Leveraging

Generative AI

Tools For SEO

Published by Search Engine Journal

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Copyright ©2024, Search Engine Journal

All rights reserved. No portion of this book may be reproduced in any form without
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For permissions, contact [email protected].
CONTENTS
CONTRIBUTING
Introduction 6 WRITERS
KRISTI HINES
Part I: How Generative AI Works & 9
Former Associate News Editor,
How Best To Use It
Search Engine Journal
Defining Narrow AI & Generative AI 10
LUDWIG MAKHYAN
Limitations & Dangers Of Generative AI 12 Head of Technical SEO,
EssilorLuxottica
Revolutionizing SEO With Google’s 15
Search Generative Experience VINCENT TERRASI
Co-Founder, Draft & Goal
How An AI Tool Can Quickly Facilitate 28
High-Quality, SEO-Friendly Content
Creation EDITORIAL
KATIE MORTON
Part II: Scalable AI Tools For SEO 31 Editor-in-Chief

The Top Generative AI Chatbots 32 BEN STEELE

Managing Editor
Built-In AI Chatbots And Features 37
In Tools BEA PE BENITO
Building Your Own AI Solutions 40 Editorial Assistant

Prompting To Understand AI Discovery 49 ABBY VILLARICA

Ebooks Project Manager
How AI Can Transform Simple Phone 57
Calls Into Massive Marketing Data
DESIGN
Part III: Implementing & Automating 61 PAULO BOBITA
Generative AI Director Of Design

Integrating ChatGPT With Google 62 ROBIN JUN BIONG

Sheets For Enhanced Data Analysis Graphic Designer

GPT-4 With Vision SEO Applications 71 ROCHELLE CARINO

Project Manager
More Cool Generative AI 84
Implementations & Guides
SUPPORTED BY

Click or tap this icon on the lower

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the Table of Contents.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 6

Introduction
2023 was a breakout year for artificial intelligence (AI),
and 2024 does not show any sign of slowing down. Kristi Hines
Former Associate News
Editor, Search Engine Journal

Screenshot from Google Trends, January 2024

Generative AI features became a part of the user interfaces of top search engines,
social media networks, advertising platforms, productivity software, and SEO tools.

While AI has been a part of most platforms for years, generative AI tools – those that
use deep learning AI models to generate new outputs based on user inputs
(prompts) – exploded.

In 2023:

According to OpenAI, 80% of Fortune 500 companies adopted ChatGPT.

According to Microsoft, Bing users completed over 1 billion chats with AI.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 7

With non-stop breaking news about new AI research, large language models (LLMs),
AI startups, GPT wrappers, and AI agents, it may take time to determine which
solution best suits your objectives.

There may soon be an AI-powered tool that simplifies all the challenges you face in
your workday. As an exercise, make a list of your common workflow challenges. That
might help connect your thought process as you explore AI tools.

Read: Researchers Discover How To SEO For AI Search

Why AI Matters For SEO

Simply put, AI is or will be in almost everything you and your clients use – especially
Google Search, which has utilized machine learning and AI for many years to improve
search results.

As of February 2024, you’ll find:

Google is experimenting with AI-powered Circle to Search, Search Generative

Experience (SGE), and tools for creativity and productivity in Labs.

Bing offers AI-powered deep search, chat, summaries, and image creation
capabilities via Copilot with GPT-4.

Baidu has an AI chatbot and cloud development platform similar to Google

and Microsoft.

Naver recently launched a cloud development platform for AI services.

Brave offers an AI summarizer for search results.

Wolfram|Alpha offers APIs for LLMs.

Perplexity strives to modernize PageRank and surpass Google as the leading

answer engine.

Cohere aims to improve search results with rerank technology.

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 8

Screenshot from Cohere, January 2024

In addition, the top advertising, business, marketing, productivity, and SEO platforms
are integrating generative AI chat and tools.

Aside from using AI-powered tools for SEO, marketers may consider creating custom
AI tools that can be promoted to attract links, increase brand visibility, and
generate leads/sales.

Observing how AI chatbots conduct web searches can also provide insight into how
search with AI works and how to optimize content for both.

Screenshot from Perplexity, January 2024

Related: AI For SEO: Can You Work Faster & Smarter?

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 10

Defining Narrow AI &

Generative AI
The world of AI is moving at a breakneck pace, and it’s Ben Steele
difficult to keep up. So, let’s start by defining our terms Managing Editor,
Search Engine Journal
and scope.

Narrow Artificial Intelligence

AI is not new. It’s been working away inside search algorithms and your favorite tools
for years.

The core defining feature of an AI algorithm is that it can “learn” to act upon inputs for
autonomous decision-making or problem-solving. IBM defines AI this way:

“At its simplest form, artificial intelligence is a field, which

combines computer science and robust datasets, to enable
problem-solving. It also encompasses sub-fields of machine
learning and deep learning, which are frequently mentioned
in conjunction with artificial intelligence. These disciplines are
comprised of AI algorithms which seek to create expert systems
which make predictions or classifications based on input data.”

Most modern AI algorithms are powered by neural networks known as machine

learning or deep learning. These terms aren’t interchangeable; deep learning is a type
of machine learning comprising a neural network with three or more “layers.”

Shallow machine learning models require user input to structure and categorize data.
Deep learning models don’t – they can independently categorize and understand the
relationships between inputs.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 11

Generally, the scope of these algorithms is narrow. They can learn to perform specific
tasks based on sets of training inputs. Within this narrow scope, AI models can
significantly outperform humans. AI has been able to handily defeat human chess
masters for years.

In search, Google uses AI ranking systems to match words and concepts together to
deliver relevant results, as well as detect spam and predict the quality of webpages.

Generative Artificial Intelligence

According to IBM, generative AI is a type of deep learning “that can take raw data
– say, all of Wikipedia or the collected works of Rembrandt – and ‘learn’ to generate
statistically probable outputs when prompted.”

The core difference that sets generative AI apart is the ability to create new data.
This greatly increases the variety of applications you can use the models for.

While an “AI” algorithm could look at images and categorize them, a “generative AI”
algorithm could tell you about an image, take actions based on the attributes of an
image, or create new images.

The transformer neural network model is critical to natural language processing

algorithms and large language models (LLMs) that power generative AI tools.
Transformers are not necessarily generative AI, but language generative AI models
owe their existence to transformer architecture.

Without getting too into the weeds, transformers are a unique way of encoding
language data and analyzing the relationships between the tokens created. While
LLMs require a large amount of data and human effort to train and maintain, the
power of the autonomous analysis and output speaks for itself.

LLM chatbots can translate between languages and return human-like responses to
prompts as if they understand what’s being typed into them.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 12

This unique capacity to generate new data is the defining feature of generative
AI, allowing it to perform an impressive array of new tasks. It’s also the source of
significant risk and ethical debate.

That’s why, throughout this book, we will not use the terms “AI” and “generative AI”
interchangeably. For the purposes of clarity, we will differentiate between “narrow AI”
and “generative AI,” but both of these terms fall under the umbrella of “AI.”

So when you see “narrow AI,” we’re discussing AI algorithms that could be based on
machine learning or deep learning neural networks and perform narrow functions.

And when you see “generative AI,” we’re discussing a specific type of deep learning
neural network that produces outputs based on statistical probabilities.

This distinction is critical because, for example, text transcription can be done by either
type of AI, but generative AI transcription will have distinct capabilities and features.

Limitations & Dangers

Of Generative AI
Since the key feature of generative AI is the ability to create new outputs, there’s
been a lot of buzz about using it to create content.

As a statement of principle, SEJ sees generative AI as a way to help humans do more

of their best work, not eliminate humans or human creativity.

While the market is changing rapidly, at the time of publication, SEJ’s official
recommendation is that you:

Do not use generative AI to create content for publishing,

in whole or in part, including:
Ebooks, articles, news, blog posts, and other written material.
Images, videos, and other multimedia.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 13

This is a particularly conservative stance, especially in the SEO and marketing realm.
But, I hope to convince you that:

Generative AI is not a good fit for creating content.

Content creation is a narrow view of its potential.

Exceptions:

We see exceptions in use cases where a generative AI tool creates outputs using
inputs of your original work or has a limited role. For example:

Summarizing the work you’ve written or providing key points.

Analyzing and modifying your existing content.

Generating descriptions and metadata.

Individual parts of work, such as creating outlines, generating ideas, organizing
information, etc.

One great example is advertising platforms where generative AI is baked directly into
the features. It might be impossible (or unwise) to completely avoid using it. This is
less problematic if the algorithms base their outputs on a limited data set like your
website. Just be sure that humans assess all outputs.

The five core issues associated with using these models for content are as follows:

1 Because large language models generate outputs based on statistical

probability and training data, they have a tendency to hallucinate and write
what sounds good over what’s correct. They cannot currently fact-check their
own work or reliably analyze works for accuracy.

2 There are unresolved legal and copyright questions about how these models
work. We will not attempt to interpret ongoing litigation and legal decision-
making. We know there are several in-progress lawsuits over image and
language-based generative AI models, and the direction and impact of those
decisions are unclear.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 14

This presents many unknown risks when publishing the outputs of generative
AI, despite what the tools may claim to offer for protection. As former associate
news editor Kristi Hines points out, “The outcomes may affect how AI tools
work, how much they cost, and what it takes to develop them safely. It may
also make you revisit any AI-generated content you’ve previously published to
ensure it is safe to use, personally and professionally.”
ChatGPT Creator Faces Multiple Lawsuits
ChatGPT Faces Legal Woes Worldwide
New York Times Vs. OpenAI
A timeline of generative AI lawsuits

3 There are unresolved privacy and safety issues with many large language
models that limit the kinds of information you should input into them. This
includes any protected or personal information, information covered under
non-disclosure agreements (NDAs) and embargos, and anything else that
could be sensitive.

4 Anyone can now create content at scale to a base level of quality. Generative
AI is not a significant advantage in either strategy or content quality because
anyone can apply the same automation with similar results. Publishing the
same statistically probable content as everyone else is not a great way to
stand out.

5 Despite soaring user bases and profits, generative AI tools can be unpopular and
polarizing with certain audiences. Hines points out: “You should also ask yourself
whether AI-generated content meets the standards of users when it comes to
quality, accuracy, and helpfulness. How will your primary audience, customers,
partners, and readers respond if they discover your articles, item descriptions,
product photos, or demo videos are AI-generated? Some brands have received
unwanted scrutiny over the perceived misuse of AI-generated content.”

There’s a fundamental ethical question involved with publishing content

you didn’t directly create under your name and brand. You should discuss
this with stakeholders who understand your audience and decide what
types of content come with an assumption of trust or originality.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 15

At SEJ, we developed – and are continually updating – a policy about how generative
AI should be used internally and how we communicate information about it to you, the
readers. This is an example of that policy in action.

All this being said, there are plenty of SEO use cases for generative AI. As you read
this ebook, I hope you’ll discover that creating content for publishing is a narrow view
of how limited AI and generative AI can improve SEO workflows and outcomes.

Revolutionizing SEO
With Google’s Search
Generative Experience
The advent of Google’s Search Generative Experience
(SGE) is revolutionizing online search, ushering Vincent Terrasi
Co-Founder, Draft & Goal
in a new era of contextualization and intuition in
information discovery.

This technological advancement fundamentally changes SEO strategies, requiring

professionals to adopt a new approach to content creation.

The impact on users is equally significant, with AI greatly facilitating access to

search results.

This chapter proposes an advanced thematic mapping approach to maximize the

effectiveness of these technologies in SEO.

It also discusses the knowledge of large language models (LLMs) such as OpenAI’s
GPT, Google’s Bard, and Microsoft’s Bing AI, highlighting their limitations and potential
in SEO content creation.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 16

The Arrival Of Google SGE

Google SGE marks a revolutionary shift in online search. This innovation sees Google
take a more contextual and intuitive approach to information retrieval.

This development has a significant impact on how SEO professionals need to think and
plan their content strategies.

The user experience is also changing, as AI-guided search results are easier to find.

Answers are quickly accessible without having to sift through multiple tabs and pages.

Understanding how generative AI works and extracting its knowledge using new
methods is essential to position yourself effectively and understand its limitations.

Understanding Large Language Models (LLMs)

LLMs, such as GPT, Bard, and Bing AI, are powerful tools with impressive natural
language generation and understanding capabilities.

However, these models have limitations, particularly when it comes to understanding

specific contexts and updating information.
LEVERAGING GENERATIVE AI TOOLS FOR SEO 17

Image from author, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 18

SEO project staff need to understand these limitations in order to maximize their
content creation efficiency.

There are two types of knowledge: that which comes from the data used for training
and that which is in the search engine index and is used as part of the answers.
To illustrate this, I’d like to show you how we can map this knowledge.

Thematic Mapping Importance

Thematic mapping is a critical tool in SEO that organizes and structures content in a
logical and intuitive way.

It ensures that all facets of a topic are covered, increasing the relevance and quality
of the content. Using an LLM for thematic mapping offers unique advantages in
generating new ideas and perspectives.

Structuring A Thematic Map

Topic mapping is the practice of grouping related ideas and topics into clusters to
facilitate the creation of coherent and comprehensive content.

This approach not only helps to organize ideas in a logical way but also to identify gaps
in existing content.

Topic Map Architecture

Choice Of Topic And Keywords

Choose a niche topic and identify the relevant keywords. You can start with the LLM of
your choice, but I prefer one approach.

The first is to use Google’s generative AI, such as PaLM 2, if you have a good
command of Google’s tools (for your information, I have set up a training course
on Data Marketing Labs).

Here’s a very simplified prompt to get the ontologies present in ChatGPT:

Give me a list in a table of the ontologies around “YOUR CONCEPT.”

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 19

Screenshot from ChatGPT4, January 2024

Brainstorming

For each expression, you’ll ask the LLM to brainstorm by creating several passages
related to the expression.

I’m often asked why I make several passages. The answer is simply because, depending
on the creativity threshold and the answers in Google’s index, the LLM may have
slightly different answers. This allows the field of possibilities to be included.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 20

Here’s a picture where I’m using PaLM 2 to generate topics that the AI knows perfectly
well and that are searched for by web users. The more topics you ask for, the better the
coverage of your topic.

Screenshot from SGE Simulator, January 2024

Extraction

Next, you can extract all the entities mentioned in relation to a concept.

Initially, I used Python libraries, but now you can use an LLM because the task is very
simple for it.

In the end, everything is stored in an array, and you can count the number of times a
concept appears. I’d like to explain this part in more detail.

In this image, you can see that for each of the previous topics, I’m doing five
generations to try to recover as many relevant elements as possible, which will help me
generate the mind map.

For each generated text, I use PaLM 2 to extract the important terms, and everything is
stored in a table.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 21

Screenshot from PaLM 2, January 2024

As you can see, each step takes place in a Google Colab, which provides ready-to-use
tables and makes it easy to sort your data with a few clicks.

Screenshot from Google Colab, January 2024

Next, you can build the thematic map from this prompt.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 22

Screenshot from author, January 2024

Here’s a possible result:

**Step 1: Topical Map Creation** **3. Bike Activities**

- Run walk bike regularly
**Topic:** Bike - Human fully aware bike

**Nouns/Predicates:** **4. Bike Accessories**

- Mountain bike tires
**1. Bike Types**
- Peloton bike **5. Bike Safety**
- Electric bike
- Mountain bike
- Road bike

**2. Bike Components**

- Sound bike boy bell
- Bike clips
- Bike pedals
- Road bike pedals
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 23

**Step 2: Semantic Graph**

| Subtopic 1 | Subtopic 2 | Semantic Connection |
|---|---|---|
| Peloton bike | Electric bike | Both are types of bikes that are powered by
electricity. |
| Electric bike | Sound bike boy bell | Both are components that can be
added to a bike. |
| Sound bike boy bell | Human fully aware bike | Both are related to the
safety of the rider. |
| Human fully aware bike | Run walk bike regularly | Both are related to
the physical activity of riding a bike. |
| Run walk bike regularly | Mountain bike tires | Both are related to the
terrain that a bike can be ridden on. |
| Mountain bike tires | Road bike pedals | Both are components that can
be added to a bike. |
| Road bike pedals | Bike clips | Both are components that can be added
to a bike. |

**Step 3: Mind Map**

**Topic:** Bike

**Subcategories:**

1. Bike Types 2. Bike Components

- Peloton bike - Sound bike boy bell
- Electric bike - Bike clips
- Mountain bike - Bike pedals
- Road bike - Road bike pedals
- BMX bike - Bike seat
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 24

3. Bike Activities 7. Bike Shops

- Run walk bike regularly - REI
- Human fully aware bike - Performance Bike
- Bike racing - Dick’s Sporting Goods
- Bike touring - Walmart
- Bike commuting - Target

4. Bike Accessories 8. Bike Events

- Mountain bike tires - Tour de France
- Bike helmet - Giro d’Italia
- Bike lights - Vuelta a España
- Bike pump - Tour of California
- Bike rack - USA Cycling National Championships

5. Bike Safety 9. Bike Clubs

- Bike brakes - The League of American Bicyclists
- Bike reflectors - Sierra Club
- Bike locks - National Bike Club
- Bike insurance - Adventure Cycling Association
- Bike maintenance - Bikers Against Child Abuse

6. Bike Brands 10. Bike Advocacy

- Specialized - People for Bikes
- Trek - Rails-to-Trails Conservancy
- Giant - Bike Walk Alliance
- Cannondale - National Center for Safe Routes to School
- Scott - International Bicycle Fund

Visualization

You can visualize the whole thing using mind-mapping tools, and the results
are very instructive.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 25

For easy visualization, there is a free Assistant in ChatGPT called AI Diagrams.

I invite you to search for it, and then you can request the generation of your mind map
from the table from the previous steps.

Image from author, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 26

Image from author, January 2024

Now, I’d like to suggest some advanced actions to anticipate Google SGE.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 27

Advanced Strategies For Google SGE

Use Google’s PaLM 2 to check that the map covers all aspects of your topic.

Integrate the map into your content research and writing process.

Turn each sub-theme into a webpage, blog post, or other form of content and
link them together to create an interconnected web of content.

This methodology provides a robust way to understand the role of generative AI in

search engines and optimize for generative AI search features.

It’s enriched with detailed examples and explanations and focuses not just on
topic optimization, but on prioritizing content quality and targeting specific
search intentions.

Human intervention remains critical to search intent and content quality.

The combination of a skilled writer and AI can enhance content optimization, using
tools to maximize the efficiency and relevance of your ecosystem.

With the advent of generative AI, any SEO professional can build their own tool.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 29

What started with AI-driven enhancements to Explorer

and Content Guidance in Conductor has expanded.

It’s time to look at the latest addition to Conductor’s

content intelligence suite: the brand new Writing
Assistant, a live content creation and optimization tool. Mary Palumbo
Director, SEO Analysts &
Marketplace
This smart writing assistant:
Provides real-time recommendations.

Is powered by real-time SERP insights paired with OpenAI’s most

advanced AI model.

Gives real-time insights as you write to maximize success on SERPs

and with your target audience.

Write Faster With Intent, Clarity &

Relevance In Mind
Unlike other AI-powered content editing tools, Writing Assistant takes a holistic
approach by evaluating the quality of content related to user intent, clarity,
and relevance.

Whether you’re creating new content from scratch, optimizing a draft pre-publish, or
improving existing content, Writing Assistant helps you write better content in less
time by providing real-time guidance as you’re writing.

How To Properly Use AI To Help

Create Strong Content
Copy and paste any in-progress or existing content into Writing Assistant’s text editor
to generate actionable, quantitative insights, like additional keyword opportunities,
body copy suggestions, and much more, without leaving the page.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 30

This fine-tuned AI-assistant:

Generates detailed content outlines: Writing Assistant solves one of the hardest
parts of creating content – getting started – by automatically generating a
content outline relevant to your target topic.

The platform quickly synthesizes large amounts of competitive and audience

research data when building these outlines, showing you exactly how to structure
each piece of content and what info to include.

Provides winning title tag and meta description suggestions:

These AI-powered suggestions come pre-optimized using real-time SERP signals,
leveraging the best practices of the current top rankers so you can focus on the
core content.

Assesses how well content adheres to search topic intent (and how to
improve): Ranking is important, but what’s more important is making sure you
match the intent of what people are searching for.

That’s where the Questions to Answer functionality comes in. It analyzes how well
your content addresses the top People Also Ask (PAA) questions from Google and
gives guidance on how to improve if needed.

Speeds up collaboration for faster publishing timelines: Directly share drafts,

and all related recommendations with key stakeholders for a more efficient review
cycle and align around the same set of data-driven best practices.

Watch a quick demo of Writing Assistant to see it in action for yourself.

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 32

The Top Generative

AI Chatbots
Generative AI chatbots have come a long way since
OpenAI released the ChatGPT “research preview” in
November 2022.
Kristi Hines
Former Associate News
Editor, Search Engine Journal

Many can now help you with analysis, content creation,

coding, documents, images, research, summarization,
and other complex tasks.

Screenshot from Copilot, January 2024

Some are free, while others have free and paid options.

ChatGPT, Claude, Gemini (formerly Bard), Perplexity, and Poe offer free plans and
premium subscriptions starting at $20 monthly.
LEVERAGING GENERATIVE AI TOOLS FOR SEO 33

Screenshot from ChatGPT, January 2024

Screenshot from Claude, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 34

Screenshot from Gemini (formerly Bard), January 2024

ChatGPT gives subscribers access to GPT-4, DALL·E, file uploads, beta features,
web browsing with Bing, over 1,000 third-party plugins, the ability to create
custom chatbots (GPTs), and a store full of custom GPTs.

Claude by Anthropic offers a larger context window than most, making it better
for tasks involving large chunks of text or uploaded documents. Subscribers get
access to the latest model and beta features.

Google Gemini Advanced utilizes Ultra 1.0 to connect to Google Docs, Google
Drive, Gmail, YouTube, Flights, Hotels, and Maps.

Microsoft Copilot (GPT-4) uses the web and plugins from Instacart, Kayak, Klarna,
and Shop.

Perplexity provides answers to questions with deep search and sources. Open-
source models from Meta and Mistral AI are available in Labs. Subscribers can
switch between GPT-4, Claude, Gemini Pro, and online LLMs.

Pi (Inflection-1) positions itself as more emotionally intelligent and

personalized chat.

Poe hosts dozens of official chatbots powered by the latest models from
Anthropic, Google, Meta, Mistral AI, OpenAI, and Stability AI. It also allows you
to create custom chatbots on many of those platforms. Subscribers get more
access to the latest models.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 35

Screenshot from Poe, January 2024

Generative AI & AI Chatbots On Social Media

While Gemini may have access to YouTube content, other social networks built AI
chatbots into the platforms.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 36

Meta launched a Meta AI chatbot to generate images and search the web with
Bing on Messenger, Instagram, and WhatsApp.

Quora integrates AI into some answers.

Snapchat’s My AI was one of the first AI chatbots that users could direct
messages and integrate into group chats.

TikTok recently tested an AI song generator.

X, formerly known as Twitter, launched Grok for Premium+ subscribers, which has
access to X posts/tweets as “sources” for responses.

Bytedance was also working on an AI model, but the parent company of TikTok
allegedly did it in a way that violated OpenAI and Microsoft TOS. This hasn’t appeared
to delay the platform’s AI plans, but it may affect the future availability of the
CapCut plugin for ChatGPT.

While not a social media platform, you can chat with Pi via Inflection on Messenger,
Instagram, and WhatsApp.

AI Chatbots With Context

As you use AI chatbots more frequently, you may repeat specific details to get
better responses.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 37

Some platforms allow you to add essential context about yourself, your work, and what
you are trying to accomplish so that AI provides the best response for your needs.

ChatGPT lets users provide context and specific directions with

Custom Instructions.

Perplexity lets users offer context, instructions, location, and language

preferences in the AI Profile.

Built-In AI Chatbots And

Features In Tools
You don’t always have to find a new tool to get AI assistance. Many popular business
tools, software, and online services have built-in generative AI chatbots or limited AI
features, integrations, and plugins.

Screenshot from Shutterstock, January 2024

In addition to having an AI tool with direct access to your company’s data, you have the
confidence that comes with a platform you already use. These types of tools may also
be more likely to be privacy-conscious and protect information (but always read
the terms!).
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 38

Screenshot from Canva, January 2024

The following are examples of platforms with scalable AI features for advertisers,
marketers, agencies, teams, and enterprises.

Accounting: Intuit
Advertising: Amazon Ads, Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads,
Bing Ads, Yahoo Ads
Analytics: Mixpanel, SimilarWeb
Business Intelligence: Amazon Quicksight, SAP
Coding: AWS, GitHub, StackOverflow
Communication: Slack
Customer Relationship Management & Marketing: HubSpot, Salesforce
Customer Service: Amazon Connect, CallRail, Intercom, LivePerson, ServiceNow,
Vertex Contact Center, Zendesk
Ecommerce: Amazon, Shopify
Email Marketing: ActiveCampaign, Constant Contact, Mailchimp, Omnisend
File Management: Dropbox
Graphic Design: Adobe, Canva
Hiring: LinkedIn
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 39

Legal: Thomson Reuters

Meetings: Zoom
Manufacturing: AWS Supply Chain
Productivity: AWS, Google Workspace, Microsoft Copilot 365, Smartsheet, Zoho
Project Management: Airtable, Asana, Atlassian, Monday, Wrike
SEO: Ahrefs, Conductor, Semrush, SERanking, Surfer, Ubersuggest
Social Media Marketing: Agorapulse, Buffer, HootSuite, Sprout Social
SMS Marketing: Klaviyo
Stock Photography: Getty Images, Shutterstock
Video: Loom, Webex
Website Building: Wix, WordPress

Screenshot from Wix, January 2024

Learn About Generative AI In Business

Learn how to utilize generative AI in business with the following free courses:
Introduction to AI for Business Users (Microsoft)
Introduction to Generative AI Learning Path (Google)
Generative AI for Executives (Amazon)
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 40

Building Your Own AI Solutions

You may find very specific use cases or problems that current tools don’t offer an
immediate solution to.

It’s now possible to connect different platforms and functions together, use chatbots to
create your own tools, or even customize generative AI tools for your purposes. These
are a few of the ways you can develop your own solutions.

Custom Chatbots With Minimal Coding

You can create custom chatbots in under 10 minutes when you need an AI chatbot
tailored to your needs.

ChatGPT allows subscribers to build GPTs – chatbots that use GPT-4 with web
browsing, DALL·E, and code analysis with custom instructions, knowledge files, and
actions to complete specific tasks.

Screenshot from ChatGPT, January 2024

Microsoft Copilot Studio allows 365 users to create custom Copilot experiences using
your company’s data.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 41

Screenshot from Copilot, January 2024

Poe users create custom chatbots using eight of the most popular AI models. You can
give each chatbot specific instructions for each conversation and knowledge files
to reference.

Screenshot from Poe, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 42

SEO Benefits Of Creating Custom AI Chatbots And GPTs

Even if you don’t need a custom AI chatbot, think about it from an SEO perspective.

For starters, GPTs appear to rank well in search results.

Screenshot from search for [chat gpt app], Google, January 2024

According to Semrush, GPTs receive organic search traffic from Google.

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 43

Screenshot from Semrush, January 2024

Making a free tool or inexpensive solution for you or your clients that can be promoted
on a webpage could lead to links, brand visibility, and a new tool for lead generation
and sales.

It’s beneficial since OpenAI allows GPT builders to place a website link on the
GPT page.

Screenshot from ChatGPT, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 44

Screenshot from ChatGPT, January 2024

You could also create a new product/income stream for your business or your clients.

Be aware of the disclaimers for using AI, as mentioned at the beginning of this section.
It’s also essential to research the risks of developing custom generative AI features
for others.

Learn How To Build Custom AI Chatbots

Learn how to build custom chatbots and GPTs with these free courses and guides:
ChatGPT Prompt Engineering for Developers (DeepLearning.AI)
Quickstart Guide to Building Generative AI Copilots (Microsoft)
How to Create a Custom Bot (Poe)

Automated AI Agents
Do you want to automate tasks with AI?

With Zapier (and plans starting at $20 a month), you can connect your ChatGPT
account, Claude (via API), or Cohere (via API) to thousands of popular business
applications to create automated workflows.

For example, I can create a workflow that connects Gmail, ChatGPT, and Slack and
works when a new email matching a search is received.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 45

Screenshot from Zapier, January 2024

Actions For GPTs

Remember the custom generative AI chatbots mentioned earlier that ChatGPT
subscribers can build with minimal coding?

If you’re willing to do a small amount of coding, Zapier also offers actions that connect
GPTs to Zapier’s platform of app integrations.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 46

Screenshot from Zapier, January 2024

This would allow you to create a GPT that discusses your plans for the day, sends your
schedule to Google Calendar, or adds to-do list items as new tasks in Asana.

Again, when using the features – especially in a professional setting – confirm if it is

acceptable to use AI with business applications like Google Drive, Microsoft 365, Slack,
and those that have access to sensitive company or client data.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 47

Train AI Models And Build Generative AI Applications

If none of the AI chatbots and tools mentioned thus far provide the customized level of
solution you need, then you should work with the following for enterprise AI solutions.
Build with the latest AI models using Anthropic, Cohere, OpenAI, and
Perplexity APIs.
Build AI applications and train your AI models with Amazon, Google, IBM,
Microsoft, NVIDIA, Oracle, and Salesforce.
Build with open-source models from Hugging Face, Meta, and Mistral AI.

According to 2,205 survey respondents in the U.S., the most-wanted AI-powered

products include online search, shopping recommendations, books, movies, news
articles, ads, sales outreach, and social media captions.
LEVERAGING GENERATIVE AI TOOLS FOR SEO 48

Screenshot from Statista, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 49

Learn How To Develop AI Solutions

Learn how to build AI products with the following courses and learning paths:
Generative AI Learning Plan for Developers (Amazon)
Machine Learning Engineer Learning Path (Google)
Develop Generative AI solutions with Azure OpenAI Service (Microsoft)
Microsoft Azure AI Fundamentals (Microsoft)

Prompting To Understand
AI Discovery
There are three reasons you should explore the art of prompting.

1. Detailed prompts can get you closer to the response you want from
generative AI tools.

If you hired a web developer, you wouldn’t tell them to make you a website. You would
tell them about your business, products, customer demographics, and the functionality
you want (blog, ecommerce store, chatbot, knowledge base, etc.) so they could build a
unique website for your company.

The same goes for generative AI tools. Be specific.

2. Understanding prompts can help you optimize your content for the future
of AI in search.

The following is an example of a prompt offered to users of Perplexity in its FAQ to help
find specific information.

In it, Perplexity suggests that the user be specific about the information they need.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 50

Screenshot from Perplexity, January 2024

When the user enters the suggested prompt into Perplexity, they may be asked a
question to narrow down the results, such as the size of the vehicle or price range.

Screenshot from Perplexity, January 2024

Then, Perplexity offers a summary of the sources with information about safety features
and fuel efficiency for 2023 SUVs.
LEVERAGING GENERATIVE AI TOOLS FOR SEO 51

Screenshot from Perplexity, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 52

Publishers could use the results of AI-powered answer engines like Perplexity to
reverse engineer why AI chose each source for the query.

Screenshot from U.S. News, January 2024

As tech companies teach users to create prompts that combine context with a specific
goal, brands must get to know the prompts used in AI answer engines, like the top
keywords used in search engines.

Screenshot from Perplexity, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 53

Screenshot from Perplexity, January 2024

In the above example of a prompt specifying a computer monitor that is best for
working with spreadsheets, several results are from popular retailers.

Ecommerce store owners could use these examples to better optimize product
and category pages for a chance to get in front of a customer with a specific
purchasing intent.

3. Knowing the sources used for AI-generated answers will allow brands to
determine the top publications products must be featured on to reach AI chat users.

Using the right prompts, brands can pinpoint the publications featured most often as
sources by AI chatbots for their target customers.

It may also give brands an idea of how they would want to be featured in AI answers for
ad campaigns.
LEVERAGING GENERATIVE AI TOOLS FOR SEO 54

Screenshot from Copilot, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 55

Screenshot from Copilot, January 2024

4. Prompting is essential for using platforms with generative AI features.

Soon, search engines may not be the primary way people discover content, research
purchases, and find places to shop.

They may ask ChatGPT, Copilot, Gemini, Meta AI, or another AI chatbot. That’s what
Google’s CEO reportedly anticipates.

Notably, many of the top tech platforms offer guides to prompting for users and
developers alike.
What Is Prompt Engineering? (Amazon)
Prompt Engineering For Generative AI (Google)
Prompt Engineering With Llama 2 (Meta)
Learn About Copilot Prompts (Microsoft)
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 56

Six Prompt Engineering Strategies For Better Results (OpenAI)

Prompting Tips and Examples (Perplexity)
Best Prompting Tips For Text & Image Generation Bots (Poe)

See also: List Of 16 GPT SEO AI Tools Publicly Available Right Now
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 58

Imagine that every call your business receives is the key to unlocking insights that
can supercharge your marketing strategy, elevate sales performance, and
propel revenue growth.

With CallRail’s AI-powered Premium Conversation Intelligence™, this vision becomes a

reality, empowering marketers to harness the full potential of their conversations and
drive growth.

AI Can Accurately Analyze, Tag, & Qualify Leads For

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Leveraging powerful algorithms trained on over 650,000 hours of voice data to
automatically transcribe and analyze phone calls with an impressive level of accuracy,
Premium Conversation Intelligence stands as the pinnacle of marketing AI.

This means precision in:

Marketing attribution.
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AI can save your team countless hours and provide them with laser-focused insights.

Drastically Improve ROI With AI’s Ability To Attribute Conversions

Traditional marketing attribution often grapples with accurately identifying the source
of conversions.

However, Conversation Intelligence can empower you to make informed decisions

that directly impact your ROI by precisely attributing conversions to specific marketing
efforts – enabling you to allocate your resources effectively to the strategies that
drive results.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 59

Automatically Have Key Business Insights Pulled

From Sales Conversations
Fine-tuning marketing and keyword bidding strategies has never been more precise.

You can use AI to analyze customer calls and extract invaluable insights from
these interactions.

From identifying key phrases that resonate with the audience to uncovering trends that
shape consumer behavior, AI is like having a direct line to the pulse of your audience,
enabling you to optimize keyword bidding strategies and discern the sources driving
valuable leads.

AI Can Help You Quickly Identify & Seize High-Value Opportunities

Given the fast-paced nature of marketing, every lead counts – especially when it’s
highly qualified. CallRail enables you to streamline your lead qualification process,
ensuring prompt lead qualification, all with minimal manual intervention, by creating
Automation Rules based on the keywords that matter most.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 60

Unveil Coaching & Training Opportunities To Quickly

Power Up Your Team
Here’s where CallRail’s AI-powered insights shine, highlighting coaching and training
opportunities by analyzing call transcripts. You can enhance your team’s performance
by identifying key moments for training and development in their conversations.

Embrace The Power Of Premium Conversation Intelligence

Implementing Conversation Intelligence in your marketing strategy isn’t just a choice
- it’s a strategic imperative. The benefits are clear: precise attribution, deep customer
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Get started with a free 14-day trial; no credit card required.

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 62

Integrating ChatGPT
With Google Sheets
For Enhanced Data Ludwig
Makhyan
Analysis Head of Technical SEO,
EssilorLuxottica

ChatGPT remains one of the most talked about tools in the world of SEO.

Some users are finding ways to leverage the platform for content and SEO; others use
it to create ads, optimize meta titles, create structured data, and be more productive
overall.

And being more productive by integrating ChatGPT and Google Sheets together
makes a lot of sense to me.

How To Integrate ChatGPT And Google Sheets

Integrating ChatGPT and Google Sheets can be achieved in a few ways.

While we’ll explore multiple ways to tie these two solutions together, the easiest
method at the time of writing this post is to:

Open Google Sheets.

Click Extensions > Add-ons > Get add-ons.
Search “GPT for Sheets.”

You can also go directly to the website GPT for Work to install the add-on on Sheets –
and you can use this same method to work with ChatGPT in Excel.

Add-ons make it simple to use ChatGPT with Sheets, but if the add-on becomes
unsupported or stops working, you can use the methods below.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 63

Different Ways To Integrate ChatGPT And Google Sheets

ChatGPT’s API allows developers to easily use the platform’s responses in their
own code.

You can use Apps Script inside of Sheets to get this setup. First, you’ll want to:
Sign up for the Open API.
Make note of your API key (Personal > View API keys from the top menu).
Open Google Sheets.
Go to Extensions > Apps Script.

ChatGPT has the code available for easy copying, which is outlined below:

Screenshot from Google Sheets Apps Script, January 2024

Code to copy:

const OPENAI_URL = “https://api.openai.com/v1/chat/completions”;

const SECRET_KEY = “YOUR_OPENAI_API_KEY”;
const SYSTEM_MESSAGE = { role: “system”, content: “You are a helpful
SEO expert.” };
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 64

function callChatGPT(prompt, temperature = 0.9, maxTokens = 800, model

= “gpt-3.5-turbo”) {
const payload = {
model: model,
messages: [
SYSTEM_MESSAGE,
{ role: “user”, content: prompt }
],
temperature: temperature,
max_tokens: maxTokens
};

const options = {
method: “POST”,
headers: {
“Content-Type”: “application/json”,
“Authorization”: “Bearer “ + SECRET_KEY
},
payload: JSON.stringify(payload)
};

try {
const response = UrlFetchApp.fetch(OPENAI_URL, options);
const responseData = JSON.parse(response.getContentText());

if(responseData.choices && responseData.choices[0] && responseData.

choices[0].message) {
return responseData.choices[0].message.content.trim();
} else {
console.error(“Unexpected response format from OpenAI:”,
responseData);
return “Sorry, I couldn’t process the request.”;
}
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 65

} catch (error) {
console.error(“Error calling OpenAI API:”, error);
return “Sorry, there was an error processing your request.”;
}
}

You’ll need to work your way through the code and change certain parameters.
Primarily, you’ll replace “YOUR_OPENAI_API_KEY” with the API you jotted
down previously.

Now, you can run the script and try it yourself.

A quick test run of the =callChatGPT(“How can you help me?”) function will let you
know if it’s working. The function should print out a list of items ChatGPT can help
you with:

Screenshot from Google Sheets, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 66

Inside your Sheets cells, you can call the Script using the following “callChatGPT(CELL-
AND-ACTION-HERE),” and it will provide a response. Google might ask you to accept
certain permissions, so be sure that you do if you want the script to work.

You may also utilize the function based on other cells, for example:
Put these keywords in cell A1: seo, chatgpt, google sheets.
In B1 cell input this function: =callChatGPT(“Provide a meta title for an article
based on these keywords:” & A1).

You should receive a response like this:

ChatGPT response based on a single cell.

Tweak this formula based on your data, keywords, and other details.

Benefits Of Integrating ChatGPT With Google Sheets

Sheets is a product that I use quite often – it works great. But Sheets and Excel seem to
lack innovations that allow you to use your data in new, exciting ways.

Integrating ChatGPT reduces the need to switch between both products and will boost
your productivity in the process.

You can use the two together to:

Generate or translate text, which will allow you to create multiple posts on social
media in a variety of target languages.

Create an ideas section for titles to help you come up with titles that are more
clickable or user-friendly.

Summarize text that you can use for previews or snippets.

Make fast work of mundane tests, such as coming up with meta descriptions or
product descriptions.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 67

Tables help you visualize data and are great when reporting to clients, but they’re
tedious to fill in. You can also use ChatGPT to generate tables for your data to better
view and understand your data.

For example, you can create a table to monitor:

Title lengths.
Meta tag lengths.
Bounce rate changes.

When it comes to making sense of your data and analyzing it, you can have ChatGPT
run the calculations for you and then create charts or tables around it.

Visualizing your data will make it easier to analyze and use it.

I’m sure you’ll find many great uses for ChatGPT and Sheets, but the following are some
that I’ve found to be personally useful.

8 Ways To Use ChatGPT And Google Sheets Together

There are many ways to use ChatGPT and Sheets together, from tag generation to
outlines and SEO research.

1. Generate Tags

Together, ChatGPT and Sheets make it easy to generate tags for products and build up
your product tag library.

Just create a task for GPT, and it will generate tags for each product you select, saving
you so much time in the process.

2. Clean Lists

Sheets and GPT can work together to help you clean up your lists.

Let’s say that you have a list of names. Because users input their names, some may be
in all capital letters, and others may have emojis or inconsistencies in capitalization.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 68

GPT can use the GPT_FILL function to clean up your name list and standardize it for
easy use and organization.

3. Create Descriptions

Do you need to create product descriptions in bulk? ChatGPT can help.

Using the script, you can generate short product descriptions based on examples on
your spreadsheet.

ChatGPT will analyze your example and generate descriptions that match the tone and
style of your brand.

4. Generate Taglines, Ad Copy, and Titles

With similar functions, you can use Sheet and ChatGPT to generate:
Ad copy.
Taglines.
Titles.
More.

ChatGPT can create ad copy that’s on-brand, captivating subject lines for emails, and
other copy that will engage customers. With these tools, you can save your marketing
team time and generate compelling content that converts.

5. Create Outlines

Creating outlines for blog posts can be time-consuming. Integrating ChatGPT into
Sheets will save you time by generating outlines for your posts in seconds.

GPT can provide a structure for your posts and create outlines that will keep
audiences engaged.

6. Keyword Research

With Google Sheets and ChatGPT, you can save time with keyword research. Just feed
GPT a primary keyword and ask it to generate suggestions. The chatbot will generate a
list of potential target keywords.

You can also use GPT to generate long-tail keywords.

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 69

You can use these keywords as “seeds” for your research or, at the very least, review
them to ensure they’re worth targeting.

7. Generate Schema Markup Suggestions And Internal Linking Ideas

Inside of Sheets, you can use GPT to make schema markup suggestions based on the
content and type.

For example, if your contact displays your address and phone number, ChatGPT can
provide schema markup suggestions to help search engines better understand the
information on your page.

You can also ask ChatGPT to provide you with internal linking ideas. Just provide a page
topic to get more related topics for internal linking.

8. Perform Competitor And Content Gap Analysis

Want to streamline your competitor and content gap analyses? ChatGPT can help.

Just input some data about your competitors and ask GPT to provide you with
some insights.

You can even ask the chatbot to provide suggestions for missing topics or areas to
expand in your content.

Just provide ChatGPT with some background on your content landscape, and it can
provide suggestions right in Sheets.

ChatGPT And Google Sheets: Better Together

Integrating ChatGPT into Sheets can help enhance data analysis, save time, and
streamline processes.

Once you have an API key, integration is simple, and you’ll have access to a number of
functions that you can use to analyze information, create charts, generate ideas,
and more.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 70

However, for simplicity, it’s easier to use add-ons that take care of the integration
without scripts.

Once you connect ChatGPT and Sheets, you’ll be able to crunch numbers and ask the
chatbot to begin helping you handle tedious tasks.

Even generating metadata or creating titles can be immensely helpful. You can even
have ChatGPT help you create redirects or add rules to robots.txt.

Example Formulas
Here are some example formulas you may want to use:
Input the main keyword in the A1 cell and some secondary keywords in
the B1 cell.

In C1 input: =callChatGPT(“Based on this keyword ‘”&A2&”’ as the main keyword,

and these ones as secondary keywords: “&B2&”, recommend an SEO friendly
meta description. Make sure the length of your recommendation is a maximum of
150 characters, including the spaces.”).

In D1 input: =callChatGPT(“Based on this keyword ‘”&A2&”’ as the main keyword,

and these ones as secondary keywords: “&B2&”, recommend an SEO friendly
meta title. Make the length of your recommendation to be a maximum of 55
characters, including the spaces.”).

In E1 input: =callChatGPT(“For a page to rank well in search engines on the topic

of ‘”&A2&”’, what would be your page content outline? Include these secondary
keywords: “&B2&”, Provide the page outline with proper headings and structure.
Output the outline only. Do not include a page title.”).

BONUS with script:

In F1 input: =callChatGPT(“Write SEO friendly FAQschema JSON, limited to 5

questions and answers, for an article with these keywords: ‘”&A2&”, “&B2&”’ and
this outline: (“&E2&”). Add the script opening and closing tags for Json.”).
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 71

Screenshot from Google Sheets, January 2024

Voilà – now you have an outline, meta title, meta description, and FAQ schema that
goes with your keywords.

GPT-4 With Vision SEO

Applications
OpenAI made waves in the tech world with its
innovation: GPT-4 with Vision, GPT-4V, or GPT-V Kristi Hines
Former Associate News
for ChatGPT. Editor, Search Engine Journal

OpenAI’s GPT-4 with Vision (or GPT-4V) expands the capabilities of the already
impressive ChatGPT platform.

This feature integrates image analysis, allowing the AI model to process and
understand visual inputs. It opens up a number of fascinating and helpful use cases
for SEO pros and marketers, including generating descriptions of images quickly, as
well as interpreting and pulling data out of graphs.

While GPT-4V’s potential is undeniable, its release comes with risks that businesses
should consider carefully.

The visual capabilities of GPT-4V are available to ChatGPT Plus, Teams, and
Enterprise subscribers. Here are some fun examples of people using it:
LEVERAGING GENERATIVE AI TOOLS FOR SEO 72

Screenshot from X (Twitter), January 2024

LEVERAGING GENERATIVE AI TOOLS FOR SEO 73

Screenshot from X (Twitter), January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 74

GPT-4 With Vision Examples

As more users explored the new feature, they shared examples of how GPT-4 with
Vision works.

It could create code for a website using a napkin drawing.

Screenshot from X (Twitter), January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 75

It could analyze memes.

Screenshot from X (Twitter), January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 76

In addition to these examples, I ran a few simple tests.

GPT-4 with Vision could write product descriptions for your sales pages and
Amazon listings.

Screenshot from ChatGPT, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 77

It could help you get started with basic coding for a particular website design based on
a screenshot.

Screenshot from ChatGPT, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 78

Screenshot from W3Schools, January 2024

It could write creative Instagram captions with hashtag suggestions.

Screenshot from ChatGPT, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 79

Screenshot from ChatGPT, January 2024

It could write an article based on data from a website or ebook, such as the
State Of SEO 2024.

Screenshot from ChatGPT, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 80

Screenshot from ChatGPT, January 2024

It can be an especially useful feature for marketers who need to analyze charts or
analytics data quickly in a short amount of time.

Screenshot from ChatGPT, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 81

Additional Ways To Utilize GPT-4V For SEO

Explore images of trending products on social media and online marketplaces
to find in-demand niches. GPT-4V can analyze these images to help suggest
keywords and generate related content ideas.

Use screenshots of high-ranking competitor websites to understand their content

layouts and visual assets. Ask GPT-4V to identify common elements or features
to incorporate into your own strategy.

Save time by getting GPT-4V to create descriptive alt text for your images based
on their content. This is essential for web accessibility and image SEO.

Use GPT-4V to analyze screenshots of problem pages. Help the model

troubleshoot by describing the issue and see if it suggests HTML/CSS
modifications to address them.

GPT-4V could analyze pages and images, potentially suggesting which structured
data schemas may be applicable. This aids search engines in understanding and
effectively indexing your site.

As with all AI-generated content, it’s essential to review output from GPT-4 with Vision
for accuracy. It still hallucinates and poses other risks. Also, only use image inputs that
you have the right to use.

OpenAI Reveals Potential Risks Of GPT-4V

OpenAI released a paper outlining potential risks associated with the use of GPT-4V,
which include:

Privacy risks from identifying people in images or determining their location,

potentially impacting companies’ data practices and compliance. The paper notes
that GPT-4V has some ability to identify public figures and geolocate images.

Potential biases during image analysis and interpretation could negatively impact
different demographic groups.

Safety risks from providing inaccurate or unreliable medical advice, specific

directions for dangerous tasks, or hateful/violent content.

Cybersecurity vulnerabilities such as solving CAPTCHAs or multimodal jailbreaks.

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 82

Risks posed by the model have resulted in limitations, such as its refusal to offer
analysis of images with people.

Screenshot from ChatGPT, January 2024

Screenshot from ChatGPT, January 2024

 LEVERAGING GENERATIVE AI TOOLS FOR SEO 83

Overall, brands interested in leveraging GPT-4V for marketing must assess and mitigate
these and other generative AI usage risks to use the technology responsibly and avoid
negative impacts on consumers and brand reputation.

OpenAI’s First Partner For GPT-4 With Vision: Be My Eyes

OpenAI announced that the GPT-4 with Vision model will power Be My Eyes Virtual
Volunteer, a digital visual assistant designed for the visually impaired.

Although the tech is still in beta, the possibilities are tantalizing.

For example, this technology could assist businesses in elevating accessibility in

customer service.

Be My Eyes plans to beta-test the feature with corporate clients, emphasizing its
commercial potential beyond its primary audience.

The Future Of GPT-4 With Vision

The potential applications of GPT-4 With Vision for businesses, marketers, and SEO
professionals could be groundbreaking.

However, all users should remain cautious due to the potential privacy, fairness, and
cybersecurity issues posed by GPT-4 with Vision and other AI models.
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 84

More Cool Generative AI

Implementations & Guides
Here are a few more ways you can create and customize generative AI tools to serve
your needs:

Creating A Simple WordPress Plugin With 6 AI Chatbots By Kristi Hines

Custom GPTs: New Ways To Utilize ChatGPT For SEO & Marketing By Kristi Hines
The 10 Best AI Writers & Content Generators Compared By Shelley Walsh –
(Remember that these are presented for illustrative purposes. Keep all of the
warnings and caveats in mind!)
Google Assistant With Bard: Using AI To Complete Personal Tasks
By Matt G. Southern
How To Use ChatGPT For Keyword Research By Daniel Smullen
How To Write ChatGPT Prompts To Get The Best Results By Vincent Terrasi
How To Use ChatGPT Plugins For Work By Kristi Hines
Tree Of Thoughts Prompting For Better Generative AI Results By Roger Montti

And if you want to learn more about getting discovered in AI search platforms, you
should read these articles:

Bing Explains SEO For AI Search By Roger Montti

Google SGE: Google SGE And Generative AI In Search: What To Expect In 2024
By Kristi Hines
Entities & Ontologies: The Future Of SEO?
 LEVERAGING GENERATIVE AI TOOLS FOR SEO 85

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