Visual Language Features Key Vocabulary
Visual Language Features Key Vocabulary
1. Audience/Purpose
Who does the text target?
What does the author hope to achieve through the text?
2. Content/Theme
What is literally “happening” in the text?
What is it about?
What are the main ideas of the text?
3. Tone/Mood
What is the author’s attitude towards the subject (what is the atmosphere
of the text)?
How does the text make you and/or the target audience feel?
4. Stylistic Devices
How does the author use language to convey a sentiment or message?
5. Structure
How is the text organized literally (layout and formatting)?
What kinds of structural elements of a particular text type do you see? Challenge? What global issue/ field
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Audience/purpose:
Content:
Stylistic devices
● How does the author use language and visual techniques to convey a
sentiment or message?
Structure:
Challenge: