a button, a light comes
out in the color you want the tone of your lipstick, and this leave a natural finish and
more lasting, since the light from this mini bulb heats a bit leaving more
pigmentation and duration on the lips.
This paint due to its internal system and when pressing a second button it
release a type of ink that gives color to the lips leaving a natural tone and more
hydratation in them.

 What does it do?

It last 24 hours, and it is not a matte lipstick so it does not make your lips
crack, but rather hydrates your lips and leaves a natural tone.

Target Audience:

 Who are your potential customers?

Our potential clients are mostly womans since it is a makeup product, but it
can also be used by mens to hydrate their lips with a neutral color. Since we have 3
different shades red, pink, and neutral which is mostly used by mens.

 What are their characteristics (age, gender, interests, etc.)?

Womans or mens between 15 and 60 years old who like to look good and
have their lips mostly hydrated and with a splendid and natural tone to look good all
day.

Value Proposition:

 What problem does your product/service solve?

This product solve the problem that every time we eat we have to touch up
our lipstick, so this lasts 24 hours due to its application system that when the bulb
heats up a bit it leaves more pigmentation on the lips making the ink dry completely
and not transfer leaving a natural finish.
 What benefits does it offer to customers?

Being a rechargeable product helps that as soon as the light goes down it is
recharge and has the same functionality as the begining, making it last the same
time in the day, and have good hydration and lips do not look cracked.

Key Features:

 What are the three most important features of your product/service?

Neutral color for mens and warm colors for womans, more hydration and
long lasting.

 What makes it different from other products/services?

Mainly its applicator sets it apart, which is a mini LED light bulb, also its
duration and that it is rechargeable.

Price:

 How much does your product or service cost?

35,000 Colombian pesos.

 Why do you think this is a good price?

It is a good price since it is an inovative and new product on the market with
unique and exclusive qualities that no other cosmetic product offer, apart from the
fact that it comes with its charger and case.
Marketing Strategy:

 How are you going to promote your product/service?

We will promote our product paying for advertising so that it comes out on
the market and can be known, also in the launch we will offer lip-painting lollipops
and encourage clients to buy the product.

 What channels will you use for advertising (social media, online ads, etc.)?

Social networks like Facebook, Instagram, TikTok, flyers and digital pages.

Competition Analysis:

 Who are your main competitors?

Nationally: Esika, Vogue, Yanbal, L’bel


International: Chanel, Dior, Maybelline, L’Oreal Paris
These brands are very known and would be the main competence, because
they offer several ranges of lipsticks, but none with the inovative applicator that we
designed.

 How are you different from them?

We differentiate ourselves in our applicator since no lipstick has an


applicator in the form of a mini LED bulb, also that this light is the one that gives a
drying and natural pigmentation.
Logo and Slogan:

 What elements will your logo have?

Our logo includes a girl with spectacular lips using a lipstick with LED light.

 What will be your slogan and why did you choose it?

Our motto will be "standing out with your own light", we choosed it because
it refer to self-love and the light relates to the effect that our product has.

Customer Feedback:

 What would customers say about your product/service?


 How will this feedback help you improve your offering?

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